Spending on information technology or IT in the Middle East and North Africa, or MENA, is expected to touch $155.8 billion in 2017, an increase of 2.4% over 2016, according to Gartner. This digital transformation is mainly being fueled by the cloud, customer relationship management or CRM, analytics, business intelligence and digital business and marketing.
The CRM, or customer relationship management market in the Middle East is growing at a robust pace and is expected to sustain this growth for a pretty long time to come.
Forrester Research has called this era as the “age of the customers”. Customers these days are not just smart, they are also more aware, informed, and yet impatient. Retaining your customers in today’s time requires a lot of effort on your part, not a mean task by any standards. Then, what is it that you can do, which would do justice to your clients? The only confirm recipe that significantly increases your customer’s satisfaction is using technology to the fullest, and this comes to you in the form a CRM system.
Why companies embrace a CRM system?
The prime reason why organisations adopt a CRM system is to empower their sales team, which needless to say is the backbone of your company. With a CRM system in place your sales team can organise themselves in a better way, which adds further value to your customers. Thus, how does a CRM system help your sales team perform better and save their time?
4 ways a CRM system can help your sales team
- Always stay current and connected with everyone.
CRM features like email integration, document templates and shared calendars keeps everyone in your team informed and connected. Also, you get to see which sel