All posts by root

Social Media Marketing Strategies – What You Need to Know?

 

To do well in the business landscape, you need to build your brand and create a loyal customer base. You can do many things to build your brand and grow a loyal customer base. However, one of the best ways of doing both things is to leverage social media to your advantage.

Yes, social media helps businesses, both big and small, in brand building and nurturing a loyal customer base.
But unless you know how to leverage social media to your advantage, it is tough to get the desired results.

Undoubtedly, social media is growing at a phenomenal pace. Social media has not only connected family and friends, but it has also become the go-to place for people to know what others have to say about brands and services.

So, if you don’t use social media marketing to your advantage, you are missing big time on opportunities.

But using social media to connect with family and friends is different from using it to promote your business. If you (read businesses) want to reap the full benefits of the social media revolution, you need to make sure that you have a sound social media marketing strategy in place.

And, to formulate a sound social media marketing strategy, you can either do it yourself or hire an experienced social media marketing services company. But before getting started on social media, let us first try to understand what is a social media marketing strategy, how to grab your customer’s attention, and the platforms that are best for your brand.

What is a social media marketing strategy?

In social media marketing, you use social media channels like Facebook, Twitter, Instagram, etc. to communicate with your customers, prospects, and communities. You can do it through text, images, videos, or use any or all of them to communicate with your audience organically or through a paid campaign.
But as mentioned earlier, you need to have a sound social media marketing strategy in place to get the desired results.

So, what is a social media marketing strategy?

A social media marketing strategy is a gist of things that you intend to do and hope to accomplish on social media. The strategy helps you guide your actions and lets you know whether you are on track or not. From posting, and liking to commenting and replying, everything you do on social media should serve a purpose.

Your social media marketing or SMM strategy should factor in the differences between the social media platforms that are on offer. You need to know what works best for each social media platform. For instance, Twitter is mainly text-based, Instagram is more about pictures and visuals, and Facebook offers multiple content sharing options.

Irrespective of whether you are new to social media or not, you need to have a robust strategy in place to get the maximum out of this revolution for your business. The strategy should include what you intend to achieve and how you plan to go about doing it. You need to know your goals and what you expect to get from each platform. You need to set SMART goals for your business. SMART here stands for specific, measurable, achievable, relevant, and time-bound.

Some of the important social media marketing goals for businesses include raising brand awareness, connecting with their target audience, selling directly to prospects, increasing traffic, creating leads, and providing customer support.

But how should you go about creating your social media marketing strategy?

Here are some tips that can help you create an effective social media marketing strategy:

Define your target audience – It is important to know your target audience. If you don’t know your target audience, all your marketing activities can go down the drain. You need to do a bit of research on your audience so that you can understand them well. You can create buyer personas – customer demographics, behaviour patterns, motivations, interests, and goals to specifically target your audience.

Have a content strategy – Just being active on social media cannot fetch you great results. You need to have relevant, meaningful, and valuable content for your audience so that they can engage with it. Again, do a bit of research, find out what your audience wants and come up with content that resonates with your audience.

Invest time in competitor research – It is important to know what works on social media. The best way to find out is to invest some time in your competitor’s activities. You might pick up a trick or two for your social media strategy. There is no need to copy your competitors, but you can certainly take the cue from your competitors.

Allocate your budget and resources – Resource allocation and budget are important to the success of your strategy. Your goals should fit your budget and resource allocation. You cannot put your entire team on achieving your social media goals. Also, it is not desirable to ask your sales reps to double-up as social media experts on a part-time basis.

Measure your progress – For any strategy to be successful, it is important to measure your progress. You need to know what you have achieved against the goals you have set for yourself. You have to find out the metrics (number of followers, inbound messages, etc.), and you need to measure your social media marketing efforts. Unless you measure your performance, you cannot fine-tune your efforts.

Align your social activity with your overall goals – Make sure that your social media efforts are aligned to complement your overall marketing goals.

Use social media management tools – You also need to use social media management tools so that it can automate your social posting process and allows you to track your social media efforts. Social media management tools provide reporting and analytics, which helps you to gauge the efficacy of your campaign. With these tools, you can also get useful insights about your audience. You can get to know who all are engaging with your content.

Choose the right channels for your campaign – It is important to choose the right social platform for your social media campaign. It is difficult to get the desired results if your platform selection is not right. You can test various social platforms to see which works best for your business.

Review your performance – It is vital to analyse and review your performance regularly. It is difficult to improve without reviewing your performance.

How to get the attention of your customers?

When it comes to defining your social media marketing strategy, you need to make sure that you select the right channels for your campaign. If your audience doesn’t frequent Instagram, what is the point in choosing it for your social media campaign?

Your social media campaign can only be successful if you get the attention of your customers. That is why it is important to know which social platforms your audience frequents. To drive more engagement, traffic, and sales, you need to target your audience properly.

You can use Google Analytics to find out more about your target audience. You can get to know about demographics, purchase history, and attitudinal behaviours, which can help you customise your social media campaign to get the desired results.

Also, every social media platform has its internal analytics platform that offers further insight into client behaviour. You can find out whether the viewers are interested in reading long text messages, they want to watch videos, or they are interested in statistics. When you know what the viewers want, it helps you to formulate an effective strategy.

You should also not underestimate the power of any social platform if it is giving you the desired results. For instance, it is not always necessary that you will get the best results only on Facebook because it has over two billion users. If your audience is not active on Facebook, it is difficult to get good results.

Which platforms are best for your brand?

Some of the major social media platforms that you should consider for your campaign include:

Facebook – One of the most popular platforms, Facebook was founded in 2004. It allows you to create your Facebook for Business profile, and you can use it effectively to interact with your customers. You can post and share text, images, and videos on Facebook. You can also utilise easy-to-use and helpful Facebook features like instant messaging function and ad creation facility for customer support and product promotion, respectively.

Facebook is an ideal platform for small businesses that get a lot of incoming queries that need to be responded quickly. It is also a good platform for businesses that need to target specific user groups.

According to Statista, 44% of the UK’s online population uses Facebook more than once every day.

Twitter – If you want to increase your user base, Twitter is the ideal platform for your business. Twitter also offers you the opportunity to reach new audiences. Twitter is mainly text-based. You can promote your tweets and run ads. It allows you to write 280 characters in one tweet. Twitter helps you build a direct conversation with your customers.

Twitter is best suited for small businesses because it allows you to share lots of articles and written content. Since twitter is word-based, you can use it to manage customer service inquiries.

According to Statista again, with 14.1 million users, Twitter is one of the most popular platforms that can help you reach your audience effectively.

Instagram – If you want to talk to your customers visually, Instagram is the ideal platform for your business. People on Instagram follow businesses very closely; hence, it is possible to inspire your customers to buy.

Apart from still images, you can also promote videos on Instagram. You can promote your products on Instagram and interact with their communities.

