Category Archives: uncategorized

10 e-commerce Website Design Mistakes You Should Avoid In 2019


Request a Free Quote

All fields are required

Digitisation has made the world a small market place. With the growth in the e-commerce vertical touching new heights, you can now buy and sell things you want from the place of your choosing by simply clicking on the mouse. More than half the world population now uses the internet, making it the most profitable market. However, it is not all that easy to climb the success ladder in the e-commerce business due to stiff competition.

If you want to do well in the e-commerce industry, you need to make sure that you do a lot of things right. And, one of the most important things that you need to concentrate on is the website design of your e-commerce platform. If your e-commerce website design is flawed, then it is difficult for you to climb the success ladder in the e-commerce industry.

You need to ensure that the design of your website is flawless because it is the face of your organisation. In case the quality of your website is poor, it is bound to disappoint your customers, which, in turn, will decrease your conversion rates. With so much competition in the e-commerce industry, you cannot survive if you don’t have an attractive, responsive, and flawless website design.

According to Statista, worldwide retail e-commerce sales amounted to 2.3 trillion US dollars in 2017, and the revenue is expected to touch 4.88 trillion US dollars in 2021.

The B2C e-commerce sales as a percentage of total retail sales in the United States in 2017 was 9% (Statista).

Online sales of physical goods in 2018 amounted to 504.6 billion US dollars which are projected to cross 735 billion US dollars in 2023 (Statista).

To climb the success ladder in the e-commerce business in 2019, the first thing that you need to do is avoid making these common e-commerce website design mistakes.

10 e-commerce website design mistakes you should avoid in 2019

A poor website design can adversely affect your e-commerce business. Customers these days have become smart, intelligent, impatient, and aware. And, if you don’t look after their interests well, they don’t think twice to shift to your competitor/s. After all, nothing is more important than offering a good user experience to all your customers. If your customers are not satisfied with you, they will stop doing business with you.

And, that is the reason why you cannot ignore your e-commerce website design. Good website design is the integration of function and appearance that leaves a lasting effect on your customers and prospects. But even today some businesses are not using user-friendly web designs, and the result is they are missing big time on revenue.

Here are top e-commerce website design mistakes you need to avoid if you want to beat the competition in the online arena:

1. Not making a responsive design – One of the biggest e-commerce website design mistakes is not to make your website design responsive. With the usage of mobile devices on the rise, if you don’t have a responsive web design, your customers will not do business with you. Responsive web design means that your website page should resize itself to fit the size of the screen of your customer’s device. Hence, your e-commerce page should fit the same way on all the mobile devices as it appears on the desktops and laptops. Also, if your website design is not responsive, it is difficult for you to climb the search engine rankings.

Therefore, make sure that your website design is responsive so that it does not frustrate your prospective customers.

2. Not paying attention to the load speed of your website – If your website takes too long to load, then it is a problem. Customers/ visitors don’t like websites that take too long to load. Moreover, search engines also have a special dislike for websites that take long to load. If your website takes more than 2 seconds to load, then you need to find out ways to improve the load speed of your website. Slow load speeds affect your rankings, conversions, and hence your overall revenues. A lot of things can hamper the load speed of your website like internet speed, hosting server, images on your website, etc. But one thing that can make a huge difference to the load speed of your website is the way your website is designed. It is while making the website that developers need to take care of the load speed.

Hence, you need to make sure that the load speed is taken into consideration from the start. You also need to ensure that your homepage loads much faster as compared to other pages because Google gives more importance to your index page.

3. Not having a trustworthy design – Trust is the backbone of e-commerce business. And, if you can’t instil trust among your buyers, they are unlikely to do business with you. One thing that can instil confidence and trust among your buyers is a trustworthy design. It is extremely important to have a trustworthy design.

You should hire a professional web designing company if you don’t have the necessary expertise in making a trustworthy design. Selecting the correct colour scheme for your online store, choosing the right animations, and design elements for your website are vital for making it trustworthy. You need to remember that your potential customers are smart enough to differentiate a trustworthy website from an untrustworthy one.

4 .Having an empty About page – The About page should have all the necessary information. It should provide information about your company, website, and your vision. Many e-commerce buyers are known to visit the About us page before proceeding further. If the About us page is incomplete or empty, then it is not possible to do well in the e-commerce business. Information on the About us page can instil confidence among your buyers.

Ensure that the About Us page has all the information that makes it look trustworthy. You should also put your contact information on every page. But make sure that the information is correct. Putting in multiple contact mediums like phone number, email, and fax is also helpful.

5. Having poor website navigation – Another e-commerce website design mistake is not to offer seamless website navigation. When it comes to the e-commerce business, offering your customers great website navigation is a must. Website navigation can directly affect your search engine rankings, and hence your traffic. If the navigation of your site is poor, it renders your high-quality content useless and can also increase the bounce rates. Hence, what you need to do is make sure that your website offers seamless navigation.

You should have a user-friendly navigation strategy to boost your conversion rates. Make sure that your product categories are very specific so that your customers find it easy to locate what they want. You can also include a recently added tab and a recently viewed product tab.

Not having a search option – If your e-commerce website does not have a search option, then it is a problem. Having a search feature on your e-commerce website can boost your conversion rates, and it also keeps your customers satisfied. With a search feature in place, your customers find it easy to locate the product of their choice quickly. And, if you don’t have a search feature in place, it can adversely affect your mobile conversions, search engine rankings, and organic traffic.

