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How To Improve Website User Engagement?

 

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Competition on the internet is growing, and it is growing fast. Everybody who has a website wants it to rank higher (and rightly so) on the search engine rankings. And, one thing that can make or break your online journey is the website user engagement. The success of your website would largely depend on your ranking, and the ranking of your website is hugely dependent on user engagement you provide to your visitors. If you cannot engage with your target audience at an appropriate level, they are likely to desert you for good.

Without a doubt, the user experience is one of the single most important factors that directly impact your conversions. It is difficult for your customers to buy if you provide a poor user experience to your visitors. Only when you engage with your target audience well can you convince them to buy your product or service. Moreover, if visitors come to your site and leave in just a few seconds, it adversely affects your bounce rates.

The average human attention span is gradually on the decline. And, it is most relevant for website user experience. You don’t have too much time to impress your customers, all you have is a few seconds to attract and impress your visitors. And if you don’t provide a good user experience to your customers, they can leave and move on to your competitors.

Why is website user experience important?

An excellent website user experience helps promote familiarity, and it also increases loyalty. As people engage more with your material, they come close to your brand community which makes them more familiar with your brand, and this, in turn, increases loyalty.

Good user experience is also important because it increases your visibility. The more people engage with your content, the more visible it becomes, and you get a wider audience.

As engagement increases, it makes your content more effective.

Therefore, it is imperative that you pay a lot of attention to website user experience, and improve it for your customers so that they start doing business with you.

So, what should you do to improve the website user experience?

Ways to increase the user experience of your website

A lot can be done to increase the user experience of your customers. Here are ways that you can use to increase the user experience of your website:

Ensure your website is easy to navigate – If your visitors start leaving your website because they are unable to find what they want, then it is a serious issue. Websites that are difficult to navigate can increase the bounce rates which, in turn, will lead to poor website user engagement.

Therefore, make sure that the navigation of your website is simple and easy. Your visitors don’t like to waste their time and energy just for searching a page. You need to ensure that your navigation menu is clear so that people can conveniently reach where they want to go. Your navigation bar should be accessible, and your categorization also needs to be clear. You should design your navigation in such a way that your homepage load speed doesn’t suffer.

Make sure that the load speed of your website is lightning fast – People these days don’t have too much patience. And, if your website takes too long to load, your visitors are likely to leave your website and that too for good. Slow site speed is a serious handicap, and you need to resolve it ASAP. If the load speed of your website is slow, website user engagement takes a big hit

You can do a page load speed test to find out the load speed of your website. In case your website is not loading in two seconds, you need to fix the problem. There are tools available on the internet (for free) that will allow you to find the load speed of your website. You need to remove the stuff that is not required on your pages. You should also limit the use of excess images from the posts so that your pages start loading faster. You can download plugins so that the images load later.

Therefore, if you want to improve the user experience of your visitors, ensure that your website loads faster.

Ensure that your website design is responsive – With the rise in smartphone usage, you need to make sure that your website design is responsive. Hence, if you want to improve the user experience of your visitors, you should ensure that your website design is responsive. To make your website responsive, you need to make sure that your mobile and desktop users are easily able to access your website. If your website is meant only for the desktop users, then it results in poor user experience for those who are accessing it on their mobile devices, and this is a big problem in today’s scenario.

If your website is responsive, it engages well with your users, which decreases your bounce rates and increases your viewership. In case you want to improve the user experience of your visitors, you should make sure that your website is mobile-friendly so that you don’t lose customers.

Do make sure that you add a search box at a prominent place – Many websites get this wrong. People at times visit your website with a specific query in mind. When people visit your website, and they don’t find a search box, it frustrates them a lot. It obviously creates a negative user experience if your visitors cannot find a search box. The best way is to add a search box at a prominent place so that your visitors don’t have to waste their time. You can add a search box at the top left side of your website which is where most of the websites have it. A magnifying glass at the search box is the standard practice for most of the websites which you can also adapt to make things simple and easy.

Make sure that you improve your internal linking, and see to it that you display related content – When you improve your internal linking structure, it becomes easier for your users to navigate your website. Right kind of internal linking can also improve your SEO rankings. When your SEO rankings improve, and your website is easy to navigate, it increases your page views and lowers your bounce rates which in turn improves user engagement of your website. Ensure that the links have descriptive anchor text. Also, make sure that they are relevant and specific, and that it reaches a new destination.

You should ensure that at the end of every post some relevant posts are displayed. It gives an opportunity to your users to move to a related post conveniently (in case they want more information on the topic they are reading) which helps improve the user experience of your visitors.

You need to find out what your viewers want – It is important that you try to understand what your customers are interested in and what they want. You need to find out the preferences and values of your audience. If you give your audience what they like, it is sure to improve user engagement. Conducting a survey can help you to find out what they want. With the help of the survey, you can find out the likes and dislikes of your audience, things that interest them, and the information that they need. You can use the info to generate relevant content for your website which is bound to increase user engagement and improve user engagement. This is another way of making your viewers feel important, and it is sure to increase user engagement.

You can also analyse your website data to find out which pages are being viewed more and pages that your visitors are exiting fast. You can then change your content and give your audience what they want.

Make sure that you have a plan in place to collect email addresses – Website user engagement means keeping the visitor engaged for a long time. Your job is not complete by making the visitor come to your site once. Your purpose gets served only if the visitors come to your site on a regular basis. To make this happen, you need to collect as many email addresses as you can so that you can forward them the relevant content time and again.

