All posts by Balvant Rana

Digital Marketing Company in Dubai

 

When marketing activities are done over the Internet it is known as digital marketing. While doing marketing digitally, we utilise digital channels, such as search engines, e-mail, websites, and social media in order to connect with and engage existing and potential customers. The novel methods of marketing utilising digital networks, allow you to reach a larger audience from across the globe and target more probable prospects, which successively turns into higher conversion rate. Additionally, it is more cost-effective, compared to the traditional ways of marketing, and it also enables you to measure success and make adaptations in marketing strategies, as you move forward.

Marketing is all about selecting the optimum channel to touch your target audience pleasantly. It is critical for effective digital marketing that you filter in the right audience, and touch at the right time, their digital avatars. As the businesses observe people near them glued to their screens, digital media becomes the preferred channel for them to throw their marketing pitches. They are using digital marketing strategies to optimally reach out to their customers and prospects, ensuring significant commercial benefits. 

Why choose Digital Marketing?

It becomes nearly impossible to reach out to select audience globally, viewing humungous costs involved or cumbersome processes of traditional marketing. But, as we move from traditional methods to the digital means, we find it relatively easy to hurl marketing pitches, and much more cost effectively now. Even a small business owner can these days, via online means, reach out to an international audience. This online openness has unlocked countless growth opportunities for businesses to explore, as it gives them a fine blend of global reach and visibility.

Moreover, your global image enhancement does not affect your local appearance. Try searching out a business near you; the Search Engine will produce a relevant list of the business. Local Search Engine Optimisation (SEO) and locally targeted advertisements can be helpful for businesses trying to bring more customers to their doors, but in case, you want global audience should also get your business in their searches, then you need not have to do something from the scratch, rather your local SEO can be extended to give you the desired results. Earlier, it would take you to print out flyers and distribute them around, with newspapers, but not anymore.
Digital marketing allows you to extract data to see which set of audience will work best for you and optimise your campaign around them. SEO, PPC (pay-per-click), or through information, already fed to the social media, you could locate your target audience.

How to select the best digital marketing company in Dubai?

To start with, make sure you identify your digital marketing goals. Then, list a few probable digital marketing agencies that keep popping up to you, as you browse the Net. Shortlist the agencies that have an organised easy-to-use website, loading quickly and professionally designed. Then you can ask them to share their keywords ranking statistics. If the keyword ranks are encouraging, you can be sure that they are good at SEO.

Digital marketing takes time to deliver the desired results, so you should always be prepared for a long-term relationship, with your agency. But, at any stage, don’t overlook the process they follow. The agency you hire should not have any problem in formulating a custom program of digital marketing strategies to suit your needs and goals. You also need to find out the techniques and methods the agency would use to learn the key processes of your industry, or if they had done a similar marketing campaign in the past. Finally, don’t forget that value is more important than price.

If you are based out of Dubai and are looking for a reliable digital marketing agency in your area, you should get in touch with vStacks Software Solutions now. We are a full-service digital marketing company, which means we do SEO, SEM (Search Engine Marketing), SMM (Social Media Marketing), online reputation management, e-mail marketing, and content marketing, apart from PPC (pay-per-click), mobile-app marketing, web analytics and design launch activities. We know what it takes to make your business more visible online. We have done it already, and keen to do it for you.

Ecommerce Web Development Company

 

vStacks Software Solutions is a reliable and professional e-commerce web development company based out of Dubai. We are a software development company specialising in e-commerce website creation. With years of experience in the software development industry, we know what it takes to develop a user-friendly, attractive, and feature-rich e-commerce site. With offices in the US, the UAE, and India, we have the requisite international exposure that serves us well to deliver modern and responsive e-commerce sites to our clients. As a professional e-commerce web development company, we ensure our clients get the best e-commerce platform to take their business to the next level.

The e-Commerce industry offers tremendous growth opportunities to businesses in all sectors. From big conglomerates like Amazon to start-ups, many have ventured into the e-commerce business. However, not everyone in this business is minting money because e-commerce web creation is a complex affair. Unless you have the expertise, it is tough to deliver an e-commerce site that offers an excellent user experience and functionalities. That is why you need a professional and reliable e-commerce web development company to develop the platform.

If you want to start your e-commerce business from the UAE, you don’t have to worry because vStacks Software Solutions is there for you. We have over two decades of experience in the software industry and have the expertise and experience to develop a viable, effective, and profitable e-commerce platform for businesses in all verticals.

We have developed high-performance online stores and customised them to suit business requirements.

We are experts in diverse e-commerce platforms and technologies.

We have developed several successful projects, and our track record is impeccable.

We offer reliable and timely services that can easily fit into your budget.

We can develop e-commerce sites on Magento, WooCommerce, eCommerce, Open Cart, and other platforms. We can also design a custom platform if you so desire.

What we offer?

Custom e-commerce website design – We can create an appealing and engaging design for your e-commerce store so that you can stay ahead of the competition.

Customised e-commerce storefront – Due to our reliable e-commerce web development and customisation services, we build a solution that meets all your requirements.

Feature-rich shopping cart development – We are capable of creating robust and feature-rich shopping carts that help you drive conversions and make your e-commerce business profitable.

Responsive website development – We know the importance of a responsive website; hence we make sure that your e-commerce platform is responsive so that you can offer a seamless user experience to all your customers on devices they prefer to use.

Development of plugins and modules – We create useful plugins and modules for your e-commerce sites, which enrich your store with new features and functionalities.

Payment gateway integration – To facilitate easy and secure online transactions, we integrate numerous payment gateways into your e-commerce platform.

E-commerce app development – To give your business the m-commerce advantage, we help create amazing e-commerce mobile apps for your business.

Maintenance and support – We offer 24X7 maintenance and support to all our customers so that your buyers have a seamless online shopping experience.

Why you should select vStacks Software Solutions?

We have the experience and expertise, which helps us create a user interface that is intuitive and easy to navigate so that you don’t lose your customers.

We sit and deliberate with you so that you choose the right platform and customise it to suit your requirements.

We provide content and social media support so that you can promote your e-commerce store in the minimum possible timeframe.

We offer foolproof security for your e-commerce business like SSL certificate and regular updates.

To enhance the shopping experience of your buyers, we offer easy to add to cart, wishlist, simplified checkout process, and flexible payment options.

We provide you social media support so that your online store can attract more customers.

We offer you an SEO optimised site so that your site loads faster and attracts more customers.

We also offer in-depth analytics, which helps you track your visitors, do navigation analysis, and analyse traffic segmentation.

If you want an e-commerce site that offers an excellent user experience and is rich in functionalities, you should contact vStacks Software Solutions now. We will make sure you get the best you deserve in the UAE.

