All posts by Balvant Rana

How to Design the Best Logo for Your Business?

 

Without a doubt, logos can make a huge difference to brand recall. You don’t need someone to tell you the brand name when you see a “swoosh” sign or a half-bitten apple sign. You can instantly connect to their brands – one belongs to Nike, and the other is Apple. That is what a good logo can do to your brand recall.
Yes, a well-designed logo speaks volumes about your brand. It becomes the face of your brand. A logo appears everywhere – on your products, marketing, website, in-store signages, and practically everything that you put out for your existing and potential customers.
Every business, be it an established organisation, or a start-up, needs a good logo.
However, designing a great logo, one that truly represents a brand, is not an easy task. You need to understand that a lot of thought and hard work goes into creating a great logo design. From concept to research, you have to take into account a lot of factors to design a good logo for your business.
Let us, therefore, take you through designing the best logo for your business – does a business logo really matter, what to consider when designing a logo, and mistakes to avoid when designing a logo.

Does a business logo really matter?

When we talk of logos, the biggest question to understand is this – does a business logo really matter.

Yes, it does, and every business needs a good logo. A logo is a visual representation of your brand. It is a symbol that can easily get etched on to the minds of your customers if they connect with it.

Here are a few of the reasons why your business needs a logo:

Visual representation is a better way of communicating with your customers – It is much easier to retain a visual image than the words you read or things you listen. Hence, if you want your customers to remember and recollect your brand, then you need a great logo for your business.

You can create branded swag with logos – You can hand out branded swag to your potential customers at trade shows, pass it on as gifts, and even sell them. People love souvenirs. For example, a branded key chain can stick around with your potential customers for long. It is a better form of publicity, where your logo keeps reminding them about your brand.

A logo helps you create brand consistency – To create a lasting impression on the minds of your existing and potential customers, you need to be consistent with your branding. With a logo in place, you will not have problems in designing other marketing elements.

A logo helps create an identity of your own in the crowded market – With so much competition in every vertical, you need to create an identity of your own so that your existing and potential customers remember you easily. A logo helps you stand out from the competition. A distinct logo makes it easy for your customers to recollect your brand.

As mentioned earlier, every business needs a logo. If you don’t have a logo, people might not take you seriously. A good logo instils trust among your customers. It makes your business look more professional.

What to consider when designing a logo?

If you want to design a good logo for your business, it is important to understand what to consider when designing a logo.

There is no point in complicating things when it comes to designing a logo. You need to understand that most of the great logos have a simple design. Take, for example, the logos of Apple, McDonald, Nike, and Starbucks. These are all simple logos that have a subtle message for their consumers.

A good logo conveys to your consumers your brand story with the right mix of colours, fonts, imagery, and shapes. It lets you stand out in this crowded market place. Also, a logo becomes great only if it can be used seamlessly across all mediums. From your business cards to social media platforms, your logo should fit in everywhere without any issues.

According to Tamarin Morley, a brand designer based in Australia, “it can be as pretty as you like, but if it doesn’t mean anything and doesn’t communicate anything, then it’s not going to be a good logo. It needs to be effective at communicating the brand—its purpose and personality—and it needs to do that in a very simple, clear way. It also needs to be memorable and recognizable.”

Let us try to understand the design elements of a logo. Here are the design elements that make up a logo – colours, font/ typeface, shape, line, negative space (the arrow in the FedEx logo), graphics, and layout.

If you want to design a good logo, you need to make sure that you have a strategy in place. It is crucial to understand the core value of the business, what it offers, and how the business differs from others.

“It’s pointless trying to work out what you want something to look like until you understand what the point of it is. Once you’ve got a good understanding of that side of things, then you’ll start mood-boarding,” says Tamarin.

Once you understand the objective of what your logo needs to represent, you get down to the sketching stage. When you reach this stage, make sure you follow these points to design a great logo:

Keep it simple – Simple things click more with the audience. Take the example of Apple; they had a complicated logo when they started in 1976, but now they a simple logo that rules the roost. According to Tamarin, “Something that’s bold and simple is going to be far more memorable and recognizable than something that’s got an awful lot of detail. The detail can come in the visual language and be expanded out in other applications, but the mark itself does need to be simple. It doesn’t have to be super simple, but it has to be something that translates from large-format signage to a tiny little digital icon.”

Don’t overlook the principle – less is more when it comes to designing a logo.