Always have a search option for your customers, and place it prominently on your e-commerce site. Having a search feature improves your customer’s user experience.

7.Having a complicated checkout design – Your e-commerce website should always have a simple checkout process. A complicated checkout process can frustrate your customers, and it can adversely affect your conversion rates.

Hence, your checkout process should always be simple. Showing the current information on your visitor’s shopping cart with complete fee and cost breakdown they need to pay is one way of simplifying your checkout design. Also, to avoid cart abandonment, make sure that the load speed of your checkout page is fast.

8 .Not paying attention to social media integration – Social media integration is a necessity these days because it helps build trust, boosts traffic, and improves your search engine rankings. Social media integration can help increase your sales as well. It is one of the most cost-effective ways of advertising your products. You can display your products on social media and insert a link to your e-commerce website to improve user engagement and increase sales.

Make sure that you prominently display your social buttons on your product pages to improve user engagement.

9. Unclear and confusing product descriptions – If you want to improve the user experience of your customers, you need to make sure that you don’t confuse your customers. The content you use to describe and explain the products on your e-commerce site is known as product description, and it is showcased in a manner that it appeals to the buyers. Your product description should not confuse your buyers; it needs to be clear and concise. If your product description is not clear and concise, it adversely affects your conversion rates.

If you want your conversion rates to increase, you should make sure that you have proper images and written text to describe your product. If that is not the case, your prospects can leave your site without buying anything from your e-commerce site.

10. Not having high-quality images – In the e-commerce industry, images play a crucial role. You, therefore, need to make sure that your website has high-quality images. That is the reason why you should hire a professional photographer so that they can pick high-quality images for your online store. To give your customers a clear insight of the products, you should make sure that you provide a magnifying feature inside your product page.

If you want a flawless e-commerce website design, you should get in touch with vStacks Software Solutions now. We have the necessary experience, expertise, and exposure to design a modern, trustworthy, responsive, and attractive website for your e-commerce platform. vStacks Software Solutions can also help you on the e-commerce hosting front.

Ways To Boost Your Website Visibility On Google Search Results


Request a Free Quote

All fields are required

It is difficult these days to climb the success ladder without a website. Businesses now understand the importance of having a robust online presence. But a website alone cannot guarantee you success. To do well on the internet circuit, you need to make sure that you rank high on the search engines. Talking of search engines, one search engine that you cannot ignore is Google. Google is the leader in the search market.

According to Search Engine Watch, Google has 72.48% of the world’s search market, which makes it the undisputed king in the search market. Whether it is a paid campaign or organic reach, you cannot do well as a marketer if you ignore Google.

If your website is not ranking high on Google search results, then you are missing big time on opportunities. Studies show that the first page of Google gets most of the web traffic, and the subsequent pages get very little traffic. It is, therefore, important for businesses to try and reach the first page of Google so that they can do well on the online arena.

So, what is it that you need to do to improve your website visibility on Google search results?

Google algorithms keep changing at regular intervals. Hence, if you want your website to rank on the first page of the Google search results, you need to be creative, persistent, and you should know how to utilise the resources smartly.

Here is what you should do to improve your website visibility on Google search results.

How to improve your website visibility on Google search results?

Though it might seem difficult initially to climb the search engine ranking and reach the top, if you work diligently, you can realise your goal sooner rather than later. Here is what you should do if you want to improve your website visibility on Google search results:

Try to understand the Google ranking algorithm – As mentioned earlier, the Google algorithm keeps changing at regular intervals. According to Moz, there are around 500 – 600 changes every year. You do get to know some of the major changes which Google makes in its algorithms, but the exact working is still in the realm of speculation by the industry professionals. Some of the major Google updates that it has announced in the recent past are the mobile-friendly update, Pigeon, Hummingbird, and Penguin.

You can check out Moz’s Google Algorithm Change History which organises updates in chronological order. Google Webmaster Central and The Webmaster are the other two places you should check out for the updates.

Make sure that your website is mobile-friendly – Estimates suggest that 60% of searches take place on mobile devices, and it is a growing trend. It is not surprising then that in the US more searches take place on mobile devices than on desktops. Though some of Google’s algorithms remain in the realm of speculation, Google is pretty clear about its mobile policy. If your site is not mobile-friendly, it cannot rank high in the Google search results.

You can check your site’s mobile-friendly status on Google’s Mobile-Friendly checker. In case your site is not mobile-friendly, then make sure that you get a responsive web design ASAP so that you can rank higher on the Google search results.

There is also a connection between mobile and local SEO search results. Google is very systematic when it comes to mobile and local search because it wants to connect consumers to brands without any hassle. Hence, you need to ensure that your Google My Business profile is current and that it offers the complete information.

Check out your present search ranking – If you want to improve your search ranking, you need to know where you stand currently. There are a lot many resources and tools available on the internet to check this out.

You can use to find out your website’s keyword rank. If you are using specific keywords in your page content, you can use to find out your rank. You can type in your keyword along with your site URL. There are various other options available as well like viewing at Yahoo results, selecting the device type like mobile or desktop, and checking out on local rankings by putting in your zip or city code.

You will get the following things on the results page – your site ranking for that particular term on search engines, your first website page that throws up in search results for that particular keyword, your average searches on a monthly basis, and the average cost per click for the keyword.

