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What Should You Look For In A Cloud Hosting Provider?


There has been a sudden surge in the cloud computing market due to the onslaught of coronavirus pandemic. With most of us forced to work from home, it is imperative to use a technology that can connect everyone from their homes. And, there is no better technology than cloud computing.

Cloud computing allows individuals to access company data from their homes without any problem. What you need is an internet connection to access the information/ data. If you want to keep the work front ticking during these troubled times, you need to take the help of cloud technology.

However, it is not as if cloud computing has seen growth only this year; it has been a growing vertical for quite some time now. Businesses in many verticals had already moved their operations to the cloud even before the crisis hit us hard. The reason why businesses are shifting their operations to the cloud is quite simple.

Cloud computing offers several benefits.

But when you plan to move your business operations to the cloud, you need to select the cloud hosting provider with a lot of caution. No two cloud hosting providers are the same.

Before getting into what you should look for in a cloud hosting provider, let us try to understand what is cloud computing, and the benefits it has to offer.

What is cloud computing?

According to Wikipedia, “cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The term is generally used to describe data centres available to many users over the Internet. Large clouds, predominant today, often have functions distributed over multiple locations from central servers.”

Broadly, cloud computing services are divided into three categories:

  1. Infrastructure-as-a-service or IaaS
  2. Platform-as-a-service or PaaS
  3. Software-as-a-service or SaaS

Benefits of cloud computing

Cloud computing offers several benefits to businesses. According to Gartner, “the worldwide public cloud services market is projected to grow 17.3 percent in 2019 to total $206.2 billion, up from $175.8 billion in 2018.”

  1. Here are some benefits of cloud computing:
  2. It is cost-efficient, and reduces your IT costs.
  3. The cloud services are scalable.
  4. It offers reliable security.
  5. It offers collaboration efficiency.
  6. It offers flexibility.
  7. You get automatic updates.

Things to look for in a cloud hosting service provider

But if you want to avail the benefits of cloud computing, you need to make sure that you get a reliable cloud hosting service provider for your business. When selecting a cloud service provider for your business, ensure that you consider the following points:

You should have well-defined business objectives – If you want to build a house, you need to have a blueprint in place. Similarly, before you move your business operations to the cloud, you need to make sure that your business objectives are clear and well-defined. It is not just important for you to have well-defined business objectives, but it is also vital that the cloud service provider you select understands those goals properly so that it gets translated to the core.

Find out where does the cloud service provider host their datacentres – It is important for you to know where does your service provider host their datacentres? Your information may be at risk if your cloud service provider uses low-cost, foreign sites for some of their datacentres. And, if these datacentres are located in countries that may become unstable, then the problem can aggravate further.

Look for security certifications – The cloud service provider can elect to participate in a cloud certification process where they get certified by a third-party for their security infrastructure. For example, ISO 27001 and the government’s Cyber Essentials Scheme are organisations that certify cloud service providers. Alternatively, you can ask for the internal audit report of the cloud service provider and view their track record of how they handle various issues.

You also need to check references – It is important for those shifting their operations to the cloud to check references provided by the service provider. Make sure you speak to two or three existing customers and try to clear all your doubts. Request your service provider to provide you references of customers who belong to your vertical so that you know what to expect in the future. The aim is to find out how their customer support model works.

Data security is important – You, of course, don’t want your company information and customer’s details to be mishandled by the cloud service provider. You cannot compromise on the security front. Hence, it is important that you check out the cloud service provider’s privacy, security, and data-handling policies. You need to know who will have access to your data. You also need to find out the kind of security precautions they take for their customers to ensure confidentiality. And, don’t forget to check out their backup and recovery plans. Also, find out where your data is being stored, by whom, and how.

Plan your exit earlier – It is important for you to discuss your exit strategy before you sign the deal with your cloud service provider. Negotiate terms favorable to you in case you plan to exit your service provider. You need to know about the penalties and what will happen to your data in case of an exit. It is vital for you to know how you will retrieve your data in case you plan to exit. Hence, you need to negotiate your exit strategy before you sign the deal with your cloud service provider.

Also, find out about their disaster recovery plan – It is important for you to know what happens if your cloud service provider vanishes in thin air. After all, you cannot shut your shop for an indefinite period. It is, therefore, vital for you to check out their disaster recovery plan. You need to know how this critical service is covered. You can also buy additional risk insurance to cover the potential losses.

Cost is important, but should never be a limiting factor – Price is vital for businesses both big and small, but it should never be the only criterion for selecting a cloud service provider. Vendors who charge exorbitantly should, of course, be eliminated in the first round. You should select a cloud service provider that offers competitive pricing. But other than pricing, you also need to consider various other factors like disaster recovery, data security, exit plan, data security, etc.

If you are looking for a reliable and trustworthy cloud service provider, you should get in touch with vStacks Software Solutions now. We have fast cloud servers and offer the bandwidth that you need. We backup your data, provide regular updates, and ensure that your data remains safe and secure.

We have strong datacentres and offer completely adaptive disaster recovery. We also offer competitive pricing.


CRM Software Development Services


With competition increasing by the day, it is difficult to survive if you don’t look after the interests of your customers properly. Customer management is the single most important thing that you should focus on with a lot of care and precision. Managing customers is not an easy task, and doing it the traditional way can complicate things further if you have a demanding client base. So, what should you do to keep your customers happy and satisfied? You should take the help of technology to streamline the customer management process. That is where CRM comes into the picture. CRM not just helps you manage your customers smartly, but it also streamlines your workflow making things easy and simpler for your workforce. However, all CRMs are not made equal. You, therefore, need to ensure that you get the best CRM for your business. And, to get the best for your business, you need a reliable CRM software development services company. With so many CRM software development services company out there in the market, how do you select the best for your organization? You need to evaluate the CRM services company carefully.

CRM or customer relationship management is a tool that helps you manage all your organization’s relationships and interactions with your existing and potential customers. It helps you to stay connected to your customers, streamlines your business processes, and increases your profitability. Form contact management and sales management to productivity and much more, a CRM solution can help you on a lot of fronts.

But you can only reap all the benefits of a CRM system if you get the right solution for your business. That is why it is crucial to know how to evaluate CRM software development services company.

Let us, therefore, walk you through how to select the best CRM company for your business. But before getting there, let us try to understand the benefits of using a CRM system.