Always keep your audience in mind – Every business has a target audience of its own. And, when you design a logo, you should always keep your target audience in mind. It is, therefore, crucial to factor in age, gender, income, location, profession, etc. Also, do factor in the competition while designing a logo, but it is not necessary to always play by the book. According to Tamarin, “rules are there to be broken. You’ve got the fundamentals but they’re well and truly worn and people get sick of them. There’s a lot of really great branding that has quite a naïve approach that is very much aimed at a higher-end adult audience, it’s all in the way it’s executed.”

Make sure the logo is memorable – With competition in each vertical growing by the day, you need to ensure that the logo you create stands out in the crowd. But creating such a logo is a challenge. Try to avoid using generic themes and symbols like the globe and cityscapes. To make a fresh logo, dive deep into the brand, and use your creativity to design the logo. If you can tell a brands’ story in a symbol, there is no reason why you can’t make a memorable logo.

Also, ensure the logo is timeless – If you look at the logo of Coca Cola, you would understand what a timeless logo means. The logo has been in existence since 1985 and connects pretty well with its audience even now. There is no point in creating a trendy logo because it can soon go out of fashion. Making a typographic logo is a good idea because these are simple logos that can remain in vogue for long.

Try to make the logo versatile and scalable – When you design a logo, you need to make sure that it looks good on all the applications. If it looks good on the computer screen, it should also look great on a pen, web banner, or a billboard.  Colour is another thing that you need to factor in seriously. According to Tamarin, “A lot of people design with just RGB in really bright colour and then go to print it and it looks flat and horrible. Make sure that you understand the difference between RGB, CMYK and Pantone, and how things are going to translate between digital and print.”

The logo should have a quality typeface – The font you select for the logo is also an important factor to consider. The font you use in a logo represents the story of the brand.  For example, Google switched its typeface from serif to sans serif, and the logo is doing pretty good for the brand. Hence, it is crucial to select a quality typeface, one that turns a word into a recognizable brand.

Use colours strategically – Colours have a significant role to play in a logo. Different colours have different connotations. For example, the colour blue stands for trust, stability, and calm, and the colour red denotes action, energy, and passion. That is why you will see many logos in shades of blue and red. Most of the brands use two colours or less. Using a signature colour can boost recognition significantly. However, logos can look great in more than two colours. When executed properly, logos can look great in more than two colours as well.

Don’t forget black and white – Your logo should look good in black and white as well. Look at the logo of Adidas; it looks stunning in monochrome. Factoring in colour is fine, but you should never ignore how your logo would look in black and white. There are many instances when your logo will appear in black and white. For example, in sponsorship, the logo appears in monochrome. Hence, always make sure that the logo looks great in greyscale or black and white.

Make a balanced logo – Humans consider balanced images as attractive. There are some ground rules in logo designing like the golden ratio and the rule of thirds. Do remember that balanced here means optical balance and not mathematical balance. The point is the logo should appear great to your eyes like the logo of Twitter.

Always stick to what has worked for you – Creating a brand identity is difficult, but rebranding an existing identity is even more difficult. Remember what happened when GAP changed its logo. Things did not work out well for them, and they again had to revert to their old logo.  A lot of thought, concept, and strategy goes into making a logo. And if things click, there is no point in experimenting with a winning solution.

Mistakes to avoid when designing a logo

Just as there are some principles you should follow to make a logo, there are some mistakes to avoid when designing a logo. Some of the mistakes you should avoid are:

Never over complicate your logo – As mentioned earlier, simple logos connect well with audiences. Don’t put too many icons in your logo. It is easy for consumers to remember a simple design. Don’t use too many colours. Using too many colours can complicate your logo design. Remember that monochromatic logos can also have a similar impact.

Don’t create too many different variations of your logo – While it is important to create variations of your logo in different sizes, make sure you don’t re-arrange and re-align too many elements. Also, ensure that you don’t change the logo design to fit the size.

Don’t copy other logos – While it fine to get inspired by other logos, you should not copy them too closely because you will not get a chance to stand out among your competitors. Also, copying amounts to plagiarism.

Don’t try to be too trendy when designing a logo – Don’t fall for trendy themes and colours when designing a logo. Trendy themes and colours fade out quickly. Always stick to the contemporary theme. Remember that you are not designing your logo for a few years, it needs to stand the tests of time.

If you are looking for a company that can design a great logo for your business, you must contact vStacks Software Solutions now. We are a digital marketing and software development company with hands-on experience in logo designing. From understanding the requirements, doing research, and drafting a rough design to the delivery of the logo, we follow a systematic procedure to design a logo. You can contact us to learn how we can instil life into your logo.