Find out your site speed as this is a major ranking factor for Google. You should not expect a high search position if your site speed is slow. Slow site speed also adversely affects your conversions and sales. Google is harsh on sites that have slow load speeds. You can run your site speed test to find the load speed of your website. Again, there are a lot of resources available on the internet that can help you out in checking the load speed of your website. You can check it out on Google PageSpeed Insights, WebPageTest, or Rigor.

You need to make sure that the load speed of your website is less than two seconds and for mobile devices, it should be less than one second.

You also need to find the health of your site. Do you think there is a sudden drop in your organic traffic? Or, is the thought troubling you that Google might have banned your site? Again, the internet offers you the resources that can check out details on five major categories – general site problems, mail server, blacklist, DNS, and web server. You can try MxToolBox Domain Health Report to check out the details. Click the boxes for each category to find out the errors in your website. If there are errors and problems, you can resolve it one by one.

You can also find out if you have been penalised by one of the major algorithm updates. You can try FE International’s Website Penalty Indicator tool.

One of the other factors that affect the site health is the domain age. In a study by SerpIQ, it was concluded that domain age does contribute to site ranking. What you need is a bit of patience because your search engine ranking should increase as your domain ages.

Keep a tab on all the right metrics – Keeping a tab on all the right metrics is yet another factor that affects your ranking. It gives you an idea what you need to improve on. Some of the vital metrics to check are:

Check out the organic traffic. You need to know the number of visitors that come to your site via Google. Organic search is the highest source of revenue for most of the verticals barring the media and the entertainment industry. In these verticals (media and entertainment), email, display, and referrals have a slight edge. You can go to your Google Analytics account to find out (check the acquisition channels report) the number of visitors coming to your site via Google.

Also, check out organic traffic conversions. It is important to keep a tab on the keywords that generate maximum traffic for your website. You can use SERP Scan to find out the keywords that convert organically for your website. When you do a SERP Scan, you get a 12-month report of the keywords that have generated organic traffic for your site.

Keep a tab on keyword ranking for commercial keywords. It is vital here to note the difference between informational keywords and commercial keywords. Informational keywords can generate organic traffic for your site, but it is difficult to convert them into buyers. Hence, the need to pay attention to commercial keywords. Generally, visitors for informational keywords are not in the mode to buy. For example, “home remedies to clear acne” is an informational keyword and “best acne products” is a commercial keyword. The bottom line is that commercial keywords are more likely to convert.

You can set up an SEO dashboard in Google Analytics so that you can keep track of all these vital metrics.

Work on your backlinks, and find out your present penalties and fix it – You should not expect your site to rank higher if it is not healthy. Link building has changed over time. Bad links will hurt your site irrespective of on-page SEO which also results in a penalty. It is therefore vital that you generate your links in the right manner. Links should not just appear to be natural; they need to be natural. What you need to do is identify unhealthy links and get rid of them.

The first thing you need to do is analyse your inbound links. Again, you have a lot many tools that will help you analyse the links. For example, you can use SEOprofiler or Majestic to analyse the links. The result will throw up some interesting facts about your backlinks:

  • Unique active backlinks – The result will tell you the number of links that affect your Google ranking directly or indirectly.
  • Nofollow links – You need a combination of dofollow links and nofollow links. Dofollow links are those that pass ranking value and nofollow links are that don’t pass ranking value.
  • Industry – The analysis gives an insight into which industry you belong to, and it helps you identify the relevant links that improve your backlink profile.
  • Link influence score – You can get to know how your links are influencing your search engine ranking.
  • Anchor text – It is the text that turns into your link and points to your page. It is recommended that you diversify your anchor text.

You also need to identify and get rid of the harmful or unnatural links. You can use Monitor Backlinks or Linkquidator to identify the links. You can get rid of the harmful links in two ways. You can get in touch with the site owner from where the link is coming from and request them to manually remove the link or ask them to add a nofollow tag. Or, you can use Google’s Disavow tool to remove the unhealthy and unnatural links successfully. But, doing this authorises Google to stop passing on the value from these links to your page.

Improve your on-page SEO with keyword research – Keyword research is an integral part of an inbound marketing strategy. Find out the keywords your audience uses to reach your site. Use your Google account and visit Google Keyword Planner. Next, you need to click “search for new keyword and ad group ideas” on the dashboard. Now, put in your main keyword and click on the “keywords” tab. A table gets displayed that will show your keywords and the search volume that it generates over a month.

Keyword research helps you to understand your target audience in a better way. You get to know what they (your target audience) want and how you need to present it to them. It is always helpful if you know your target audience well. And, when you give them the content that is relevant to them, it helps you climb your ranking. You can use Alexa to assess your audience demographics. With the help of keyword research, you can easily find out the intent of your buyers which helps you address conversion issues.

If you want to improve your Google rankings, you should always use a mix of informational and commercial keywords in your page content. You can use commercial keywords to target your buyers and use informational keywords to build a strong rapport with your audience who are yet to become your buyers.

Another thing which you should not ignore while researching keywords is long-tail keywords. Long-tail keywords not just increase your traffic, but it also improves your Google rankings.

Also, if your competitors are ahead of you on the Google search results, then you need to check out the reason. And, it will not harm you in any way to copy their strategies and surge ahead on the Google rankings. You can use Google Keyword Planner because it gives you on the spot estimate of competitors’ keyword targets.