You can also have a dedicated Instagram business account and avail the extra features like contact details and call to action buttons.

If you want to target the younger lot, you should consider using Instagram because most of the population in the age bracket of 18 – 24 and 25 – 34 are on this social platform.
Pinterest – It is another visual platform that allows you to create boards of inspirational images. Whether you sell luxury holidays or offer budget interiors, you have an audience on Pinterest that are ready to grab the offers. You can also share your inspirational content on Pinterest. You can promote your products on Pinterest and buy items from it directly.

Since Pinterest allows you to buy and sell, you can promote your e-commerce business more effectively.

LinkedIn – It is the social media platform for professionals. But you can also promote your business through its Company pages. Its dedicated service for small businesses allows people to locate your business services. You can share content, search for talent, and build communities on Pinterest easily. It allows you to post articles, make a contribution to groups, advertise job opportunities, and connect with your team.

Globally LinkedIn has more than 645 million users in over 200 locations.

YouTube – Video marketing is one of the most popular forms of marketing. If you use video marketing, then you cannot avoid YouTube. You can create your content or run an advertisement campaign on YouTube. Your video content can be accessed by audiences anywhere in the world. Whether you want people to access your informative video content or increase your brand awareness through your video, you can use YouTube to your advantage. You can also make videos to give your users a peep into your production process.

YouTube is one of the most popular social media channels, and businesses find it difficult to avoid this platform. It has a worldwide audience of both males and females across all age brackets.

If you are looking for a social media marketing services company, you should get in touch with vStacks Software Solutions now. We will make sure that you get a robust social media marketing strategy so that it can drive engagement, traffic, and sales for your business.

SEO Mistakes You Need to Avoid to Rank Well on Search Engines

 

If you own a website, you would surely like to rank high on search engines, especially Google. But with competition increasing by the day, every website cannot find a place on the first page of search results.

So, how do you ensure that you rank well on search engines?

To do well in the digital landscape, you need to master the art of SEO. Without SEO optimisation, it is tough to rank well on search engines. It is, therefore, vital to have a robust SEO strategy in place.

So, how do you get on top of the SEO game?

You need to remain current with the ever-changing search engine algorithms to drive traffic to your site and increase sales.

But in the process of keeping up with the SEO trends, businesses tend to make some mistakes that hurt their search ranking quest. Here are top SEO mistakes you should avoid to rank high on search engines.

However, before getting into mistakes, let us first try and understand the meaning of SEO.

What is SEO?

According to Wikipedia, “search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results), and excludes the purchase of paid placement.”

Top SEO mistakes you should avoid to rank high on search engines

SEO is a vast and ever-evolving field. That is why you need to remain current on the SEO trends. Here are top SEO mistakes you need to avoid to climb search engine rankings successfully:

1.Focusing only on on-site SEO – It is a mistake to only focus on on-site SEO. Though website optimization should rank high on your SEO agenda, ignoring off-site strategies is a mistake that website owners need to avoid. It is important for businesses to create engaging content for other websites. You should concentrate on link building activities as it forms the core of off-page SEO activity. You need to build high-quality external links and relevant internal links to rank high on search engines. But make sure that your external links come from trustworthy and relevant sites.

Not paying attention to the speed of your site – Another big and common SEO mistake is not to focus on the speed of your website. If your site takes a long time to load, it cannot rank high on search engines. On the contrary, search engines like Google will penalise your site for slow load speed. Hence, you need to ensure that your website loads faster so that it improves your visitor’s users experience. You can check the load speed of your website on Google PageSpeed Insights. In case the load speed of your website is slow, then you need to take corrective measures to increase the load speed of your website. Few things that you can do to increase the load speed of your website are – image optimisation, browser caching, and gzip compression.

Not paying attention to your ‘Google My Business’ listing – If you don’t manage your Google My Business listing properly, you might suffer big time on local search results. And, staying behind in the local search result means losing a lot of business to your competitors. Google places a lot of importance on ‘near me’ searches. Hence, you need to make sure that you keep your Google My Business page up to date.

Selecting the wrong keywords – If you want to rank high on search engines, especially Google, you need to make sure that you use the right keywords for every page. One of the most common mistakes that website owners do is to use generic keywords. For example, if you are a small business and you want to rank high on the keyword ‘car rental’, then it is a tall order. What you need to do is make your keyword more specific to climb the search engine rankings. If you are not specific, then you will have to compete with all the car rentals in the world. That is where longtail keywords come into the picture. You can add your location to make it more specific. If your keywords are longer and specific, your chances of making it to the top in search results become higher.

Page titles and Meta descriptions are also vital, don’t ignore them – Page titles and meta descriptions are important if you want to do well on the online circuit. When a website is displayed for a search query, it is the metadata that appears on the search engine results page. The page title and meta description constitute the metadata. Page titles are an important ranking factor; hence, you need to make sure that your page titles are optimised correctly. You should add relevant keywords for all your pages, and ensure that your page title is not too long. Google cuts off page titles that are too long. It means that your potential visitors cannot read your full title, which is not what you would want for sure. You need to understand that the meta description in itself is not a ranking factor, but it helps optimise your click-through rates. Your visitors get to know what to expect from your site, and that is why you need to pay attention to the meta description.

Not paying attention to regular website audits – You need to review the performance of your website regularly. You need to know how your clients and search engines perceive your website. And, a website audit is what helps you review the performance. It tells you about your site navigation, how fast does your mobile version launch, and whether it is easy or not to find the relevant information on your site. And, an audit tells you how you can improve the performance of your website. It checks your search engine optimisation strategy, loading speed, content quality, checkout process, mobile-friendliness, etc. of your website. You can subsequently take corrective measures to improve the performance of your website.

Not having high-quality content – There is nothing more important than creating quality content for your website. Ensure that all the pages on your website have at least 300 words. In case you want search engines to take note of your website, then you should provide an in-depth analysis of the topic you take up for writing. Writing four sentences about a topic will not help your cause, and Google will not see you as an expert in the field. You need to remember that search engines like Google have the policy to display the best results for each search query. You should not write your content for search engines; instead, you need to ensure that you write your content for the visitors. Search engines like Google organise the information and throw up the best results to its audience. Hence, you need to ensure that your content is of high-quality and relevant to those who are searching for a particular keyword.

Not using ethical means to propel your SEO cause – Search engines like Google can penalise websites that don’t follow ethical means to climb the search engine rankings. Hence, you should not indulge in buying backlinks. It can harm you more than it can do you any good. You also need to avoid keyword stuffing and duplicate content. You should also avoid cloaking and avoid abusing structured data. Avoid unethical ways to climb the search engine rankings.