Benefits of using a CRM system

CRM software is an extremely useful tool, and if you get the right one for your business, it can help you in many ways. Some of the major benefits of using a CRM solution include:

  1. It helps you understand what your customers want.
  2. It helps you optimize your marketing strategies.
  3. It helps you improve your workflow efficiency.
  4. It helps improve your relationship with your customer.
  5. It enhances customer data analysis.
  6. It facilitates customer data access.
  7. It helps improve cross-selling and upselling.
  8. It simplifies agent performance tracking.
  9. It streamlines your invoicing process.
  10. It streamlines your social media management.
  11. It helps you manage your time like a pro.

How to select the best CRM software development services company for your business?

As mentioned earlier, it is essential to get the right CRM for your business. You need to weigh your options carefully and select the best for your organization. Here is what you should do to evaluate a CRM:

  1. Assess your business needs – To start the process of CRM evaluation, the first thing you should do is assess your business needs. What are the features and functionalities you want? Ensure that the CRM you choose has all the features and functionalities that you want. Make sure you deliberate with all the stakeholders so that there is no problem in embracing the new solution.
  2. Do a bit of research – It is crucial to do your homework. Spend some time on the internet and find out what you can about the CRM companies you are planning to shortlist. Speak to them, visit their websites, and read reviews online to know more about them.
  3. Choose CRM deployment – cloud or on-premise – Another thing that you need to look at upfront is the type of CRM you want for your organization. Do you want a cloud-based CRM, or are you looking for an on-premise solution? Both have their pros and cons, but during these troubled times when social distancing is becoming the new normal, cloud-based CRMs might be a better choice.
  4. Don’t overlook user experience – This is one of the most crucial things to consider. The CRM you select should be user friendly, intuitive, and easy to use. What is the point in buying a CRM if your employees are unable to use it?
  5. Think about integration issues – The CRM you select for your business should integrate well with your existing applications. It is difficult to change
  6. all your applications because of your new CRM solution. There are CRM solutions in the market that can integrate well with most of your applications.
  7. Find out about customization and training – It is crucial to find out from the vendor whether the solution is customizable or not. Every organization has its own unique needs. If you are unable to customize, it becomes difficult to reap all the benefits of the solution. Another vital aspect is training. If you want the CRM adoption to be complete, you need to train your employees. The training aspect is critical for CRM adoption, and if the CRM vendor is not ready to help you out in this, then you need to consider another one.
  8. Think about scalability – Another thing that you need to consider is scalability. Your needs are limited initially, but it will certainly grow in due course. And, if your CRM is not scalable, then what will you do. Hence, it is vital to select a scalable CRM.
  9. Customer support – This is another vital consideration. Make sure you select a CRM vendor that has responsive customer care. You would need support in many places. And, if the CRM company you select is not ready to provide the necessary support, things can become difficult for you. Hence, make sure that the CRM vendor you select should offer the necessary customer support.
  10. Don’t forget about demo and trial run – Before you ink the deal, make sure you have seen the demo and used the trial version. Any CRM company worth its name in the market will allow you to take a trial run. It is during the demo and trial run that you will get to know the system well, and you can also understand paint points if there are any.

If you are looking for a reliable CRM software development services company, you can get in touch with vStacks Software Solutions now. Our product, eZnetCRM, is a cloud-based CRM that is user-friendly, intuitive, and easy to use with wide acceptability in the market. Our solution is scalable, and we offer all the necessary support to our clients. eZnetCRM is customizable, and it can integrate well with most of your existing applications.

Black Hat SEO – What You Need To Know, And How To Avoid It?


If you have a website on the internet, you must be aware that it is crucial to rank high on Google. Those websites that fail to make it to the top page are unable to get the desired traffic. And, if you don’t get the requisite traffic, you should not expect to do well in the online circuit.

So, what should you do to rank well on search engines like Google? You need to get on top of the SEO game to rank well on search engines like Google.

To do well on the internet, you need to play the SEO game the right way. SEO is a field where you need to be patient, persistent, and ethical. If you use unethical methods to climb the search engine ladder (read Google), then your website can be penalized.

And, the use of unethical means to climb the search engine ladder is known as Black hat SEO.

Often, website owners don’t even know that their website is suffering from Black hat SEO. But in case your website follows unethical ways, it is likely to get penalized.

That is why it is vital to know a few things about Black hat SEO.

What is Black Hat SEO?

According to Webopedia, “in search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques, and tactics that focus on search engines and not a human audience, and usually does not obey search engines guidelines.”

Essentially, there are two types of search engine optimization – White hat and Black hat SEO. Websites that follow White hat SEO use legitimate methods to rank for keywords that are pertinent to its content. On the contrary, Black hat SEO content is specifically designed for search engines and not for humans. It is designed to mislead both the readers as well as the algorithms.

Why should you avoid the stigma of Black hat SEO?

It is vital for businesses to understand that it does not pay in the long-term to deceptively optimize your website. That is why you should avoid the stigma of Black hat SEO. Some of the main reasons why you should steer clear of Black hat SEO are:

It creates an awful user experience. Imagine, clicking on a website where the content does not match the headline you read on Google. It is not just unethical, but it also does not pay you well in the long run.

Another reason why you need to avoid Black hat SEO is that search engines will downgrade the ranking of your website, which ultimately will reduce your traffic. Earlier, it was fine to use unethical methods to promote your website, but it is no more the case now. But because search engines have become smarter these days, you stand to lose more than gain anything if you follow unethical means to promote your website.

Finally, Black hat SEO not just lowers your ranking, but it can also cause a site to disappear completely.

Black hat SEO tactics which you need to avoid

It is important for you to keep both the search engines as well as the users in good humor. To do this, you need to follow ethical ways of promoting your website, which means you need to avoid the use of Black hat SEO. Avoid these Black hat SEO tactics:

Avoid low-quality content – It is important for websites to have a lot of high-quality content because this is what search engines prefer. And, since it is difficult to generate high-quality content continuously for some, black hat marketers try to fill the gap by publishing low-quality content. Hence, it is always advisable to generate content that is relevant and valuable for the readers, and this is what search engines prefer.

Avoid spamming blog comments – To gain links back to your site, if you start commenting on scores of blog posts with a link back to your site, it is a Black hat tactic which is wrong and needs to be avoided.