Software Development Company in UAE

 

Irrespective of the nature of the business, it takes time, and effort, in the right direction to create a popular brand. And, if you are in the software sector and operating out of the UAE, you should know that usual products or services will not fetch you unusual results. Top software development companies in UAE acknowledge the importance of offering outstanding products and services to their clients. But, top software companies in Dubai like Sphinx Solutions, Data EximIT, IPIX Technologies, and, Iflexion etc. also know that creating a popular brand is not a laid-back task. You need to have the know-how, experience, and a sound strategy to reach the top in any vertical and stay on top.

We supply quality

Apart from supplying quality, popular brands of software companies, all over the world share some common things. They have a unique selling proposition and are dissimilar to their competition. They have a propensity of connecting with their customers and listening to them patiently, to underline the key requirements. They painstakingly take interest in their client’s businesses and could foresee their expectations from the proposed piece of software. These popular brands habitually deliver on their promises, have a flawless sense of purpose, and are excellent communicators.

One company that has these qualities, in abundance and is all set to create a niche for itself in the coming times, especially in the Dubai market, as long as software solutions are considered, is vStacks Software Solutions. Based out of Dubai, it has been successfully serving the UAE market for years. We have offices in the USA, Dubai, and India, and we have global experience of years in developing software products that are known to have been with the right attributes, functioning, and reporting.

Our buffet

We provide inclusive, mobile-friendly ERP (Enterprise resource planning) software. ERP refers to a type of software that enterprises use to manage their day-to-day business operations. The major challenge emerges in the Deployment phase. The solution should ideally adapt to all your processes, in any business operation. A lot of customisation and integration has to be done, here, which vStacks has successfully done for its clients, time and again.

eZnetCRM, by vStacks, is a Cloud-powered application providing an all-inclusive solution to manage your customers. The application is easy to use, runs in a secure environment, and flexible enough to integrate with existing systems. Talking of Learning Management Systems, we offer a one-stop solution from vStacks hat. We call it eZnetLMS, a simple easy-to-use tool that provides you with an exciting array of features to suit all your learning management needs. vStacks also presents DocuSKY, which enables its users to share, track, analyse and protect their confidential content in the cloud. Talking of HRMS (Human Resource Management System) software, we bring in a fully integrated, mobile-friendly, Cloud-based HRMS built on a secure and robust architecture. These software solutions are only a few citations, while the list goes on.

Care for our valued customers

At vStacks Software Solutions, we uncompromisingly keep improving our software offerings with time, and our mounting list of clients is evidence that we have been able to work for their satisfaction and pleasure. If Cloud-based solutions are what you are looking to have, vStacks Software Solutions has a clear edge over its competition.

Top SEO Myths You Need To Know

 

If you have a website on the internet, it is difficult if you don’t know the importance of SEO. For most website owners, SEO or search engine optimisation is the most searched and talked about topic. After all, if you want to rank high on search engines, you need to ensure that you have a smart SEO strategy in place.

So, if you want to make a mark on the internet, it is vital to get your SEO strategy right. Formulating a robust SEO strategy is an uphill task (not an impossible one), but what makes things more complicated is the myths that surround the world of SEO.

Yes, there are many SEO myths and misconceptions that are floating around, which makes your job even more difficult. Hence, if you want to formulate an effective SEO strategy, you need to know some of the SEO myths that are floating around.

But before getting into SEO myths and misconceptions, let us try to understand the meaning of SEO.

What is SEO?

According to Neil Patel, “SEO stands for search engine optimisation. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.”

SEO is the process of optimising your website or online content so that the search engines throw it up as the top result when people search for a particular keyword.

Top SEO myths you need to know

In case you want to do well in the online landscape, you have to get your SEO strategy right. And, to do that without a problem, it is important that you steer clear of SEO myths. Here are the top SEO myths that you need to know:

Search engine optimisation or SEO is a scam – It is a myth that SEO is a scam, and that SEO consultants charge astronomical fees for doing absolutely nothing for your web presence.

What you need to be careful about are the dodgy SEO companies that promise you instant success and sure-shot ranking positions. For example, if an SEO company is charging you peanuts and assures you of a top spot on Google, then you need to be wary of it because this certainly is a scam.

There are no easy quick-fix solutions for SEO. It is a long-drawn process, and you need to be patient. If somebody promises you instant success and guaranteed results, it should be a red flag for you.

You need to react quickly to every algorithm update for more success – Another SEO myth that is floating around is that you need to react quickly to algorithm updates, or else it gets difficult for you to stay ahead.

Search engines continuously work to improve their search algorithms. Google approximately alters its search algorithms 500 times every year. But you don’t have to worry about all of them; you should only be concerned about the major algorithm updates.

And, when there is a major update, you don’t need to rush in with changes. You first need to wait and watch how it impacts your website, and then change your SEO strategy if there is a dip in your rankings. If your SEO strategy is right, then it is highly unlikely that an update will have an impact on your website.

You also need to remember that if there is any major algorithm update that is going to impact your rankings, the concerned company will surely announce what you need to do to adhere o those guidelines. Hence, it is prudent to wait for some time and check on reliable sites what and how you need to proceed ahead after an update is announced. You can visit Google Webmaster Central Blog to keep yourself current on all the latest web news.

SEO is a one-time exercise – This is another SEO myth that can have a far-reaching effect on your web presence. SEO is never a one-time exercise; you have to keep working on it to stay at the top of the SEO game. If you want a steady inflow of organic traffic, you need to work on your SEO strategy continuously.

You need to keep working on your SEO strategy because you should keep publishing new pages, work on your outdated content, and keep abreast with the competition and the ever-evolving search algorithms, and link degradation, among others.

There are many things you need to work on to maintain your top ranking in the search results. And, doing it once will not help you stay at the top for long.

Optimising for Google will cover you up for all the sites – It is another myth that has no basis at all. If you optimise for Google, how can you be sure about other search engines? It is true – Google has the major share of the search market, but if you want to target 100% of web traffic, then you need to optimise for at least the top three search engines.

Bing is another search engine that you can target because its share is improving steadily. For example, backlinks for Bing are not all as important as is the case with Google. Bing ranks your site on the parameters like user engagement, click-through rates, social signals, keyword domains, and page authority. Things are slightly different for Bing than what it is for Google.

Hence, if you are interested in targeting 100% of web traffic, you need to target the top three search engines, which means you cannot avoid Google.

Don’t bother about link building as it is a thing of the past – Another myth that has no basis. Link building is certainly not dead, and you need to do it naturally to do well on the search results.