Not adding a proper call to action for visitors – When visitors come to your site, you need to ensure that they spend some time on your website and don’t exit your site immediately. Your aim should be to minimise your bounce rates. One of the best ways to keep visitors glued to your site is to add an enticing call to action button. For example, you should add the buy button at appropriate places or add a sign-up button for your newsletters. Always have one call to action on every page of your website to increase user engagement. But do remember that you should not overuse call to action buttons because it might just confuse your visitors.

Don’t treat SEO as a one-time job – Many website owners think that they only need to work on SEO once. It is a mistake that can cost you dearly. SEO is an on-going process, and you need to work on it continuously to do well on the online arena. What you need to do is keep creating relevant content for your audience and leverage user feedback and reviews to keep doing well on search engines.

Don’t forget to make your website responsive – Google has switched to mobile-first indexing since 2018. Hence, if you want to rank high on search engines, you need to make sure that your website is responsive. If you have only concentrated on the desktop version of your website, then you need to make your site responsive. You can use Google’s mobile-friendly test to check whether your website is responsive or not. Therefore, if your website is not fit to display on mobile devices, then you need to take corrective steps so that your site ranks high on search engines.

If you are not ranking high on search engines (read Google), and you want to climb the search engine rankings, you should get in touch with vStacks Software Solutions now. We will make sure that you get a smart SEO strategy so that your site ranks high on search engines.

Best LMS Software In Saudi Arabia

 

LMS has transformed the learning and development landscape completely. It has made learning and teaching easy, convenient, and interesting. From primary education to higher education and coaching institutes to employee training, every organization/ institute/ university/ school now needs an LMS to make learning more effective for their learners. The shift from the traditional form of learning to LMS based learning is a global phenomenon, and Saudi Arabia is not any different. Yes, the L&D vertical in Saudi Arabia has also undergone a sea change. Most of the forward-thinking educational institutions and corporate houses in the Kingdom of Saudi Arabia have either shifted or are now in the process of shifting to a more innovative form of learning. That is why LMS adoption has seen a significant jump. But unless you get the best LMS software in Saudi Arabia, it is hard to reap all the benefits of modern technology. Selecting the best LMS software in Saudi Arabia is not an easy decision to make because there are many vendors in the market. Hence, it is vital to know how to select the best LMS for your organization or institute.
At vStacks Software Solutions, we believe in empowering our readers. We are a software development company headquartered in the US. vStacks Software Solutions also has offices in the UK, India, and the UAE. Our UAE office is specially designated to serve the MENA region.
LMS evaluation is a tricky affair. Unless you know how to evaluate an LMS, it is tough to get the best LMS for your business.

What is an LMS?

An LMS is a software designed to create, manage, and distribute the delivery of course content, be it an educational course or an advanced training program, to a captive audience. An LMS is either cloud-based or hosted as a stand-alone product on your organization’s server.

It is crucial to mention here that most companies now opt for a cloud-based LMS because of the advantages it offers. It also makes sense to opt for a cloud-based LMS during these times because learners can access it from their homes.

Benefits of using an LMS

A learning management system offers several benefits. Some of these include:

  1. Learners can access the learning material on the go.
  2. It offers flexible learning paths.
  3. You can use a variety of learning materials.
  4. You can analyze learning patterns easily.
  5. It automates many of your learning processes.
  6. It provides equal opportunities to all the learners.
  7. It keeps your course content safe and secure.
  8. It reduces your learning and development costs.
  9. Micro-learning makes learning easy and fun.
  10. It promotes self-learning.

How to evaluate an LMS?

Evaluating an LMS is an important step. You should never rush through buying an LMS. Here are some of the vital parameters that you must keep in mind while evaluating an LMS:

  1. Accessibility – You should always choose an LMS that offers seamless accessibility. It should have a simple and easy sign-in process. The interface should be intuitive so that your users don’t have any problems.
  2. User-friendly design – The LMS you choose should have a user-friendly design. Don’t fall for complicated LMSs that your users find difficult to use.
  3. Features and functionalities – Make sure your LMS offers the features and functionalities your organization needs.
  4. Adaptability – Make sure your learners can access the LMS from the device of their choice. Hence, you should always opt for a multi-device LMS.
  5. Security – Always opt for an LMS that offers secure data management. Your LMS platform should offer robust security.
  6. Customer support and training – Make sure you opt for an LMS service provider that offers round the clock customer support. You also need to ensure that the company you choose should offer adequate training.
  7. Customization – Ensure that the service provider can customize their offering to suit your requirements.
  8. Demo and free trial – You should always go through the demo and ask for a free trial.
  9. Pricing – Check out the pricing, but don’t run after cheap offerings.
  10. Service provider’s reliability – It is crucial to opt for a company that has a good standing in the market.

Why is vStacks Software Solutions the best LMS software company in Saudi Arabia?

  1. vStacks Software Solutions has more than two decades of experience in the software industry.
  2. We are at the forefront of delivering innovative software solutions to clients in diverse verticals. Our product eZnetLMS is an intuitive and user-friendly LMS designed to take your learning and development needs to the next level. It also offers seamless accessibility.
  3. eZnet LMS is a cloud-based enterprise-wide application that manages your entire workforce/ learners through an all-inclusive solution.
  4. eZnetLMS is rich in the features and functionalities front. Your users can access it on the device of their choice.
  5. We have datacentres of our own in the US, and we offer robust security.
  6. We offer 24X7 customer support and provide adequate training to all our clients.
  7. You can contact us for a live demo at any time that suits you.
  8. We offer competitive pricing that matches the best in the industry.
  9. We are a trusted name in the market.

If you are looking for an LMS solution in Saudi Arabia, you should get in touch with vStacks Software Solutions now.

What You Need To Do To Improve The User Experience On Your Website?

 

With website CMS or content management systems, getting a site up and running is not all that difficult. However, optimising your site for user experience is not all that simple.

It is no secret that there is too much competition on the internet these days. And, if you want to do well in the digital world, one thing that you must focus on is the user experience. Search engines like Google put a lot of emphasis on user experience. It is almost impossible to rank well on Google if your website does not offer an excellent user experience.

And, if you cannot rank well on major search engines, it is quite tough to do well in the digital landscape. To propel your online journey in the right direction, you need to make sure that your website offers an excellent user experience.

Hence, as a website owner, you need to ensure that you offer the best user experience to all your visitors. Let us, therefore, take you through what you need to do to improve the user experience on your website. But before getting there, let us try to understand what is user experience and why is it so important.

What is user experience?

People often confuse user experience with usability. User experience or UX is the way how your visitors feel about your website when they interact with it. While usability is about functionality, user experience is about the overall experience.

The way your users perceive your website based on how easy and pleasant it is to use is referred to as the user experience. The more you improve the user experience, the more it becomes desirable for your users to interact with your brand.

Why is user experience important?

As the owner of the business, it should be your endeavour to ensure that you deliver value to your visitors in a fast, easy, and clear manner. There is more to user experience than just pretty web design. If you are unable to give your users what and how they want, then you are sure to lose your prospects and their business.

