With website CMS or content management systems, getting a site up and running is not all that difficult. However, optimising your site for user experience is not all that simple.
It is no secret that there is too much competition on the internet these days. And, if you want to do well in the digital world, one thing that you must focus on is the user experience. Search engines like Google put a lot of emphasis on user experience. It is almost impossible to rank well on Google if your website does not offer an excellent user experience.
And, if you cannot rank well on major search engines, it is quite tough to do well in the digital landscape. To propel your online journey in the right direction, you need to make sure that your website offers an excellent user experience.
Hence, as a website owner, you need to ensure that you offer the best user experience to all your visitors. Let us, therefore, take you through what you need to do to improve the user experience on your website. But before getting there, let us try to understand what is user experience and why is it so important.
What is user experience?
People often confuse user experience with usability. User experience or UX is the way how your visitors feel about your website when they interact with it. While usability is about functionality, user experience is about the overall experience.
The way your users perceive your website based on how easy and pleasant it is to use is referred to as the user experience. The more you improve the user experience, the more it becomes desirable for your users to interact with your brand.
Why is user experience important?
As the owner of the business, it should be your endeavour to ensure that you deliver value to your visitors in a fast, easy, and clear manner. There is more to user experience than just pretty web design. If you are unable to give your users what and how they want, then you are sure to lose your prospects and their business.
You can lose a lot of business if your website doesn’t offer an excellent user experience. User experience is crucial for businesses because it offers insights into what your customers want and expect from you. Hence, if you cannot give your customers what they want and expect from you, then it is difficult for you to climb the success ladder in the online arena.
So, what should you do to improve the user experience of your website?
How to improve the user experience of your website?
There is a lot that you can do to improve the user experience of your website. Some of the most important things that you need to do to improve the user experience on your website are:
Use of white space is extremely important – When it comes to a good design, white spaces are a must. If you finish your entire article on user experience in one paragraph, it becomes difficult for your users to read and grasp the article. Many would leave your site without even bothering to read.
So, what should you do?
You need to split up your article into paragraphs and leave white spaces so that it becomes easier for the readers to read the article. There should be sufficient white spaces between the images, paragraphs, and other media to make your text more appealing.
White space around your titles and text can increase the attention of your users.
But you need to ensure that you balance the white space and text correctly. Don’t overuse white spaces and don’t under use it either.
Optimise the load speed of your website – It is very annoying and frustrating for the users to keep waiting for the website to load. If your website takes too long to load, many of your prospective visitors would abandon it and move to another site. Hence, you need to ensure that the load speed of your website is lightning fast.
Check the load speed of your website on Google, and make sure that you offer an excellent user experience to your visitors.
Page/s consistency is also important – You should properly align everything that is there on your website. Consistency here refers to the selection of your fonts, heading sizes, spacing, colouring, illustration styles, button, other design elements, and everything else that is there on your website.
And, you need to ensure that you follow the same consistent pattern throughout your website and not just on one page of your website. Your website should be properly themed so that it provides an excellent user experience.
If there are sweeping changes from one page of your website to another, it can confuse your users.
Don’t forget to use a clear and appealing call to action – Using a clear call to action is extremely important to enable your website users to navigate your site easily. And, don’t forget to mark your call to actions.
When you create a call to action, make sure that you pay attention to the colour and its psychology. Also, ensure that you use the correct words on your call to action buttons.
Use website animation wherever you can – People respond to visuals more than they do to written texts. There are various modern animation website design techniques that you can use to make your site more appealing.
But do remember that you need to maintain a balance between written texts and animation. You cannot animate your entire site – animation should be good to look at and placed appropriately.
Use bullet points to segment key information – If you use bullet points to segment key information, it allows your users to reach where they want to reach quickly. It makes your propositions more attractive and saves a lot of your user’s time.
There are many attractive icons available in the market, and you can use them to highlight your important points.
It is important to identify and fix your 404 errors – It is true that search engines don’t penalise you for 404 errors (page not found), but remember that it is not something that users like to see quite often. A user clicks on a link with some expectation, and when he or she gets a message that the page is not found, it can frustrate your user. 404 errors can ruin the user experience. Hence, make sure that you fix all of them.
Make sure that your website is responsive and mobile-friendly – If you want to improve the user experience of your users, you need to make sure that your website is responsive and mobile-friendly.
People these days access the internet mostly on their phones. Hence, you need to ensure that your website should be mobile-friendly. Your users should not have problems accessing your website on their phones.
With the use of mobile devices on the rise, it becomes imperative for the website owners to ensure that they provide the same experience to their users on all the devices. That is why you need to ensure that your website is responsive.
In case you are facing user experience issues, you can get in touch with vStacks Software Solutions. We are a digital marketing and software development company, and we know what it takes to improve the user experience of your site.