Don’t forget that search engines use link authority and anchor text signals in their search engine algorithms. Also, you need to remember that white hat link-building is not a thing of the past and is considered a safe and time-tested practice.

What you need to avoid is unfair means of getting the links. Every natural link is sure to add more value to your SEO efforts.

Content is the only king – There is no doubt that content is the king, but it is certainly not the only thing that can assure you of a top spot in the search engine rankings. Creating high-quality content is essential if you want to improve your search engine rankings, but there are other parameters as well.

It is important to publish timely, relevant, original, and well-researched content to rank high on the search engines, but you also need to ensure that other website factors like quality backlinks, responsive web design, and excellent user experience are some other factors that also contribute to your ranking.

Hence, it is vital to create high-quality content, but also make sure that your website as a whole is optimised for better results.

Google dislikes SEO – It is another myth that has no basis. On the contrary, Google states that SEO can “potentially improve your site and save time”, SEO agencies “provide useful services”, and Google advises “if you’re thinking about hiring an SEO, the earlier the better.”

There is no doubt that Google seems to encourage SEO, but what it dislikes is the manipulative SEO practices, which you need to avoid to climb the search engine rankings. If your SEO efforts are only aimed at tricking the search engine, it is sure to penalise your site. White hat SEO practices can surely improve your search engine rankings and Google does not dislike them.

H1 tags improve your search rankings – When it comes to SEO practice, using H1 tags is a must. It is another myth that has no basis. H1 tags do not contribute to SEO rankings directly.

H1 tags are important because they make your content more organised for the viewers and help web developers to design your website, but it does not contribute to SEO rankings directly.

According to experts, it does not matter whether you use H1 or H2 tags. What is significant is whether your page contains useful and relevant information for your viewers or not.

H1 tags were an important SEO factor a few years back, but today they are part of the basic best practices that do not influence your search engine rankings.

SEO is nothing but all tricks – It is another falsely propagated myth. SEO is all tricks only for those who try to manipulate it. But if you do SEO legitimately, then there is more to it than just tricks. If you follow SEO best practices, you are sure to improve the browsing experience and content organisation.

If you follow SEO best practices, it can make your content more discoverable, improves accessibility, structure your data, optimises social sharing standards, improves website performance like page speed, helps search engines to categorise and serve your content to the right audience, and share content with the right audience, among others.

All these actions are important for page ranking. When you follow SEO best practices, you optimise your web content, which can improve your search engine rankings significantly.

Social activity has no impact on SEO – It is true that Google does not use metrics like Facebook shares or Twitter followers for ranking purposes directly.

But you need to understand that successful social activity can have major secondary effects on your overall SEO efforts. Social activity helps you on two SEO fronts – search engine discovery and indexation and content distribution that leads to links and shares.

With successful social activity, you can reach your target audience easily, improve user engagement, increase visits, and improve traffic. Also, the more your content is shared and linked, the better it is for your SEO efforts. These are the secondary effects that can improve your search engine rankings. Hence, never overlook social activity.

If your SEO efforts are not giving you the desired results, you can get in touch with vStacks Software Solutions now. We have been in the business of SEO for a long time, and we know what it takes to improve your site’s search engine rankings.

There is Nothing More Important Than Reputation Management

 

With the internet connecting people like never before, companies must think seriously about their online reputation. It is not wise for any business to compromise on its reputation.

Online reputation was always crucial for businesses of all sizes and makes. However, after the pandemic, online connectivity has increased manifold. Things are no more the same as they were before the pandemic.

Most people these days rely on online reviews to gauge a business. It is only after going through several reviews that people make up their minds to buy a product or service.

That is why reputation management is more important than ever before. Whether you manage your online reputation yourself or hire a review management services company, you need to manage your reputation smartly to tide over the competition.

So, what should you do?

Let us walk you through why reputation management is important – the effect of COVID-19 on online reputation, why you should not get emotional, and how to find if a bad review is fake.

The effect of COVID-19 on online reputation

The pandemic has changed many things. During the time when people were forced to stay indoors, most of us relied on what we read on the internet. That is what has made all the difference. Now most of us have got into a habit of reading online reviews before making a purchase.
A Trustpilot survey found that 33.6 percent of consumers increased checking online reviews of products and services during the lockdown. According to Giles Robertson, lecturer in digital marketing at the University of Bedfordshire, the reputation you build online for your company during the pandemic will have a lasting impact on consumers.
“People will remember the good actions, as they did for brands who advertised through the wars, like Watermans, Bovril, and Sunlight Soap. Even if your activities make a loss and you don’t have products to sell, supporting and entertaining your customers can ensure the brand comes out of the crisis stronger and more loved,” says Giles Robertson.
According to research by BrightLocal, 84% of customers these days trust online reviews and treat them at par with a personal recommendation.
Even in the case of negative feedback, it’s about how effectively a company reacts. You need to respond to the negative comments quickly so as to settle the issue. When you quickly address the issue, it helps pacify your customers.

Don’t get emotional

It is no secret that getting positive reviews can increase your sales substantially, while negative online comments may have the opposite effect. Every business, big and small can get negative reviews, but it is crucial to deal with them properly to keep your reputation intact.

However, it is crucial to know that all negative reviews might not come from genuine customers. With competition increasing by the day, you can get fake reviews from your competitors. Also, there are occasions when customers irresponsibly and unjustly post a negative review to harm a business.

If you are getting such reviews, don’t get emotional. Tackle the problem maturely.

It is not unusual to feel annoyed when someone is trying to dent your reputation. But you need to understand that if you respond emotionally, it can complicate the situation further, which is not in your interest. However, not reacting emotionally does not mean that you should sit on the negative review and do nothing about it. If a negative review stays on the internet for long, it can cause a lot of damage. Remember, the longer it stays there, the more people view it, and the more it can damage your reputation.

It is vital to note that over 86% of the netizens have a habit of reading reviews. If you don’t take remedial action promptly, most of your consumers and prospects might read the review and form an adverse opinion about your brand and business.

So, what should you do about it?

The perfect remedial action, of course, would be to get the comment removed. However, if you cannot get it removed, the best thing is to respond to it promptly and positively. Responding to it quickly and positively can have a positive effect on your potential customers.

It is crucial to respond to reviews appropriately because that is the only way you can let your customers and prospects know your side of the story. That is how you can defend your brand. It is also the right way to identify and tackle fake reviews for your potential customers.

If you receive too many negative reviews all of a sudden, don’t get bogged down. It might be difficult to respond to each one of them separately. Hence, you can draft a polite response, without sounding accusatory, and seek suggestions on how to get things right.

Could a bad review be fake?