You can lose a lot of business if your website doesn’t offer an excellent user experience. User experience is crucial for businesses because it offers insights into what your customers want and expect from you. Hence, if you cannot give your customers what they want and expect from you, then it is difficult for you to climb the success ladder in the online arena.

So, what should you do to improve the user experience of your website?

How to improve the user experience of your website?

There is a lot that you can do to improve the user experience of your website. Some of the most important things that you need to do to improve the user experience on your website are:

Use of white space is extremely important – When it comes to a good design, white spaces are a must. If you finish your entire article on user experience in one paragraph, it becomes difficult for your users to read and grasp the article. Many would leave your site without even bothering to read.

So, what should you do?

You need to split up your article into paragraphs and leave white spaces so that it becomes easier for the readers to read the article. There should be sufficient white spaces between the images, paragraphs, and other media to make your text more appealing.

White space around your titles and text can increase the attention of your users.

But you need to ensure that you balance the white space and text correctly. Don’t overuse white spaces and don’t under use it either.

Optimise the load speed of your website – It is very annoying and frustrating for the users to keep waiting for the website to load. If your website takes too long to load, many of your prospective visitors would abandon it and move to another site. Hence, you need to ensure that the load speed of your website is lightning fast.

Check the load speed of your website on Google, and make sure that you offer an excellent user experience to your visitors.

Page/s consistency is also important – You should properly align everything that is there on your website. Consistency here refers to the selection of your fonts, heading sizes, spacing, colouring, illustration styles, button, other design elements, and everything else that is there on your website.

And, you need to ensure that you follow the same consistent pattern throughout your website and not just on one page of your website. Your website should be properly themed so that it provides an excellent user experience.

If there are sweeping changes from one page of your website to another, it can confuse your users.

Don’t forget to use a clear and appealing call to action – Using a clear call to action is extremely important to enable your website users to navigate your site easily. And, don’t forget to mark your call to actions.

When you create a call to action, make sure that you pay attention to the colour and its psychology. Also, ensure that you use the correct words on your call to action buttons.

Use website animation wherever you can – People respond to visuals more than they do to written texts. There are various modern animation website design techniques that you can use to make your site more appealing.

But do remember that you need to maintain a balance between written texts and animation. You cannot animate your entire site – animation should be good to look at and placed appropriately.

Use bullet points to segment key information – If you use bullet points to segment key information, it allows your users to reach where they want to reach quickly. It makes your propositions more attractive and saves a lot of your user’s time.

There are many attractive icons available in the market, and you can use them to highlight your important points.

It is important to identify and fix your 404 errors – It is true that search engines don’t penalise you for 404 errors (page not found), but remember that it is not something that users like to see quite often. A user clicks on a link with some expectation, and when he or she gets a message that the page is not found, it can frustrate your user. 404 errors can ruin the user experience. Hence, make sure that you fix all of them.

Make sure that your website is responsive and mobile-friendly – If you want to improve the user experience of your users, you need to make sure that your website is responsive and mobile-friendly.

People these days access the internet mostly on their phones. Hence, you need to ensure that your website should be mobile-friendly. Your users should not have problems accessing your website on their phones.

With the use of mobile devices on the rise, it becomes imperative for the website owners to ensure that they provide the same experience to their users on all the devices. That is why you need to ensure that your website is responsive.

In case you are facing user experience issues, you can get in touch with vStacks Software Solutions. We are a digital marketing and software development company, and we know what it takes to improve the user experience of your site.

Best SEO Company In Dubai

 

A website on the internet alone cannot guarantee your success. Unless you optimize your website, it is difficult to do well in the digital landscape. And, to optimize your website, you need to play the game of SEO correctly. Irrespective of the place of origin from where you do your business, you need to have in place a robust SEO strategy to get the desired traffic. Whether you are in the UK, the US, or the UAE, you need to be on top of the SEO game to find a place on the first page of Google. Yes, it is crucial to focus on your SEO. There are two ways of doing your SEO the right way. You can either do it yourself or hire an SEO company to do all the SEO work for your website. It is true for businesses operating out of Dubai as well. However, SEO is a vast field. So, if you don’t have enough time or in case you are not an expert in the field, it is a good idea to hire the best SEO company in Dubai.

However, selecting the best SEO company in Dubai is not an easy task. You will find many in the market claiming to boost your online presence in a jiffy. But most of them may fall flat in their promises when it comes to the delivery of results.

So, what should you do?

And how should you select the best SEO company?

Let us take you through how you should go about selecting the best SEO company in Dubai. However, it is crucial to understand what is SEO and things that an SEO company can do for your business.

What is SEO?

Search engine optimization or SEO is the process that optimizes your website presence on search engines. It helps increase the organic traffic coming to your site. A robust SEO strategy makes your website more visible, leading to an increase in the quality and quantity of your website traffic.

SEO has two main parts – on-page SEO and off-page SEO. To make your website visible, you need to work tirelessly on both of them. SEO has several aspects – content, backlinks, directory submissions, pay-per-click advertising, and more. You need to work on all of them to improve your search engine rankings.

It is crucial to remember that SEO is a dynamic field, and you need to keep up the pace with the updates and changes that search engines make from time to time.

You also need to be patient and persistent with your efforts.

Before we move on to how to select the best SEO company, let us share with you what SEO companies can do for your website.

What can SEO companies do for your website?

A reliable SEO company has a dedicated team of experts working in tandem to create robust SEO strategies for clients. They work and make your website more visible on search engines like Google to increase your organic footfall. Some of the prominent services include:

  • Website optimization
  • Pay-per-click advertising
  • SEO content creation
  • keyword research
  • Local SEO
  • Website link building
  • Website and SEO audits
  • Website SEO updates
  • Data analytics
  • Google whitelisting and penalty removal

How to select the best SEO company in Dubai?

It is vital to rank well on search engines. If you are not present on the first page, it is difficult for you to do well in the online landscape. In the digital age, SEO is a full-time job. And, if you don’t have the time and resources to do the SEO work, then it is advisable to hire somebody who can do the job with full dedication.

And, an SEO company can fill the gap perfectly.

If you get a reputed and reliable SEO company, they can significantly enhance your online presence. But it is vital to get the best SEO company for your business. Here is how you should select the best SEO company:

Don’t fall for companies that guarantee you overnight success – It is almost impossible to get instant success in SEO. You should keep a safe distance from companies that promise you instant success. You should look for someone more reliable. You need to put in constant and persistent effort to get success in the field of SEO.

Google search is not the only way, word of mouth is good enough – While selecting a reliable SEO company, don’t rely only on Google search. Make sure you also ask your friends, colleagues, and other channel partners (not your competitors) to suggest a reliable SEO company.