Using pop-up opt-ins is one way to collect the email addresses of your customers. Another way of collecting email addresses of your customer’s addresses is to use a subscription form on your website’s sidebar. Another way of getting the email addresses is to place an opt-in box at the bottom of the page which your customers can fill after they are through with the content.

You can also let your customers read the first paragraph of your content, and then blur rest of the content and ask them to provide their email addresses first before proceeding further.

If you want to improve your website user experience, you should get in touch with vStacks Software Solutions. For a prosperous online journey, you can get in touch with us, and we will take care of all your digital needs.

From website designing and hosting to link building and content creation, vStacks Software Solutions can set things right for your online business.

Reasons Why You Need To Increase The Load Speed Of Your E-commerce Site

 

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The worldwide e-retail sales, according to Statista in 2017 was 2.3 trillion US dollars and this is expected to touch 4.48 trillion US dollars by the year 2021.

If you are a shopping buff, the go-to place for you is the internet. It is undoubtedly the biggest market place on earth. As ecommerce businesses vie for your attention, you have plenty of options to choose from when you are on the internet. Yes, ecommerce business is a growing market, but not everyone on the internet is doing brisk business.

With competition in the ecommerce business growing thick and fast, just offering exciting deals and variety is not sufficient to move ahead of your rivals. You need to provide a good user experience to your customers if you want to scale new heights and beat the competition in the ecommerce business. And, site reliability, user-friendliness, and speed of your ecommerce site are the three main things that can help improve your customer’s user experience. Of the three, load speed is by far the most significant criteria that affect your conversion rates and subsequently your sales.

Only a one second delay in the load speed of your ecommerce site can cause a 7% dip in your conversion rates.

It is not surprising to note that on an average the load speeds of the sites on the first page of the Google search results are less than 2000 milliseconds.

The significance of the load speeds of your ecommerce site is pretty clear from these statistics.

If you are in the ecommerce business (or planning to start one), you need to understand that your site should load fast enough or else it is difficult to flourish in this business. Also, if you are worried about your conversion rates, then load speed could be one of the reasons.

To find out the reasons why you need to improve the load speed of your ecommerce site, read on.

The significance of page load speed for your ecommerce site

Are you aware, 2018 has been declared as the year of the customer? Customers these days are short on time and patience. If your ecommerce site takes too long to load, your prospective customers are bound to get disillusioned. Therefore, one thing that you need to make sure is that your site loads at a lightning fast speed.

The overall time it takes for the content of your website to load is known as the load time.
There is sufficient proof to suggest that slow load speed of your site adversely affects your conversions, sales, and revenue.

Bad customer experience does not end with one person; it has a rippling effect. It leads to negative word of mouth publicity that can cause a lot of damage to your ecommerce business.
Even a few seconds delay can make a big difference in your conversions and sales.

Here are some of the reasons why you need to increase the load speed of your ecommerce site

In ecommerce business, if you start losing customers due to slow load speed of your site, then it becomes difficult to climb the success ladder. Slow load speed can lead to a dip in the conversion rates causing your sales to drop resulting in a decline in your overall profits. Hence, it is vital that you work towards increasing the load speed of your ecommerce site.

Here is why you need to increase the load speed of your ecommerce site:
Slow load speed creates a negative first impression – On the internet, a positive first impression makes a lot of difference. It does not take long for your customers to form an opinion about you and your business, be it positive or negative. A good first impression can tremendously benefit your ecommerce business. You can never leave a positive first impression on your customers if the load speed of your ecommerce site is slow. A negative first impression creates a poor user experience which is a big irritant among the online shoppers. If your site loads faster, it is considered as professional and reliable. Also, speed is generally associated with confidence, trust, and efficiency. On the contrary, a slow site creates a negative first impression, and people consider your site to be unreliable, unprofessional, and insecure. Moreover, it is not easy to change the first impression of your customers. In the ecommerce business, you generally don’t get a second chance easily; hence you need to make sure that the load speed of your site is fast.

Slow load speed causes poor customer experience – You have to look after your customers well or else they will desert you. If your customers are not happy with the experience, your sales and conversions can go for a toss. You have to give your customers what they want and when they need it. And, without any doubt, fast load speed is known to improve the overall experience of your customers. You should try to give your customers what they want, and give it to them fast. If your ecommerce site takes too long to load, it only frustrates your customers. Hence, if you want to improve your customer’s experience, you need to make sure that the load speed of your ecommerce site is fast.

Websites with slow load speeds rank lower on the Google search result – It has been the constant endeavour of Google to make the web user-friendly, useful, and fast. If your ecommerce site does not load faster, you can see a drop in your ranking on the Google search results. It is not in the interest of your ecommerce business to ignore Google. Hence, you need to make sure that your site loads faster.

Customers expect sites to load faster – It is difficult to survive in the ecommerce business if your site does not load faster. Customers these days are short on patience, they want instant replies and quick answers. In case your site takes too long to load, customers can abandon your site and move on to your competitors and rivals for quick results. Customers these days expect websites to load faster, and if it does not load faster, they quickly move on to the next one. People might wait sometime longer if you are an established name in the market, but they are generally not kind enough if you are a start-up or a small entity.

Slow site load speed results in lower conversions and sales – This is the worst that can happen to an ecommerce store. You, of course, don’t want your conversions and sales to drop because of the slow load speed of your site. You are in the ecommerce business to make money, and you just cannot let your conversion rate and sales to drop. Hence, if you want your conversion rates and sales to improve, you should make sure that the load speed of your ecommerce store is fast.