Do You Need a Website Redesign?

 

Regardless of whether you agree or disagree, the first impression does make a difference. And at times, the difference it makes is huge, especially if your potential customers and clients are at stake. That is what is in line when people visit your website online. Unless they like your website the first time around, it is tough to make them your customer.

As a business owner, you need to ensure that your website is professional, modern, up-to-date, user-friendly, and mobile-friendly.

If your website is not up to the mark, you need to consider a website redesign. After all, with customer experience taking precedence over everything, it is crucial to offer your existing and potential customers the best you can.

From outdated web design to a lack of features and professionalism, there are many reasons why your website may need a redesign.  Redesigning your website can surely fetch you great results, but only if you do it the right way. Doing it the wrong way cannot just decrease your traffic flow, but it can also hamper your online success.

If your website needs a redesign, you need to make sure you do it the right way. Let us, therefore, take you through what to start with while redesigning your website, charting out a sitemap, and why to make your website mobile-friendly.

What to start with first?

If you want to get the best results from your website redesign project, you need to know what to start with first.
And, the first thing that you need to do is audit your website. You should start by analysing what works well for your current website and things that you need to do to improve your website. The best way to do it is to perform an SEO audit. An SEO audit analyses your technical aspects, your on-page aspects, and ranking factors. By the end of the audit, you will get to know what you need to change and things that you need to retain.
During the auditing, also make sure to identify your target audiences. You need to know who all to target with your new website design.
If you are designing your website on your own, there are many things to consider. Some of these include:
You need to find out who your existing website users are and how do they engage with your website.
You also need to find out when and at what time of the day they visited your website.
It is also important to know where they are coming from – their physical location and the search engine they used to visit your website.
Also, you need to know why they are visiting your website, and which device they use to visit your site.
But one rule of the thumb you should always stick to is this – don’t lose focus on your main objective. And, your main objective should be to cater to the needs of your present and prospective customers. Your website redesign should never overlook what your current and future customers want.
It is also important to have clear-cut goals and objectives. Your main aim of having a website is to generate new leads.
While redesigning your website, make sure you communicate clearly to your target audience – your services, new offerings, and other vital information. Also, ensure that you add an appropriate call to action wherever needed so that your visitors don’t have any problems. You should also consider adding forms to your main service pages to generate and monitor leads/ enquiries.

Charting out a sitemap

Another vital thing in website redesigning is charting out a sitemap. A sitemap is a file where you put up all the information about your pages, videos, and other files on your website. While crawling, the search engines read this file to get the relevant information for your website. A sitemap allows the search engine to know which pages and files are important on your website. Also, a sitemap provides valuable information about the files.
So, do you need a sitemap?
Yes, you might need a sitemap in case of the following:
You need a sitemap if your website is large.
You need a sitemap if there is a large archive of content pages on your website that are isolated or not linked properly to each other.
You also need a sitemap if your website is new, and there are very few external links.
Also, you need a sitemap if your website has a lot of rich media content like video and images or in case your site is shown in Google News.
You don’t need a complicated sitemap. You can make a sitemap like a flowchart and built-in Google Slides or PowerPoint. Another way of making a flowchart is to create an outline with bulleted points and indentations that specify your pages, sub-pages, and gives out other structural information.
To make a new sitemap, you need to do the following:
Make sure you have your existing website sitemap.
Make a list of your existing key services and products.
To make everything clear, make sure you have a clear link title format. For example, “Help Sheets” would change to “Downloads” to help users navigate resources easily.
You will notice that there are not too many changes in the top-level navigation, but there are significant changes in the sub-navigation.

Make it mobile-friendly

As mentioned earlier, if you are in the online landscape, the most important thing to tackle is customer experience. With most of us accessing the internet on our mobiles, it is crucial to make your site mobile-friendly. Smartphones have outnumbered personal computers in many countries. If you don’t make it mobile-friendly, your site will offer a poor user experience to people who access it on their smartphones. And, it is difficult to rank well on major search engines like Google if you don’t offer an excellent customer experience.
It is difficult to view a mobile-unfriendly site on a mobile device. You need to pinch or zoom your device to read the content of a mobile-unfriendly site. It is an annoying experience to read a mobile-unfriendly site, and the users are likely to leave the site for good. On the other hand, a mobile-friendly site is easy to read and use. It offers a much better user experience.
Regardless of your engagements in the online landscape – blogging, selling, or disseminating information – you need to make sure that your site is mobile-friendly. You need to understand that mobile is crucial to your business, and it is vital to take into consideration the user experience of those who access your site from their mobile devices.
The way your content fits the screen on the desktop, the same way your content should also fit the screen of a mobile device.
If your website lacks professionalism, is outdated and drab, and you want a website redesign services company to turn things around for you, you must contact vStacks Software Solutions now. We are a website design agency, and we know what it takes to design a modern, professional, and engaging website.