Check out their past performances – This is one of the most important considerations. You can only handover your work to a company that has performed well in the past. After all, your customers choose you only when you meet their expectations. The same applies to your SEO search. Check out their past performance – look at their portfolio samples, client testimonials, industry awards, or case studies.

Do meet them and ask relevant questions – There is no point in signing the deal in a hurry. Take your time, meet them virtually or otherwise, and ask them relevant questions before you finally sign up with any of them. A one-on-one meeting will tell whether the SEO agency can meet your requirements or not.

Make sure you ask for an SEO audit – Before you finalize the SEO company, make sure you ask for an SEO audit. In an SEO audit, you can get to know the weakness and strengths of your website. The audit will also throw up how you can grow and succeed in the online arena. You can also find out how you can improve your search engine rankings. When you ask for an audit, you can get to know whether the company will live up to your expectations or not.

Pay special attention to communication – The SEO agency you plan to hire should know how to communicate effectively. The company should assign a person who can explain things to you in a simple way. They should be willing to share and make you understand the analytics part of the SEO. Any communication gap can result in mistrust, which can spoil the dynamics.

Select a full-service SEO agency – Make sure the company you hire is a full-service SEO company. It is not easy to deal with numerous agencies. The agency you hire should have the capability of handling your entire online presence.

If you are looking for the best SEO company in Dubai, you should get in touch with vStacks Software Solutions. We are a full-service SEO company, and we can enhance your online presence significantly. From website optimization, pay-per-click advertising to SEO content creation, and more, we can propel your online journey in the right direction.

What Is White Hat SEO, And What You Need To Know About It?

 

If you want to make your website more visible to your users, you need to have a firm grip on SEO. Without a robust SEO strategy, it is difficult to do well in the online landscape. However, SEO is a dynamic field, and changes here happen frequently. Search engines keep changing their algorithms to deliver the best possible result for each search query. After all, they want to provide the best customer experience to every user. Hence, if you want to make your website more visible, you need to remain current on all the SEO developments.

That is the reason why website owners should know a thing or two about what works in the field of SEO and what doesn’t. It is in this context that you need to understand what is white hat SEO.

Let us, therefore. Take you through what is white hat SEO and things that you need to know about it.

What is white hat SEO?

According to the Webopedia, “in search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.”

White hat SEO is SEO tactics that are legitimate and are in line with the policies of the major search engines, which include Google.

White hat SEO are practices that help improve your search rankings on a SERP where you need to maintain the integrity of your website and follow the terms of service of the search engine/s. The tactics should stay within the parameters of Google.

Some white hat SEO examples include:

  1. You should offer high-quality content and services.
  2. Your website should load fast.
  3. Your website should be mobile-friendly.
  4. You should use descriptive and keyword-rich meta tags.
  5. You should ensure that your website is easy to navigate.
  6. On the other hand, black hat SEO tactics are illegitimate, which includes purchasing links or using misleading cloaking techniques. Following black hat
  7. SEO tactics is risky because as Google Algorithms evolve, they are less likely to work for your website.

Why is it important for you to focus on white hat SEO techniques?

It is important for businesses to engage only in white hat SEO techniques because failure to do so can result in Google and other search engines banning your site.

And, Google being the number one search engine, there is no way you can ignore it. Billions visit Google every day, and the prospect of finding new visitors organically cannot and should not be ignored if you want to do well on the online circuit.

Hence, if you want to get traffic on the most powerful search engine, you need to play the game according to their rules and policies. You cannot afford to get blacklisted on Google because it could mean a drastic drop in traffic for your website on the most commonly used search engine. You certainly don’t want to harm your business interests.

After all, you toil hard to develop your website and make a mark for yourself in the business world. And, following unethical practice/s can ruin your effort. You certainly don’t want to tread the path of destruction. Therefore, that is why it is important for you to follow the white hat SEO techniques.

You should, therefore, check out the details of Google-approved SEO techniques at Webmaster Guidelines. It is the go-to place to learn about Google white hat practices.

How to ensure that your SEO methods are strictly white hat

If you implement white hat SEO practices, it is the best way to create a legitimate, successful, and sustainable website and business.

So, what should you do to follow the white hat SEO techniques?

Some of the ways that can ensure your SEO methods are strictly white hat are:

  1. You should always ensure that you offer high-quality content and services – It is not for nothing that content is considered the king. What you need to do is create high-quality content for your users, which meets their needs and solves their problems. Do thorough research for your keyword and always use relevant keywords for which you need to optimise your content. Focus on using the relevant keywords in your content, for example, how-to blogs/ articles and videos. Make sure that your content matches the intent of the keyword and that of your end user.
  2. Make sure that you use descriptive and keyword-rich meta tags – It is important for website owners to understand that meta descriptions are extremely crucial. It is the meta descriptions through which the search engines and your users discover your content. Hence, it is vital for you to use descriptive and keyword-rich meta tags so that the search engines and users can pick up your content quickly.
  3. You need to ensure that your site is easy to navigate – If your site is not easy to navigate, it is difficult to do well in organic search results. Hence, it is important for website owners to ensure that their site is easy to navigate. Your users should not have difficulty in reaching where they want to go.
  4. You need to make your website mobile-friendly – Another white hat SEO technique is to make your website mobile-friendly. With the rise in smartphone usage, you need to make sure that your site is mobile-friendly. The user experience should be seamless on all the devices, namely the desktop, laptop, tablets, and smartphones. Google penalizes websites that are not mobile-friendly. Mobile unfriendly websites are known to take a hit in the SERPs.
  5. Always focus on improving user experience – Providing a good user experience to your audience is extremely important. And, website owners should focus on delivering good user experience because Google and other search engines reward sites that offer an excellent user experience. What you need to do to improve the user experience is to determine your user’s intent and then develop a methodology for seamless navigation. Keep finding what is working for your audience and things that hamper their navigation so that you can offer good user experience to your audience.
  6. Pay attention to local listing on Google – Mobile search and local search are interrelated, and you cannot ignore any of them. What you need to do is keep your Google My Business profile current, accurate, and up to date.
  7. Also, focus on link building – Link building is important for the success of your website. What you need is the right kind of links – those that are relevant to your site. The best thing is to earn links. You need to pay attention to both internal as well as external links. Make sure that your external links are trustworthy and authoritative. Never fall for illegal means of getting links for your site because search engines including Google can penalize your site in that case.

If you are looking for a company that can help improve your website visibility and search rankings, you should get in touch with vStacks Software

Solutions now. We are a digital marketing company specializing in the field of SEO, and we can help you climb the search engine rankings.

 

Web Hosting Company In Dubai

 

With most of your customers on the internet, it is unwise to ignore the digital space these days. To serve your customers, you need to have a website. But for a website to exist on the internet, you need a web hosting provider. Yes, it is hosting that allows your website to exist on the internet so that users can access it as and when they want. Hence, if you want your online journey to be smooth, you need to understand that you need a reliable web hosting company. Irrespective of the place where you do your business, it is crucial that you get a reliable web hosting company for your business. So, how do you get the best for your business? You can, of course, Google the best web hosting company in Florida, a top hosting provider in Manchester, or the best web hosting company in Dubai. But when it comes to web hosting, it is vital to know a few things about website hosting so that you get the best for your business.