You can use keyword analysis to improve your content. The basis of keyword analysis is to know which are the right keywords to target. Keyword analysis is the starting point of the search marketing campaigns. When you know what qualified visitors type in to search your website, you can customise your landing pages to increase your conversions.

Work on on-page SEO to improve your Google ranking – You should do some meaningful on-page SEO changes to climb the search engine rankings. What you need to do is optimise your title tags. You need to ensure that all your title tags are unique, descriptive, and it should cater to your targeted keywords. Try not to repeat the keywords and title tags over and over again. When it comes to title tags, avoid using all caps and use pipes and dashes between terms to maximise its effect. Also, you should not overuse your keywords. Title tags that are relevant, contextual, and natural are valued more by Google. It is not recommended to use default title tags like “Home” or “Product Page” as these are viewed suspiciously by Google, and it is also not too convincing from your user’s perspective.

Though meta descriptions do not have any significant impact on your Google ranking, still they help in determining your search snippet and adds uniqueness which in turn can influence your click-through rate.

You should also use structured data markup or schema markup. It (schema markup) helps Google to understand your website in a better way, and it also drives additional traffic to your site. You can use Google’s Structured Data Markup Helper to implement schema markup on your website.

You can also build a search engine sitemap. It helps Google to know about the organisation of the content of your website.

Create good content by using your keywords – It has long been known that your content should be of high-quality, useful, and valuable to your visitors, and it ought to target a particular set of people. You should write resourceful, descriptive, and detailed content to improve your search engine rankings on Google by optimising informational keywords add descriptive meta description and title tags. With this process, you can attract many fans who share your content on the social media platforms which ensures that you get relevant and authoritative links. So, how can you write resourceful and detailed content? Here is how you should do it:

  • Back up your articles with accurate data to increase your traffic and improve your search engine rankings.
  • Storytelling is another way of captivating your audience which also increases your conversion rates.
  • You can also start your content with something that has a unique flavour which resonates well with your target audience.
  • You also need to share your experience, be it good or bad.
  • You also need to ensure that you add a call to action or CTA at the end of your content.
  • Also, make sure that your headline is catchy, attractive, and sharable. Shareable headlines are not only shared, but they are more likely to be clicked.
  • You should also try to add a number to your headline.
  • You can also invoke curiosity, create a multimedia experience for your readers, and get rid of duplicate content to increase your ranking on Google.
  • Always ensure that you build the links in the right way – You should focus on building your links in the right manner. You should use anchor text linking, which are links in between your text.
  • You should also use image links in your content.
  • Also, you can use editorial links in your content.
  • You also need to concentrate on scale link building. You can use link diversity to generate Google-friendly links and improve your rankings.

If you want to do well in the game of search results, you need to make sure that you work on all these factors. However, if you think you need help at any stage, you should get in touch with vStacks Software Solutions now. Our dedicated team of experts knows how to take your website up the search engine ladder.

vStacks Software Solutions has been working with clients in almost all the verticals, and we have delivered what we had promised, and we can surely do the same for your website.

Top Online Marketing Tips For Small Businesses


Request a Free Quote

All fields are required

The internet has thrown open a lot of opportunities for businesses, both big and small. But it is a big boon for small businesses who have limited resources and budget to spend on their marketing activities. These days there are several ways of promoting your products or services, but without a doubt, the online method is the most effective way of marketing them. However, it is important for small businesses to allocate their budget to campaigns that give them better results.

Even small online marketing budgets can produce great results. If you want to succeed on the online circuit, you should have a smart online strategy in place and know the right channels that deliver great results for your campaign.

Both traditional, as well as online marketing strategies, have similar goals and objectives. Both strive to increase brand awareness and improve conversions. But when it comes to a successful online marketing strategy, you need to be bang on from content creation and delivery to sales. And, if you falter in any one of these, you should not expect to get great results.

So, what is it that you need to do to make your online marketing strategy a success?

Here are the top online marketing tips which you should follow, more so if you run a small business.

Top online marketing tips for small businesses

If you want to increase your reach and boost your revenues, it is vital that you have a smart online marketing strategy. Follow these online marketing tips to improve your business prospects and climb the success ladder:

Don’t forget to target the right kind of audience for your brand – As the owner of the business, you need to know who and which is your target audience and market. It is no doubt one of the most basic online marketing tip for small businesses. If you don’t target your online activity to your audience, all your advertising money can go down the drain. You should know the people who will be interested in buying your product or service. Based on the nature of your product, you can carefully determine your target audience. Keeping in mind the age, gender, social position, and financial condition of your target audience, you can find out to whom you can offer your product or service.

Define your business goals and create a budget – It is vital for small businesses to define their business goals first and then create a budget. As the owner of the business, you already have to keep an eye on sales, expenses, cash revenues, KPIs, and profits. Add to your list of things digital advertising milestones. It is not too difficult to track results for your website on the internet. Once you decide on what you want to promote, you can work towards achieving your goal by considering various metrics like the total number of visitors, channel-specific traffic, bounce rate, and customer retention rate.

When it comes to allocating budget to your online marketing activities, make sure that you select activities that complement each other and enhance the overall result. For example, SEO and content marketing can work well for your website. Discard the strategies that are not giving you positive results. You can even distribute small budget wisely so that it gives you the best results. The budget for digital marketing need not be a big constraint, what you need is careful selection of activities. Try to make materials that are multipurpose. You can also distribute social media and blog posts on different platforms with minimum tweaks which works out to be very cost-effective.