The Right Way of Doing Keyword Research

 

Most businesses today have a website. But a website alone cannot do you any good. To reap the full benefits of the online revolution, you need to make sure that your website ranks well on search engines like Google. However, with competition on the internet growing fast, your website needs a smart SEO strategy to rank well on search engines. But it is crucial to understand that your SEO strategy cannot become smart unless you do proper keyword research. You cannot rank well on search engines if you don’t know what keywords are crucial to your business.

So, what is keyword research?

The process of finding the search words or phrases that people enter on search engines is called keyword research. When you know what search terms people use to get to where they want to go, it helps you to come up with a relevant content strategy, which, in turn, helps you achieve your overall online marketing goals.

Whether you do your SEO on your own or hire an SEO services company, it is vital to know your SEO keywords to rank well on search engines.

So, what should you do to get found with SEO keywords?

To make things clear, let us take you through how to get started with keyword research, discovering new keywords, and picking the best keywords for your brand.

Getting started with keyword research

Things in the online world change thick and fast like your SEO strategy due to changing Google Algorithm. But one thing that has more or less remained consistent over the years is keyword research. However, the way of doing keyword research has certainly changed over time.

Keyword research is important because it lets you know the topics people are looking for on the internet. And, when you do it correctly, you get to know the popular topics among your audience. Proper keyword research allows you to know the terms or keywords that are getting high volumes of searches every month. When you know the high-volume keywords, you can design your content accordingly, and then you can use that content to target those keywords.

When it comes to keyword research, knowing the user intent behind the keyword is extremely important because it is the intent that helps you rank well on search engines like Google. You also need to keep in mind that carrying only the keyword on your webpage is not sufficient – your content needs to address the search intent of the user. Since the intent is extremely important for your ranking, you need to make sure that you interpret the targeted keywords correctly.

If you want to crosscheck the user’s intent in a keyword, you should key it in a search engine and check the results it throws up.

So, how should you go about doing keyword research? Here is how to get started with keyword research:

Start by listing down important and relevant topics keeping in mind the things you know about your business. Create a list of topics for which you want to rank. List down 5 – 10 topics that you think are relevant for your business. Based on these topics, you can zero-in on the relevant keywords for your business. While selecting the topics, think from your audience’s perspective. Think of what your audience would be looking for the most and select topics on those lines. For example, if you are a blogger, some of the topics that you might want to pick up are:

Blogging

SEO

Email marketing

Marketing analytics

Email marketing

Lead generation

You can find out the search volume for each topic, which will help you to streamline your content strategy. Depending on the relevance of each topic, you can create sub-topics and start generating the relevant content.

Next, pick up relevant keywords for each topic. While selecting keywords, think from the perspective of your audience – what they would be searching for and what they want. You should select keywords or phrases for which you want to rank for in the SERPs. For example, if you are an ERP software development company, then some of the keywords that you can think of are:

How to use ERP software?

What is ERP software?

How to find the best ERP software?

How to find out if you need ERP software?

These are some of the phrases that your audience might look for when looking for an ERP solution. You can take the help of tools to find out which keywords would help you rank well.

Don’t forget to take into account the keywords that are already driving traffic to your website. Take the help of Google Analytics to find out your going keywords. Repeat this exercise for all your topics so that you come with a final list of keywords that would help you rank well.

Social Media Marketing – Can it Make Your Company More Visible?

 

As a marketer, your primary job is to reach out to your customers and prospects effectively. Whether you use traditional marketing methods or Internet marketing methods, the goal is to reach, attract and convert as many potential customers as possible. There are many ways to reach out to your customers effectively when we talk of internet marketing. And social media is by far one of the most effective ways to reach your audience.

You can miss out on opportunities if you don’t use social media to your advantage.

Yes, social media marketing or SMM is extremely crucial these days to promote your brand, engage with your existing customers, and attract potential clients. If you follow the right steps, SMM can give you great results. It can surely increase the visibility of your company and help you get noticed.