Avoid keyword stuffing and duplicate content – When you try to indiscriminately use the keyword in your content to rank your page on the search engine for the target term, then it is called keyword stuffing. It is a Black hat tactic, which goes against the search engine guidelines. Hence, you need to avoid it.

When you publish the same content on several pages of a website to attract search engines, it is duplicating the content. It is again a wrong practice which you need to avoid.

Don’t abuse structured data – Schema markup or structured data is added to a webpage to inform search engines about the rich information which needs to be displayed on the search results page. But when you try to manipulate structured data to get the search engines to put out false information in search results, it is a Black hat tactic which should be avoided.

Avoid cloaking – When you try to trick search engines into ranking your content for a particular search term that is not relevant to the context of the webpage, it is called cloaking. In the case of cloaking, you show one piece of content to your users and a different piece of content to search engines. It is again a Black hat SEO practice which needs to be avoided.

Don’t buy backlinks – If a lot of high-quality sites link to your site, it can boost your search engine rankings. But it only helps if it happens organically. If you pay high-quality websites to link to your site, it is a Black hat SEO practice, which is unethical and wrong. You, therefore, need to avoid it because it can hamper the progress of your website on the SERP.

Avoid using misleading redirects – False redirects are used to mislead the audience as well as search engines. It is a Black hat SEO tactic which should be avoided. A redirect link is used to take the users and search engines to different pages. Or, when a high-quality page is redirected to a low-quality page to boost its ranking.

Don’t falsely report your competitor’s site – If you falsely report that your competitor is indulging in Black hat SEO tactics, then it is an unethical practice for which your site can be penalized. Hence, you need to avoid it.

Avoid using link farms, and private blog networks – Private blog networks and link farms are two Black hat tactics that are used to build links inorganically and climb the search engine rankings quickly. If you use or pay to use a network of websites that are created only to link to other sites for ranking purposes, then it is an unethical way for which you can be penalized. Hence, it should be avoided.

If you want a robust SEO strategy for your website, you can get in touch with vStacks Software Solutions now. We are a digital marketing company specializing in the field of SEO, and we know what it takes to improve your rankings on Google.


Web Development Company


The first impression, for most of us, turns out as the last impression. A website is the face of your organization. It is your 24X7 marketing tool that can make or break your online journey. That is the reason why you need a professional, modern, attractive, feature-rich, and functional website. You also need to understand that just having a website on the internet is not sufficient; you need to rank well on search engines to get the desired traffic and business. If you want a website that is complete in all respects and is SEO optimized as well, you need to hire a reliable web development company. A professional web development company can deliver on all the aspects to make your online presence much more effective.

However, some small and mid-sized businesses still think that hiring a web development company might be a waste of time and money. It is a myth that needs to be busted. There are several benefits if you hire a professional agency. Let us, therefore, take you through what you stand to gain when you hire a professional website development company.

Benefits of hiring a professional web design company

There is a lot of competition on the internet. And, if you don’t have the best to offer to your clients, they are likely to move on to your competitors. With customer experience taking precedence over every other thing, it is crucial to offer the best that you can to your consumers. And, you need to understand that the customer experience starts with your website. That is the reason why you need to have a website that is complete and functional in all respects.

Without a reliable and professional web development agency, it is difficult to make a website that does well on the internet. Let us, therefore, list down some of the key benefits of hiring a professional web development company:

  • You get an attractive website, which creates a positive first impression
    As mentioned earlier, your website is the first thing that people see and interact with on the internet. And, if the first impression they get (of your website) is not positive, it is certainly not going to help your business. Hence, it is essential to make your website attractive so that it attracts your customers as well as your prospects. And, when you hire a professional agency, you can rest assured that your website will be attractive, which is sure to create a positive first impression.
  • You are assured of a better website design
    Website design is crucial. If you use regular templates or formats, it is not going to give you the desired results. Your website will be just like any other website on the internet. What you need is this – a customised design and a user-friendly interface. When you hire a professional agency, you are sure to get both things. They will customise your website and make it user-friendly as well.
  • You get a website that has a faster load speed
    You should not expect to do well on the major search engines if your website does not load at a lightning-fast speed. If you have limited technical knowledge, then it is difficult to make a website that loads quickly. However, when you hire a professional website development agency, you can rest assured that your website will load at a lightning-fast speed. Professionals know how to do their job efficiently, and they can develop websites that load at a much faster speed.
  • You get a mobile-friendly website
    A mobile-friendly website is the need of the hour. If your website is mobile-unfriendly, you should not expect to do well in the online landscape these days. Mobile-unfriendly sites cannot rank well on search engines because of the poor user experience they offer to their users. Again, you need to have the requisite technical expertise to make your website responsive. When you hire a professional agency, there is no reason why your website will not be responsive. They have all the technical knowledge and can make your website mobile-friendly.
  • You get a reliable website
    It is important that your website functions properly after it is up and live on the internet. For example, if your website develops a snag every time you make some changes to it, then it is not going to help your business in any way. What you need is a reliable website. It should be up and running after you go live with it. When you hire a website development agency, you are sure to get a reliable website.
  • You get an SEO friendly website
    Every website owner wants to make it to the first page of Google and other search engines. However, if your site is not SEO optimised, it is difficult to do well on any major search engine. When you hire a professional company, they code it (your website) properly and make sure that it becomes SEO friendly.
  • You get a trustworthy website
    If your website can’t instil trust among your consumers, it is difficult for them to spend their money on your site. A professional web development company knows how to piece together content and other things on a website, which makes it look trustworthy and reliable.
  • Professionals can help you save time
    If you hire a novice or try doing it yourself, you may need to spend more time developing a feature-rich and powerful website. But when you hire professionals, you don’t need to worry about these things as they stick to the timeline. Moreover, professionals have the technical skills and knowledge that allow them to complete the same job faster.

If you are looking for a reliable and trustworthy web development company in Dubai, you should get in touch with vStacks Software Solutions now. We have been in the software development business for over two decades, and we know what it takes to design a complete website. From attractive design and making it responsive to fast load speed and more, we can check all the boxes that make up a modern, professional, reliable, and trustworthy website.


Android App Development


With the rise in smartphones across the world, businesses need to have a mobile-first strategy in place if they want to remain relevant in today’s times. But a mobile-first strategy does not start and end with just a mobile-friendly website. What you also need is a mobile app. Yes, a mobile app is essential these days to foster strong customer relationships. And, to get a feature-rich and functional app, you need a reliable android app development company. However, with so many android app development companies out there in the market, how do you select the best for your business.