You need to manage your reputation properly, especially on Google. Make it a habit to respond to reviews, both positive as well as negative. It is crucial to understand that reviews not just help your local SEO rankings, but are also potential leads.

But unjust comments like fake reviews can perturb anyone. For example, if you get a review from a person who has never done business with you, then it is a fake negative review. But all bad reviews are not fake.

So, the important thing is to ask yourself this question – could a bad review be fake?

As mentioned above, no need to get emotional about a negative review because there are ways to remove it. If a review violates Google’s policies for leaving reviews, and you flag the issue, then it can be promptly removed.

However, if you get a genuine negative review, you should tackle the issue maturely. If your legitimate customers had a poor experience, you need to address their concerns. What you should do is – respond to their review on Google. You can also call up the customer and try to listen to his or her concern, and assure prompt remedial action.

But if you come across a review that you think is fake, then here is how you can check its authenticity:

If they are your customers, they should be present somewhere in your CRM or point of sale software. But if they are not there, then chances are that they are not your customers.

Check if you have any record of them contacting your customer service. If they haven’t contacted as yet, suggest contacting customer service politely by giving them the contact details.

Are there specific details like the name of the employee who interacted with them? People can forget the name of the employee, but it is unlikely that you would not remember the name of the person who annoyed you so much.

If you start getting too many negative reviews all of a sudden, someone (competitor or spammer) might be after you.

In case someone suggests your competitor in his or her review, then it is a clear indication that your competitor is behind the review.

It is possible to get rid of fake negative reviews, here is how you can do it:

In case you get a fake negative review, you can go to the review on Google Maps and flag it as inappropriate. But before flagging a review as inappropriate, ensure that it is fake. Don’t make it a habit to flag all negative reviews because Google can penalise you for frequent inappropriate referrals.

If your competitor is behind your negative reviews, you can speak to them to stop the activity or take them to the local Chamber of Commerce.

However, there is another way of tackling negative reviews, and that is to get positive reviews in hordes. Make sure to ask your customers to leave positive reviews. It can help you in more ways than one.

If you want a reliable review management services company that can effectively manage your online reputation, then you should get in touch with vStacks Software Solutions, Dubai. We are a digital marketing company, and we know how to manage your online reputation positively.

Is it Important for Businesses to Have a Blog?

 

If you want your digital journey to head in the right direction, you must understand that blogging is essential for your business. Blogging helps you on many fronts – it can increase your website traffic, improve your conversions, build your brand, help your SEO efforts, and many more, to name a few positives.

You are missing big time on opportunities if you have a website but you haven’t started blogging. From big businesses to small setups, you stand to gain if you create a blog section for your website. Businesses that create a blog section on their website can clearly see a positive impact on their bottom line.

It is crucial to understand that blogging is an essential aspect of social media marketing.

Hence, the simple answer to the question does your business need a blog is an emphatic yes.

So, how does blogging help your business?

Let us take you through how blogging can build your audience, tell an audience your story, and how to get started with blogging.

Blogs can build your audience

If you are a website owner, you would certainly want people to visit your site in hordes.
When you add a blog section to your website, it can propel your brand’s online presence. Publishing blog posts regularly can increase your online visibility and bring in more traffic to your website.
Businesses that blog regularly can increase their website traffic by as much as 55%, which means if you don’t have a blog section, you stand to lose a lot of traffic. Therefore, it is safe to say that blogs can build your audience.
However, posting relevant content to your target audience alone is not sufficient. If you do SEO the right way, you can optimise your blog content to make your website more visible to your audience. It helps people find your business on the internet. When you offer informative and valuable content, it can increase your search engine rankings because that is what search engines like Google aim to achieve.
Publishing blog posts regularly with the right social media links can drive traffic to your website organically. When your audience gets to know that you publish informative, engaging, and helpful content, it becomes easier for you to introduce and sell your product or service.
A blog can add a lot of value to your business. It can increase your audience, improve conversions, boost your sales, and increase your revenues.
The more informative your blog content is, the more visitors it will attract. And, once these visitors become certain that you offer a reliable and trustworthy solution, they are likely to keep returning to your blogs for more valuable information. It is not rocket science to understand that when you develop trust in someone, you will not hesitate to buy from them, as and when you offer them your products or services.
Blogging not just helps you bring in new customers, but it also allows you to keep your existing customers engaged.
A blog can also boost your brand identity. You can tailor your blog to meet your branding goals.

Tell an audience your story

You can use blogging to tell an audience your story.
Whether you have an automobile business or you run a bakery, it is crucial to prove your mettle to your audience. Regardless of the type of business you do, it is crucial to let your prospects know that you are an industry expert. People tend to listen to your advice once they know that you are a subject matter expert in your field. Also, your prospects will feel more comfortable buying your product or taking your services if they know that you offer expert advice.
And, blogging is one way to establish your authority. If you start writing and offering expert advice in your blogs to your readers, it can create the trust that you need to win over your prospects.
For example, you can write a blog post to discuss the future of your sector. Your blog posts can discuss recent developments in your industry. Also, you can write blog posts that can offer a detailed review of your products. All of this can be helpful to your readers because blogging keeps your prospects engaged and can establish you as a trustworthy, knowledgeable, and reliable brand.
Your business blog is the right medium to share your unique expertise with your readers and prospects. Tell your audience the story they are waiting to hear. Offer them the right advice, and you can win them over for good. Your prospects will keep coming back to you because they know they can trust your knowledge.
When you take up subjects that relate to your business and offer expert opinion and advice, people are bound to listen to you. And, once people develop faith in you, then nothing can stop you. The moment you become a solution provider; your brand identity moves to the next level.

How to get started?

If you haven’t as yet started blogging, then the obvious question that comes to your mind is how to get started.

When you plan to add a blog to your website, there are two things that you should keep in mind – always write about something related to your business and select a topic that attracts a decent amount of online traffic.

If you run a bakery, your blog topics should relate to your business. You can write about cake recipes, tools needed for making cakes, or anything that revolve around cake making. You should not select topics that are not related to your business. When you write blogs about topics related to your business, you will attract those who are searching for the products you offer. It will increase your audience.

It is also crucial to select topics that people frequently search on the internet. You can check out Google Keyword Planner to find out the trending topics in your niche.

When you add a blog section to your website, make sure you do the following:

Research your competition – Check out your competitor’s blog to see what they do and how they manage their blog. Find out the number of words they write in a blog, the keywords they target, and view their traffic. Make sure you offer a better blog to your readers than what your competition is offering.

Identify your target audience – You cannot achieve positive results without knowing your target audience. You need to come up with the content that your audience wants to consume. So, find out your target demographic first, and next decide on the content that relates to them, then start writing your blogs.