You can do SMM yourself or hire a social media marketing services company to do the needful for your brand and company. Regardless of the route you take, it is vital to understand a few things about social media marketing so that you can use it properly to propel your brand.

Let us, therefore, find out what is social media marketing, how it can help your business, and how to choose the best SMM platforms for marketing.

An overview of social media marketing

Social media marketing is by far the most effective way to reach your customers and prospects for businesses, both big and small. When you use social media platforms in the right manner, it can help you connect with your audience, enhance brand awareness, increase your sales, and bring more traffic to your website. What you need to do is publish high-quality content on your social media profiles, connect and engage with your followers, run social media ads, and finally analyse your results.

Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, and Snapchat are some of the major social media platforms that businesses need to factor in to promote their company.

Here is an overview of the social media marketing that will help you understand why you need it:

Earlier SMM was all about publishing content. Businesses use to share their content to increase traffic coming to their website and improve sales. But social media marketing has evolved over the years.

These days social media is used for various other reasons as well. Businesses use social media for social listening and engagement, where companies monitor social media to know what people are saying about their brand. Businesses also use social media to analyse their performance on social media in terms of reach, engagement, and sales, which is known as social media analytics. Also, businesses use social media to reach their specific target audience, which is known as social media advertising. And, when you work on all these aspects, it is referred to as social media management.

But to get the best result from your social media activities, you need to ensure that you do it in a structured way.

To start with, you need to have a social media strategy in place. Without a robust social media strategy, it is highly unlikely that you will get the desired results. And, a good social media strategy starts with understanding and setting your goals and objectives. Then, you need to pick up the social media platforms that you think you need for your business. Finally, decide on the type of content you need to attract your audience – do you need to put out educational or entertainment content, will it be in the form of a link, image, or video, and how often do you need to fine-tune your content strategy.

To get good results, you need to make sure that your presence on social media is consistent. You need to publish your content, be it a blog post, social media post/s, image, or video, regularly and consistently on the social media platforms you use. Hence, if you want to reach out to your audience regularly, you need to plan well in advance what you would publish on these platforms. Timing and frequency are also important if you want to get good results from your social media activities. You need to post at the right time and be consistent with your efforts. There are social media scheduling tools that can help you post your content without any delay.

Listening and engagement are also extremely important social media aspects that you should never ignore. Social media is an interactive medium. It is crucial to listen to what people are saying about your brand and engage with them so that you send out a message that you are receptive to the needs of your customers and prospects. That is why it is vital to monitor social media conversations that are happening about your brand. If you don’t engage with your customers and prospects, it will not go down well with them.

It is vital to assess your social media marketing performance periodically so that you can fine-tune your strategy as and when required. That is why social media analytics is extremely crucial to the success of your strategy. Most social media platforms provide this information. But you can also take the help of other social media analytics tools to get a more in-depth analysis.

If you have the resources and want to take your SMM to the next level, then you need to consider social media advertising. Advertising on social media allows you to reach a wider audience. You can create groups and target your audience based on their interests, demographics, buying patterns, and behaviours.

What can social media marketing do for your business?

It is important to understand what can social media marketing do for your business. If you are a search marketer, you might think of how social media would help your cause. But as a search marketer, it is important to know that there is a close relationship between SMM and search. Social media and search have a close relationship because social media keeps discovering new content and discovery is at the heart of search activity. Also, social media can help you get links, which can support your SEO efforts. It means social media marketing can have a positive effect on your website ranking on search engines like Google. Further, people these days also search social media sites to find social media content. Moreover, social connections can make some search results more relevant, which could either be within a social media network or at the level of a search engine.

Social media marketing can do a lot more for your business, and some of them are:

SMM can boost your website traffic.

Social media marketing can improve your conversions.

SMM can enhance your brand awareness.

Social media marketing can create an identity for your brand and improve the brand association.

SMM can improve your interaction and engagement with your audience.

How to choose the best social media platforms for marketing?

If you want to get good results for your SMM activities, you need to select social media platforms carefully. You should select platforms that complement your business. It is important to understand that each platform has a unique user base and environment. Hence, you should devise different strategies for different social media platforms.

Here is an overview that can help you to choose the best social media platforms for marketing:

Facebook

Since Facebook has a casual and friendly environment, you need an active SMM strategy to do well on this platform. To start with Facebook, you can create a Facebook Business Fan Page. Also, since the visual part plays the main role on Facebook, you need to pay a lot of attention to the layout.