To select the best android app development company, you need to carefully weigh your options. Let us, therefore, take you through how to select the best app development company for your organization. But before that, let us first try to understand why your business needs a mobile app.

Why do businesses need mobile apps?

Just as a mobile-friendly website is essential to increase awareness and boost traffic, a mobile app is vital to build customer relationships and develop customer loyalty.

It is a myth that mobile apps only help big businesses like Amazon and Walmart. The fact is it (mobile apps) helps small and midsize businesses in equal measure. Businesses these days, regardless of their size, prefer to have a dedicated mobile app of their own to make their marketing more effective.

As an entrepreneur, it is vital to know why your business needs a mobile app. Some of the reasons why your business needs an Android app are:

  1. A mobile app helps improve your visibility. People spend a lot of time on their mobile phones these days. Though most of us use only some of the apps on our phones, yet all of us have to unlock our device to access those apps. Having your app in between can improve your business visibility.
  2. A mobile app helps create a direct marketing channel. A mobile app is a one-stop solution for all your marketing needs. If you have a mobile app, you can give your customers all the information you ever wanted to share with them. From sharing information, booking form, and accounts to the newsfeed and special sales and promotions, your mobile app is a direct marketing channel for your business.
  3. A mobile app helps improve customer loyalty. When you have a mobile app, you can communicate with your customers directly. It significantly
  4. improves customer engagement. The more you keep your customers engaged, the better are your chances of retaining those customers. You can introduce a reward points system through your app to cultivate customer loyalty.
  5. A mobile app helps improve your profits. The more you improve customer experience, the better are your chances of increasing your sales. And, the more you sell, the more you can earn.
  6. A mobile app helps improve brand recognition. When people look at your app and interact with you, it increases brand recognition.
  7. A mobile app helps improve customer engagement. With a mobile app in place, you can communicate effectively with your customers. And, the more you keep your customers engaged, the better are your chances of making a sale and retaining them.
  8. A mobile app helps improve customer service and support. If you want to improve your customer’s experience, you need to give them the best of services and support. A mobile app is a right channel that can allow you to help you solve your customer’s issues quickly and effectively.
  9. What to look for in an Android app development company?

To get all the benefits of a mobile app, you need to make sure that your mobile app is dependable, feature-rich, powerful, and secure. From visual effectiveness, design, and simplicity to backend coding, stability, and first-class functionality, a lot goes into making a mobile app.

  1. That is why you need a reliable android app development company. Here are some of the points you need to consider when you set out to hire one for your organization:
  2. Know your needs – Before setting out to hire a mobile app developer, it is crucial to first understand what you want. Try to figure out why you need an app and what you want it to do for you. If you know what you want, it will be easy to interact with the company you hire.
  3. Research properly before hiring a company – It is crucial to do your homework properly. Take the help of the internet to find out who can deliver the best app for your business. Check out the websites and reviews of the companies you are planning to hire.
  4. Don’t overlook experience – Hiring a company with adequate experience will help you get the most out of your mobile app. You should never overlook the experience. If the company you are planning to hire has delivered excellent apps in the past, it can very well deliver it for you.
  5. Go through their portfolio – It is a good idea to go through the portfolio of the app development company. Through their portfolio, you can get to know what they have done in the past. It should give you a fair bit of idea about the company.
  6. Do check out the references – It is important to speak to some of the references. It gives you a good enough idea about the company you are planning to hire. You can get to know about the positives and negatives of the company.
  7. Fix a timeframe for completion – You should always hire a company that can deliver on its promises, and this includes the time they need to develop the app. You cannot endlessly wait for your app to go live. And, the company that cannot honour its commitment cannot be trusted.
  8. Communication is the key – Make sure you communicate freely with the company you hire. The company you hire should hear your needs, ideas, and suggestions with an open mind. The company you hire should not try to impose its will on you. During the app development process, there are a lot of issues to address. Communication is not just vital during the process of development, but it also crucial after your app is up and running. Hence, always ensure that there is no flaw in communication from either side.
  9. Never compromise on quality – It is vital not to compromise on quality. After all, you will not invest in app development every two years. Don’t fall for companies that give you heavy discounts on app development. Always remember that good quality comes at a cost. What you need to ensure is this – you need to get value for money.
  10. Don’t overlook quality assurance and maintenance – You need to understand that you will have to stick around with the company you hire for quite some time. Once your app is up and running, it will need regular updates, maintenance, bug fixing, and addition of features and functionalities. Hence, it is crucial to find out the kind of customer support and service the app development company is ready to offer. Always hire a company that has responsive customer care.

If you are looking for an Android app development company in Dubai, you should get in touch with vStacks Software Solutions now. We have the requisite experience, exposure, and expertise that are necessary for delivering top-quality mobile apps. From making your app visually effective and easy to use to its security and features & functionalities, we can make sure that you get the most out of your mobile app.


Top Email Marketing Mistakes You Need To Avoid


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If you want to do well in the online arena, you need to find effective and cost-efficient ways to reach out to your target audience. And, without a doubt, email marketing is one of the most effective ways of reaching your target audience, especially for small businesses. It (read email marketing) is also one of the most cost-efficient ways of engaging with your existing and future customers. Hence, if you are a small business, it is imperative to have in place a smart email marketing strategy.

However, before you get down to formulating an effective email marketing strategy, it is vital to know how to avoid some common email marketing mistakes. To help you understand what you need to avoid, let us take you through seven email marketing mistakes that you need to avoid to get the most out of your email marketing campaign.

But before getting there, let us try to understand why email marketing is so important to businesses.
Why is email marketing so important for business?
There are reasons why email marketing should matter, especially to small businesses. Here are some of the statistics that will prove our point beyond doubt:

According to the Radicati Group, more than half the world population uses email in 2019.

Email users worldwide are projected to grow by over 4.3 billion by 2023.

In 2019, the total number of consumer and business emails sent and received every day is expected to cross 293 billion. And by 2023, the same figure is expected to grow more than 347 billion.

78% of teenagers use email despite the rise of social messaging apps. 68.62% of business professionals prefer email to communicate for business purposes.