Have a domain name of your own – If you already have a website, you don’t have to worry about this. But in case you don’t have a website and you are using a generic name, then it is time to get a custom domain name of your own.

Select a blogging platform – If you already have a website, your website builder might allow you to add a blog. However, in case it doesn’t, you can add a blog with the help of an add-on or extension. If you don’t have a website, then you should look for available blogging platforms (WordPress, Drupal, and Blogger) and website builders. You can set up a blog on any of these platforms.  You can customise the site to suit your business requirements. But you need to understand that you will need a comprehensive website builder like Weebly, Wix, or Duda if you want your website to be more than just a blogging platform.

It is time to start writing – You can start writing once you have created a blog section. Start with some trending keywords, and make sure that your article has plenty of headings and subheadings.

For successful blogging, here are some tips that can help your business:

Set goals – It is crucial to know why you are blogging. You could be blogging to build your credibility, increase your website traffic, or boost your email list. Setting up goals can help benefit your business. After setting the goals, you should add a call to action to accomplish your objectives. For example, you can create a pop-up to let your readers sign up for your newsletters.

Follow a schedule – If you follow a schedule, it can help your business more. You need to know what content you will write and when you will publish them. Make sure you write relevant content and post them regularly.

Pick up the right keywords – Make sure you pick up the right keywords.

Add visuals – If you want to improve your blog’s performance, make sure you add visuals to your post. Use images, screenshots, videos, and infographics to improve your blog’s performance.

Make sure you write articles that have plenty of headings and subheadings. It can improve your SEO efforts.

Finally, don’t forget to monitor your blog’s performance. You can check out your blog’s performance on Google Analytics. You can improve your blog’s performance if you know what works for you and where you need to improve.

If you want your blog to do well, you need to make sure that you target the right keywords, write relevant content, and post them regularly. If you can do it on your own, excellent, but in case you have other engagements, you can contact vStacks Infotech now. From keyword research and writing relevant content (SEO optimised) to content posting, we can do everything that can improve your blog’s performance.

Mistake You Need to Avoid to Make Your Email Marketing Campaign Successful

 

As a marketer, you must find ways and methods to reach your audience. Marketers have many marketing channels available to convey their messages to their audience. However, to get the best ROI, you must select the right marketing channels. And one channel that marketers cannot ignore is email marketing. Email marketing, without a doubt, is one of the most effective marketing channels because it delivers a high return on investments.

If you thought email marketing was down and dusted, you are wrong. It is a channel that has yielded great results in the past, and it continues to do so even today. It is unwise to ignore email marketing.

But if you are not getting the desired results from your email marketing campaigns, then you might just have to tweak your strategy. That is exactly what we plan to address in this article – email marketing mistakes you need to avoid to make your campaigns more successful.

Apart from segmenting your customers, focusing on mobile users, adding a call to action, being professional in your messages, you also need to focus on these three things – let your recipients contact you, avoid spamming at all costs, and follow the rules when sending emails.

Let us take them up one by one.

Let your recipients contact you

If your prospects and customers don’t know from whom they are receiving the email, then it is difficult for your email marketing campaign to be successful.
Hence, if you are using email addresses like no-reply@ or DoNotReply@, you should stop doing it because your customers don’t appreciate it. It is crucial to understand that if your open rates are low and you are using these email addresses, then this could be one of the reasons why you are not getting the desired results.
It is the sender’s name that prompts people to open the email.
Make sure you send emails from an address that allows your recipients to contact you. Don’t send emails from addresses like no-reply@ or DoNotReply@. You should always let your recipients contact you.
You not only need to send emails from an address that your customers can respond to, but you should also ensure that your email displays your phone numbers and your social media profile links so that your customers can contact you as and when the need arises.
For example, in case you are the CEO of a large business house, then you are surely not the one who sends out emails to clients. But as the CEO of the company, people do recognise your name. Regardless of who sends out the mail in your company, it is crucial to understand that the email should have a recognisable name.
It is important, therefore, to understand that whenever you send out an email, it should be from a person within your company. Doing this can give you an edge over others.

Avoid spamming at all costs

Email marketing can give you great results, but you should never overdo it. Overdoing here means sending too many emails to your customers. When people subscribe to your emails, they expect you to be responsible. Sending them emails one after the other does not augur well for your email marketing campaign.
As it is, an office going person receives too many emails every day. People unsubscribe from email lists mainly because they start getting too many messages.
Always think from your customer’s perspective. If you get annoyed when you receive junk emails, it can also frustrate your customers.
You would certainly not want to annoy your customers. That is why you should avoid spamming at all costs.
Your newsletters should add value to your customers. People should look forward to receiving your emails. However, if you start sending them too many irrelevant messages, your messages lose relevance. You need to understand that when people sign up to receive your emails, it means they have some amount of interest in your content. Give them a breather and don’t annoy them.
You also need to be realistic. It is important to understand that people don’t shop all the time, and they can also not visit your website twice a day.
When it comes to email promotions, you should limit it to one per week.
It is a good idea to ask your customers about the communication frequency and the type of messages they want to receive upfront at the time of the sign up. You can segment them accordingly to cater to their needs.

You also need inventory management software

Inventory management is a crucial aspect of the e-commerce business. You need to know when you run out of stock so that your customers have a smooth experience on your site. Inventory management software helps you track your inventory across your store and website.

There are a few features that you need to consider when selecting inventory management software. Find out if there is any limit on the number of products you can manage with the software. You also need to check how well it syncs with your website and your storefront. After all, it is difficult to manage two programs. Also, check out the reporting features it offers. Find out if you will get information in advance about your inventory.

Also, you need customer relationship management software

Managing customers is extremely crucial in the e-commerce business. With customer relationship management software, you can store all the information about your customers like their name, address, phone number, email IDs, and purchase history in one place. These are crucial and invaluable information that can facilitate new sales. A CRM system helps you to know what your customers want and when they need it. When you know your customers well, it helps you to fine-tune your marketing efforts. And, a CRM system helps you on that front.

Follow the rules when sending emails

It is also vital to know that you need to follow the rules when sending out emails. It is legally binding on businesses to take prior permission of the subscribers before sending out email messages to them. Sending unsolicited emails is morally and ethically wrong.
Creating, designing, and running a successful email marketing campaign is not as easy as you may think. You need professionals to get the best results. If you are looking for a reliable and professional email marketing company, you can contact vStacks Software Solutions.

Planning to Take Your Business Online?

 

A lot has changed in the last few decades – from the way we communicate and interact to how we shop – things are not the same as they used to be. Digitisation has changed most of how we live our lives these days. It is not necessary to physically go out to the market to shop for stuff you need in your day-to-day lives. We can sit at home and order pretty much anything from the cool confines of our homes.