If you want your ecommerce store to flourish, you need to make sure that you design it aesthetically, come up with exciting offers, and increase the load speed of your site.

In case you are planning to start your ecommerce store and want the load speed of your site to be faster, get in touch with vStacks Software Solutions.

You can also contact vStacks Software Solutions if you have an existing ecommerce store, and you are facing conversion problem due to slow load speed of your site. From designing your ecommerce site to hosting it, vStacks Software Solutions can help you reach the top in the business quickly and swiftly.

Top Software Companies In Dubai

 

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Regardless of the sector, it takes time, effort, and dedication to create a successful brand. And, if you are in the software industry and based in the UAE, you should know that average products or services will not fetch you great results. Top software companies in Dubai understand the significance of offering excellent products and services to their clients based in the UAE market. But, top software companies in Dubai like Sphinx Solutions, IPIX Technologies, Iflexion, and Data EximIT, etc. also know that creating a successful brand is not an easy task. You need to have experience, exposure, and a sound strategy to reach the top in any vertical.

Every company big and small wants to make it big in the world of business. Companies, irrespective of their verticals, yearn to create a brand that is successful. But, desire alone cannot make your brand successful. Apart from delivering on quality, successful brands all over the world have few things in common. They (successful brands) are different from their competitors, have a knack of connecting with their customers, regularly deliver on their promises, have a clear sense of purpose, and are great communicators.

One company that has most of the above qualities and attributes (for creating a successful brand) is vStacks Software Solutions. Based out of Dubai, vStacks Software Solutions has been successfully serving the UAE market for years on end. We have offices in the USA, India, and Dubai, and we have the global exposure and decades of experience in developing software products that are known to have touched and changed the lives of many people across the world.

We relentlessly keep improving our software offerings, and our growing list of clients is proof that we have successfully achieved our goals.

If cloud-based solutions are what you are looking at, vStacks Software Solutions has a clear edge over its competitors.

vStacks Software Solutions – Products at a glance

We have something to offer, well practically, to industries in all the verticals. From software that improves your customer relationships to helping the leaders in the learning and development industry and providing a tool that allows a 360-degree view of your business, we develop applications (read software) that help businesses across most sectors.

Here are some of our best software offerings:
eZnet CRM– Today’s customers are smart, informed, aware, and impatient. It is difficult these days to manage customers without a structured program. With cut-throat competition in every industry, you can lose your customers in a jiffy if you don’t look after their interests well. To serve your customers well, you need a customer relationship management or CRM software that keeps you covered on all the fronts.

vStacks Software Solution’s eZnet CRM is a tool that helps you to serve your customers proactively. You can empower your sales team with eZnet CRM so that they can serve your present and future customers systematically. eZnet CRM not just helps you forge a strong relationship with your present customers, it also generates top quality leads for you.

eZnet CRM is a cloud-based CRM software that is intuitive as well as easy to use. Various companies in the USA, India, and Dubai are already using the software and taking advantage of it. We have worked hard and long to make eZnet CRM a successful brand, a claim that can be verified by our customers who are already using the software.

If you haven’t started using a CRM, it is time now that you get in touch with vStacks Software Solutions and start using eZnet CRM to retain your customers for long.

eZnet LMS– Growth in the learning and development sector has changed the way people learn, teach, and train these days. Learning and training are essential for the growth and development of every organisation. Also, if as an organisation you are unable to take care of the learning, training, and developmental needs of your employees, then retaining them for long is difficult. And, you need a learning management system or an LMS software to fulfil the learning, training, and development needs of your employees. People worldwide are shifting to LMS to deliver course materials to their respective audience.

eZnet LMS from the stable of vStacks Software Solutions is a perfect tool that can help you and your organisation realise all your learning and training needs. You can help your learning and development team to deliver effective training content to your employees with an LMS like eZnet LMS. With eZnet LMS in place, you can increase the productivity of your employees, retain them for long, and keep them updated on all the recent developments.

A cloud-based LMS, eZnet LMS can take care of all your organisation’s training and learning needs. You can upload the course content, create, or develop new content and interact with the learners directly. The brand effectiveness of eZnet LMS can be gauged by the number of satisfied customers we already have in our fold.

If you haven’t as yet started using an LMS, you can get in touch with vStacks Software Solutions and start using eZnet LMS.

eZnet ERP– Businesses these days are extremely competitive, and if you don’t streamline your operations, it is difficult to survive the onslaught. Due to intense competition, organisations now are operating on a very small profit margin. Hence, it all boils down to utilising your resources properly to maximise profits. World over, organisations are adopting enterprise resource planning or ERP solutions to improve the productivity of their employees, streamline business processes, and increase the efficiency of their staff.

eZnet ERP from the stable of vStacks Software Solutions is the best available software in its class that helps businesses to utilise their resources properly to maximise profits. It not just streamlines your businesses processes, it also increases the efficiency of your staff thereby improving your productivity. eZnet ERP helps you manage your business more systematically. It automates your backend processes like HR, technology, and services which help your organisation to improve its efficiency.

eZnet ERP is a cloud-based ERP that gathers and organises all the data within your organization and assimilates inter-departmental activities, which improves the efficiency of your operations. In the ERP market, eZnet ERP is a leading brand that has helped organisations increase their productivity and enhance their overall profits.