7 email marketing mistakes businesses should avoid

If you want your email marketing campaign to be effective, you need to make sure that you avoid these email marketing mistakes:

  1. Don’t try to sell too hard – Email marketing is not just about selling your products or services. It is also about developing a relationship with your customers and prospects. Of course, you want to increase your sales and traffic, but you cannot achieve the desired results without developing a relationship with your customers. If your email revolves around selling your products or services, your customers will stop engaging with you. Hence, what you need is a balance between helpful content and product offers.Therefore, it is important for you to share useful and relevant content with your customers and prospects, which keeps their interests alive. For example, if you have a hardware shop, you can send a weekly newsletter to your customers with tips on how to efficiently complete various projects. In the newsletter, you can intelligently showcase relevant products that you intend to sell. What it does is it enhances your position as an industry expert among your customers and prospects, increases trust, and develops a strong relationship with them. Also, this strategy improves your open rates and boosts your conversions.
    1. Uninteresting subject lines – This is another email marketing mistake that you need to avoid. It is important to craft your subject line carefully. If your subject line is uninteresting, not many people will open your email. And, if your customers and prospects delete your email without opening it, all your efforts go in vain. Therefore, it is important for marketers to create an interesting subject line so that customers and prospects open your email.

    Moreover, in the game of email marketing, your subject line is your first impression. And, it is needless to say that you need to create a good first impression among your customers and prospects.

    Your email subject line should be conversational, personal, and creative.

    1. Not optimizing your email for mobile – Most of the customers use their smartphones to access their emails. It is, therefore, important that you consider mobile optimization when you email your customers.

    Therefore, what you need to do is send yourself a test mail and check it across all devices to see if it is readable without any problem. You have to keep in mind that customer experience is extremely vital these days. Your emails should give your customers a great experience both on the mobile devices as well as on the desktop.

    All it takes is a few minutes to perfect the format of your email, and it is worth the effort.

    1. Not paying attention to customer segmentation – To make your marketing effective, you need to target your audience correctly. Hence, it is important to segment your customers so that you can target them properly. To start with, you can segment your customers according to their age and gender. But it is helpful to go deeper and do behavior segmentation, which is knowing about their purchase history and interests. Behavior segmentation improves your marketing efforts because it can deliver more value to your customers.

    If you cater to the needs of your customers well, you are bound to get better results.

    1. Not using tracking analytics – It is very important for businesses to approach their marketing campaigns scientifically. And, that is where tracking analytics come into play. Hence, for every email campaign, you should use tracking analytics.

    It is, therefore, important for businesses to track delivery rate, open rate, click-through rate, unsubscribe rate, and conversion rate. Once you have all the relevant data in front of you, you can tweak your campaign to make it more effective.

    1. Not including clear calls to action – You need to make your email purposeful. Whether you are interested in selling your product or you want someone to follow you on Facebook, you should always include a clear call to action in your email. You need to be clear about what you want from your customers.

    Hence, it is always advisable to include a clear call to action in your communication. And, make sure it is not complicated. You should never confuse your customers, so keep your CTA simple and uncomplicated.

    1. Never ignore GDPR considerations – Your email campaign should be GDPR compliant. It means that you should have proof that your customers have opted to receive your emails. If you are sending emails to those in the US, you are not required to follow or stick to these regulations, but it is always better to add an opt-in feature to your email list no matter where your recipients live.

    But businesses in the UK and Europe need to be GDPR compliant. Hence, it is important to make your campaign GDPR compliant.

    For an effective and sound email marketing strategy, you should get in touch with vStacks Software Solutions. We are a digital marketing company with hands-on experience of creating a smart and effective email marketing campaign for businesses, both big and small. Contact us now to reach your target audience.

LMS Services In Dubai


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As the world battles the COVID-19 pandemic, and we actively follow social distancing, it is the cloud-based services that are keeping us sane and connected with the rest of the world. In the times when work from home is becoming the norm, we need to devise ways to keep the work front moving. But if you are in the learning and development landscape, you don’t need to worry much because you can use LMS services to keep your work front going. A reliable LMS services company can make things a lot easier for your L&D team.

No matter which industry you belong to, employee training is essential to the success of each organization. To attract and retain smart talent, you need to keep your employees satisfied on the professional front. And, employees these days place professional development above most of the things.

But how do you keep your employees engaged during such troubled times on the work front?

You can roll out your training and development programs and keep them connected and engaged until the time they return to active work.

And, if you have a reliable cloud-based LMS services company by your side, your job becomes much easier.

However, with so many LMS services companies out there in the market, how do you select the best for your business. As a leading LMS vendor in Dubai, UAE, we have a few suggestions that can help you in selecting the best LMS services company for your business. But before getting there, let us find out what is an LMS and the benefits it offers to organizations.

What is an LMS?

An LMS is a set of applications that allow learning and development professionals to manage, teach, and learn online. It helps you to organize, implement, assess, and track a specific learning process. An LMS allows you to deliver content, monitor employee participation, and assess their performance, thereby saving you a lot of time and money.

An LMS can deliver training programs and educational courses to a captive audience. An LMS allows you to create, manage, organize, assess, and track eLearning courses.

Benefits of an LMS

E-Learning has changed the way we learn and teach these days. It is no longer essential to be physically present in a classroom to get a certification or degree. Yes, online courses offer several benefits to both learners as well as trainers or teachers. Here are some of the benefits of using an LMS:

  • It reduces your overall training costs.
  • As a learner, you get unlimited access to learning content from the place and time of your choosing.
  • It reduces the time for training and onboarding.
  • As a learner, it allows you to stay on top of the required training.
  • An LMS helps you to maintain the same standards of work among your employees and affiliates.
  • For the learners, it increases knowledge engagement.
  • An LMS helps you to create individual learning paths.
  • It helps improve the performance of your employees.
  • An LMS helps you to measure training effectiveness.
  • It improves knowledge retention.

How to select the best LMS service provider for your business?