Thanks to the e-commerce platforms, you can now shop from wherever you want and buy what you desire.

E-commerce has been a growing vertical for quite some time now. Many brands, big and small, have added digital platforms to serve their online customers. This has made e-commerce an extremely competitive vertical.

That is why if you are thinking of taking your business online, you are in the right place. Let us, therefore, take you through why your business needs an online platform, how to transition to your e-commerce solution, and why an e-commerce solution needs to be secure.

Digital buying is on the rise

Digital buying is on the rise for quite some time now. However, the coronavirus pandemic has necessitated many consumers to switch to digital modes of buying to keep themselves safe. The lockdown in many countries forced the consumers to form new habits, and the pattern is likely to continue even after the pandemic subsides.

With the brick-and-mortar shops closed for business, sales took a severe beating during the pandemic. Though the restrictions have eased, digital habits will have a long-lasting impact on physical retail sales, which is unlikely to return to pre-pandemic levels any time soon.

The device that will benefit the most from the growth in e-commerce sales is mobile. By 2024, m-commerce will account for one-fifth of total retail sales.

How to transition to your e-commerce solution?

The number of digital buyers is increasing at a rapid pace.

In today’s times, if you don’t have an online presence, you are missing big time on opportunities. Hence, if you want to sell online, it is crucial to know how to move in the right direction.

Here is what you will need to transition your business online:

You should have a decent website

Without a doubt, you need a decent website to start your online journey. Though you can sell your products on Amazon and Facebook, it is always a good idea to have a website of your own if you are planning to make inroads in the online arena. Your website will be the face of your organisation; hence, it is crucial to have a great site.

Your website has to do a lot of hard work – it needs to display the products, tempt potential customers to browse your site, and provide all the relevant information your customers might need to buy the product; hence, you need to focus more on your website.

You also need a reliable hosting provider. When selecting a hosting provider, make sure the vendor you opt for can handle a large amount of traffic. You cannot afford to lose your customers because of hosting issues.

While you are on your website, make sure you focus a bit on its design. You need to ensure that your website is easy to use and reflects your brand’s image. It is also crucial to make your website mobile-friendly as many people these days use their mobiles to shop.

You need shopping cart software

To make sure that your customers complete their purchases, you must have shopping cart software. With shopping cart software in place, your customers can add items to their cart. Once your customers add items to their cart, they can process their transactions.

You have a lot many options to choose from for your shopping cart software. But make sure the one you choose is easy to install on your website. It is also crucial to select one that your customers can use easily. The software should also accept multiple payment types.

Select the shopping cart software very carefully. It is an important decision to make because it plays a crucial role in your online journey.

You also need inventory management software

Inventory management is a crucial aspect of the e-commerce business. You need to know when you run out of stock so that your customers have a smooth experience on your site. Inventory management software helps you track your inventory across your store and website.

There are a few features that you need to consider when selecting inventory management software. Find out if there is any limit on the number of products you can manage with the software. You also need to check how well it syncs with your website and your storefront. After all, it is difficult to manage two programs. Also, check out the reporting features it offers. Find out if you will get information in advance about your inventory.

Also, you need customer relationship management software

Managing customers is extremely crucial in the e-commerce business. With customer relationship management software, you can store all the information about your customers like their name, address, phone number, email IDs, and purchase history in one place. These are crucial and invaluable information that can facilitate new sales. A CRM system helps you to know what your customers want and when they need it. When you know your customers well, it helps you to fine-tune your marketing efforts. And, a CRM system helps you on that front.

Don’t forget social media

Irrespective of how great your website looks; you need to spread the word around so that people start coming to your website. That is where you need to tap social media correctly. Make sure you have an account on all the major social media platforms like Facebook, Twitter, Instagram, etc. You can leverage these platforms to promote your online store so that people start coming to your site. But it is difficult to manage social media accounts single-handedly. You can use social media management tools that allow you to schedule your posts in advance, manage multiple accounts from one place, and track all your customer’s interactions.

Do opt for split testing

When you opt for split testing, you know what will work for you and things that won’t have a great impact on your business. In split testing, you create two almost similar versions of your website and display one of them to each visitor randomly. You can find out which page is performing better. Split testing helps you to make the right decisions.

An e-commerce solution needs to be secure

Security is an important aspect of the e-commerce business. When someone comes to shop on your e-commerce platform, they put in a lot of personal details on the site. And, unless you offer foolproof security, your customer’s data is at risk. With data theft on the rise, it is crucial to keep your customer’s data safe from the prying eyes.

Besides financial implications, a data breach can harm your reputation in a big way. Your loyal customers will stop buying from your site if they have had a bad experience in the past. Hence, if you are thinking of taking your business online, you need to put in place all the security measures that help keep your customer’s data safe and secure from the prying eyes,

That is why an e-commerce solution needs to be secure.

Digitisation has a big role to play in an economy these days. E-commerce and other facets of the digital economy have two main factors, namely digital data and digital platforms. Digital data is a new economic resource to create value. That is why it is crucial to control data strategically because it helps transform them into digital intelligence.

E-commerce businesses can also benefit a lot from data. E-commerce businesses can offer better services to their customers if they properly use the data they collect from them.

In developed countries, the majority of the population now shops online. However, that is not the case in developing countries. With limited digital preparedness, many developing countries lag in online commerce.

To boost trust among online consumers, it is crucial to strengthen the protection of users. It is also important to strengthen cybersecurity infrastructure. On the supply end, the problems that are creating bottlenecks include SMEs’ lack of familiarity with e-commerce and the constant transport and logistics challenges. If you don’t take the necessary precautions to protect the users, the e-commerce business can suffer a lot.

The loopholes in the local ecosystem and low technological capability make it difficult for digital platforms to do well in developing countries. That is why they have to adopt a slew of business-model innovations to meet their bottom line.

Digital platforms might need someone who can act as an intermediary to facilitate data entry, collect cash payments on delivery, run a call centre to meet the calling needs, etc.

Many a time, digital platforms need to create physical supply-chain and logistics services like distribution channels, warehouses, payment points, delivery vehicles, and drivers. Often, they also have to invest in IT infrastructure, management, and business skills.

If you do the e-commerce business the right way, you can grow exponentially as an organisation. But to do the business properly, you need the right platform. Unless you get the right e-commerce platform, it is tough to make a mark in the online arena.

If you plan to start your e-commerce store, you should contact vStacks Software Solutions, Dubai. We are a software development organisation, and we know what it takes to develop an e-commerce platform. We can not only build the platform for your online business, but we can host it and give it the right thrust it needs to reach your target audience as we also specialise in digital marketing.