If you haven’t as yet started using an ERP solution or in case you are not getting the desired results with your present ERP, you can get in touch with vStacks Software Solutions and start using eZnet ERP.

eZnet ERP is not just easy to use, but is also an intuitive ERP solution.

Why you should select vStacks Software Solutions as your software company in Dubai

With the right kind of experience, exposure, and the technical expertise, we have the knack to customise our software offerings to suit the needs of our customers.

We ensure that our software offerings are user-friendly and that your employees don’t have any problem while using the application.

We believe in providing proactive customer service to all our clients. We also provide technical assistance to customers who need it.

We have an illustrious past, which gives us the confidence to scale new heights.

We also have an experienced and trained team of software developers who are ready to resolve all your technical issues.

vStacks Software Solutions has long been in the business to understand that companies are price sensitive, and that is why we have a transparent pricing policy. Our prices are not just competitive, but they are the best in the industry.

In case you are looking for the best software company in Dubai, you should get in touch with vStacks Software Solutions now.

How to select the best CRM Software Company In UAE

 

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According to a forecast from Gartner, CRM or the customer relationship management market would be worth more than 40 billion US dollars in 2018. The CRM market was just 13.9 billion US dollars eight years back in 2010. A phenomenal growth to say the least

Organizations remain in business because of their customers. If your customers desert you, it is next to impossible to survive as an organization. Hence, the bottom line for businesses in any vertical and everywhere in the world is to keep their customers happy. But, the growing competition and rising customer expectations make it difficult for businesses to fulfil the needs of their clients without the help of technology.

To tackle customer issues effectively, companies big and small all over the world rely on CRM or customer relationship management software. And, if you are in this part of the world namely UAE and still not using a CRM software, then you are missing big time on the technology front. But, you cannot pick any CRM software that is selling out there in the market. Of the top CRM software companies in UAE, you need to select the best for your organization.

But, the biggest question that should trouble you is how you would select the best CRM software for your organization? How should you evaluate a CRM software?

In this blog, we will try to explain the criteria you need to keep in mind for selecting the best CRM software company for your organization. But, before diving into that let us first take you through what is a CRM.

What is a CRM?

CRM is a tool (read software) that helps businesses nurture a strong association with all your prospective as well as existing customers. It helps you to organize, streamline, and automate every facet of customer interaction which includes sales, marketing, service, and support. A CRM software helps you improve the experience of your customers, thereby allowing you to retain them for long.

The criteria for selecting the best CRM for your organization

Customers these days are smart, intelligent, and demanding. You have to meet their expectations if you want to retain them. You cannot be lax in your approach when it comes to serving your customers. That is the reason CRM selection is such an important decision to make. But, there are some ground rules that you need to follow when you set out to buy a CRM software for your organization.

Here is what you need to keep in mind while evaluating a CRM software:
Find out whether it is easy to use or not
The first thing you should consider while evaluating a CRM software is its ease of use. The product should be intuitive and easy to use (user-friendly) so that your employees can adopt the solution without any hassle.

Vendor experience
Also, it is important for you to find out whether the CRM provider (read CRM company) has adequate experience in the industry or not. Experienced companies make the implementation process much easier for you and your team members.

Find out about implementation
You also need to check with the vendor how long does it take to implement the system.

Find out customization
Make sure that the CRM software you select is tailored to suit the needs of your organization. Customization is an important criterion, and you should never overlook this aspect.

Find out about mobility
If it is vital for your team members to use a mobile CRM, do find out from the vendor whether they offer mobility or not.

Find out about scalability
Scalability is yet another vital criterion which you should consider while evaluating a CRM software. Make sure you buy a product that is scalable and allows you to grow as and when your operations expand.

Find out about integration
Also, don’t forget to find out whether or not the software you are planning to buy would integrate well with the other tools already in use in your organization.

Find out about support
You also need to find out the kind of support the vendor is ready to provide. You would require customer support even after the implementation is over.

Find out about pricing and ROI
And, last but not the least, you need to consider the kind of return on investment (ROI) the CRM software would generate for your business. You need to analyse how much you have to pay for the services and the returns that you will get from it.
If you are stationed in UAE and looking for a CRM software, get in touch with vStacks Software Solutions now. Our CRM offering namely eZnet CRM has been widely accepted around the world. With offices in the USA, India, and Dubai we have served our customers across continents and verticals. We have adequate experience in the software industry to implement a CRM in any vertical.

eZnet CRM is an intuitive and easy to use software and we provide round the clock customer support to all our customers.
Also, our CRM offering is scalable, customizable, mobile and it can integrate well with the existing tools of your organization.
At vStacks Software Solutions, we believe in complete transparency as far as the pricing is concerned. Our rates are not just competitive; they are comparable to the best in the industry.
If you want the best CRM solution for your organization, then start using eZnet CRM. Get in touch with vStacks Software Solutions now.

Why Is It Essential For You To Hire A Reputed Web Development Company

 

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The technological advancements have not just changed the way businesses function these days; it has also altered our lives by bringing the shops to our doorsteps and more specifically into our hands. From services to products, you can now shop and order anything and everything from the cool confines of your home or office. All you need is a desktop, a laptop or a smartphone. But, have you ever given it a second thought how all of this happens? This is made possible by the presence of numerous websites, which are hosted on the internet. However, to succeed in the online market, you need to have a great website to look at and a sound web management strategy, which inevitably ensures that you make a sale. And, in order to get a beautiful website and a fool proof web management plan, it is a must for you to hire a reputed web development company in Dubai.
59% of customers worldwide prefer engaging with a website that is attractively designed rather than the ones that are designed simply This clearly proves our point that in order to succeed in the digital space you need a website that is beautifully and exquisitely designed, (Adobe).