If you want to get the most out of your LMS, you need to make sure that you select the best LMS service provider. Here are some of the points that you need to focus on while selecting an LMS service provider for your business:

  • Select a cloud-based LMS – While selecting an LMS, make sure that you opt for a cloud-based LMS. When you opt for a cloud-based LMS, you don’t have to worry about hosting issues. You also don’t have to bother about maintenance, upgrade, backups, and updates because everything is taken care of by the service provider. Also, you don’t need software installation and server integration when you opt for a cloud-based LMS. With a cloud-based LMS, you and your employees can access the system from anywhere and at any time.
  • Look for the features and functionalities you want for your organization – It is important to get all the relevant features and functionalities that are important to your organization. You should not expect to get the most out of your LMS if you don’t get the relevant features and functionalities.
  • Make sure that the LMS is easy to use – Another thing you need to focus on is the ease of use. The software you select should be easy to use. If your employees find it difficult to use, the whole purpose of using an LMS can go for a toss. Hence, while selecting the LMS, ensure that it is easy to use.
  • Don’t forget about support and service –Timely support is essential for the smooth functioning of the LMS. When you get timely support, your issues, if any, can be resolved immediately. Any reliable LMS service provider should offer adequate customer support and service. Hence, ensure that the service provider you select offers adequate support and service.
  • Always opt for a scalable solution – With limited needs at the moment, you might not think of scalability now. But your requirements are sure to grow in the times to come. Hence, it is important to opt for a scalable solution so that it factors in your growing needs. After all, there is no point in changing the LMS service provider every two years to meet your growing needs.
  • Ensure that the LMS you select offers robust security controls – Security should also be your concern because you cannot afford to lose your company secrets. It is important to ensure that your eLearning materials and other company information remain safe and secure at all times. The LMS you select should offer excellent privacy controls and robust password settings.
  • The LMS should offer insightful analytics – When it comes to eLearning, analytics plays a very significant role. When you know how your learners are performing, you can take corrective measures to solve the problem and make the course content more effective. If you get the relevant analytics, it will help you fine-tune your content to suit the needs of your learners. Hence, if you want to get the best LMS for your organization, make sure that it offers superb analytics.
  • Also, don’t forget about customization – Make sure you select a service provider that can customize the LMS solution to suit your needs.
  • Check out the pricing as well – Pricing is important, but it should never be a limiting factor. Typically, cloud-based LMS service providers charge on a pay-as-you-go basis, which means you pay for what you use.
    If you are looking for a reliable LMS services company in Dubai, you can get in touch with vStacks Software Solutions now. Our product, eZnet LMS, is a cloud-based LMS rich on the features and functionality front, easy to use, customizable, secure, and scalable. We have been in the software development business for long, and we know what it takes to deliver a reliable LMS solution. Call us today for a free demo.

Top Mistakes You Need To Avoid When Doing Keyword Research


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If you have an online presence, it is highly unlikely that you don’t know a thing or two about search engine optimization or SEO. Having a website alone on the internet cannot guarantee you all the success. Unless your website ranks well on SERP, it is difficult to climb the success ladder in the online space. To rank well on the search engine results page or SERP, you have to work smartly and diligently on SEO. Yes, it is SEO that makes it possible for websites to break into the top search results page. Hence, if you want to rank high on the search engine results page, you need to have a robust SEO strategy.

SEO has a lot of aspects – on-page SEO and off-page SEO. Some of the SEO activities include content creation, meta title and meta description, keyword, link building, social media, and online directories.

If you are a website owner, you need to work hard on all these aspects. But one thing that you need to focus on more is the keyword research. Many website owners make some common keyword research mistakes, which costs them their ranking.

Here are some keyword research mistakes you need to avoid if you want to climb the search engine ladder.

But before getting to the mistakes let us take you through the importance of keyword research in the game of SEO.

What are keywords and why are they so important?

According to Moz, “Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords”.

The keyword on your page should be relevant so that people who are searching the net can get to your content among the search results quickly.

SEO keywords could be singular words or complex phrases that are used in website copy to attract relevant and organic search traffic.

Why are keywords so important?

Keywords are important because these are what people use to search the content on the internet. And, if your visitor’s keywords match those that you have used in your content, then they reach your site conveniently. When it comes to ranking on search engines, the keywords you choose for your content is what drives organic traffic to your site. For example, if you have a ‘golf shop’, you would like to rank for ‘new clubs’, but if you do not choose your keywords properly, you might attract traffic for something else.

Keywords not only pertain to your audience, but they are also about your content because you can describe your offerings in a different way than how some of your visitors search for it. In case you want your content to rank well organically on search engines, you need to understand the psyche of your visitors which means you should know the language they use and the type of content they want. You can speak to your customers, visit forums and community groups, or do keyword research on your own with a tool such as Keyword Explorer to find out the relevant keywords for your offering.

So, what is keyword research?

Keyword research is a vital SEO task that helps you identify those words and phrases that are popular among the people which they use to search for the content they want. Keyword research gives you a sense of how high the demand is for a particular keyword and how difficult it would be to compete for them in the organic search results which provide you the insight into your search optimization efforts.

7 top keyword research mistakes you need to avoid

Many people make several common mistakes when researching the keywords. Here is how you can avoid these common mistakes and formulate a successful keyword research strategy.

  • Not doing your keyword research properly – Keyword research is a daunting, time-intensive, and exhaustive process. Don’t just go by your gut feel; you need to know what your audience is looking for and that is what you need to provide. So, if you are making this mistake of going by your gut feeling, you need to change your strategy and follow the proper process of keyword research to get the desired results. Try to find out the language of your audience, the terms they use, and the words they are fond of using.
    You should have in place an extensive list of keywords that you want your website to rank, and this should form your keyword research. Update your keyword research list regularly so that you can cater to your new audience.
  • Don’t aim for unrealistic keywords – Realistic keywords are key to successful keyword research. Not all niches are the same, some of them are very competitive, and it is hard to rank high in competitive areas if you have just started your operations. At the start, you should not aim for the competitive head keywords. Try instead to focus on long-tail keywords because they are easier to rank, and you have a better chance of conversions.

    But if you are an old warhorse, and you rank successfully for longer-tail keywords, then you should try to rank for more head terms. Include competitive keywords as your long-term keyword research strategy.

  • Don’t use irrelevant keywords – You should use those keywords which are used by your customers. What you need to do is use the language of your audience. For example, if you are selling dresses for gala events, and you refer them as gala dresses, then you are not hitting your audience the right way because they mostly search for keywords like evening dress or gown.

    that is why you need to use appropriate keywords and never use irrelevant keywords.

  •  Not knowing whether to use singular or plural – You need to know whether you should use singular or plural form of a particular keyword to target your audience. You should know what your target audience is searching for and accordingly use the proper keywords. For example, you need to know whether people search for a holiday home or holiday homes. Or, whether you should use evening gown or evening gowns to rank higher on the search engine. You should check out Google Trends to find out whether you should use singular or plural.