Make sure you build a smart brand – Customers today are wise and smart, and unless you offer them value for their money, it is difficult for them to do business with you. That is what most of your competitors are doing on the internet. If your social media accounts are sitting idle and your website is poorly designed, it will create a negative impression on your audience. Ensure that your website is impressive and your social media accounts are active, and you should also respond to the comments on your social media account quickly. Half your battle is won on the internet if you can do smart branding.

Also, ensure that you have a smart SEO strategy in place – You cannot think of an effective online marketing strategy without SEO. It is vital for businesses to rank high on the search engine results to improve your traffic, conversions, and sales. You should optimize the URL, add target keywords in your content, work on the local SEO, do proper link building, and write relevant blog posts to rank high on the search engine results. It is difficult to successfully climb the online marketing ladder without a smart SEO strategy in place.

Don’t forget social media – The importance of social media should never be underestimated. If you have a small business, and you want to use the online medium for maximum returns, then you need to have an effective social media strategy in place. Social media is the place where you can interact with your customers freely and frankly. You can also use social media to build a strong relationship with your customers. Try to find out what your customers have to say about your product or service, take their feedback, and try to work on it so that you can satisfy your customers. This is also the best way to improve the experience of your customers.

Pay attention to blogging – Blogs are an essential aspect of online marketing. You need to provide relevant, informative, and useful content to your customers. Blogging is one way that can help your readers know more about you and your product or services. If you keep writing relevant blogs, it can establish you as an expert in your specialty which, in turn, will promote your brand more effortlessly.

Use email marketing to increase your traffic – Email marketing is yet another aspect of online marketing which you need to leverage to your advantage. Social media and blogging alone will not help you; you need to get in touch with your prospects and customers on a one on one basis. And, email marketing is the best available option to keep in touch with your customers and prospects. You can offer a subscription to all those who are interested in knowing about your upcoming sale, updates, and special discounts.

Try to work out ways to get more local customers – Small businesses generally cater to the local audience. And, if you want to target your local audience, then make sure that you use Google Maps to your advantage. Provide your updated company details so that Google can track your business. Also, ensure that you have several positive customer reviews to attract local customers. You should also ensure that you publish local information on your blog which can include local news and gossips, hotel or restaurant reviews. You can also include geo-specific content where ever you can which allows people in a certain geographic location to see it first.

Make sure to optimize your Google My Business page for local SEO – You can use Google Maps to make your business more visible. People now can locate your business by simply typing in the name of your brand on Google search which provides them with a map that can take them to your location by revealing the best route.

You can use Google My Business to make your business more visible. You can get better rankings in the local search by optimising Google My Business page. With Google My Business page, you can also connect your YouTube account and keep your customers posted on your working hours as well as share images to brand your business. Also, you can use Google My Business to respond to the user reviews, handle adverse reviews, communicate with your customers, and do various other things.

Make sure you use PPC advertising – Businesses that are just starting their operations should use PPC advertising. It is difficult for newbies to generate visitors organically. And, that is where PPC comes in handy. You can select keywords that are closely linked to your product and display your ads in the sponsored links of the search engines.

Ask for online customer reviews and use it to your advantage – Online reviews can improve your search engine rankings. Customers on the internet have a habit of selecting products and services that boost rave reviews. This helps grow the reliability of your brand automatically. Positive customer reviews can also encourage other users to either buy from you or check out the details of your offerings. You should ask happy customers to leave a review about their experience. This can boost your search engine rankings and help attract more customers.

If you want an effective online marketing strategy for your small business, you should get in touch with vStacks Software Solutions now. vStacks Software Solutions has been in the digital marketing business for long, and we know what it takes to formulate an effective online marketing strategy.

vStacks Software Solutions is a one-stop for all your digital needs. Whether you want a smart SEO strategy, climb the Local SEO ladder, or optimise your Google My Business page, we can deliver on all the fronts and make your online campaign a roaring success.

What Should You Do To Improve Local SEO Ranking?


Request a Free Quote

All fields are required

People in the digital space are well aware of the importance of local SEO. And, if you are a local business owner, it is in your interest to rank high in the Google Local SEO and on Google Maps. When you rank higher in the Google Local SEO and on Google Maps, it can improve your website traffic and increase your conversions. As the search on the mobile devices increases, it becomes increasingly valuable for local business owners to rank higher in the Google Local SEO and on Google Maps.

Here are some statistics that prove our point beyond doubt:

According to Google’s local research findings, 50% of customers who do a local search on the smartphone visit a store within a day. And, 34% of customers who do a local search on their computer or tablet visit a store within a day.

Hence, if you are not getting the desired results on the Google search results, you need to worry a bit because you are missing out on opportunities. And, if you are not ranking high in the local Google search results, then there might be something faulty in your strategy. You need to fix the problem urgently so that you start getting visitors in hordes.

There are many reasons why you are not ranking high in the Google search. But before getting into the reasons, let us first understand a thing or two about local SEO.

What is local SEO?

Local SEO increases your business’s visibility on location-based searches. Local SEO has a geographical element which organic SEO might not necessarily have. You need to build signals of relevance around a particular location – a brick and mortar store. Organic SEO is a practice that more or less revolves around a website.

A Forbes study says that 95% of smartphone users use their device to perform local searches of which 59% visited them and 61% called them.

According to SearchEngineWatch, 70% of mobile users directly call a business from Google search results using their phone.