What is web development?

Broadly, web development refers to as the work undertaken to develop websites for hosting on the internet or intranet. The process of web development includes web designing, content development, front-end/ back-end scripting, configuring network security and a few other tasks.
More importantly, web development is the programming of a website that allows it to function as per the requirement of the owner. It primarily pertains to the non-designing processes of a website that comprises of programming and writing markup.
From developing pages that have plain texts and intricate web based applications to electronic business and social network applications, web development caters to all of this and more.

Why is it essential for you to hire a professional web development company?

When you want to reach out to a wider audience, internet is the perfect medium. But, your success in the digital space requires a website that is great to look at, and a strategy that can propel your business to new heights. And, in order to get both of them right, you need to hire a professional web development company.
This is what you stand to gain when you hire a web development company:

They devise an effective web strategy for your business – These days what you need is a holistic approach to make your presence felt in the digital world. A professional web development company provides you a scalable and futuristic web development plan, which gives your project the thrust that is required to take your business to the next level.

A professional web development company would aesthetically design your website with perfect coding –Web development is a process that consumes a lot of time. Even if you know a thing or two about website development, you probably would not have enough time to develop it on your own, as there are many pressing matters that need your attention. Whereas, when you hire a reputed web development company, you get the services of experienced and trained web development professionals who are skilled at developing websites. You can get a high quality website, both in terms of aesthetics and programming.

They manage and develop your website content uniquely – With a professional web development Company, you can be sure that they will develop and manage your website content in a way, which gives you the best results. You just cannot replace good content with anything. In order to make your online presence successful, you need content that is relevant, concise and to the point. Content writing is an art, and developing and managing quality content requires experience. That is another reason why you need the services of a professional web development company.

They deploy the use of up-to-date tools – When you hire a professional web developing company you can rest assure that they will use all the current tools that make your website user-friendly and responsive.

They ensure that the safety of your website is never compromised – Security is an integral part of hosting a website. A web development company will make sure that all the security considerations are duly met. With data theft on the rise, it is imperative that proper security measures are in place if you are doing business online.

They make your website visible – The job of an expert web developing company does not end with just creating a website. You can only succeed on the internet if your website ranks high on the search engine/s. And, a reputed web development company ensures that your website’s search engine optimisation techniques are up-to-date.

If you are based in the UAE region, then get in touch with vStacks Software Solutions – a web development company, for all your website and web management needs.
With over two decades of web development experience, vStacks Software Solutions knows what it takes to make your online business a success.
vStacks Software Solutions has trained, experienced and professional web designers and developers who cannot just make your website look beautiful, but can also help your online business to rock.

Why Is It Essential For Businesses To Hire Mobile Application Services Company In Dubai

 

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There is no doubt that the internet has opened up a plethora of opportunities for businesses across the globe. But, the actual revolution that has changed our lives is the advent of smartphones. It gives you the power to connect from wherever you are, and at whatever time you want. All over the world businesses are adopting mobile technology for a simple reason that it quickly and conveniently connects with their audiences. But, you need a reputed mobile application services company to get an appropriate app which serves your purpose.
According to Statista, the total revenue for the mobile app market worldwide in 2016 was 88.3 billion USD, which is expected to touch 188.9 billion USD by 2020. These figures and their growth pattern have a story to tell, and the fact of the matter is that you just cannot avoid mobile apps if you have to remain relevant in business.
And, things are not any different in Dubai as well. After all, the mobile app industry, according to experts in the GCC region is projected to grow at a CAGR of 10.1%, which is expected to generate revenue of 741 million US dollars in 2017, (Statista).

What is a mobile app?

A software application, which is designed to run on mobile devices like smartphones and tablets are known as mobile apps. They are normally made available to you through the app stores, which are run by the mobile operating system of different companies.

Why businesses need a mobile app?

The online revolution has changed the rules of the game for businesses, and smartphones and mobile apps have taken it a step further. You can now access, shop and order anything and everything from your phone. Whether you are in your bed, eating out at a restaurant, or moving in a train or a bus, you now have the power to shoot from your hand at your own sweet will.
No doubt, it has become more difficult and competitive than ever before to improve your customer’s experience and their levels of satisfaction. And, businesses are quick to realise this, and have taken to mobile apps to reach out to their consumers and improve their experience.

Why your business requires a mobile application services company?

There are several mobile application development companies in GCC region. But, it is not all that easy to get a mobile application services company in UAE, which offers total mobility solution to your business. You have to be careful when it comes to selecting a mobile application services company in Dubai.
After all, there is no point in hiring two or three individuals/ companies for one job – one for business analysis, other for developing the app, and the third for quality assurance and/ or maintenance support. But, when you hire a mobile application services company, you get end-to-end mobile solution, which means you get all the amenities under one roof.
These are the reasons why your business needs a mobile application services company:

They assess your business requirements and create an app strategy for your company –A successful mobile app solution primarily rests on the following – understanding your business needs, app development tools, support services and app portfolio. In order to make your app business financially viable, you need to first have a clear cut app strategy.