Also, since Facebook is a casual and friendly platform, you should ensure that your content is light and friendly. But you need to understand that organic reach on Facebook is not all that great; hence you should consider Facebook advertising. Facebook advertising can impact your organic Facebook presence positively.

Pinterest

Why is Local SEO Important for Your Business?

 

Most website owners are now familiar with the term SEO. Search engine optimization or SEO is the method we use to get traffic from organic search results or search engines. SEO is a broad term that has several aspects attached to it. And one of them is local SEO.

As a business, it is crucial to understand why local SEO is so important.

Local SEO or local search engine optimisation promotes and optimizes a website to get favourable results in the local search results. And that is what matters to most businesses.

Local search includes all those search terms that are intrinsically local and caters to the local audiences like restaurants near me, doctors near me, restaurants in my city, or doctors in my city.

If you have a brick-and-mortar business, and you want to cater to a local audience, then you need to work on local SEO. It can help your website to rank well on local search results when people search for businesses in your niche.

Working on local SEO means, all your efforts, namely content, on-page optimisation, and link building should have localised intent. But when it comes to localised link acquisition, you need to ensure that all potential link signals are consistent and correct across Google’s local search spectrum. If the information is not correct and consistent, then there is a chance that your local results throw up something different than what you wanted the result to display.

It is vital to understand the local SEO issue in the right perspective.

Let us, therefore, try to understand why local SEO is important, what are some local SEO services, and how do local SEO and organic SEO work together.

Why is local SEO important?

So, why is local SEO important?

If you serve primarily to a local audience, it is important to work on local SEO so that you get the desired traffic.

To explain the importance of local SEO, let us take you through some of the vital Statistics:

According to a study conducted by Google in association with Ipsos MediaCT and Purchased, half of those who conducted a local search on their smartphone visited a physical store within 24 hours, and 34% of those who conducted their search on computer/ tablet also visited a store within 24 hours.

18% of local mobile searches convert to a sale within one day.

50% of mobile phone searchers who conduct local searches are interested in things such as a local business address.

One in three searches on a smartphone was conducted just before reaching a store.

What are some local SEO services?

Local SEO is dynamic – it keeps changing thick and fast. That is why you need a lot of time and effort to get it right. To get local SEO right, you need to have an in-depth knowledge of local SEO. That is why, as a business owner, it is important to know some of the local SEO services so that you know what it takes to do well in local search results.

Here are some local SEO services that you need to know about:

Localising your website

Website localisation means that your website should have the name of your city, country, or region all over your site. If you operate from several places, then you need to create separate pages or content hubs for each place. Another way of website localisation is to involve your business in local community events and carry articles and news about them on your website.

Focus on citation building

Make sure your site is added to citation sites and online business directories. Adding your business on citation sites and online business directories improve your website visibility and help your potential customers to find you easily. Moreover, when you feature on citation sites with all your contact information like name, address, phone number, and website URL (NAPW) and add other information to business directories, it improves your search engine rankings.

Adding your business to Google My Business listing

You need to add your business to Google My Business listing so that it prominently features on Google services like local search results and Google Maps. If you want to do well on local SEO, the first thing you need to do is add your business to Google My Business listing. You should also add your business to Bing Places for Business

Focus on managing reviews and ratings

Reviews are important not just for showcasing the quality of your product or service, but it is also critical for sending the right signals to search engines. That is why it is vital to concentrate on genuine and honest reviews. Positive reviews boost trust and usefulness of your site and product/ service in the eyes of search engines. The number of reviews you receive, their quality, and the authority from where they are coming are some of the factors that can make a difference to your local search rankings.

Focus on getting high-quality and relevant backlinks

If you can get high-quality and relevant backlinks naturally from trusted and authoritative websites, it can improve your local search engine rankings. Getting backlinks from trusted sites sends a positive signal to search engines that your website is a trusted source of information, which helps you scale the local search algorithm. To improve your search visibility, ensure that you get links from local newspapers, business associations, bloggers, and citations.

How do local SEO and organic SEO work together?

Local SEO and organic SEO work in tandem. If you follow SEO best practices, it can help both your local search rankings as well as organic search rankings.

So, how do Local SEO and organic SEO work together?

When you add your business page on local listing directories like Google, Yelp, Bing, and TripAdvisor, it means you are also creating a link back to your website. When you add your phone number, address, and name of your business to local listing sites, it helps local SEO by informing search engines about your location. In doing so, you also create a link back to your website, which helps your organic SEO efforts because it is a link building strategy that can propel your ranking on search engines.