Let us, therefore, take you through how to select the best web hosting company in Dubai. But before we get there, let us try to understand the type of hosting. Unless you are familiar with the type of hosting, it is tough to choose the right plan for your business.

Different types of hosting

It is essential to select the type of hosting according to your business needs. Broadly, there are six different types of hosting:

Shared hosting

If you are looking for an entry-level website hosting, you can opt for shared hosting. In this hosting plan, you have to share the server with other websites. You need to share resources like RAM and CPU in this plan. Since you share the resources, the cost of shared hosting is relatively low. But it is crucial to understand that you should opt for this plan only if you expect less amount of web traffic.

VPS or virtual private server hosting

As the name suggests, you get a space of your own on the server in case of VPS hosting. But you need to understand that you still share the same physical server with other users. It is a plan that is better than shared hosting, but inferior to dedicated hosting. In VPS hosting, you get more space and customization options. But it is crucial to know that VPS hosting is not suitable if you expect high volumes of traffic.

Dedicated hosting

In dedicated hosting, you get more control over the server. You get full control over the server because you pay the rent for it. Since you get full root and admin access, you can run the program you want. But this is an expensive hosting option. In case you expect to get high levels of website traffic, then you should opt for this plan.

Cloud hosting

Cloud hosting is the most popular hosting option these days. With cloud hosting, you can employ as many resources as you want. The best part is you don’t have to build or maintain the computing infrastructure of your own. Since the resources used in cloud hosting are spread across multiple servers, the chances of server malfunction are significantly low. Also, cloud hosting options are scalable.

Managed hosting

Most of the hosting packages are managed. The service provider provides technical services like hardware and software set up, maintenance, technical support, hardware replacement, updating, patching, and monitoring. In the case of managed hosting, the service provider manages the hardware, operating systems, and most of the applications. You need to choose the plan according to your needs.

Colocation

When you don’t want to keep your servers in-house or in private data centres, you can opt to co-locate them by renting space at a colocation centre. It is the responsibility of the colocation centre to provide the power, IP address, bandwidth, and cooling systems for your servers. You get higher levels of bandwidth than a normal office server in colocation, and that too at a much lower price.

How to select the best web hosting company in Dubai?

Since hosting plays a pivotal role in shaping your online journey, it is crucial to select the web hosting company in Dubai with a lot of caution. Here is what you should do to select the best for your business:

Assess your needs – honestly estimate the traffic you expect on your site

It is crucial to assess your needs first. The amount of traffic you expect on your site would determine the kind of web hosting plan you need and the hosting provider you should select. Hosting service providers usually charge based on the bandwidth you use and the storage space you take.

If you don’t assess your traffic needs honestly, you can face problems when visitors start coming to your site. If you expect high volumes of traffic, you should opt for a plan that offers more bandwidth and storage.

Make sure you select the right hosting package

If you want your online journey to be smooth, you need to make sure that you select the right hosting package. If you expect low traffic, then you can opt for shared hosting. But in case you expect your traffic volumes to be high, then you should consider VPS or dedicated hosting (based on your traffic needs).

While selecting a hosting package, do remember that slow websites can turn your customers away.

Factor in the type of site you plan to launch

Just as it is important to select the right hosting plan, you also need to factor in the type of website you are planning to launch. The type of your website would determine the features you need. For example, an e-commerce website would require different functionalities, so the service provider you choose should promote those features. Similarly, for a blogging site, you would need other features, so your service provider should offer those features.

For example, you can choose a WordPress web host if you are planning to launch a blogging site. For an online store, you can consider an e-commerce hosting service.

Don’t fall for unlimited offers

You should be wary of hosting providers that offer freebies. If you come across ads that offer free storage and free bandwidth for just a few dollars, think twice before signing up with them. There is generally some catch in terms of service that people tend to ignore before signing the contract.

Don’t forget to do some research

Once you know what you want, it is time to do some research. Spend some time on the internet and visit the websites of the web hosts you have shortlisted to learn more about the kind of services they offer.

And finally, don’t forget to compare key factors

After shortlisting some web hosts, it is time to compare key factors. It is crucial to factor in your needs before you sign the deal.

  1. Price – Do find out what you have to pay upfront and the amount you need to pay every time you renew the contract. Make sure there are no hidden costs.
  2. Don’t just run after the cheapest web host. Make sure you get the value for what you pay.
  3. Read the contract carefully – Many people tend to ignore this point. It is vital to go through the Terms of Service carefully. When you read it carefully, only then can you know your rights. Surprises can have a telling effect on your business.
  4. Technical requirements – It is crucial to ensure that the web host you choose must meet all your site requirements. Do factor in your future needs as well. It is also important to consider who will do the site management.
  5. Support services – Customer support is an aspect to consider. If your web host is unresponsive to your needs, then you are in for a tough time. You should ensure that the web host you choose should offer round the clock customer support.
  6. Customization – It is vital to find out whether you can create, customize, and update your website the way you want.
  7. Ease of set up – it is also crucial to know how long will it take to get your site up and running.
  8. Cancellation procedure – It is vital to find out in advance what will happen in case you plan to terminate or cancel the contract. Clear all your doubts before you sign the contract.

If you are looking for a reliable web hosting company in Dubai, you should get in touch with vStacks Software Solutions. With powerful datacentres around the world, our hosting plans can help shape your online journey in the right direction. From an enterprise site to an e-commerce store and blogging site, we have plans to suit almost every vertical. We also offer 24X7 technical support to all our customers.

What Should You Look For In A Cloud Hosting Provider?

 

There has been a sudden surge in the cloud computing market due to the onslaught of coronavirus pandemic. With most of us forced to work from home, it is imperative to use a technology that can connect everyone from their homes. And, there is no better technology than cloud computing.

Cloud computing allows individuals to access company data from their homes without any problem. What you need is an internet connection to access the information/ data. If you want to keep the work front ticking during these troubled times, you need to take the help of cloud technology.

However, it is not as if cloud computing has seen growth only this year; it has been a growing vertical for quite some time now. Businesses in many verticals had already moved their operations to the cloud even before the crisis hit us hard. The reason why businesses are shifting their operations to the cloud is quite simple.

Cloud computing offers several benefits.

But when you plan to move your business operations to the cloud, you need to select the cloud hosting provider with a lot of caution. No two cloud hosting providers are the same.

Before getting into what you should look for in a cloud hosting provider, let us try to understand what is cloud computing, and the benefits it has to offer.

What is cloud computing?