They have experienced and talented app designers – For your app strategy to be successful, you also need to have experienced and technically sound app designers, so that the app they develop are innovative and user friendly. Different mobile operating platforms have varied set of design requirements, and in order to make it work across platforms, you need experienced designers who are able to successfully reach out to your target audience.

They also have professional and trained app developers – You also need skilled and professional app developers who can develop customised mobile app for your business. Whether you need a native app, or a hybrid app, they would develop it according to your requirement. Even if your requirement is cross platform mobile app development, it is not an issue with mobile application Services Company. When you hire a reputed mobile application services company, you can expect to get developers who develop ingenious mobile app for your business.

They are the ones who would be responsible for marketing your app – Without a sound app marketing plan, your mobile app business would not serve you much purpose. When you invest so much in the development of an app, then you would also want a good ROI on the amount you spend. For this to happen you need to market your app properly and a mobile application Services Company would do this efficiently for you.

They are also responsible for the maintenance and support of your app – The job of a mobile application services company would not end after the development of the app. After all, you would need constant support once the app is deployed. For a glitch free experience for you and your customers, you require regular support and maintenance from the company who is developing the app.
If you are planning to hire a mobile application services company in Dubai, just get in touch withvStacks Software Solutions who have been in the business of app development since the time of its inception, which is 2008.
From strategic planning, providing mobile consultancy, UX/UI mobile designing and development of the mobile app to testing of the app, its launch, marketing and technical support, vStacks Software Solutions is one company that provides end-to-end mobile solution for your business.
vStacks Software Solutions has trained and professional designers and developers who can develop customised mobile app for your business giving you the required edge over your competitors.

Is Price The Only Benchmark While Evaluating A CRM Software Purchase

 

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As per Gartner, the governments in the MENA (Middle East and North Africa) region are expected to spend $11.6 billion in 2017 on information technology (IT) products and services.

Impressing customers is an age old tradition, and businesses try everything that is there in the book to make them happy. But, keeping all your customers in good humour can be a difficult task to accomplish, given their awareness and demands. However, with technology taking centre stage, businesses now have the option of keeping all their customers contented if they adopt a customer relationship management (CRM) solution.

Don’t forget that a CRM system increases the productivity of your sales team by 27 percent. But, deciding on which CRM to buy still remains a billion dollar question, as there are several vendors out there in the market trying to sell their product claiming it to be the best.

So, what is it that you should look for when you start evaluating a CRM purchase? What are the criteria which you ought to consider, and how do you zero in on the best CRM software for your business? But, before that let’s explore what a CRM system can do to your business.

This is what a CRM system does to your business

Choosing a perfect tool for your company requires a lot of deliberation on various fronts, more so when you know that it is going to be the backbone of your sales and marketing teams. Yes, a CRM software empowers you and your team members through which you can look after all your customers really well, and make them loyal to your brand or service. Moreover, it helps you convert your prospective leads into your customers, giving you a chance to make them your permanent patrons.

Is price the only benchmark while evaluating a CRM software purchase?

There are various considerations when it comes to selecting the right kind of a CRM software for your establishment. Of course, CRM software price are one of the most important consideration, but it should never become a hindering factor. As a company you need to plan your investments and do that judiciously as well.

Usually, CRM vendors these days charge their customers a fixed monthly or yearly price on a per user basis. Also, most of them have plans that suit the needs of businesses of all sizes. The amount of money you finally have to pay would depend on the number of users you sign up for and the functionalities you need. As it is, with the introduction of cloud based CRM systems, the prices have become more competitive and affordable making it possible for small companies also to avail these services. On the other hand, if you opt for an in house CRM system you will have to pay more for a single user license.

But, when negotiating on prices, do keep in mind what you are going to get in return for the amount you pay. From upfront cost to the long term implications of the amount you would have to pay in the longer run, research every bit of it. Also, remember that the CRM system you are purchasing integrates well with the existing IT infrastructure of your company.

Also, do keep in mind the ROI a CRM system would generate for your organisation.

Apart from the CRM software price, here are some of the other factors you should consider before finally going ahead and purchasing the system.

Make sure the CRM system you are purchasing is Easy to use – You need to buy an intuitive and user friendly CRM system for your organisation, one which is easy to use for your employees. A complicated CRM system is difficult to give you good results. Take your team members into confidence prior to making the final decision on its purchase. This would ensure that implementation of the software is smooth in your company.

Ensure that the vendor you select has sufficient experience in the software industry – An experienced vendor would make the process of implementing the CRM easy. Find out about the vendor from wherever you can, social media, your friends in the industry or both.

Also, find out how much support you would get from the vendor – Another important consideration is vendor support. How much support your vendor is ready to extend to you. During the implementation stages it is always better to have good customer care and support from the vendor because it eases the nerves of your staff. Though, it is always helpful if you get support after the implementation phase is over, either through phone, chat or email.

Scalability is another important criterion – You would not want to invest in a CRM system every few years, hence make sure that the software you select has the capacity to grow with you. Scalability is an important consideration because you should not expect your workforce to embrace change every few years. Also, it is not financially viable to buy a CRM software that would not allow you to grow in future.

In case you want a CRM software that is cost effective and easy to use, you should consider using eZnetCRM, a product from the repertoire of vStacks Software Solutions.

eZnetCRM
is scalable, which provides all its customers 24X7 technical support. It also manages your sales process, and all your customer needs pretty effectively.