CRM Software App Development Company

 

A business cannot continue to operate without customers. You need customers to climb the success ladder in the business landscape. Customers don’t come in easily. Companies need to work hard to acquire and keep their customers happy and satisfied. With the competitors waiting to pounce on your hard-earned customers, you need to develop strong relationships with them to retain them. However, nurturing strong relationships with customers is not all that easy. You have to use the right tools to keep your flock together, happy, and satisfied. And one tool that has now become indispensable for businesses is a CRM solution. Regardless of where you operate, a robust CRM solution or customer relationship management software is what you need to know and serve your customers better. And things are not any different in the UAE either. But it is crucial to understand that all CRMs are not made equal. To reap the full benefits of a CRM system, you need to find a reliable CRM software app development company in the UAE. However, finding a reliable CRM software app development company is not easy. You need to weigh your options carefully and select the best for your organisation.

But when you have vStacks Software Solutions in Dubai, you should not worry about finding a reliable CRM software app development company in the UAE.

Welcome to the world of vStacks Software Solutions!

We are a software development organisation based out of Dubai. With offices in the US, UAE, and India, we have the international perspective to deliver workable software solutions to our clients.

Our product, eZnetCRM, is a smart and reliable CRM solution, and we offer custom CRM solutions to businesses, both big and small.

What is a CRM application?

CRM is an application that allows businesses to store, organise, and maintain customer information like contact details, leads, accounts, sales opportunities, etc. in one single place so that your sales, marketing, and other verticals can access the vital data as and when they need it.

But it is vital to understand that CRM application development is a complex process. Unless your developers understand your customer’s behaviour, it is tough to deliver a workable and reliable CRM solution. Also, it is important to test the application at various levels to make your solution smart. Two of the other things in the process of CRM application development that developers need to keep in mind are user interface and user experience. The developers need to create a user-friendly interface so that the users can use it without any problems.  After all, you need to provide an excellent user experience to your users. Hence, CRM developers need to focus on research and testing to deliver a smart solution.

Benefits of a robust CRM solution

Businesses, both big and small, need a CRM solution to streamline their business processes. There are several benefits of using a CRM solution, and some of these include:

  1. It stores your customer information in one single space, which your team members can view from wherever they want (provided they have the permission).
  2. It organises your contact data.
  3. With a CRM system, you can understand your customers better.
  4. It allows you to segment your audience.
  5. It keeps your existing customers happy, which means you can retain your customers.
  6. It allows you to up-sell and cross-sell. Since you know the needs of your customers better, you can up-sell and cross-sell wherever required.
  7. It speeds up the communication process, both within and outside the organisation.
  8. It can create all your sales reports.
  9. It can streamline your business processes.
  10. It improves collaboration between your sales and marketing team.

How to evaluate a CRM software application development company?

If you want to select the best for your organisation, make sure the CRM software application development company you choose ticks all these boxes:

  • Experience
  • Ease of use
  • Great feature-set
  • Customisation
  • Integration
  • Support
  • Return on investment
  • Scalability and mobility

Why you should select vStacks Software Solutions as your CRM software application development company in the UAE?

We have the requisite exposure, experience, and expertise to develop innovative software solutions for businesses in diverse verticals. Our developers have worked diligently in developing eZnetCRM from scratch.

The product is not just easy to use, but it is intuitive as well. It has a user-friendly interface and people find it extremely easy to navigate.

eZnetCRM is a feature-rich solution. We have all the features and functionalities that businesses need to strengthen customer relationships.

Every organisation has unique needs. Our professional developers are capable of customising our solution to suit your requirements. We offer a solution that can meet your needs.

eZnetCRM can integrate well with most of your existing applications; hence, you don’t need to worry about integration.

We offer round-the-clock customer support to all our clients. We have responsive customer care, and our dedicated team can resolve all your issues.

When you use eZnetCRM, you can rest assured about your return on your investments. The product will help you generate a lot of revenue.

You also don’t need to worry about scalability and mobility. Our CRM services are scalable, and you don’t need to worry about your growing needs. Also, since your sales team can use the CRM solution on the go, they can serve their customers better.

We offer competitive pricing, and our rates are comparable to the best in the industry.

If you are looking for a reliable CRM software application development company in the UAE, you must contact vStacks Software Solutions now.

How to Design the Best Logo for Your Business?

 

Without a doubt, logos can make a huge difference to brand recall. You don’t need someone to tell you the brand name when you see a “swoosh” sign or a half-bitten apple sign. You can instantly connect to their brands – one belongs to Nike, and the other is Apple. That is what a good logo can do to your brand recall.
Yes, a well-designed logo speaks volumes about your brand. It becomes the face of your brand. A logo appears everywhere – on your products, marketing, website, in-store signages, and practically everything that you put out for your existing and potential customers.
Every business, be it an established organisation, or a start-up, needs a good logo.
However, designing a great logo, one that truly represents a brand, is not an easy task. You need to understand that a lot of thought and hard work goes into creating a great logo design. From concept to research, you have to take into account a lot of factors to design a good logo for your business.
Let us, therefore, take you through designing the best logo for your business – does a business logo really matter, what to consider when designing a logo, and mistakes to avoid when designing a logo.

Does a business logo really matter?

When we talk of logos, the biggest question to understand is this – does a business logo really matter.

Yes, it does, and every business needs a good logo. A logo is a visual representation of your brand. It is a symbol that can easily get etched on to the minds of your customers if they connect with it.

Here are a few of the reasons why your business needs a logo:

Visual representation is a better way of communicating with your customers – It is much easier to retain a visual image than the words you read or things you listen. Hence, if you want your customers to remember and recollect your brand, then you need a great logo for your business.

You can create branded swag with logos – You can hand out branded swag to your potential customers at trade shows, pass it on as gifts, and even sell them. People love souvenirs. For example, a branded key chain can stick around with your potential customers for long. It is a better form of publicity, where your logo keeps reminding them about your brand.

A logo helps you create brand consistency – To create a lasting impression on the minds of your existing and potential customers, you need to be consistent with your branding. With a logo in place, you will not have problems in designing other marketing elements.

A logo helps create an identity of your own in the crowded market – With so much competition in every vertical, you need to create an identity of your own so that your existing and potential customers remember you easily. A logo helps you stand out from the competition. A distinct logo makes it easy for your customers to recollect your brand.

As mentioned earlier, every business needs a logo. If you don’t have a logo, people might not take you seriously. A good logo instils trust among your customers. It makes your business look more professional.

What to consider when designing a logo?

