As a marketer, your primary job is to reach out to your customers and prospects effectively. Whether you use traditional marketing methods or Internet marketing methods, the goal is to reach, attract and convert as many potential customers as possible. There are many ways to reach out to your customers effectively when we talk of internet marketing. And social media is by far one of the most effective ways to reach your audience.
You can miss out on opportunities if you don’t use social media to your advantage.
Yes, social media marketing or SMM is extremely crucial these days to promote your brand, engage with your existing customers, and attract potential clients. If you follow the right steps, SMM can give you great results. It can surely increase the visibility of your company and help you get noticed.
You can do SMM yourself or hire a social media marketing services company to do the needful for your brand and company. Regardless of the route you take, it is vital to understand a few things about social media marketing so that you can use it properly to propel your brand.
Let us, therefore, find out what is social media marketing, how it can help your business, and how to choose the best SMM platforms for marketing.
An overview of social media marketing
Social media marketing is by far the most effective way to reach your customers and prospects for businesses, both big and small. When you use social media platforms in the right manner, it can help you connect with your audience, enhance brand awareness, increase your sales, and bring more traffic to your website. What you need to do is publish high-quality content on your social media profiles, connect and engage with your followers, run social media ads, and finally analyse your results.
Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, and Snapchat are some of the major social media platforms that businesses need to factor in to promote their company.
Here is an overview of the social media marketing that will help you understand why you need it:
Earlier SMM was all about publishing content. Businesses use to share their content to increase traffic coming to their website and improve sales. But social media marketing has evolved over the years.
These days social media is used for various other reasons as well. Businesses use social media for social listening and engagement, where companies monitor social media to know what people are saying about their brand. Businesses also use social media to analyse their performance on social media in terms of reach, engagement, and sales, which is known as social media analytics. Also, businesses use social media to reach their specific target audience, which is known as social media advertising. And, when you work on all these aspects, it is referred to as social media management.
But to get the best result from your social media activities, you need to ensure that you do it in a structured way.
To start with, you need to have a social media strategy in place. Without a robust social media strategy, it is highly unlikely that you will get the desired results. And, a good social media strategy starts with understanding and setting your goals and objectives. Then, you need to pick up the social media platforms that you think you need for your business. Finally, decide on the type of content you need to attract your audience – do you need to put out educational or entertainment content, will it be in the form of a link, image, or video, and how often do you need to fine-tune your content strategy.
To get good results, you need to make sure that your presence on social media is consistent. You need to publish your content, be it a blog post, social media post/s, image, or video, regularly and consistently on the social media platforms you use. Hence, if you want to reach out to your audience regularly, you need to plan well in advance what you would publish on these platforms. Timing and frequency are also important if you want to get good results from your social media activities. You need to post at the right time and be consistent with your efforts. There are social media scheduling tools that can help you post your content without any delay.
Listening and engagement are also extremely important social media aspects that you should never ignore. Social media is an interactive medium. It is crucial to listen to what people are saying about your brand and engage with them so that you send out a message that you are receptive to the needs of your customers and prospects. That is why it is vital to monitor social media conversations that are happening about your brand. If you don’t engage with your customers and prospects, it will not go down well with them.
It is vital to assess your social media marketing performance periodically so that you can fine-tune your strategy as and when required. That is why social media analytics is extremely crucial to the success of your strategy. Most social media platforms provide this information. But you can also take the help of other social media analytics tools to get a more in-depth analysis.
If you have the resources and want to take your SMM to the next level, then you need to consider social media advertising. Advertising on social media allows you to reach a wider audience. You can create groups and target your audience based on their interests, demographics, buying patterns, and behaviours.
What can social media marketing do for your business?
It is important to understand what can social media marketing do for your business. If you are a search marketer, you might think of how social media would help your cause. But as a search marketer, it is important to know that there is a close relationship between SMM and search. Social media and search have a close relationship because social media keeps discovering new content and discovery is at the heart of search activity. Also, social media can help you get links, which can support your SEO efforts. It means social media marketing can have a positive effect on your website ranking on search engines like Google. Further, people these days also search social media sites to find social media content. Moreover, social connections can make some search results more relevant, which could either be within a social media network or at the level of a search engine.
Social media marketing can do a lot more for your business, and some of them are:
SMM can boost your website traffic.
Social media marketing can improve your conversions.
SMM can enhance your brand awareness.
Social media marketing can create an identity for your brand and improve the brand association.
SMM can improve your interaction and engagement with your audience.
How to choose the best social media platforms for marketing?
If you want to get good results for your SMM activities, you need to select social media platforms carefully. You should select platforms that complement your business. It is important to understand that each platform has a unique user base and environment. Hence, you should devise different strategies for different social media platforms.
Here is an overview that can help you to choose the best social media platforms for marketing:
Since Facebook has a casual and friendly environment, you need an active SMM strategy to do well on this platform. To start with Facebook, you can create a Facebook Business Fan Page. Also, since the visual part plays the main role on Facebook, you need to pay a lot of attention to the layout.
Also, since Facebook is a casual and friendly platform, you should ensure that your content is light and friendly. But you need to understand that organic reach on Facebook is not all that great; hence you should consider Facebook advertising. Facebook advertising can impact your organic Facebook presence positively.