Your on-site local SEO activities like writing a blog post that talks of local issues or updating a page (adding your business address) not just helps your local SEO efforts, but it can also help your organic SEO. You need fresh content to keep search engines in good humour. And, when you write local posts or update your page, it not only helps your local SEO efforts, but it can also enhance your organic SEO efforts.

Both local and organic SEO can help improve your rankings if you do these activities in the right manner. But if you don’t follow best practices (or do it the wrong way) for local and organic SEO, it can have a damaging effect on your website rankings.

While you should do everything to please search engines, you need to understand that your potential customers should not have any problem in finding your business. After all, it all boils down to improving customer experience. And, that is exactly what Google emphasises on from the start. You need to make sure that your visitors don’t have any problems locating your business. The information they are looking for about your business, which includes the correct address, your working hours, the products and services you offer, etc. should readily be available to your visitors.

If you have any problem in managing your local SEO activities, you can get in touch with vStacks Software Solutionsnow. We are a full-service digital marketing company, and we have adequate experience and exposure in the SEO industry to propel your local SEO rankings in the right direction. You can also contact us for all your social media marketing needs.

The Best Way to do SEO Keyword Research

 

Every website owner wants people to frequent their website. But not all of them succeed in attracting visitors in hordes.

Why?’

The reasons could be many. But one of the prominent reasons why people fail to visit your website is irrelevant or out-of-context keywords. If you want people to visit your website, you need to know what they search – the keywords or words they use and the content that best matches their intent.

Hence, if you want to get on top of the Google game, you need to do two things right – keyword research and understanding user intent.

Changes in the digital world happen thick and fast. For example, Google keeps updating its algorithms frequently, but one thing that has remained more or less consistent over the years is keyword research.

However, though the keyword research hasn’t changed much, the way it is done has seen quite a twist and turns.

Let us, therefore, take you through what is keyword research, how to develop your keyword strategy, and creating content with the user in mind so that you can optimise your online presence.

What is keyword research?

If you want to do well on search engines like Google, you need to know what search queries are used the most by your audience. It is in this context that keyword research assumes so much significance.

So, what is keyword research?

It is a process that helps you to know and understand the actual search terms people use to find what they are looking for on search engines. When you get a clear understanding of the actual search terms, the insight helps you to create a robust content strategy and a smart digital marketing strategy.

As a business owner who has an online presence, you must be aware of the importance of SEO. But that doesn’t mean that keywords or keyword research have lost their relevance.

When you do keyword research properly, you get to know what topics your audience is looking for, what do they like to read about, and the most popular topics among your audience. With proper keyword research, you also get to know your SEO keywords. SEO keywords are the terms/ phrases and keywords in your web content that allow visitors to find your site via search engines. When you optimise your site for search engines and speak the same language as that of your potential visitor, your chances of connecting to your target audiences increases substantially. And, that is what keyword research helps you do with ease.

Hence, with proper keyword research, you can get to know the keywords that are generating high volumes of searches every month and create a robust content strategy to target tour audiences.

How to develop your keyword strategy?

But if you want to do your keyword research properly, it is extremely important that you first have a keyword strategy in place. Doing keyword research is vital, but how you take your journey forward from there is equally important, and this is what makes your keyword strategy.

Based on your keyword research findings, a keyword research strategy is what guides you to make informed decisions about the content you need to create and how you need to monitor and track the results in analytics. A keyword strategy tells you how you need to target your keywords.

So, how should you develop your keyword strategy?

If you want to develop a robust keyword strategy, you need to focus on all the insights. A smart keyword strategy starts with self-assessment. Learn everything that you can about your product/ service and your competitors.

Understand your business

As mentioned earlier, you should first start to assess yourself, your business, your objectives, and your goals. Find out your USPs. Ask yourself, why would people want to visit my site? What is it that you want to convey to your audience? To learn all of this, you need to get hold of all the insights that you can so that you can utilise your resources properly.

Understand search intent

Search intent is an extremely important aspect if you want to do well in the digital world. If you want to know about the intent, it is important to know your audience first. You need to understand what people want, what they are looking for, and where they want to proceed. Try and learn whether your audience is only looking for information, or are they interested in buying things from you. When you know about the intent, you can create content to target the specific intent of your visitors.

Understand words

Words are the be-all and end-all of search. When you do keyword research, you come to know of the words people use to find what they are looking for on search engines. It helps you create user-oriented content that matches their intent to meet their requirements.