These figures prove the point without a doubt that local SEO is vital for businesses who want to generate quality leads.

Why you need to strive to put your business on Google’s local 3-pack?

If you work on a smart local SEO strategy, you can also appear on the Google’s local 3-pack. When it comes to search engine results, Google’s 3-pack is considered a coveted position.

Google’s local search results earlier used to show the seven most popular businesses related to your search in the form of a snippet. Referred to as the local 7-pack, it used to have the addresses, phone numbers, and direction links of businesses who found the place in the coveted position. But, for better user experience after the advent of smartphones searches, Google reduced its 7-pack to three results. And, this is now referred to as 3-pack.

A Moz study has found that 44% of the people who perform a local search clicked on a local 3-pack, while only 8% went ahead to load more local results. It is a clear pointer that most people get what they want from the 3-pack listing of Google.

Hence, if you want to improve your traffic and revenue, you need to make sure that you work on your local SEO strategy so that you find a place in the Google 3-pack listing.

But, if you are not finding a place in the top three spots in the local search results, then you need to slightly change your local SEO strategy so that you can beat the competition.

What you need to do to improve local SEO ranking

The local SEO follows most of the same cues as that of your main SEO strategies. However, you have to make some changes to the geolocation part of your SEO strategy to make things work in case of local SEO.

This is what you should do to improve your local SEO ranking:

Listing accuracy is important – Across all local listings, listing accuracy is important as it helps Google understand your location better, and this, in turn, provides quality signals towards Google map geolocation search queries. You should be bang on when it comes to listing accuracy with your name, address, and phone number (also referred to as NAP). While these are central to the listing accuracy and consistency, a few other items like website address, categories, reviews, and photos also provide quality cues to your listings.

If you want to create consistency, you should make sure that you sign up for primary networks and create listings for all of them. Though time-consuming, this can give you the control and flexibility to manage the listings. You can use a listing service to manage these listings. Taking the help of a listing service can help you if you have multiple locations because it submits to all the primary sources, both direct as well as indirect networks.

Get relevant local inbound links – Links from sources like media outlets, local sponsorships, local blogs, etc. can qualify as relevant local inbound links. Make sure that the local SEO links are geographically relevant to the place from where you do your business, topically relevant to the service you offer and are from websites that have a high-value natural link graph. But, ensure that you get links from trusted local media outlets, and try to earn links from authoritative websites and blogs that are relevant to your business/ product/ service.

Make sure that your website is authoritative on all the fronts – You should ensure that your website is authoritative qualitatively as well as quantitatively. On the qualitative front, you should make sure that your website design is appealing, it provides an excellent user experience, your content is valuable, and it is informative. And, on the quantitative front, you should make sure that the inbound links are relevant and authoritative and domain and page are also authoritative.

Make sure that your website design is great and it offers excellent user experience – If you want your visitors to mature, you should make sure that your website design is good and that it offers an excellent user experience. If your website design is not good, it lacks trust which will not impress your visitors, and they will leave even if they visit it. Your website should have an appealing design, which should be based on a sound strategy, it should include on-site SEO, good and informative content, and needs to have social integration.
Make sure that you get local citations and get it linked to your website – You should also ensure that you get local citations which need to link to your website. With local citations, Google can better understand your involvement within your local community which helps it define your business goals.

Ensure that your Google My Business Page is accurate and complete – Local ranking factors take a cue from your Google Business page which improves your SEO rankings and your overall rank on Google Maps. Ensure that your page is complete and that it is associated with an owner verified profile. You can request your clients to give you a review on your Google Business Page and copy it on your website for maximum mileage. You should also add photos of your business, employees, and products and ask your customers to add these photos if possible to your Google Page.

Make sure your website contains locally targeted content – Creating high-quality local content for your website can improve your local SEO rankings and earn local links and citations. You can create local guides for events or neighbourhoods, report on local events, take local photos, and interview local business owners. Your website content should be impactful and exhaustive and remember generic content is not of much use. After creating the local content, you can get in touch with local media outlets and blogs by tagging them on the social media and Twitter as and when you share your content.

If you are a business based out of Dubai, UAE and you want to boost your local SEO ranking, you should get in touch with vStacks Software Solutions.

vStacks Software Solutions is a digital marketing company, and we help businesses in local SEO and organic SEO.

How To Make Your Website Look More Professional?


Request a Free Quote

All fields are required

Do you know what people think when they visit your website for the first time?

In case the look and feel of your website are not up-to-the-mark, your customers can leave your site in search of an interesting one. Look and feel here refers to the design and user experience of your website which are extremely vital from your customer’s perspective. Most of the visitors who form a negative first impression are unlikely to return to your site ever again.

It is for this reason that you need to have a professional website.

You miss big time on opportunities if you are unable to generate the required interest at first glance.

It is all about creating a good first impression.

What you have is a few seconds to impress your visitors. And, you risk losing your prospects to your competitors if you are unable to impress them in that short span.

Website designing is an important function, and you need to be careful of what you present. You should make sure that you deliver your message loud and clear. Also, it should be easy for the user to navigate your site and the call-to-action or CTAs need to be distinct. That is the reason why you need a professional website.

When you emphasize on making your website professional, it not just looks great, but it also performs well. A professional website is easy to navigate, engaging, and has helpful links that help improve the user experience of your visitors.