    You also need to know the intent of your audience. People searching for singular keywords are generally looking for information, whereas people searching for the plural version are usually interested in either comparing the product or buying it.

    Hence, it is important that you don’t make the mistake of using one for the other. Think carefully before using the keyword.

  • Don’t aim for those keywords that don’t bring in traffic – It is always a great way to start your keyword strategy with long-tail keywords. Though these words attract less traffic, still you have a better chance of converting them into buyers when they visit your site. Those who use specific terms as search queries for which you are writing about are generally a good match for your business. But, one thing that you need to remember is that if your keyword is too specific and is not generating traffic for your site, then it will not help your SEO efforts.

    Hence, you need to ensure that your long-tail keywords should at least attract some traffic.

  • Not evaluating your results – It is always advisable to check how you are faring on your strategy. Hence, if you target to rank for some terms, you need to evaluate how you are performing on those terms. It is important for you to find out whether people are getting to your site or not. Make sure that you regularly Google your main keywords to find out whether your keyword strategy is working or not. But you should know that the search results could be biased because Google offers personalized search. Hence, you can use a private browser session to check the results.

    If you don’t evaluate, you will never come to know whether you should aim for more competitive keywords or you need to focus on long-tail keywords.

  • Only focusing on one keyword in every post – You should aim to rank for more than one search term if you write an average blog post. For example, there can easily be two keyword terms for this blog post namely keyword research mistakes and successful keyword research strategy. Make sure to optimize your post for more than one keyword.

As mentioned earlier, keyword research is a time-intensive process. What you need to do is invest some of your time to find out the terms you want to rank for so that you can have a successful keyword research strategy.

If you want to do keyword research the right way or in case you are looking for a smart and successful keyword research strategy, you can get in touch with vStacks Software Solutions now. We are a Dubai based digital marketing company specializing in SEO, and we can help you climb the search engine ladder.

Why Blogging Is Essential For Your E-commerce Business?


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E-commerce is one vertical that is growing at a steady rate. And, in the years to come, the growth prospects in the e-commerce vertical is set to rise even further. But due to stiff competition in the e-commerce sector, it is not easy to climb the e-commerce success ladder.

So, what should you do to succeed in the e-commerce business?

If you want to do well in the e-commerce landscape, you need to have a smart and robust digital marketing strategy in place. Only a robust digital marketing strategy can drive traffic to your e-commerce site.

Companies use various ways like paid advertising, social media drives, and email marketing campaigns to drive traffic to their site. But these are all paid options.

So, what else can you do to drive traffic to your site?

You should start to blog.

Yes, blogging can help you drive traffic to your website.

Many companies these days leverage the power of blogging (along with other methods) to drive traffic to their site.

In case you are not using blogs to further your e-commerce business, then you are missing big time on opportunities. Here are some of the strong reasons why you need to add blogs to your digital marketing strategy which can help you take your e-commerce business to the next level.

6 reasons why your e-commerce business needs a blog

If you are not blogging because you think your audience is small, you are making a big mistake. Even if your audience is small, you would like it to grow over time, and blogging is one way that can help you increase your audience. Here are six reasons why you need to blog regularly:

  1. It helps your SEO efforts – Blogging helps your site in terms of SEO, especially if you create relevant content that others like and start linking.So, why does blogging help?Blogging adds more pages to your website which means more internal links point to your homepage.Internal links are desirable, but links from other sites are even better. When your content is shared on social media and other sites link to your site, it can significantly improve your rankings. It is much easier to generate links from relevant content than to generate it from product pages. The more links you generate back to your site, the better are your chances of climbing the search engine rankings.When you keep adding to your blog content, it sends a signal that you regularly update your site. Search engines take note of these changes. Adding a new page to your site is a signal that your site is active, and Google rewards you for this by improving your ranking.

    Also, blogging allows you to rank for more key phrases because you can create content around the keywords you are planning to target. If you link a product page in your blog post, it will benefit you if someone links to your blog.

  2. It helps you to get in touch with your target audience – E-commerce blogging does not mean that you start selling your products and services to your prospects. It is a more subtle form of marketing where you try to explain certain aspects of your products and services to your prospects and win them over by gaining their trust. And, once your prospects develop trust in you, they will surely buy things which you recommend.Once you start writing relevant and useful blogs for your audience, it increases your credibility among your readers. You can write about the products and services you offer and how they can help improve their lives. This helps you to remain in touch with your target audience.
  3. It helps improve customer engagement – If you want to have a successful e-commerce business, you should pay special attention to customer engagement. Your e-commerce business needs blog posts as much as products. If you have an effective blog, it allows you to engage well with your customers.It is difficult to entice people with just the products that are listed on your site. But when you have a blog, you can build a narrative around products and services and gather customer feedback. You can create relevant content that helps them learn more about the products and services. It is the best way to generate customer engagement.You can also use your blogs to make announcements regarding product launches, upcoming discount sales, or even share promotional materials.
  4. You can create a community for your business – E-commerce blogging allows active collaboration because you can create a community for your platform. In case you put out blogs regularly, then you are sure to have visitors who will ask questions and answer other user’s questions. If you start interacting with your visitors here, it can help you create a community among your readers.The more you interact with your audience here, the more you will get to know about them which helps you to understand what they want and the way you should present it to them. This is bound to give you an edge over your competitors in the e-commerce business. You can build a product line that suits the taste of your audience. All this is sure to improve your sales.
  5. It improves your conversions and sales – The more you blog and interact with your prospects, the better are your chances of converting them and finally making a sale. Blogging can increase traffic to your e-commerce site which helps you improve your conversions and sales.If you put out relevant content for your readers, it is sure to increase your credibility in the market. And, the more credible you become for your readers, the better are the chances that they will buy from you.You can use your blogs to bring out interesting stories behind your products and services.
  6. It inculcates brand loyalty – When you provide relevant and useful information in your blog, you can build a brand that people can trust. A pertinent blog allows a brand to impart relevant information and tools to its users which is bound to inculcate brand loyalty. With regular blogging, you can grow a loyal fan base and build a brand.Blogging positions your organization as an expert in your industry. It (blogging) also expands your brand’s dimension because it gives your organization a platform to voice your opinions. And, if you complement good quality products with the useful information you provide to your users, your audience will keep coming back to you for repeat purchases.If you have an e-commerce store, and you want a content marketing strategy, you should get in touch with vStacks Software Solutions now. A full-service digital marketing company, vStacks Software Solutions is a content marketing specialist in the UAE.