Why Does Your Business Require Cloud Computing Services

 

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A reality, cloud computing is not an inflated balloon which is going to burst any time soon, it is a convenience for businesses across the globe, and this is here to stay. Offering several benefits like increased productivity, flexibility, and cost efficiency, cloud computing has given businesses the power to scale new heights compelling them to shift their operations to the cloud.

According to Gartner, the public cloud services market is expected to reach $1.2 billion in 2017 in the Middle East and North Africa region, an interesting upward swing, to say the least.

In one form or the other, cloud is already a part of our daily lives. From receiving and sending emails, listening to music, or online banking, you are part of the cloud revolution that has changed the landscape of information technology in the last one decade.

Cloud computing is no more a security concern for the corporates now, as several checks and balances are in place to safeguard your company information.

Types of cloud computing

The delivery of information technology services, or providing services like software, servers, analytics, storage, networking and databases, etc. via the internet is known as cloud computing. The companies that offer these services are referred to as cloud service providers, and the best part is you need to pay only for what you use.

Cloud computing allows you to run all your programs or applications via the internet, without the need of investing in the costly IT infrastructure. A boon for organisations starting off their operations, and also for those who are concerned about liquid funds.

There are three common types of cloud computing and these are:
Software as a service or SaaS
Platform as a service or PaaS
Infrastructure as a service, or IaaS

This is why your business requires cloud computing services

There was a time when cloud services were only patronised by big corporate houses and small businesses thought that there was nothing much in store for them. But, things have changed since then and even small companies are now benefitting from the cloud services in equal measure.

Some of the main reasons why your business need cloud computing are:

You stand to save a lot of money – Businesses, especially small and medium enterprises can do a lot more if they have liquid funds available with them during the initial stages of their operations. And, cloud computing gives them just that, the option to save huge amount of money. You do not need to buy costly machines or invest in hiring and managing a big IT team, or arrange for space to keep all those servers in your premises. With cloud computing you just pay for what you use, the services are on rent, you do not have to purchase it.

Also, there is minimum or no upfront cost involved when you shift your business to the cloud. It is therefore a cost effective option.

It allows you to keep your focus on your business – Managing an in house IT department takes away your precious time and attention. If you invest this time in your core competency, you can definitely take your business to a higher level, and that too at a faster pace. Cloud computing gives you the liberty to stay focussed on the development of your business. You have time to channelize your abilities in the right direction.

It is more reliable – Your customer data and company information needs to be protected at all costs. Even the best of systems and servers can crash if you do not invest in costly redundant systems. With completely adaptive disaster recovery, regular data backup and powerful machines/ servers, you can rest assure that your data is totally safe and secure. This also means that your business is continuously up and running without any significant downtime. You get all this and more with cloud computing, which is cost effective as well as reliable.

Cloud computing improves the productivity of your staff – Maintaining on premise datacenters requires constant attention of your in house IT team. But, when you move your operations to the cloud, it is the responsibility of the service provider to do all the regular maintenance work like software patching and setting up of the hardware. This gives your team sufficient time to accomplish other important business targets, which adds further value to your organisation.

Also, cloud computing is scalable – Many organisations start small, but grow as they move on, and their IT requirements also increase along the way. But, this does not mean that you invest in the hardware and software when you do not need them. Cloud computing is scalable, you only need to pay for what you use. Hence, as you grow your software and hardware requirements are well taken care of by the cloud.

Security is no more a concern – Losing tablets and laptops are a big issue, not because of the machine, but more due to the information you lose with them. But, with cloud computing you never lose any of your data, since all the information is in the cloud.

Cloud computing now offers strong password and multiple step verification so that your data remains completely safe.

If you have not moved your business to the cloud yet, get in touch with vStacks Software Solutions, a cloud computing Services Company that can take care of all your IT needs, effectively and efficiently.

With over two decades of experience in the software industry, vStacks Software Solutions is capable of handling all your cloud requirements.

4 Ways Your Sales Team Can Achieve Their Sales Targets Using A CRM

 

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Spending on information technology or IT in the Middle East and North Africa, or MENA, is expected to touch $155.8 billion in 2017, an increase of 2.4% over 2016, according to Gartner. This digital transformation is mainly being fueled by the cloud, customer relationship management or CRM, analytics, business intelligence and digital business and marketing.
The CRM, or customer relationship management market in the Middle East is growing at a robust pace and is expected to sustain this growth for a pretty long time to come.
Forrester Research has called this era as the “age of the customers”. Customers these days are not just smart, they are also more aware, informed, and yet impatient. Retaining your customers in today’s time requires a lot of effort on your part, not a mean task by any standards. Then, what is it that you can do, which would do justice to your clients? The only confirm recipe that significantly increases your customer’s satisfaction is using technology to the fullest, and this comes to you in the form a CRM system.

Why companies embrace a CRM system?

The prime reason why organisations adopt a CRM system is to empower their sales team, which needless to say is the backbone of your company. With a CRM system in place your sales team can organise themselves in a better way, which adds further value to your customers. Thus, how does a CRM system help your sales team perform better and save their time?