Content alone cannot make your website tick, you need to make sure that the design and layout of your website attract your visitors and when they reach your site, they don’t have difficulty in navigating your site.

Hence, if you don’t have a professional website, you stand to lose a lot of business opportunities to your competitors.

Thus, what should you do to make your website more professional? Here is what can help you make your website more professional.

7 ways that can help you make your website look professional

You can either make a website on your own or hire a professional agency to develop it for you. But, one thing that you should bear in mind is that your website needs to be professional so that you don’t lose out on opportunities for the lack of it. Make sure that you follow these ground rules to make your website look and feel professional.

7 ways that can make your website look professional:

Keep it simple – People don’t like clutter. It is not just difficult to look at a cluttered website; it is also hard to navigate such sites. To make your website look professional, you need a clutter-free, well organized, and clean website which should be easy to navigate for your users. A simple website is great to look at and is also easy to navigate. Users have a preconceived notion of how a professional website should look like and when you are unable to deliver that experience they get disappointed. Make sure to arrange the content and buttons neatly and lay a lot of emphases while choosing the fonts and images. A professional website should be clean and clear, and it needs to deliver your brand’s message explicitly.

Select the fonts and colors carefully – To make your website look professional, you need to select the fonts that are easy to read and colors that are neither too bright nor too bland. If your website has fonts that make it difficult for your visitors to read, then it is hard for them to stay on your site. Also, if you are using too many colors or selecting colors that too flashy or too dull, then it can put off the users. You should use interesting, eye-catching and easy to read fonts so that it does not give your visitors a headache. With over 43,000 fonts to choose from, you have plenty of option to select the right one for your website. You should select a font that matches your company’s culture and style, but make sure that it gives a comfortable reading experience to your visitors. As for the color of your website, a white background is a classic option that will remain in fashion for the years to come. Also, use colors that complement each other and make sure to use them at the right places.

Use eye catching images – Visual learning is far superior to other forms of learning like hearing or reading. People learn faster from the images as compared to what they read or hear. You need to keep this information in mind when you start designing your website, especially the homepage design. You can use an eye-catching image that leaves an indelible impression on your visitors. But, make sure to use images that are in line with the purpose and character of your business. Hence, to make your website professional, make sure that you use eye-catching and bold images that leave a long-lasting impression on your visitors.

Don’t forget to add video to your website – Video is the latest favorite of those who frequent the online arena. 85 percent of the American internet audience watches video online. More and more online marketers are adding videos to promote their products and services. If you are not adding video to your website, chances are you are missing out a lot. Also, for many, watching a video is much easier and simpler than reading the text. Hence, it is always important to add videos to your website to engage with your customers.

Make sure your website loads faster – People these days don’t have the patience to wait endlessly for your website to load. An average user will abandon your website if it takes long to load. Hence, if you want to make your website professional, you need to ensure that it loads faster. Websites that take long to load are more often than not abandoned. As the load time increases, the rate of abandonment also increases. Moreover, if your website takes longer to load, your search ranking on the Google also takes a hit. Page design and programming has a significant impact on the load speed of your website. There is a lot that can be done to improve the load speed of your website. To name a few, you can optimize the code, reduce the number of redirects, and optimize the images.

Make your website responsive – Your website is considered unprofessional if it does not offer a seamless experience on all devices. More and more people now access the net through their mobile devices, namely their smartphones and tablets. To make your website professional, make sure that it not only looks good on the desktops and laptops, but it also appears the same on smartphones and tablets. If the users don’t find your website responsive, they will leave it. You need to make sure that the layout of your website should fit the small screen devices the way it fits on the desktops and laptops. You also need to ensure that your website looks good on all the browsers. It is important that your visitors have a seamless as well as the same experience on all the devices.

Don’t just think about the design, also consider SEO – What is the point of creating a professional website if people are unable to find it during a search. As and when you plan to create a professional website, you should also make sure that you have SEO plan ready so that your site can rank higher on the search engines. A well thought out SEO strategy will have a direct bearing on the content and layout of your website, hence do factor it in before you start the process.

If a professional website is what you want for your business, you should get in touch with vStacks Software Solutions now. Whether it is making your website responsive or helping it load faster, we make sure that your website looks and feels professional on all the fronts.

vStacks Software Solutions is a professional web designing and development company. We can not only design a professional website for your business, but we can also formulate an effective SEO strategy. Also, we can help you out with your content marketing strategy.

Looking For The Best Mobile App Development Company For Your Business? Here Is How To Find One


Request a Free Quote

All fields are required

With competition on the rise and digitisation at its peak, companies need to work out ways to keep their customers engaged. Customers these days are smart, impatient, aware as well as demanding. It is therefore important that businesses put in place a strategy to grab the attention of their customers. And, developing a mobile app for your business is one of the best ways to keep in touch with your customers.

Mobile apps according to Statista are software applications that run on mobile devices like smartphones and tablets. These apps are made available to the customers through the app stores. And, the owners of the mobile operating system operate these app stores.

Mobile apps by 2020 are expected to generate around $189 billion in revenues through app stores and in-app advertising (Statista).

But when it comes to mobile apps, it is vital for businesses to get a user-friendly and effective app. And, you can only get one if you select the best mobile app development company for your business.

Hence, what is it that you need to do to select the best mobile app development company for your business? Let us take you through the points that you need to keep in mind to select the best mobile app development company. But let us first try to understand why do businesses need a mobile app.

Why do you need a mobile app?