Why You Should Avoid Free Web Hosting?


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If you want to do well these days in the world of business, you need to have an online presence. But your online journey can only start if you have a website in place. And, if you want your website to exist on the internet, you need a hosting service provider. It is, therefore, vital to understand the types of website hosting. There are two types of hosting providers – free web hosting and premium (paid) web hosting.

If you want your online journey to be successful, you need to know which type of hosting will be good for your business.

Though the word free is known to attract many, yet you need to understand that it is not always the best. And, that is exactly why you need to avoid free web hosting.

Just like website design and usability are important for user experience, website hosting is vital for the success of your online journey. If you want to make your online journey successful, you need to know a few things about website hosting. It is possible to save some money initially if you opt for free web hosting, but you need to know its downside.

Free web hosting providers might offer to get your website online without spending a penny, they may offer you a free domain, and more, but the negatives far outweigh the positives in case of free hosting.

So, why is it that you should avoid free web hosting? There are several reasons why you need to avoid free web hosting, but before getting into that let us find out what is web hosting.

What is web hosting?

According to, web host is a service provider that leases or sells memory space on its servers. Web hosting offers services to clients that allow them to publish websites on the internet. A web host can also offer data centre space and an internet connection for server owned by others. And, the services offered by a web host is called web hosting.

Why does hosting matter?

A lot of work and planning are required to make your online journey a success. There are different ways of getting there, but finding a reliable web hosting service provider is extremely important because you cannot compromise on the user experience of your customers. And, this is what free web hosting services don’t offer.

Once you decide on the design of the website, the process of development begins. And, to deliver your content successfully to your viewers, you need a place to store your files which is where hosting comes into the picture. Your website information is stored in the remote computer servers. Your files are kept safely by your host which can be accessed by your users when they visit your website.

If you don’t select your web hosting service provider with a lot of caution, it can negatively impact your SEO ranking, you can face potential security issues and malware attacks, and you also run the risk of losing revenue.

Reasons why you need to avoid free web hosting

As mentioned earlier, in case you opt for free web hosting you stand to lose far more than you would gain. So, why should you avoid free web hosting – here are some of the reasons:

  • You hardly get things for free – Free web hosting service providers only offer a limited free version of their services. The catch is that they hope that you will ultimately upgrade to their premium paid service. They might only offer a miniscule amount of storage space, bandwidth, no FTP access, and no sure shot way of transferring your content to another service provider.
    You soon need to upgrade to their paid version (which at times is costlier than other premium service providers) because their free version has very limited options. By the time you realize your mistake, you have to upgrade to their premium version because shifting your site and content is not all that easy.
  • You cannot sell your blog – When you carefully go through the terms and conditions of the free hosting providers, you would know that you are not the owner of your website. And, if you want to transfer or sell your site to a new entity, you can’t do it because you don’t own the site. Also, you need to carefully read the terms and conditions because some free hosting providers are known to retain the ownership of your content.
  • You could lose your website at any given time – In case the free web hosting provider you select gets into trouble, they can close down their services. Though you may come to know in advance about the closure (according to their terms and conditions), yet the content safety of your website is not guaranteed. At times, they stop some of their services like signups (though your site remains online). But if they plan to shut shop for good, and if you don’t get a chance to switch your content to another provider, then you might lose all your content. Free hosting providers can also remove sites if you break the terms and conditions of the service.
  • It is difficult to get an attractive website – Free service providers give you very few options to choose from; hence your website might not look as attractive as you want it to be. You only get a few options to choose the basic theme. You don’t have the freedom to make large scale changes in the layout of your website. Moreover, you have to live with the menace of forced ads (which bring revenue to the service provider). Your site can have irrelevant ads which could also be that of your competitors.
  • You don’t have server control – When you go in for free hosting, you don’t get the scalability option. It means your website cannot grow with you even though your business has grown. Free hosting services, in general, cannot handle lots of traffic; hence if your business grows, your website is not equipped to handle an increased traffic influx. The net result is frequent downtimes and slower website load speeds. Slow load speed means your website takes a hit on the search engine results page and offers poor user experience. And, frequent downtime means you stand to lose your visitors and customers. In the end, there is a question mark on your reliability, and your business can suffer big time.
  • The free domain you get is not yours – When you sign up with free hosting providers, they offer you a free domain name. What it looks like is this – – which is not a professional approach. You need to remember that the site address is not your own. Hence, effectively what you get is a subdomain which is not owned by you. And, by any chance, if they stop their services, then your website and free domain name can vanish into thin air.
  • It is not possible for you to improve your site – Free hosting providers don’t give you the option to customize your site. You also don’t have the option of improving your website. If you want to sell or start a mailing list, you need to install plugins. But free hosting services offer you just the basics which do not include plugins. You need to upgrade to premium hosting if you want things other than basic.
  • Shifting to a new provider is a big hassle – Moving to another provider is not all that easy. Mostly, free service providers make it a lot more difficult for people who plan to shift to another provider. Simply put, they don’t want you to leave them; hence they complicate things further for those who want to leave. They make it hard for you to leave because they want you to shift to their paid service (which as we said earlier is more than other paid services).
  • Your SEO ranking can also suffer – You cannot expect to do well on the ranking front if your website loads slowly, looks unprofessional, or is frequently down. Moreover, if your free hosting provider plans to take down your website, all the efforts that you have put in for SEO will go down the drain. These things negatively impact your rankings. Google has set high standards for website ranking, and if you lack on the quality front, then you should not expect to do well. And, when you don’t rank high on the search engines, you cannot have a flourishing online presence.
  • You cannot earn from ad revenue – When you opt for free hosting providers, you should not expect to earn from ad revenue. Free hosting providers, in general, don’t allow you to include ads or affiliate links on your website.
    If you are planning to start your online journey, you should make sure that you opt for a premium hosting service provider instead of free hosting.

    If you are starting your online journey and are looking for a reliable and professional web hosting service provider, you should get in touch with vStacks Software Solutions. We have powerful datacentres all over the world, and that is why we are considered reliable, safe, and secure. vStacks Software Solutions also offers regular customer support. Since we back up your data regularly, your data remains safe with us.