According to Wikipedia, “cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The term is generally used to describe data centres available to many users over the Internet. Large clouds, predominant today, often have functions distributed over multiple locations from central servers.”

Broadly, cloud computing services are divided into three categories:

  1. Infrastructure-as-a-service or IaaS
  2. Platform-as-a-service or PaaS
  3. Software-as-a-service or SaaS

Benefits of cloud computing

Cloud computing offers several benefits to businesses. According to Gartner, “the worldwide public cloud services market is projected to grow 17.3 percent in 2019 to total $206.2 billion, up from $175.8 billion in 2018.”

  1. Here are some benefits of cloud computing:
  2. It is cost-efficient, and reduces your IT costs.
  3. The cloud services are scalable.
  4. It offers reliable security.
  5. It offers collaboration efficiency.
  6. It offers flexibility.
  7. You get automatic updates.

Things to look for in a cloud hosting service provider

But if you want to avail the benefits of cloud computing, you need to make sure that you get a reliable cloud hosting service provider for your business. When selecting a cloud service provider for your business, ensure that you consider the following points:

You should have well-defined business objectives – If you want to build a house, you need to have a blueprint in place. Similarly, before you move your business operations to the cloud, you need to make sure that your business objectives are clear and well-defined. It is not just important for you to have well-defined business objectives, but it is also vital that the cloud service provider you select understands those goals properly so that it gets translated to the core.

Find out where does the cloud service provider host their datacentres – It is important for you to know where does your service provider host their datacentres? Your information may be at risk if your cloud service provider uses low-cost, foreign sites for some of their datacentres. And, if these datacentres are located in countries that may become unstable, then the problem can aggravate further.

Look for security certifications – The cloud service provider can elect to participate in a cloud certification process where they get certified by a third-party for their security infrastructure. For example, ISO 27001 and the government’s Cyber Essentials Scheme are organisations that certify cloud service providers. Alternatively, you can ask for the internal audit report of the cloud service provider and view their track record of how they handle various issues.

You also need to check references – It is important for those shifting their operations to the cloud to check references provided by the service provider. Make sure you speak to two or three existing customers and try to clear all your doubts. Request your service provider to provide you references of customers who belong to your vertical so that you know what to expect in the future. The aim is to find out how their customer support model works.

Data security is important – You, of course, don’t want your company information and customer’s details to be mishandled by the cloud service provider. You cannot compromise on the security front. Hence, it is important that you check out the cloud service provider’s privacy, security, and data-handling policies. You need to know who will have access to your data. You also need to find out the kind of security precautions they take for their customers to ensure confidentiality. And, don’t forget to check out their backup and recovery plans. Also, find out where your data is being stored, by whom, and how.

Plan your exit earlier – It is important for you to discuss your exit strategy before you sign the deal with your cloud service provider. Negotiate terms favorable to you in case you plan to exit your service provider. You need to know about the penalties and what will happen to your data in case of an exit. It is vital for you to know how you will retrieve your data in case you plan to exit. Hence, you need to negotiate your exit strategy before you sign the deal with your cloud service provider.

Also, find out about their disaster recovery plan – It is important for you to know what happens if your cloud service provider vanishes in thin air. After all, you cannot shut your shop for an indefinite period. It is, therefore, vital for you to check out their disaster recovery plan. You need to know how this critical service is covered. You can also buy additional risk insurance to cover the potential losses.

Cost is important, but should never be a limiting factor – Price is vital for businesses both big and small, but it should never be the only criterion for selecting a cloud service provider. Vendors who charge exorbitantly should, of course, be eliminated in the first round. You should select a cloud service provider that offers competitive pricing. But other than pricing, you also need to consider various other factors like disaster recovery, data security, exit plan, data security, etc.

If you are looking for a reliable and trustworthy cloud service provider, you should get in touch with vStacks Software Solutions now. We have fast cloud servers and offer the bandwidth that you need. We backup your data, provide regular updates, and ensure that your data remains safe and secure.

We have strong datacentres and offer completely adaptive disaster recovery. We also offer competitive pricing.

 

CRM Software Development Services

 

With competition increasing by the day, it is difficult to survive if you don’t look after the interests of your customers properly. Customer management is the single most important thing that you should focus on with a lot of care and precision. Managing customers is not an easy task, and doing it the traditional way can complicate things further if you have a demanding client base. So, what should you do to keep your customers happy and satisfied? You should take the help of technology to streamline the customer management process. That is where CRM comes into the picture. CRM not just helps you manage your customers smartly, but it also streamlines your workflow making things easy and simpler for your workforce. However, all CRMs are not made equal. You, therefore, need to ensure that you get the best CRM for your business. And, to get the best for your business, you need a reliable CRM software development services company. With so many CRM software development services company out there in the market, how do you select the best for your organization? You need to evaluate the CRM services company carefully.

CRM or customer relationship management is a tool that helps you manage all your organization’s relationships and interactions with your existing and potential customers. It helps you to stay connected to your customers, streamlines your business processes, and increases your profitability. Form contact management and sales management to productivity and much more, a CRM solution can help you on a lot of fronts.

But you can only reap all the benefits of a CRM system if you get the right solution for your business. That is why it is crucial to know how to evaluate CRM software development services company.

Let us, therefore, walk you through how to select the best CRM company for your business. But before getting there, let us try to understand the benefits of using a CRM system.

Benefits of using a CRM system

CRM software is an extremely useful tool, and if you get the right one for your business, it can help you in many ways. Some of the major benefits of using a CRM solution include:

  1. It helps you understand what your customers want.
  2. It helps you optimize your marketing strategies.
  3. It helps you improve your workflow efficiency.
  4. It helps improve your relationship with your customer.
  5. It enhances customer data analysis.
  6. It facilitates customer data access.
  7. It helps improve cross-selling and upselling.
  8. It simplifies agent performance tracking.
  9. It streamlines your invoicing process.
  10. It streamlines your social media management.
  11. It helps you manage your time like a pro.

How to select the best CRM software development services company for your business?