If you want to design a good logo for your business, it is important to understand what to consider when designing a logo.

There is no point in complicating things when it comes to designing a logo. You need to understand that most of the great logos have a simple design. Take, for example, the logos of Apple, McDonald, Nike, and Starbucks. These are all simple logos that have a subtle message for their consumers.

A good logo conveys to your consumers your brand story with the right mix of colours, fonts, imagery, and shapes. It lets you stand out in this crowded market place. Also, a logo becomes great only if it can be used seamlessly across all mediums. From your business cards to social media platforms, your logo should fit in everywhere without any issues.

According to Tamarin Morley, a brand designer based in Australia, “it can be as pretty as you like, but if it doesn’t mean anything and doesn’t communicate anything, then it’s not going to be a good logo. It needs to be effective at communicating the brand—its purpose and personality—and it needs to do that in a very simple, clear way. It also needs to be memorable and recognizable.”

Let us try to understand the design elements of a logo. Here are the design elements that make up a logo – colours, font/ typeface, shape, line, negative space (the arrow in the FedEx logo), graphics, and layout.

If you want to design a good logo, you need to make sure that you have a strategy in place. It is crucial to understand the core value of the business, what it offers, and how the business differs from others.

“It’s pointless trying to work out what you want something to look like until you understand what the point of it is. Once you’ve got a good understanding of that side of things, then you’ll start mood-boarding,” says Tamarin.

Once you understand the objective of what your logo needs to represent, you get down to the sketching stage. When you reach this stage, make sure you follow these points to design a great logo:

Keep it simple – Simple things click more with the audience. Take the example of Apple; they had a complicated logo when they started in 1976, but now they a simple logo that rules the roost. According to Tamarin, “Something that’s bold and simple is going to be far more memorable and recognizable than something that’s got an awful lot of detail. The detail can come in the visual language and be expanded out in other applications, but the mark itself does need to be simple. It doesn’t have to be super simple, but it has to be something that translates from large-format signage to a tiny little digital icon.”

Don’t overlook the principle – less is more when it comes to designing a logo.

Always keep your audience in mind – Every business has a target audience of its own. And, when you design a logo, you should always keep your target audience in mind. It is, therefore, crucial to factor in age, gender, income, location, profession, etc. Also, do factor in the competition while designing a logo, but it is not necessary to always play by the book. According to Tamarin, “rules are there to be broken. You’ve got the fundamentals but they’re well and truly worn and people get sick of them. There’s a lot of really great branding that has quite a naïve approach that is very much aimed at a higher-end adult audience, it’s all in the way it’s executed.”

Make sure the logo is memorable – With competition in each vertical growing by the day, you need to ensure that the logo you create stands out in the crowd. But creating such a logo is a challenge. Try to avoid using generic themes and symbols like the globe and cityscapes. To make a fresh logo, dive deep into the brand, and use your creativity to design the logo. If you can tell a brands’ story in a symbol, there is no reason why you can’t make a memorable logo.

Also, ensure the logo is timeless – If you look at the logo of Coca Cola, you would understand what a timeless logo means. The logo has been in existence since 1985 and connects pretty well with its audience even now. There is no point in creating a trendy logo because it can soon go out of fashion. Making a typographic logo is a good idea because these are simple logos that can remain in vogue for long.

Try to make the logo versatile and scalable – When you design a logo, you need to make sure that it looks good on all the applications. If it looks good on the computer screen, it should also look great on a pen, web banner, or a billboard.  Colour is another thing that you need to factor in seriously. According to Tamarin, “A lot of people design with just RGB in really bright colour and then go to print it and it looks flat and horrible. Make sure that you understand the difference between RGB, CMYK and Pantone, and how things are going to translate between digital and print.”

The logo should have a quality typeface – The font you select for the logo is also an important factor to consider. The font you use in a logo represents the story of the brand.  For example, Google switched its typeface from serif to sans serif, and the logo is doing pretty good for the brand. Hence, it is crucial to select a quality typeface, one that turns a word into a recognizable brand.

Use colours strategically – Colours have a significant role to play in a logo. Different colours have different connotations. For example, the colour blue stands for trust, stability, and calm, and the colour red denotes action, energy, and passion. That is why you will see many logos in shades of blue and red. Most of the brands use two colours or less. Using a signature colour can boost recognition significantly. However, logos can look great in more than two colours. When executed properly, logos can look great in more than two colours as well.

Don’t forget black and white – Your logo should look good in black and white as well. Look at the logo of Adidas; it looks stunning in monochrome. Factoring in colour is fine, but you should never ignore how your logo would look in black and white. There are many instances when your logo will appear in black and white. For example, in sponsorship, the logo appears in monochrome. Hence, always make sure that the logo looks great in greyscale or black and white.

Make a balanced logo – Humans consider balanced images as attractive. There are some ground rules in logo designing like the golden ratio and the rule of thirds. Do remember that balanced here means optical balance and not mathematical balance. The point is the logo should appear great to your eyes like the logo of Twitter.

Always stick to what has worked for you – Creating a brand identity is difficult, but rebranding an existing identity is even more difficult. Remember what happened when GAP changed its logo. Things did not work out well for them, and they again had to revert to their old logo.  A lot of thought, concept, and strategy goes into making a logo. And if things click, there is no point in experimenting with a winning solution.

Mistakes to avoid when designing a logo

Just as there are some principles you should follow to make a logo, there are some mistakes to avoid when designing a logo. Some of the mistakes you should avoid are:

Never over complicate your logo – As mentioned earlier, simple logos connect well with audiences. Don’t put too many icons in your logo. It is easy for consumers to remember a simple design. Don’t use too many colours. Using too many colours can complicate your logo design. Remember that monochromatic logos can also have a similar impact.

Don’t create too many different variations of your logo – While it is important to create variations of your logo in different sizes, make sure you don’t re-arrange and re-align too many elements. Also, ensure that you don’t change the logo design to fit the size.

Don’t copy other logos – While it fine to get inspired by other logos, you should not copy them too closely because you will not get a chance to stand out among your competitors. Also, copying amounts to plagiarism.

Don’t try to be too trendy when designing a logo – Don’t fall for trendy themes and colours when designing a logo. Trendy themes and colours fade out quickly. Always stick to the contemporary theme. Remember that you are not designing your logo for a few years, it needs to stand the tests of time.

If you are looking for a company that can design a great logo for your business, you must contact vStacks Software Solutions now. We are a digital marketing and software development company with hands-on experience in logo designing. From understanding the requirements, doing research, and drafting a rough design to the delivery of the logo, we follow a systematic procedure to design a logo. You can contact us to learn how we can instil life into your logo.