Understand your competition

When we talk of keyword strategy, competition forms an integral part of it. You need to have complete knowledge of what your competitors are doing. You need to know where your competitors are ranking for the search terms you are planning to target. When you study your competitors carefully, you can find out ways to outmanoeuvre them. You will get to know the keywords that will work for you – long tail or short keywords.

Understanding search engines

You will, of course, do all your competitor analysis on search engines. When you analyse your competitors, you don’t just get great insights into your competitor’s strategy, but you also get a fair bit of idea of what will happen when you type your main keywords or phrase. When you work so much on search engines, you get to know more about them, how they work, and how search engines give answers that result in no-click searches. Working on search engines over time can help you get a sense of a lot of things like featured snippets, local packs, and rich results.

Understanding data

If you want to make your keyword strategy successful, you need to analyse data. The more you analyse data, the better will be your keyword strategy. To analyse data, both before and after keyword research, you can take the help of Google Analytics. Google Analytics gives you great insights that can help you formulate a successful keyword strategy. Also, you can take the help of Google Search Console to get meaningful insights and pursue opportunities.

Creating content with the user in mind

People search the web with a clear intent in mind – most want answers to their problems, are looking for information about the products and services they want, or things they plan to buy. If you want web users to discover you, you need to optimise your content to match the user intent of your visitors.

Since Google takes pride in displaying the most relevant information to its users, you have to optimise your content for user intent so that it has a better chance of ranking well on the SERP. If you create content keeping user intent in mind, it helps your overall SEO efforts.

That is why it is essential to create content with the user in mind.

So, how do you create a user-intent SEO strategy for the content you produce?

The first thing you need to do is understand the different types of user intent. There are three stages of user intent. Turn to Google for help, and enter the search terms you think your audience will look for the most. The result you get will help you identify the type of content you need to create to tackle your audiences at different stages of user intent.

Informational search queries – The user in such search queries are just looking for more information about the product, topic, or service, and they are not ready to buy the stuff. For example, the query “how can a CRM help my business” is an informational search query. The result Google throws up for such queries are informational like how-to results (blogs and tutorials) with no ads on the result page.

Navigational search queries – The user in such queriesare looking for a specific type of content to firm up his or her option, but they are still some distance away from buying the product or service. For example, the query “what is the best way to choose a CRM” is a navigational search query. The result Google throws up for such queries will have blog posts with a comparative analysis that helps the user firm up his or her decision to buy. The result might give you a hint on how to buy the best CRM for your business, but no one is going all out to sell their product.

Transactional search queries – The user in such queries areall set to buy the product or service. For example, the query “where can I get good CRM for my business” is a transactional search query. Most of the results that Google throws up will be product pages from where you can buy a CRM.

Once you are aware of the different stages of user intent, it should become easy for you to create appropriate content with specific key phrases to target your audiences in each stage.

Next, make sure your existing content centres around user intent. You can do this by going to Google Analytics and checking your top-performing keywords. In case your top-performing keywords/ phrases are not matching the user intent, then you need to revisit your content strategy. What you need to do is create content for each different stage of user intent so that you can target your audience properly. You need to understand that when people are in the informational stage, they don’t plan to buy; hence you need to target them with informational content. But if your user is ready to buy, and your content is only informational, then you are missing out on opportunities. What you need is transactional content at this stage. Hence, it is important to produce content that caters to the user intent of your audiences in each stage.

That is why it is important to create content for user intent. Don’t just concentrate on keywords when you formulate a user-intent SEO strategy. What you need to do is create your content with user intent.  And, because Google understands intent well, it will become difficult for you to rank for content that does not match your keyword.

For instance, if you are targeting for a long-tail keyword like “how to make chicken curry”, but in your blog post, you write more about how to rear a chicken, then you will not rank for search results related to chicken curry; instead, your post will show up in chicken rearing. What this means is you need to create content with user intent in mind. If you don’t keep user intent in mind, you will not get the relevant traffic.

Also, if you want to target your audience through each stage of their journey, then you must create content that caters to each type of user intent. The best way is to guide your audience through each stage and take them to the buying stage finally so that you don’t lose on opportunities.

If you keep user intent in mind while creating content for your website, your SEO strategy is sure to take you places.

If you have any difficulty in keyword research or formulating an effective keyword strategy, you can get in touch with vStacks Software Solutionsnow. We are a full-service digital marketing company, and we can help you out in doing keyword research and in formulating an effective keyword strategy.