As mentioned earlier, it is essential to get the right CRM for your business. You need to weigh your options carefully and select the best for your organization. Here is what you should do to evaluate a CRM:

  1. Assess your business needs – To start the process of CRM evaluation, the first thing you should do is assess your business needs. What are the features and functionalities you want? Ensure that the CRM you choose has all the features and functionalities that you want. Make sure you deliberate with all the stakeholders so that there is no problem in embracing the new solution.
  2. Do a bit of research – It is crucial to do your homework. Spend some time on the internet and find out what you can about the CRM companies you are planning to shortlist. Speak to them, visit their websites, and read reviews online to know more about them.
  3. Choose CRM deployment – cloud or on-premise – Another thing that you need to look at upfront is the type of CRM you want for your organization. Do you want a cloud-based CRM, or are you looking for an on-premise solution? Both have their pros and cons, but during these troubled times when social distancing is becoming the new normal, cloud-based CRMs might be a better choice.
  4. Don’t overlook user experience – This is one of the most crucial things to consider. The CRM you select should be user friendly, intuitive, and easy to use. What is the point in buying a CRM if your employees are unable to use it?
  5. Think about integration issues – The CRM you select for your business should integrate well with your existing applications. It is difficult to change
  6. all your applications because of your new CRM solution. There are CRM solutions in the market that can integrate well with most of your applications.
  7. Find out about customization and training – It is crucial to find out from the vendor whether the solution is customizable or not. Every organization has its own unique needs. If you are unable to customize, it becomes difficult to reap all the benefits of the solution. Another vital aspect is training. If you want the CRM adoption to be complete, you need to train your employees. The training aspect is critical for CRM adoption, and if the CRM vendor is not ready to help you out in this, then you need to consider another one.
  8. Think about scalability – Another thing that you need to consider is scalability. Your needs are limited initially, but it will certainly grow in due course. And, if your CRM is not scalable, then what will you do. Hence, it is vital to select a scalable CRM.
  9. Customer support – This is another vital consideration. Make sure you select a CRM vendor that has responsive customer care. You would need support in many places. And, if the CRM company you select is not ready to provide the necessary support, things can become difficult for you. Hence, make sure that the CRM vendor you select should offer the necessary customer support.
  10. Don’t forget about demo and trial run – Before you ink the deal, make sure you have seen the demo and used the trial version. Any CRM company worth its name in the market will allow you to take a trial run. It is during the demo and trial run that you will get to know the system well, and you can also understand paint points if there are any.

If you are looking for a reliable CRM software development services company, you can get in touch with vStacks Software Solutions now. Our product, eZnetCRM, is a cloud-based CRM that is user-friendly, intuitive, and easy to use with wide acceptability in the market. Our solution is scalable, and we offer all the necessary support to our clients. eZnetCRM is customizable, and it can integrate well with most of your existing applications.

Black Hat SEO – What You Need To Know, And How To Avoid It?

 

If you have a website on the internet, you must be aware that it is crucial to rank high on Google. Those websites that fail to make it to the top page are unable to get the desired traffic. And, if you don’t get the requisite traffic, you should not expect to do well in the online circuit.

So, what should you do to rank well on search engines like Google? You need to get on top of the SEO game to rank well on search engines like Google.

To do well on the internet, you need to play the SEO game the right way. SEO is a field where you need to be patient, persistent, and ethical. If you use unethical methods to climb the search engine ladder (read Google), then your website can be penalized.

And, the use of unethical means to climb the search engine ladder is known as Black hat SEO.

Often, website owners don’t even know that their website is suffering from Black hat SEO. But in case your website follows unethical ways, it is likely to get penalized.

That is why it is vital to know a few things about Black hat SEO.

What is Black Hat SEO?

According to Webopedia, “in search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques, and tactics that focus on search engines and not a human audience, and usually does not obey search engines guidelines.”

Essentially, there are two types of search engine optimization – White hat and Black hat SEO. Websites that follow White hat SEO use legitimate methods to rank for keywords that are pertinent to its content. On the contrary, Black hat SEO content is specifically designed for search engines and not for humans. It is designed to mislead both the readers as well as the algorithms.

Why should you avoid the stigma of Black hat SEO?

It is vital for businesses to understand that it does not pay in the long-term to deceptively optimize your website. That is why you should avoid the stigma of Black hat SEO. Some of the main reasons why you should steer clear of Black hat SEO are:

It creates an awful user experience. Imagine, clicking on a website where the content does not match the headline you read on Google. It is not just unethical, but it also does not pay you well in the long run.

Another reason why you need to avoid Black hat SEO is that search engines will downgrade the ranking of your website, which ultimately will reduce your traffic. Earlier, it was fine to use unethical methods to promote your website, but it is no more the case now. But because search engines have become smarter these days, you stand to lose more than gain anything if you follow unethical means to promote your website.

Finally, Black hat SEO not just lowers your ranking, but it can also cause a site to disappear completely.

Black hat SEO tactics which you need to avoid

It is important for you to keep both the search engines as well as the users in good humor. To do this, you need to follow ethical ways of promoting your website, which means you need to avoid the use of Black hat SEO. Avoid these Black hat SEO tactics:

Avoid low-quality content – It is important for websites to have a lot of high-quality content because this is what search engines prefer. And, since it is difficult to generate high-quality content continuously for some, black hat marketers try to fill the gap by publishing low-quality content. Hence, it is always advisable to generate content that is relevant and valuable for the readers, and this is what search engines prefer.

Avoid spamming blog comments – To gain links back to your site, if you start commenting on scores of blog posts with a link back to your site, it is a Black hat tactic which is wrong and needs to be avoided.

Avoid keyword stuffing and duplicate content – When you try to indiscriminately use the keyword in your content to rank your page on the search engine for the target term, then it is called keyword stuffing. It is a Black hat tactic, which goes against the search engine guidelines. Hence, you need to avoid it.

When you publish the same content on several pages of a website to attract search engines, it is duplicating the content. It is again a wrong practice which you need to avoid.

Don’t abuse structured data – Schema markup or structured data is added to a webpage to inform search engines about the rich information which needs to be displayed on the search results page. But when you try to manipulate structured data to get the search engines to put out false information in search results, it is a Black hat tactic which should be avoided.

Avoid cloaking – When you try to trick search engines into ranking your content for a particular search term that is not relevant to the context of the webpage, it is called cloaking. In the case of cloaking, you show one piece of content to your users and a different piece of content to search engines. It is again a Black hat SEO practice which needs to be avoided.

Don’t buy backlinks – If a lot of high-quality sites link to your site, it can boost your search engine rankings. But it only helps if it happens organically. If you pay high-quality websites to link to your site, it is a Black hat SEO practice, which is unethical and wrong. You, therefore, need to avoid it because it can hamper the progress of your website on the SERP.

Avoid using misleading redirects – False redirects are used to mislead the audience as well as search engines. It is a Black hat SEO tactic which should be avoided. A redirect link is used to take the users and search engines to different pages. Or, when a high-quality page is redirected to a low-quality page to boost its ranking.

Don’t falsely report your competitor’s site – If you falsely report that your competitor is indulging in Black hat SEO tactics, then it is an unethical practice for which your site can be penalized. Hence, you need to avoid it.

Avoid using link farms, and private blog networks – Private blog networks and link farms are two Black hat tactics that are used to build links inorganically and climb the search engine rankings quickly. If you use or pay to use a network of websites that are created only to link to other sites for ranking purposes, then it is an unethical way for which you can be penalized. Hence, it should be avoided.

If you want a robust SEO strategy for your website, you can get in touch with vStacks Software Solutions now. We are a digital marketing company specializing in the field of SEO, and we know what it takes to improve your rankings on Google.