The internet is the biggest marketplace on this earth. More than half the world’s population is now using the internet to buy and sell. And, how do we access the internet? We do it from our desktops, laptops, smartphones or tablets. But people these days are glued more to their handheld devices like smartphones and tablets for internet access.

It is a myth that mobile apps are only for big businesses like Walmart and Amazon. World over organisations (big and small) now realise the importance of having an effective mobile strategy in place for their businesses. And, it not just means having a mobile-friendly website, you also need to have mobile apps for your business. From fitness training centres to a coffee shop in your neighbourhood, most businesses these days have a mobile app of their own.

Here is why your business needs a mobile app:

It improves your visibility. And, in today’s competitive environment, it is of utmost importance that you remain visible to all your customers. These days most of us spend a lot of time on our handheld devices. Hence, every time you pick up your smartphone to perform a task, you are bound to be seen if you are present there as a mobile app. It increases your visibility, and that is what is important.

You need a channel that keeps you in touch with your customers. And, a mobile app is a direct marketing channel between you and your customers. With a mobile app in place, you can keep your customers current on all the recent developments in your organisation. You can inform them about your sales, promotions, products, and services.

  • You can also offer your customers loyalty program if you have a mobile app in place.
  • A mobile app is also known to increase brand awareness.
  • It also improves customer engagement.
  • A mobile app also helps create loyalty among your customers.

But you can only reap all the benefits of a mobile app if your app is innovative, user-friendly, and easy to use. And, one thing that you need to do to get a mobile app that serves your purpose is to select the best mobile app development company for your business.

How to choose the best mobile app development company for your business?

With so many app development companies in the market, it is not so easy to select the best for your business. What you need to do is carefully weigh your options and then select the mobile app development company for your business.

If you are planning to hire a mobile app development company for your business, this is what you need to do:

Assess your needs – You first need to know why you need a mobile app and what are your requirements. You need to have the answers to the following questions – what is your target audience, features and functionalities that you want in your mobile app, will it be a hybrid or a native app, and the platforms you plan to start with (Android, iPhone, Windows, or all of them). When you have answers to these questions, it becomes easier for you to select a mobile app company.

Experience is important – You should never overlook experience. It is vital for you to find out how long the company has been in the market. If you want to get a glitch-free experience, you should always look for an experienced mobile app development company. It is also vital for you to find out about the standing and reputation of the company you are planning to hire. You also need to ensure that the company you are planning to hire should have a good reputation in the market. If you spend some time on the internet, you can find a fair bit about the company you are planning to hire.

Speak to the existing customers – Any company worth its name in the app development industry would have sufficient satisfied customers in the market. If the company you are planning to hire does not allow you to speak to their existing customers, it should raise alarm bells. Once you speak to their existing customers, you can get to know things which will help you take a decision easily.

Have a look at their portfolio – Always have a look at the app portfolio of the company you are planning to hire. If the company has developed an app similar to the one you want, then you can rest assured that your app program is in the right hands.

The app development company should be innovative – The market these days is flooded with mobile apps. You need a mobile app development company that can create something unique for your business to make an impact on your customers. Hence, you need to ensure that the company you are planning to hire has developed and deployed innovative apps in the past.

Find out about the pricing – It is always better to know in advance how much you are expected to pay for your mobile app/s. Don’t look for the cheapest company in the market because you should never compromise on the quality. But you need to make sure that the company you are planning to hire offers competitive pricing.

Also, find out about their customer service – There is no point in hiring a company that can not offer adequate customer support. When it comes to mobile apps, customer service is an integral part of the industry because you need support at every stage – development, installation, deployment, and even afterward. Beware of companies that plan only to sell.

In case you are looking for a professional and experienced mobile app development company in Dubai, UAE, you can get in touch with vStacks Software Solutions now. We can develop and deploy an innovative, user-friendly, and engaging mobile app for your business.

vStacks Software Solutions has adequate experience and exposure in the mobile app development industry to create an effective mobile app for businesses in every vertical.

7 Content Marketing Mistakes You Need To Avoid


Request a Free Quote

All fields are required

The online revolution has opened up a lot of opportunities for businesses across the world. Now with a website in place, you can add wings to your existing business or start and make it big only on the internet. But with more than a billion websites on the internet, the competition is stiff, and not everyone is doing brisk business. To succeed in the online arena, you need to have in place a smart online strategy for your website. And, one factor that will determine whether you will succeed or not in this competitive environment is the kind of content you create for your website. After all, it is not for nothing that content is considered the king.

With competition on the rise, you cannot rank higher on the search engines if you don’t have a flawless content marketing strategy in place. So, if you want to avoid committing common content marketing mistakes, then this piece is for you. Read on to find out how you can avoid making common content marketing mistakes.
But before getting into the content marketing mistakes, let us try to understand what is content marketing.

What is content marketing?

Content marketing is a method that focuses on generating and distributing relevant and valuable content to attract and retain a specific audience which helps drive profitable customer action.

Customers these days have become smarter and intelligent. Slowly and gradually, traditional forms of marketing are becoming less and less effective. Therefore, to remain relevant these days, you need to move on to methods that are more effective and productive. And, content marketing is one of the most effective ways of delivering your message to your target audience.

In this form of marketing, you don’t need to promote your products directly. What you do is offer relevant and useful content to your customers and prospects which help them solve their problems.

It is for this reason that experts believe that this form of marketing is so effective. