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Top Mistakes You Need To Avoid When Doing Keyword Research

 

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If you have an online presence, it is highly unlikely that you don’t know a thing or two about search engine optimization or SEO. Having a website alone on the internet cannot guarantee you all the success. Unless your website ranks well on SERP, it is difficult to climb the success ladder in the online space. To rank well on the search engine results page or SERP, you have to work smartly and diligently on SEO. Yes, it is SEO that makes it possible for websites to break into the top search results page. Hence, if you want to rank high on the search engine results page, you need to have a robust SEO strategy.

SEO has a lot of aspects – on-page SEO and off-page SEO. Some of the SEO activities include content creation, meta title and meta description, keyword, link building, social media, and online directories.

If you are a website owner, you need to work hard on all these aspects. But one thing that you need to focus on more is the keyword research. Many website owners make some common keyword research mistakes, which costs them their ranking.

Here are some keyword research mistakes you need to avoid if you want to climb the search engine ladder.

But before getting to the mistakes let us take you through the importance of keyword research in the game of SEO.

What are keywords and why are they so important?

According to Moz, “Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords”.

The keyword on your page should be relevant so that people who are searching the net can get to your content among the search results quickly.

SEO keywords could be singular words or complex phrases that are used in website copy to attract relevant and organic search traffic.

Why are keywords so important?

Keywords are important because these are what people use to search the content on the internet. And, if your visitor’s keywords match those that you have used in your content, then they reach your site conveniently. When it comes to ranking on search engines, the keywords you choose for your content is what drives organic traffic to your site. For example, if you have a ‘golf shop’, you would like to rank for ‘new clubs’, but if you do not choose your keywords properly, you might attract traffic for something else.

Keywords not only pertain to your audience, but they are also about your content because you can describe your offerings in a different way than how some of your visitors search for it. In case you want your content to rank well organically on search engines, you need to understand the psyche of your visitors which means you should know the language they use and the type of content they want. You can speak to your customers, visit forums and community groups, or do keyword research on your own with a tool such as Keyword Explorer to find out the relevant keywords for your offering.

So, what is keyword research?

Keyword research is a vital SEO task that helps you identify those words and phrases that are popular among the people which they use to search for the content they want. Keyword research gives you a sense of how high the demand is for a particular keyword and how difficult it would be to compete for them in the organic search results which provide you the insight into your search optimization efforts.

7 top keyword research mistakes you need to avoid

Many people make several common mistakes when researching the keywords. Here is how you can avoid these common mistakes and formulate a successful keyword research strategy.

  • Not doing your keyword research properly – Keyword research is a daunting, time-intensive, and exhaustive process. Don’t just go by your gut feel; you need to know what your audience is looking for and that is what you need to provide. So, if you are making this mistake of going by your gut feeling, you need to change your strategy and follow the proper process of keyword research to get the desired results. Try to find out the language of your audience, the terms they use, and the words they are fond of using.
    You should have in place an extensive list of keywords that you want your website to rank, and this should form your keyword research. Update your keyword research list regularly so that you can cater to your new audience.
  • Don’t aim for unrealistic keywords – Realistic keywords are key to successful keyword research. Not all niches are the same, some of them are very competitive, and it is hard to rank high in competitive areas if you have just started your operations. At the start, you should not aim for the competitive head keywords. Try instead to focus on long-tail keywords because they are easier to rank, and you have a better chance of conversions.

    But if you are an old warhorse, and you rank successfully for longer-tail keywords, then you should try to rank for more head terms. Include competitive keywords as your long-term keyword research strategy.

  • Don’t use irrelevant keywords – You should use those keywords which are used by your customers. What you need to do is use the language of your audience. For example, if you are selling dresses for gala events, and you refer them as gala dresses, then you are not hitting your audience the right way because they mostly search for keywords like evening dress or gown.

    that is why you need to use appropriate keywords and never use irrelevant keywords.

  •  Not knowing whether to use singular or plural – You need to know whether you should use singular or plural form of a particular keyword to target your audience. You should know what your target audience is searching for and accordingly use the proper keywords. For example, you need to know whether people search for a holiday home or holiday homes. Or, whether you should use evening gown or evening gowns to rank higher on the search engine. You should check out Google Trends to find out whether you should use singular or plural.

    You also need to know the intent of your audience. People searching for singular keywords are generally looking for information, whereas people searching for the plural version are usually interested in either comparing the product or buying it.

    Hence, it is important that you don’t make the mistake of using one for the other. Think carefully before using the keyword.

  • Don’t aim for those keywords that don’t bring in traffic – It is always a great way to start your keyword strategy with long-tail keywords. Though these words attract less traffic, still you have a better chance of converting them into buyers when they visit your site. Those who use specific terms as search queries for which you are writing about are generally a good match for your business. But, one thing that you need to remember is that if your keyword is too specific and is not generating traffic for your site, then it will not help your SEO efforts.

    Hence, you need to ensure that your long-tail keywords should at least attract some traffic.

  • Not evaluating your results – It is always advisable to check how you are faring on your strategy. Hence, if you target to rank for some terms, you need to evaluate how you are performing on those terms. It is important for you to find out whether people are getting to your site or not. Make sure that you regularly Google your main keywords to find out whether your keyword strategy is working or not. But you should know that the search results could be biased because Google offers personalized search. Hence, you can use a private browser session to check the results.

    If you don’t evaluate, you will never come to know whether you should aim for more competitive keywords or you need to focus on long-tail keywords.

  • Only focusing on one keyword in every post – You should aim to rank for more than one search term if you write an average blog post. For example, there can easily be two keyword terms for this blog post namely keyword research mistakes and successful keyword research strategy. Make sure to optimize your post for more than one keyword.

As mentioned earlier, keyword research is a time-intensive process. What you need to do is invest some of your time to find out the terms you want to rank for so that you can have a successful keyword research strategy.

If you want to do keyword research the right way or in case you are looking for a smart and successful keyword research strategy, you can get in touch with vStacks Software Solutions now. We are a Dubai based digital marketing company specializing in SEO, and we can help you climb the search engine ladder.

Why Blogging Is Essential For Your E-commerce Business?

 

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E-commerce is one vertical that is growing at a steady rate. And, in the years to come, the growth prospects in the e-commerce vertical is set to rise even further. But due to stiff competition in the e-commerce sector, it is not easy to climb the e-commerce success ladder.

So, what should you do to succeed in the e-commerce business?

If you want to do well in the e-commerce landscape, you need to have a smart and robust digital marketing strategy in place. Only a robust digital marketing strategy can drive traffic to your e-commerce site.


Companies use various ways like paid advertising, social media drives, and email marketing campaigns to drive traffic to their site. But these are all paid options.

So, what else can you do to drive traffic to your site?


You should start to blog.


Yes, blogging can help you drive traffic to your website.


Many companies these days leverage the power of blogging (along with other methods) to drive traffic to their site.


In case you are not using blogs to further your e-commerce business, then you are missing big time on opportunities. Here are some of the strong reasons why you need to add blogs to your digital marketing strategy which can help you take your e-commerce business to the next level.

6 reasons why your e-commerce business needs a blog

If you are not blogging because you think your audience is small, you are making a big mistake. Even if your audience is small, you would like it to grow over time, and blogging is one way that can help you increase your audience. Here are six reasons why you need to blog regularly:

  1. It helps your SEO efforts – Blogging helps your site in terms of SEO, especially if you create relevant content that others like and start linking.So, why does blogging help?Blogging adds more pages to your website which means more internal links point to your homepage.Internal links are desirable, but links from other sites are even better. When your content is shared on social media and other sites link to your site, it can significantly improve your rankings. It is much easier to generate links from relevant content than to generate it from product pages. The more links you generate back to your site, the better are your chances of climbing the search engine rankings.When you keep adding to your blog content, it sends a signal that you regularly update your site. Search engines take note of these changes. Adding a new page to your site is a signal that your site is active, and Google rewards you for this by improving your ranking.

    Also, blogging allows you to rank for more key phrases because you can create content around the keywords you are planning to target. If you link a product page in your blog post, it will benefit you if someone links to your blog.

  2. It helps you to get in touch with your target audience – E-commerce blogging does not mean that you start selling your products and services to your prospects. It is a more subtle form of marketing where you try to explain certain aspects of your products and services to your prospects and win them over by gaining their trust. And, once your prospects develop trust in you, they will surely buy things which you recommend.Once you start writing relevant and useful blogs for your audience, it increases your credibility among your readers. You can write about the products and services you offer and how they can help improve their lives. This helps you to remain in touch with your target audience.
  3. It helps improve customer engagement – If you want to have a successful e-commerce business, you should pay special attention to customer engagement. Your e-commerce business needs blog posts as much as products. If you have an effective blog, it allows you to engage well with your customers.It is difficult to entice people with just the products that are listed on your site. But when you have a blog, you can build a narrative around products and services and gather customer feedback. You can create relevant content that helps them learn more about the products and services. It is the best way to generate customer engagement.You can also use your blogs to make announcements regarding product launches, upcoming discount sales, or even share promotional materials.
  4. You can create a community for your business – E-commerce blogging allows active collaboration because you can create a community for your platform. In case you put out blogs regularly, then you are sure to have visitors who will ask questions and answer other user’s questions. If you start interacting with your visitors here, it can help you create a community among your readers.The more you interact with your audience here, the more you will get to know about them which helps you to understand what they want and the way you should present it to them. This is bound to give you an edge over your competitors in the e-commerce business. You can build a product line that suits the taste of your audience. All this is sure to improve your sales.
  5. It improves your conversions and sales – The more you blog and interact with your prospects, the better are your chances of converting them and finally making a sale. Blogging can increase traffic to your e-commerce site which helps you improve your conversions and sales.If you put out relevant content for your readers, it is sure to increase your credibility in the market. And, the more credible you become for your readers, the better are the chances that they will buy from you.You can use your blogs to bring out interesting stories behind your products and services.
  6. It inculcates brand loyalty – When you provide relevant and useful information in your blog, you can build a brand that people can trust. A pertinent blog allows a brand to impart relevant information and tools to its users which is bound to inculcate brand loyalty. With regular blogging, you can grow a loyal fan base and build a brand.Blogging positions your organization as an expert in your industry. It (blogging) also expands your brand’s dimension because it gives your organization a platform to voice your opinions. And, if you complement good quality products with the useful information you provide to your users, your audience will keep coming back to you for repeat purchases.If you have an e-commerce store, and you want a content marketing strategy, you should get in touch with vStacks Software Solutions now. A full-service digital marketing company, vStacks Software Solutions is a content marketing specialist in the UAE.

Why You Should Avoid Free Web Hosting?

 

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If you want to do well these days in the world of business, you need to have an online presence. But your online journey can only start if you have a website in place. And, if you want your website to exist on the internet, you need a hosting service provider. It is, therefore, vital to understand the types of website hosting. There are two types of hosting providers – free web hosting and premium (paid) web hosting.

If you want your online journey to be successful, you need to know which type of hosting will be good for your business.

Though the word free is known to attract many, yet you need to understand that it is not always the best. And, that is exactly why you need to avoid free web hosting.

Just like website design and usability are important for user experience, website hosting is vital for the success of your online journey. If you want to make your online journey successful, you need to know a few things about website hosting. It is possible to save some money initially if you opt for free web hosting, but you need to know its downside.

Free web hosting providers might offer to get your website online without spending a penny, they may offer you a free domain, and more, but the negatives far outweigh the positives in case of free hosting.

So, why is it that you should avoid free web hosting? There are several reasons why you need to avoid free web hosting, but before getting into that let us find out what is web hosting.

What is web hosting?

According to techopedia.com, web host is a service provider that leases or sells memory space on its servers. Web hosting offers services to clients that allow them to publish websites on the internet. A web host can also offer data centre space and an internet connection for server owned by others. And, the services offered by a web host is called web hosting.

Why does hosting matter?

A lot of work and planning are required to make your online journey a success. There are different ways of getting there, but finding a reliable web hosting service provider is extremely important because you cannot compromise on the user experience of your customers. And, this is what free web hosting services don’t offer.

Once you decide on the design of the website, the process of development begins. And, to deliver your content successfully to your viewers, you need a place to store your files which is where hosting comes into the picture. Your website information is stored in the remote computer servers. Your files are kept safely by your host which can be accessed by your users when they visit your website.

If you don’t select your web hosting service provider with a lot of caution, it can negatively impact your SEO ranking, you can face potential security issues and malware attacks, and you also run the risk of losing revenue.

Reasons why you need to avoid free web hosting

As mentioned earlier, in case you opt for free web hosting you stand to lose far more than you would gain. So, why should you avoid free web hosting – here are some of the reasons:

  • You hardly get things for free – Free web hosting service providers only offer a limited free version of their services. The catch is that they hope that you will ultimately upgrade to their premium paid service. They might only offer a miniscule amount of storage space, bandwidth, no FTP access, and no sure shot way of transferring your content to another service provider.
    You soon need to upgrade to their paid version (which at times is costlier than other premium service providers) because their free version has very limited options. By the time you realize your mistake, you have to upgrade to their premium version because shifting your site and content is not all that easy.
  • You cannot sell your blog – When you carefully go through the terms and conditions of the free hosting providers, you would know that you are not the owner of your website. And, if you want to transfer or sell your site to a new entity, you can’t do it because you don’t own the site. Also, you need to carefully read the terms and conditions because some free hosting providers are known to retain the ownership of your content.
  • You could lose your website at any given time – In case the free web hosting provider you select gets into trouble, they can close down their services. Though you may come to know in advance about the closure (according to their terms and conditions), yet the content safety of your website is not guaranteed. At times, they stop some of their services like signups (though your site remains online). But if they plan to shut shop for good, and if you don’t get a chance to switch your content to another provider, then you might lose all your content. Free hosting providers can also remove sites if you break the terms and conditions of the service.
  • It is difficult to get an attractive website – Free service providers give you very few options to choose from; hence your website might not look as attractive as you want it to be. You only get a few options to choose the basic theme. You don’t have the freedom to make large scale changes in the layout of your website. Moreover, you have to live with the menace of forced ads (which bring revenue to the service provider). Your site can have irrelevant ads which could also be that of your competitors.
  • You don’t have server control – When you go in for free hosting, you don’t get the scalability option. It means your website cannot grow with you even though your business has grown. Free hosting services, in general, cannot handle lots of traffic; hence if your business grows, your website is not equipped to handle an increased traffic influx. The net result is frequent downtimes and slower website load speeds. Slow load speed means your website takes a hit on the search engine results page and offers poor user experience. And, frequent downtime means you stand to lose your visitors and customers. In the end, there is a question mark on your reliability, and your business can suffer big time.
  • The free domain you get is not yours – When you sign up with free hosting providers, they offer you a free domain name. What it looks like is this – yoursitename.freesitename.com – which is not a professional approach. You need to remember that the site address is not your own. Hence, effectively what you get is a subdomain which is not owned by you. And, by any chance, if they stop their services, then your website and free domain name can vanish into thin air.
  • It is not possible for you to improve your site – Free hosting providers don’t give you the option to customize your site. You also don’t have the option of improving your website. If you want to sell or start a mailing list, you need to install plugins. But free hosting services offer you just the basics which do not include plugins. You need to upgrade to premium hosting if you want things other than basic.
  • Shifting to a new provider is a big hassle – Moving to another provider is not all that easy. Mostly, free service providers make it a lot more difficult for people who plan to shift to another provider. Simply put, they don’t want you to leave them; hence they complicate things further for those who want to leave. They make it hard for you to leave because they want you to shift to their paid service (which as we said earlier is more than other paid services).
  • Your SEO ranking can also suffer – You cannot expect to do well on the ranking front if your website loads slowly, looks unprofessional, or is frequently down. Moreover, if your free hosting provider plans to take down your website, all the efforts that you have put in for SEO will go down the drain. These things negatively impact your rankings. Google has set high standards for website ranking, and if you lack on the quality front, then you should not expect to do well. And, when you don’t rank high on the search engines, you cannot have a flourishing online presence.
  • You cannot earn from ad revenue – When you opt for free hosting providers, you should not expect to earn from ad revenue. Free hosting providers, in general, don’t allow you to include ads or affiliate links on your website.
    If you are planning to start your online journey, you should make sure that you opt for a premium hosting service provider instead of free hosting.

    If you are starting your online journey and are looking for a reliable and professional web hosting service provider, you should get in touch with vStacks Software Solutions. We have powerful datacentres all over the world, and that is why we are considered reliable, safe, and secure. vStacks Software Solutions also offers regular customer support. Since we back up your data regularly, your data remains safe with us.

What Should You Do To Increase Your E-commerce Sales?

 

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The internet has thrown open a lot of opportunities for businesses, both big and small. And, one of the verticals that have seen tremendous growth in the last few years is the e-commerce business. No doubt, e-commerce is a growing industry, but not everyone with an online store is laughing their way to the bank.

Starting an e-commerce business is not all that difficult. Anyone can start an e-commerce business. The challenge, however, is to generate the right kind of sales so that you can make your business a successful venture.

Without a doubt, generating the right amount of sales should always be your priority.

If you have an e-commerce store, you sure would want to boost your traffic and sales. But how should you go about increasing your traffic and sales?

If you want to improve your traffic and increase your sales, you need to make sure that you have a smart marketing strategy.

Here are some of the smart marketing tactics that help increase your e-commerce sales. But before getting there, let us try to understand what is e-commerce marketing.

What is e-commerce marketing?

So, what is e-commerce marketing?

E-commerce marketing is the process of using the right kind of promotional tactics to increase traffic to your online store, converting them into paying customers and retaining them after the purchase.

To put in place a comprehensive e-commerce marketing strategy, you need to work both on and off your website. When you have a smart marketing strategy for your online store, it helps you build brand awareness, increases customer loyalty, which in turn improve your overall sales.

An effective e-commerce marketing can be used to propel an online store on the whole, or you can use it to increase sales for specific products.

9 smart ways that can increase your e-commerce sales

As the owner of your e-commerce business, it is your responsibility to see to it that your store does well. And, the only way to succeed in this business is to make sure that your products sell and sell more.

To increase your e-commerce business sales, here is what you need to do:

  1. Concentrate on upselling and cross-selling products – Believe it or not but Amazon’s 35% revenue comes from upselling and cross-selling. When you encourage your customers to buy a comparable or better product than the one in question it is known as upselling. And, when you suggest your customers to buy related or complementary items, it is known as cross-selling. 

    For example, in the case of cross-selling, if your customer is buying a blow dryer, you can suggest a comb. And, if your customer is buying a printer, it would be upselling if you convince them to buy ink as well. The two terms are often used interchangeably. In the e-commerce business, you need to prioritise upselling and cross-selling because it can generate a lot of sales, and hence revenue for your business.

  2. Reduce cart abandonment – Every time a visitor abandons your cart without making a purchase, you miss out on a selling opportunity and lose money. It is a usual phenomenon, people add items to their carts, but abandon it during the checkout process. 

    There are many reasons for cart abandonment, and some of the prominent ones are – price considerations (could be due to shipping, fees, taxes, etc.), asking visitors to first open an account, complicated checkout process, unable to calculate total order cost upfront, visitors not willing to share their credit card details due to lack of trust in a site, website crash, slow delivery, unsatisfactory return policy, few payment method options, and credit card declined. 

    If you want to have a successful e-commerce business, you need to make sure that you address the concerns of your visitors so that you can reduce or eliminate cart abandonment. 

    One of the most effective e-commerce marketing idea to reduce cart abandonment is to send them follow-up emails. You can do the following to optimise the emails:
    You can remind your customers of what was there in their cart.
    Use catchy headlines to grab their attention.
    You can also send them a discount code.You can also hold their items for a while.

  3. Use and spend on social media – You cannot ignore social media these days. If you want to increase your sales, you should start using social media at the earliest. And, when we talk of social media, you cannot ignore Facebook. Other platforms which you should use are Twitter, Instagram, Pinterest, YouTube, Reddit, among others. But it is important that you select social media platforms that suit your business niche.

    For example, you can set up your Facebook store. Also, you can add products to your Instagram posts and stories which gives your followers a path to buy directly from the social platform.
     

    If you are hesitant of spending on social media, you are making a big mistake. The sooner you jump on the social media bandwagon, the better it will be for the sales of your e-commerce business.

  4. Look for affiliates – Using affiliates to sell your products is yet another way of improving your e-commerce sales. Affiliates work on incentives, and you only have to pay them the commission if they facilitate the selling process. Affiliate marketing is a kind of free marketing for your products and business because you pay only when a sale is made. There are several ways to make your affiliate program a success, and some of these are:Find out whether you will benefit from leveraging an existing network like commission junction or you need to start tracking a system of your own.

    You can leverage the pre-existing networks and find affiliates selling products in your niche.

    Also make sure that you pay your affiliates well. What you end up paying your affiliates would be less than what you have to spend on advertising.

    You should make it easy for your affiliates to sign up with you. Also, you can implement tracking links on their landing page, blog, or website. When you make it easy for your affiliates to work, then they can perform better for your business.

  5. Be more creative – When it comes selling on the internet, you need to make sure that your product description and presentation are up to the mark. Do not use standard descriptions from a database. Create concise, clear, human, and SEO optimised descriptions for your products. Also, ensure that your product photos are professional so that they generate trust and improves the look of your site.
  6. Gather as many email subscribers as you can – Email marketing is undoubtedly the most effective way to reach out to your prospects for making a sale and generating repeat customers. While social media is a cluttered space, email marketing offers a personalised interaction. Generally, people are more responsive to messages that are sent directly into their mailboxes than on their social feeds. Also, when you send an email, you can say things that otherwise would not fit into a social media post.When it comes to email marketing, you should promote your newsletter, blog, and other email gathering avenues to the fullest so that you gather as many subscribers as you can. 

     

  7. You also need to ensure that you improve the standard of your email campaigns – It is not enough to have a subscriber base; you also need to ensure that your email campaign is effective. To make your e-commerce marketing campaign effective, you need to send regular and valuable emails to all your subscribers. 

    Make sure that you send your subscribers email on every occasion. 

    You can send a welcome mail when they first make a purchase. 

    You should send your subscribers newsletters so that they remain current on new discount offers, product tips, and your company news. 

    You can also send your subscribers promo codes and gifts. 

    Keep your high-value customers happy. Send them personalised emails thanking them for their renewed support. 

    It is also important to share the relevant content with your customers. Send them emails so that they can make the most of their purchases. 

    You can also send them an email soliciting their feedback. When people leave your site without making a purchase, you can ask them about their experience, and you can make things better for them. You should also take feedback from your regular customers on how to further improve their experience.

  8. Make sure that you send wishlist reminder emails – You also need to ensure that you add the wishlist reminder email to your scheme of things. The wishlist reminder email and abandoned cart email are closely related to each other. Both serve the purpose of convincing the shoppers of buying the product they had shown interest to buy. 

    Whether it has been a while since your prospect last checked on their wishlist or an item on sale is running out of stock which has been there on your prospects wishlist, you can send them an email informing the status of the product.Wishlist email reminders can provide the thrust to your prospects and customers to finally make the purchase.

  9. You need to have a content marketing program in place – If you have an e-commerce store, you should start blogging to connect with your prospects and customers. Regular blogging also helps you improve your search engine rankings. In case you create content, then make sure that your blog features on your online store. 

    Apart from blogging, you should consider starting a podcast. It helps you build a stronger community and allows you to feature your expertise. 

    You can also start writing guest posts on other websites and blogs which helps you build awareness, backlinks, and improves your SEO efforts. 

    You should ensure that you create long-form content and guides so that it helps your customers in using your product more effectively.

There are various other things which you can do to increase your e-commerce sales. You should generate as many customer reviews as you can. Another thing which you can do is to make sure that your customers get what they want easily. You can also start engaging your visitors with live chat. You should also optimise your site for mobile.

For a smart and comprehensive e-commerce marketing strategy, you can get in touch with vStacks Software Solutions now. We will make sure that your e-commerce sales increases to your satisfaction. Digital marketing is our forte, and we know what it takes to streamline your online operations.

ERP Software Solution

 

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With competition on the rise, businesses need to utilize their resources properly to maximise their profits and stay relevant. To achieve this, you need to make sure that you efficiently manage your business processes. It is not all that easy to physically and manually manage your resources to streamline your business processes.

But how do you ensure that your business processes are run efficiently?

You need smart business management tools to make this happen. And, one of the tools that help you run your business processes efficiently is ERP software.

Yes, you need an ERP software solution to manage your business processes efficiently. Regardless of the size of your business operations, you stand to gain a lot if you use an efficient ERP solution. An ERP solution facilitates the flow of information between all your departments, assimilates the information in one place, and helps you make an informed decision so that you run your processes efficiently and improve your profits.

However, to get the most out of your ERP system, you need to make sure that you choose the right ERP software solution.

Let us take you through what you need to consider so that you select the best ERP solution for your business. But before getting there, let us try to understand what is an ERP solution and the benefits of an ERP solution.

What is an ERP solution?

An ERP software solution is a set of applications that helps businesses organise and streamline their business operations. It automates your back-end processes like HR, production, customer support & services, technology, etc., thereby improving the functioning and efficiency of your organisation.

An ERP software solution helps integrate your day to day activities by sharing and coordinating data from different verticals within your organisation in real-time. It improves the functioning of your organisation because it brings all the relevant data on one single platform, which allows you to make an informed decision in real-time.

It allows you to make decisions on facts and figures because you have hard facts in front of your eyes.

Benefits of an ERP solution

  • An ERP software solution offers several benefits to businesses, both big and small. Some of the major benefits of an ERP solution includes:
  • An ERP solution provides real-time data and information.
  • It improves collaboration.
  • It gives you a 360-degree view of your business operations.
  • It helps improve productivity.
  • It simplifies reporting and allows you to send quotes instantly.
  • It improves your customer service.
  • It offers seamless integration.
  • It improves your overall efficiency, reduces your operational costs, thereby helps improve your profits.

How to select the best ERP solution for your business?

If you want to get the most out of ERP solution, you need to make sure that you select the ERP software solution carefully. Some of the important things to consider when selecting an ERP solution for your business include:

  • Assess your needs and evaluate the ERP options carefully – It is vital to assess your needs first. You need to know what you want your ERP solution to deliver. For that to happen, you have to assess your needs properly. Make a list of your requirements. After assessing your needs, you need to do a bit of research. With so many options available in the market, it is your research that will help you pick the right solution for your business. With a list of requirements in hand, you can easily shortlist some ERP options for consideration.
  • Consider the deployment type – on-premise or cloud – Another important consideration is the type of deployment option you want for your business. You can opt for an on-premise ERP system or take a cloud ERP solution. Both have their pros and cons. But a vital consideration for most of the businesses is the price, and cloud ERP solutions are much cheaper than on-premise ERP systems. On-premise ERP systems require huge initial investments.
  • Consider mobility – It is important to consider mobility in today’s time. Whether your organisation has adopted BYOD or not, it is vital to select an ERP solution that offers mobility. While it is crucial to select an ERP that is mobile-ready, it is also important to consider that the ERP solution you select offers robust security features. You need to make sure that all your sensitive data is encrypted and secure.
  • Think about integration and customisation – You, of course, cannot forget about integration and customisation. Make sure you buy an ERP system that integrates well with most of your existing applications. It is not a feasible option to change all your applications just to accommodate one application. Hence, always look for an ERP system that integrates well with your existing applications. Also, you need to ensure that the solution you select can be customed to suit your needs and requirements. Your needs and requirements can change with time. Therefore, you also need to ensure that you select a system that can be customised to suit your changing needs.
  • Don’t forget your budget – It is also vital to consider your budget. Money is an important consideration for organisations, both big and small. You need to consider the return on investment your ERP solution will bring for your organisation. You need to consider the implementation, installation, and maintenance costs that you have to pay for the solution.
  • Select the right implementation partner – It is crucial to select the right implementation partner. If you don’t select the right implementation partner, it is difficult to roll out and adopt the solution seamlessly. A right implementation partner can provide you with a skilled resource set to smoothen your transition. 

    If you want a reliable ERP solution for your business, you should get in touch with vStacks Software Solutions now. Our ERP offering, eZnetERP, is a cloud-based ERP solution that is easy to use and mobile-ready. eZnetERP can be customised to suit your needs. Also, eZnetERP can integrate well with most of your existing applications. Our solution is scalable and competitively priced. You can contact us for a free demo and a free trial today.

 

CRM Software Service

 

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With customers becoming intelligent and smarter by the day, businesses need to do everything they can to keep them happy and satisfied. If you don’t provide excellent customer experience, it is difficult for you to survive in this fiercely competitive business environment.

So, what should businesses do to improve customer experience?

You need to take the help of technology. And, when we talk of technology, one tool that helps businesses tide over most of their customer’s woes is the CRM system.

Yes, it is vital these days for businesses to use CRM software. If you want to look after the interests of your customers and do well in the world of business, you need to use a CRM system.

But to get the best out of your CRM system, you need to choose the right CRM software for your business.

So, how do you select the best CRM software service for your business?

Let us take you through what you should consider when choosing a CRM vendor. But before getting there, let us find out what CRM software can do for your business.

Why do businesses need CRM software?

CRM software is known to build and maintain strong relationships with current and future customers. But CRM software is much more than just a simple contact management system. It helps businesses manage sales, marketing, point-of-sale transactions, business partners, and other operational data.

  • A CRM system helps you keep track of all your customer interactions.
  • CRM software helps fine-tune your sales and marketing efforts.
  • It allows you to sell more products and services.
  • It helps you find and keep new customers.

How to choose the right CRM for your business – what to consider?

Before you get down to shortlisting CRM software service providers, it is important to evaluate your own needs. Think about who all will use the CRM, what is your budget, and other applications that you need to integrate with your CRM system. You need to have your goals and priorities well in place before you set out to buy a CRM system.

Some of the things that you should take into account when choosing a CRM system are:

  • Choose the CRM deployment option – cloud vs. on-premise – The first thing you need to consider is the CRM deployment option. What do you want – cloud CRM or on-premise CRM. If you opt for a cloud-based CRM, you don’t need to buy a server. You also don’t need to have an IT infrastructure or team to manage your system. What you need is an internet connection, and all your data reside in the cloud. 

    When you opt for an on-premise CRM system, you need to buy the software. The server is physically hosted at your premises, and you need people to manage the system. The data in on-premise CRM is stored internally.While on-premise CRM requires a high upfront investment, cloud-based CRM is a much cheaper option.

  • Assess your features and functionality needs – Every business has its own set of unique needs. That is why you need to assess your needs carefully in terms of features and functionalities you want for your business. You don’t need to get fancy features just for the heck of it. It is always advisable to consider a scalable solution. Your CRM needs will grow as your business grows. That is why scalability is such an important parameter.
  • Don’t forget about user experience – Without a doubt, this is one of the most important aspects that you need to consider. Make sure that the CRM system you buy is an intuitive one and is easy to use. If the CRM solution you buy is difficult to use, you will not be able to achieve much out of it. Ensure that the CRM system you buy has a friendly user interface so that your employees don’t run away from the system.
  • Think about integration – Integration is an important aspect; hence consider it carefully. You buy a CRM system so that it streamlines your business operations. But if it doesn’t integrate well with your existing applications, how will you streamline your business operations. Hence, always make sure that you buy a CRM system that integrates well with your existing applications like ERP solution, HR software, billing & e-commerce platforms to register transactions, your website, and your other marketing solutions.
  • It is always good to select an industry-specific vendor – If the vendor you select has worked with other companies in your vertical, it means they can better understand your requirements. Hence, it is important to select an industry-specific vendor.
  • Always request for a demo and take a free trial – Most reputed vendors will give you a live demonstration and subsequent free trial without any problem. It is important to take a free trial so that you know what is in store for you. During the demo, the vendor will take you through the important and salient features of the CRM. You can also clear all your doubts during the demo so that you are sure that you are buying the right system. When you use the trial version of the CRM, you can look at things like ease of use, functionality, and other specific features related to your business.
  • Don’t overlook customization and training – You should ensure that you buy a CRM solution that is customised to suit your business needs. If the CRM system is not customised to suit your business needs, it will not help you achieve much. 

    Training is also an extremely important aspect to consider. If you want your employees to use the CRM solution properly, you need to make sure that they get the proper training.Hence, it is always vital to select a CRM vendor who can customise the product to suit your needs and offer adequate training so that your employees can use the solution properly.

    If you are looking for a reliable CRM software service provider, you can get in touch with vStacks Software Solutions now. Our CRM offering, eZnetCRM, is an intuitive and user-friendly CRM that can be customised to suit business requirements in most of the verticals. Our solution is scalable and can integrate well with most of your existing applications. You can contact us for a demo and a free trial today.

On Page SEO – What You Need To Understand?

 

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There is a lot of competition on the internet. If you don’t make a concerted efforted, it is difficult to do well in the online landscape. So, what should website owners do to make themselves more visible on the internet? In case you want to get on top of the competition on the internet, you need to make sure that you have a sound SEO strategy in place. And, a sound SEO strategy typically starts with on-page SEO.

The process of increasing the quantity and quality of traffic to your website through organic search engine results is known as SEO or search engine optimisation. SEO is divided into two main parts – on-page SEO and off-page SEO. And, if you want to get the best results for your website in terms of traffic, you need to work on both aspects.

So, what is on-page SEO, and how to make sure that your on-page SEO strategy works perfectly for your website?

So, what is on page SEO?

According to Moz, the process of optimising your web pages to rank higher and earn relevant traffic in search engines is known as on page SEO. As opposed to off page SEO which is all about link building and other external signals, on page SEO deals with both the content and HTML source code of a page which can be optimised.

On page SEO is an evolving phenomenon; hence it is important that website owners keep up with the latest practices. Search engines especially Google are getting smarter by the day; hence you need to keep pace with the changing times.

How to make sure that your on-page SEO strategy works?

Being the owner of the website, you would surely like to rank on the first page of the search engine results. But with the kind of competition that is there on the internet, not every website can make it to the first page. Search engine algorithms are complex, but they are certainly not rocket science. There are ways you can adopt which will help the search engines take note of your website.

What you need is a smart SEO strategy to improve your rankings on the search engines. And, on page SEO is the building block of your SEO strategy.

To make your on-page SEO strategy a hit, here is what you need to do:

  • Your URLs should be SEO friendly – According to Google, the first 3 – 5 words in a URL are given more importance. Also, a Backlinko study reveals that short URLs can have an advantage in the search results. Therefore, to make your URLs SEO friendly, they should be short and crisp. Also, make it a practice to include the target keyword in your URL. What you need to do is avoid unsightly and long URLs.
  • Your title should start with keyword – Another important SEO strategy is to make sure that your title starts with your chosen keyword. It helps you on two fronts – it helps the search engines to learn quickly about the content of your page, and it also allows the users to pick up the content they are specifically searching for on the internet.
  • Make sure that your post title is wrapped in <H1> tag – Another vital on page SEO strategy is to ensure that your title tag is put in <H1> tag. The process allows the search engines to understand better what your is content is about as it helps to highlight some text on your webpage. But what you need to keep in mind is that there should only be one H1 tag per page and that it should contain your target keyword.
  • You also need to ensure that you include modifiers in your title – You need to understand the importance of putting in modifiers in the post’s title. A modifier is a word that makes your keyword more precise. For example, using words like best, 2019, checklist, guide, cheap, review, and fast can help you rank higher on the search engines. Modifiers help your target audience know what your post is specifically about as it makes the heading clearer.
  • Also, you need to wrap your subheadings in <H2> tags – There are several header tags that can be included in a post. You should include your target keyword in one of the subheadings and ensure that you wrap it in a <H2> tag. The <H2> tags are reserved for subheadings, and it should support your main <h1> tag. When you wrap your keywords in header tags, your post becomes more structured, and the search engines, as well as your readers, can understand it more easily.
  • Use multimedia as much as you can – Text alone cannot take your website too far. If you want to decrease your bounce rates and increase your users time on your site (two important user interaction ranking factors), you should add engaging images, infographics, videos, and diagrams to your webpage. Doing this makes the quality of your content better. And, as your content becomes more valuable people most often like to link to such websites.
  • Make sure that you include your keyword in the first 100 words – This again is an important one. You should ensure that you include your keyword in the first few lines, more specifically in the first 100 words. So, if you love to write meandering intros before getting down to the subject, then you should cut the practice and make sure that you include your keyword in the first 100 words.
  • It is also important that you use responsive design – You should be aware that if your website is not mobile friendly, then search engines like Google penalise your site. What you need is a mobile optimised site if you want to climb the search engine rankings. Hence, what you need to do is make your website responsive. To improve the user experience of your visitors, you need to make your website responsive.
  • It is also vital to use internal links – If you want to do well on the search engine rankings ladder, you should start using internal links in your post. Internal links are hyperlinks that your users can click and reach elsewhere from your post on the same page or to some other of your webpage. What you need to do is add 2 or 3 internal links in your post.
  • You also need to link to other sites – As it is important for you to link internally, you also need to link to other sites that are in your niche. Outbound links are hyperlinks that your visitors can click and visit a different website. Linking to other websites helps the search engines to understand better which niche your site belongs to, and this, in turn, can improve your search engine rankings.
  • Make a habit of writing lengthy posts – Another vital on page SEO strategy is to write lengthy content. Content length is an important ranking factor, and it can improve your search engine rankings. A SEMRush study of ranking factors reveals that the length of the content is among the top nine most important ranking factors.You, of course, do not want your visitors to leave your site in a hurry. When you post long, lengthy, and meaningful content, you give your visitors the reason to engage more with your content.
  • Make sure that the load speed of your site is optimised – In case your page takes too long to load, your visitors will leave your site. Also, sites that take too long to load do not fare well on the search engine results. Hence, you need to make sure that your website loads faster. You need to work towards improving the user experience of your visitors.
  • Ensure that you include the keyword in the image file name – By now you must be aware of including images in your post. You also need to make sure that you include your keyword in the file names of the images and the alt text. Ensure that one of the images you use has a file name that accommodates your keyword. Also, you should include the keyword in the image alt text.
  • You also need to use LSI keywords – Acronym for latent semantic indexing, LSI keywords are words that are related to the keyword you choose. Search engines especially Google uses LSI keywords to determine the relevance of your page. To find the LSI keywords, you should search your keyword on Google and then head to the bottom of the page. When you reach the bottom of the page, you will find “searches related to” section and those are the related keywords.
  • Using social sharing buttons also helps – Though it does not affect your ranking directly, but social sharing is bound to generate more eyeballs. And, when your content generates more eyeballs, people are more likely to link to it which increases the value of your content. Hence, it is important that you use social sharing buttons. Place them prominently on your website so that more and more people can share the content.

If you think there is a problem with your on-page SEO, you can get in touch with vStacks Software Solutions now. We are a digital marketing company, and we know what it takes to formulate an effective SEO strategy. From on-page SEO strategy to off-page SEO activities and more, we can help make your website more visible in the online circuit.

8 Sure Shot Ways To Improve The Load Speed Of Your Website

 

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It is difficult to beat the competition and climb the success ladder these days if you don’t have a website in place. But just having a website on the internet does not guarantee you success. To do well on the internet, you need to make sure that your website ranks high on the search engine result page and it offers an excellent user experience. And, one factor that can surely impact your website ranking and user experience is the load speed of your site.
If your website load speed is slow, it can negatively impact your performance on the internet. It (slow load speeds) not just adversely affects your website rankings, but it can also dent your conversions and sales. Therefore, it is vital to ensure that businesses work hard to improve the load speeds of their websites.

Here are some load speed statistics that prove our point beyond any doubt.

Load speed statistics

According to the 2017 Akamai Technologies State of Online Retail Performance report, a 100-millisecond delay in website load speed can hurt your conversions by as much as 7 percent.

A 2-second delay in web page load time increases bounce rates by 103%.
In case your website takes more than 3 seconds to load, 53% of mobile site visitors will leave the page.

So, what should you do to improve the load speed of your website? But before getting there let us try to understand the importance of website speed optimisation.

Importance of website speed optimisation

A web performance metric, page load time shows the time needed for a webpage to load on the screen of the user. And, here is how the website speed optimisation influences the main factors of website success, namely conversions, visibility, and usability.

  1. Conversion – It is important for businesses to bring their visitors to a point where they do what you want them to do. Website conversion is an important metric for the success of your business – be it for buying your product, subscribing to your newsletter, registering for a webinar, or downloading a guide. The more time it takes for your webpage to load, the lower conversion rates it will have. Hence, if you want your conversions to improve, it is vital that your website loads faster.
  2. Visibility – The time it takes for your website to load also determines how easily visitors can locate your website. Load speed of the website is one of the factors that Google takes into account when ranking sites. A website that takes a lot of time to load offers a poor user experience which results in a drop in the rankings. Also, websites that do not load fast and are not responsive do not do well on the search engine results page.
  3. Usability – Just like website page speed, website responsiveness, and website load time, website usability also impacts customer loyalty. If your website loads faster, it makes your users more satisfied. And, when you provide a great user experience, it allows you to build a large customer base and a robust brand.

What is a good load speed?

But before you set out to improve the load speed of your website, it is vital for businesses to know what is good load time.

The best practice according to Google (in 2018) is three seconds, but most sites are not up to the mark when it comes loading time. Google in an analysis of 900, 000 mobile ad landing pages found that 70% of them took about seven seconds for the visual content above the fold to load. In the analysis it was found that it takes about 15 seconds to load a mobile landing page fully.

Also, as page load time increases from one to ten seconds, the bounce rate possibility goes up by 123%.

How to assess your website speed?

It is also vital for businesses to first assess their existing website speed before getting down to how to improve it. Fortunately, there are numerous performance evaluation tools available on the internet to assess the speed of your website. Some of these are:

  1. Google Pagespeed Insights
  2. Pingdom
  3. YSlow
  4. Performance Budget Calculator

Ways to Improve the load speed of your website

After testing the speed of your website, you should get down to optimising it. There are various ways of increasing the load speed of your website. Here is the list of 9 most effective ways that can improve the load speed of your website:

  1. Implement a content delivery network or CDN – A CDN is a set of web servers which are distributed across numerous geographical locations, and they provide web content to the end user per their location. When the website is hosted on a single server, all the user requests are sent to the same hardware which increases the processing time of each request. Moreover, when users are physically far from the server, it increases the load time. But when you use a CDN, user requests are redirected to the server that is closet to the user which allows the content to be delivered to the user quickly and the website starts working faster. CDN, therefore, is an effective way of increasing the load speed of your website.
  2. Move to a better host for your website – Make sure that you choose a fast web host so that your site loads faster. Mainly, there are three types of hosting, namely shared hosting, a virtual private server (VPS) hosting, and dedicated server hosting.
    The most popular type of hosting is shared hosting. It is also the most cost-effective way to get your website online. But it is vital that you select your web hosting service provider with a lot of caution. A fast web hosting service provider is what you need to select if you want to ensure better optimisation. Typically, shared hosting is not as fast as VPS or dedicated hosting because in shared hosting you have to share the disk space, RAM, and CPU with other websites.VPS and dedicated servers are faster in comparison to shared hosting. Multiple servers are used in VPS hosting for content distribution. In VPS hosting, you only need to share the server with other users, and your configurations do not influence other websites. VPS hosting is ideally suited for websites that have average traffic with traffic spikes in some periods.And, dedicated hosting is the most expensive hosting option where all the resources belong to you.
  3. Make sure you optimise the images on your website – Images are important for an attractive layout of a website, and it is known to generate better user engagement. Also, images are essential if you have an e-commerce site. But the negative effect of having too many images is that it slows down your website because they are large files. What you need to do to reduce the size of the images is to compress the images. You can search the internet and use the tools that can reduce the size of your images without compromising their quality.
  4. You should also decrease the number of plugins – Plugins are a common component of websites which add specific features suggested by third parties. But more the plugins, more are the resources you need to run a website which slows down your website. The number of plugins grows over time, but not all of them are used all of the time. That is why it is important that you check all the plugins you have installed, and remove those that are not required. To start with, you should run the performance test to find out which plugins are slowing down your website. The website speed depends on the number of plugins as well as their quality. You should avoid deleting plugins that load a lot of scripts or generate a lot of queries. Make sure that you only keep plugins that are necessary, and it is also important to keep them updated.
  5.  You also need to use website catching – When there are many users accessing the page at the same time, servers go slow and need more time to deliver the web page to every user. The process of storing the existing version of your website on the hosting is known as caching, and it presents this version to the users until your website is updated. It means that the web page does not render every time for each user. Since cached web pages store copies of documents; hence it does not need to send database requests every time. The stored document is rendered to the user which increases the load speed of your website.
  6.  It is also important to reduce the number of JavaScript and CCS files – When your website contains too many JavaScript and CCS files, it generates a large number of HTTP requests when your visitors want to access specific files. Due to these requests, which are treated individually by the visitor’s browser, it slows down the website speed. Hence, if you decrease the number of JavaScript and CCS files, it is bound to increase the load speed of your website. You can group all JavaScript into one and do the same for all the CSS files which bring down the overall number of HTTP requests.
  7. Use Gzip compression – You can use Gzip compression to reduce the size of the files which minimises the HTTP requests and cuts the server response time. Gzip compression is used to compress the files before sending them to the browser. A browser unzips the files on the user’s side and presents the content. Gzip compression can work well with all the files on your website.
  8.  Minimise redirects and decrease the use of web fonts – Website redirects negatively impacts the performance of your website because it creates additional HTTP requests. It is, therefore, advisable to either minimise them or eliminate them completely. You can run a site scan to identify all the redirects on your page and barring the critical ones you should eliminate the rest.Web fonts are increasingly becoming popular these days in website designing. But the use of web fonts can have a negative impact on the load speed of your website. Web fonts create additional HTTP requests to external resources. To reduce the size of web font traffic, you can use modern formats for modern browsers, select only the needed styles, and include only those character sets that are used on the site.

    If there is a problem with the load speed of your website, you can get in touch with vStacks Software Solutions now. We will make sure that your site starts loading faster on all the devices. We are a digital marketing services company specialising in web design and hosting.

Off-Page SEO – What You Need To Know & Why Is It Important?

 

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Off-page SEO or off-site SEO are the techniques used to improve your search engine results page ranking or SERP outside of your website. If you think off-page SEO is just about link building, then you are wrong. Minus the website design, off-page SEO activities are promotional methods that are used to improve your website’s search engine rankings.

If you have a website on the internet, you would certainly like it to rank high on the search engine results page. But there are only a few websites that can rank on the first page of the search results.

So, what should you do to ensure that your website climbs the search engine rankings and lands in the top search results?

In case you want your website to rank high on the search results, you need to make sure that you have a smart SEO strategy in place. But don’t forget that you cannot have a sound SEO strategy without factoring in off-page SEO.

What is SEO?

style=”float:left; “>You need to have a complete SEO strategy in place if you want your website to rank among the top search results. According to Moz, search engine optimisation or SEO refers to methods used to increase the traffic, including qualitative as well as quantitative, to your website through unpaid or organic search engine results.

Search engines use complex algorithms for indexing and ranking purposes, and you need to work out ways that allow them to get the requisite information about your website. And, that is what SEO helps to achieve.

There are two main parts of SEO – On-Page SEO and Off-Page SEO. And, to have a complete SEO strategy in place, you need to work on both.

Before getting into the details of off-page SEO, let us briefly touch upon on-page SEO.

On-page SEO

On-page SEO refers to the measures that are taken directly within the website to improve its search engine rankings. Some of the important on-page SEO tips are:

  • You need to optimise titles and descriptions.
  • You need to have proper URL structures.
  • Your website should have user-friendly navigation.
  • You also need to optimise internal links.
  • You need to optimise the images and format the text.
  • You need to have user-friendly 404 pages.
  • Your website should be mobile-friendly.
  • Your website should have a fast load speed.
  • You need to have top quality and fresh content.

Off-page SEO

Off-page SEO, unlike on-page SEO, refers to the activity undertaken outside of your website to improve your website’s search engine rankings. Off-page SEO mainly revolves around these three activities:

  • Link building
  • Social media marketing
  • Social bookmarking
  • But before getting into these, let us try to find out the importance and benefits of off-page SEO.

Why is off-page SEO important?

For long the search engines have been trying hard to find out a way of throwing up the best results for the searcher. And, to get the best results, the search engines take into account the on-site SEO factors, a few other quality aspects, and off-page SEO. And, off-page SEO activities give the search engines a fair idea of how your website is perceived by others on the web.

A high-quality and useful website would have links (references) from other websites. Also, such websites are likely to be mentioned more by others on social media. And, these websites would be bookmarked and shared more among communities.

Benefits of off-page SEO

If you have a successful off-page SEO strategy in place, it has several benefits to offer to the website owners. And, some of these are:

It improves your website’s rankings – a successful off-page SEO strategy can improve your website ranking on the search engine results page.

It increases your traffic – A successful off-page SEO strategy can also increase the number of people visiting your website. As your rankings improve, your traffic is bound to increase.

It also increases your website’s PageRank – It is an algorithm which is used by Google Search to rank web pages on its search engine results. A successful off-page strategy can increase your page rank.

It gives your website more exposure – A successful off-page SEO ensures higher ranking which means more exposure for your website because it then gets more links, visits, and social media mentions/ shares.

Let us now look at link building, social media marketing, and social bookmarking.

Link building

Link building forms the core of off-page SEO activity. It is by far the most popular and effective off-page SEO method. When you build external links to your website, you get positive votes which help you climb the search engine rankings.

The more good quality links your website gets, the more search engines learn that your website contains relevant information which boosts your search engine rankings.

As mentioned earlier, link building is at the heart of off-page SEO. Depending on how you earn the link, they are categorized into three main types – natural links, manually built links, and self-created links.

Natural links – These are links when other website owners or bloggers link to your content (could be in the form of blogs, videos, images, products, etc.) because they find it useful and relevant for their readers.

Manual link building – You get these links through deliberate link-building activities. A manual link building exercise is a process of actively trying to increase links to a website. You get these links by asking customers to link to your website or requesting influencers to share your content.

Self-created link building – These are links that are created by adding a backlink in an online directory, blog comment signature, a press release with optimised anchor text, or forum. A few self-created link building strategies meander towards black hat SEO which search engines don’t approve of; hence you should tread cautiously.

Irrespective of how you get the links, those links that pass on maximum link juice (or link equity) to your website generally work well for your SEO strategy. And, some of the things that positively contribute to the link juice passage are:

  • The popularity of the site that you are linking to makes a big difference.
  • How relevant the linking site’s topic is to your site also makes a difference.
  • How the anchor text is used on the linking site also makes a big difference.
  • Another thing that matters is the freshness of the link.
  • The reliability or trustworthiness of the site that you are getting the link from also makes a difference.
  • The number of other links that are present on the linking site also makes a difference.
  • Another thing that makes a difference is the authority of the linking domain and page.

Social media

Social media is also a form of link building, and it is a part of the off-page SEO. What you need to understand is that almost all of the links that you get from social media sites are nofollow links, but it is not that they don’t have any value. Social media is gaining traction, and if done in the right manner, it can improve your rankings on the search engine results page.

Social bookmarking

Despite social bookmarking losing some ground of late, it is still an effective way to increase the number of visitors to your website. You can promote your content on websites like reddit.com, scoop.it, and stumbleupon.com, etc.

To get the desired results you need to work on both – off-page SEO as well as on-page SEO. Both have their relevance.

If off-page SEO activity is bothering you, you can get in touch with vStacks Software Solutions now. We will make sure that you have a smart off-page SEO strategy in place so that your website can rank high on the search results. You can also contact us for a complete SEO strategy.

10 e-commerce Website Design Mistakes You Should Avoid In 2019

 

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Digitisation has made the world a small market place. With the growth in the e-commerce vertical touching new heights, you can now buy and sell things you want from the place of your choosing by simply clicking on the mouse. More than half the world population now uses the internet, making it the most profitable market. However, it is not all that easy to climb the success ladder in the e-commerce business due to stiff competition.

If you want to do well in the e-commerce industry, you need to make sure that you do a lot of things right. And, one of the most important things that you need to concentrate on is the website design of your e-commerce platform. If your e-commerce website design is flawed, then it is difficult for you to climb the success ladder in the e-commerce industry.

You need to ensure that the design of your website is flawless because it is the face of your organisation. In case the quality of your website is poor, it is bound to disappoint your customers, which, in turn, will decrease your conversion rates. With so much competition in the e-commerce industry, you cannot survive if you don’t have an attractive, responsive, and flawless website design.

According to Statista, worldwide retail e-commerce sales amounted to 2.3 trillion US dollars in 2017, and the revenue is expected to touch 4.88 trillion US dollars in 2021.

The B2C e-commerce sales as a percentage of total retail sales in the United States in 2017 was 9% (Statista).

Online sales of physical goods in 2018 amounted to 504.6 billion US dollars which are projected to cross 735 billion US dollars in 2023 (Statista).

To climb the success ladder in the e-commerce business in 2019, the first thing that you need to do is avoid making these common e-commerce website design mistakes.

10 e-commerce website design mistakes you should avoid in 2019

A poor website design can adversely affect your e-commerce business. Customers these days have become smart, intelligent, impatient, and aware. And, if you don’t look after their interests well, they don’t think twice to shift to your competitor/s. After all, nothing is more important than offering a good user experience to all your customers. If your customers are not satisfied with you, they will stop doing business with you.

And, that is the reason why you cannot ignore your e-commerce website design. Good website design is the integration of function and appearance that leaves a lasting effect on your customers and prospects. But even today some businesses are not using user-friendly web designs, and the result is they are missing big time on revenue.

Here are top e-commerce website design mistakes you need to avoid if you want to beat the competition in the online arena:

1. Not making a responsive design – One of the biggest e-commerce website design mistakes is not to make your website design responsive. With the usage of mobile devices on the rise, if you don’t have a responsive web design, your customers will not do business with you. Responsive web design means that your website page should resize itself to fit the size of the screen of your customer’s device. Hence, your e-commerce page should fit the same way on all the mobile devices as it appears on the desktops and laptops. Also, if your website design is not responsive, it is difficult for you to climb the search engine rankings.

Therefore, make sure that your website design is responsive so that it does not frustrate your prospective customers.

2. Not paying attention to the load speed of your website – If your website takes too long to load, then it is a problem. Customers/ visitors don’t like websites that take too long to load. Moreover, search engines also have a special dislike for websites that take long to load. If your website takes more than 2 seconds to load, then you need to find out ways to improve the load speed of your website. Slow load speeds affect your rankings, conversions, and hence your overall revenues. A lot of things can hamper the load speed of your website like internet speed, hosting server, images on your website, etc. But one thing that can make a huge difference to the load speed of your website is the way your website is designed. It is while making the website that developers need to take care of the load speed.

Hence, you need to make sure that the load speed is taken into consideration from the start. You also need to ensure that your homepage loads much faster as compared to other pages because Google gives more importance to your index page.

3. Not having a trustworthy design – Trust is the backbone of e-commerce business. And, if you can’t instil trust among your buyers, they are unlikely to do business with you. One thing that can instil confidence and trust among your buyers is a trustworthy design. It is extremely important to have a trustworthy design.

You should hire a professional web designing company if you don’t have the necessary expertise in making a trustworthy design. Selecting the correct colour scheme for your online store, choosing the right animations, and design elements for your website are vital for making it trustworthy. You need to remember that your potential customers are smart enough to differentiate a trustworthy website from an untrustworthy one.

4 .Having an empty About page – The About page should have all the necessary information. It should provide information about your company, website, and your vision. Many e-commerce buyers are known to visit the About us page before proceeding further. If the About us page is incomplete or empty, then it is not possible to do well in the e-commerce business. Information on the About us page can instil confidence among your buyers.

Ensure that the About Us page has all the information that makes it look trustworthy. You should also put your contact information on every page. But make sure that the information is correct. Putting in multiple contact mediums like phone number, email, and fax is also helpful.

5. Having poor website navigation – Another e-commerce website design mistake is not to offer seamless website navigation. When it comes to the e-commerce business, offering your customers great website navigation is a must. Website navigation can directly affect your search engine rankings, and hence your traffic. If the navigation of your site is poor, it renders your high-quality content useless and can also increase the bounce rates. Hence, what you need to do is make sure that your website offers seamless navigation.

You should have a user-friendly navigation strategy to boost your conversion rates. Make sure that your product categories are very specific so that your customers find it easy to locate what they want. You can also include a recently added tab and a recently viewed product tab.

Not having a search option – If your e-commerce website does not have a search option, then it is a problem. Having a search feature on your e-commerce website can boost your conversion rates, and it also keeps your customers satisfied. With a search feature in place, your customers find it easy to locate the product of their choice quickly. And, if you don’t have a search feature in place, it can adversely affect your mobile conversions, search engine rankings, and organic traffic.

Always have a search option for your customers, and place it prominently on your e-commerce site. Having a search feature improves your customer’s user experience.

7.Having a complicated checkout design – Your e-commerce website should always have a simple checkout process. A complicated checkout process can frustrate your customers, and it can adversely affect your conversion rates.

Hence, your checkout process should always be simple. Showing the current information on your visitor’s shopping cart with complete fee and cost breakdown they need to pay is one way of simplifying your checkout design. Also, to avoid cart abandonment, make sure that the load speed of your checkout page is fast.

8 .Not paying attention to social media integration – Social media integration is a necessity these days because it helps build trust, boosts traffic, and improves your search engine rankings. Social media integration can help increase your sales as well. It is one of the most cost-effective ways of advertising your products. You can display your products on social media and insert a link to your e-commerce website to improve user engagement and increase sales.

Make sure that you prominently display your social buttons on your product pages to improve user engagement.

9. Unclear and confusing product descriptions – If you want to improve the user experience of your customers, you need to make sure that you don’t confuse your customers. The content you use to describe and explain the products on your e-commerce site is known as product description, and it is showcased in a manner that it appeals to the buyers. Your product description should not confuse your buyers; it needs to be clear and concise. If your product description is not clear and concise, it adversely affects your conversion rates.

If you want your conversion rates to increase, you should make sure that you have proper images and written text to describe your product. If that is not the case, your prospects can leave your site without buying anything from your e-commerce site.

10. Not having high-quality images – In the e-commerce industry, images play a crucial role. You, therefore, need to make sure that your website has high-quality images. That is the reason why you should hire a professional photographer so that they can pick high-quality images for your online store. To give your customers a clear insight of the products, you should make sure that you provide a magnifying feature inside your product page.

If you want a flawless e-commerce website design, you should get in touch with vStacks Software Solutions now. We have the necessary experience, expertise, and exposure to design a modern, trustworthy, responsive, and attractive website for your e-commerce platform. vStacks Software Solutions can also help you on the e-commerce hosting front.