4 ways a CRM system can help your sales team

  1. Always stay current and connected with everyone.
    CRM features like email integration, document templates and shared calendars keeps everyone in your team informed and connected. Also, you get to see which selling patterns work best for your line of product or service. Furthermore, it improves communication between your sales team and the management.
  2. You always stand to gain when you know what your clients want.
    Understanding the needs of your customers is always a smart decision, you stand to gain tremendously when you know their needs. When there are several customers to manage, understanding everyone’s need before you call them up is a difficult task. You probably have to waste a lot of your time to dig out the relevant information before making a call to your client? Going through each email and message anyways would take up a lot of your time. This is where a CRM system comes to your aid, it throws up the information you are looking for in seconds.
    A CRM system is the powerhouse of all your customer’s information. Stored in one single space and available for each member of your team, you can get all the details you are looking for without wasting any time. From their purchase history to their preferences, a CRM software provides you up-to-date details without any hassle and saves you sufficient time so that you can concentrate on other customers as well. You are also able to see all the past and present interactions that anybody in your company has ever had with the customer.
    This is how you are able to provide personalised service to your customers and do not be astonished to note that your clients are looking forward to it.
  3. It improves the productivity and efficiency of your sales force.
    There is a difference between slogging hard and working smartly. Relying on spreadsheets, business cards and notepads are things of the past now. With a CRM system in place you get a 360-degree view of all your customers, all the information pertaining to them is available in one single place. You do not have to look for leads anymore, it is there in front of you, and all of them good ones. This leaves you with sufficient time to concentrate on your sales call. No wonder then, it helps achieve your sales target much faster.
    A CRM system helps your sales force to streamline their daily schedule and set the right priorities. Also, none of your customers feel ignored and you are able to contact all your prospects on time, which increases the efficiency and productivity of your team.
  4. It saves you a lot of time.
    You do not have to waste your time searching for client information, as all your customer data is stored in one single location. You do not have to search all your messages and email to dig out one single info. Also, with cloud based CRM, you get the additional benefits of accessing client communication, task management, sales analytics and forecasts from anywhere and at any time, which your sales team can utilise effectively. This saves a lot of their time and they can focus on their primary job of selling. It is myth that sales people would have to waste their time in entering data in the CRM system, it is a misplaced notion at best.

If you have not as yet started using a CRM system, it is time now to empower your sales team with eZnetCRM, a product from the stable of vStacks Software Solutions.

Easy to navigate, eZnetCRM is a cost effective proposition, which can solve all the requirements of your sales team.

eZnetCRM increases the productivity and efficiency of your sales team by providing a complete overview of all your customers and business as well.

5 Points To Consider When Hiring A web Design Company For Developing And Maintaining Your Website

 

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The net has changed the ways in which businesses these days conduct themselves. Whether you are in UAE, America or India, growing digitisation, internet penetration and mobile connectivity has diminished the borders and opened up the marketplace to a wider audience.
And, if you are a businessman based out of Dubai, but you still do not have your website, then you are losing on the online bonanza in a big way. Also, if you do have a website, but you are not getting sufficient number of visitors, then there is something wrong with your online strategy, you need to consider hiring a web design company that can develop and maintain a smart website for your business, which gives you the desired results.
Selecting a web design company for creating and maintaining your website is a crucial decision to make. You should carefully weigh your options, do some research on your own, and then finalise.
It is important to take note of these 5 tips when hiring a web design company for developing and upkeep of your website.

5 tips you should keep in mind when hiring a web design company

  1. There is no alternate to experience.
    It is important to look for an organisation, which is established and has ample experience in the web design industry. You can measure this from their number of years in operation, the portfolio they carry and the clients they work for. Always keep in mind your long term interest. Hence, a company that is professional, has stable business operation and can take care of your long term needs is what you should look for.
    Do not try to save money and hire an agency or an individual just because their services are comparatively economical. This most often than not will prove to be damaging to the success of your business.
    Also, ensure that the company you are dealing with is not outsourcing the job to a third party. Hence, the company that you engage with should have their own web developers, support staff and technical experts.
  2. Find out the kind of support they provide.
    Support is an important function which you cannot do without, and it is better that the terms are spelt out in advance. The company you hire should be able to provide timely, knowledgeable, reliable and cost effective support. Changes on the internet happen at a lightning fast speed, a professional help therefore is a must. From hosting to email and domain name to using the content management system, you might need their help at every step.
    It is always advisable to get support from the company that is designing your website.
  3. Always make your website mobile friendly
    Smartphone market not just in Dubai, but the world over, is growing at a fast pace. Many of your clients now view sites on their mobile devices as well. Make sure that the company you hire makes your website mobile friendly, a must for the success of your company.
  4. Find out in advance about the costing and timeline of your website.
    Based on your need, prices of websites can genuinely vary. The cost of your website would increase if you are looking for specific functionalities, or if the design is too intricate, or if the number of pages are more. But, everything in terms of what you have to pay, depending of course on your requirement, should be spelt out in advance.
    It is also very significant that before penning the agreement you ask the company whether they can meet your timeline. Being professionals they must honour what they commit.
  5. Make sure that you own the designs and content of your website.
    This is another important mistake which should be avoided. Again, before getting into a deal you need to ask them whether they are ready to hand over all the proprietary rights of the website to you. In case your company is looking for investment capital, you should be the owner of the content and design of the website.

Also, make sure that your website is on a CMS platform, so that you have access to the content. This will allow you to edit or update the website content as and when you want. A CMS software has a user friendly interface, which makes it easy for you to add or edit the content conveniently.

If you own a business, but do not have a website, or in case you are not getting sufficient number of visitors for your site, then you should instantaneously get in touch with vStacks Software Solutions now.

vStacks Software Solutions is a professionally managed web designing services company, which gives you 24X7 expert support. They have sufficient experience to meet all your web design needs.

At vStacks Software Solutions, we hand-hold you to harness the full potential of the internet.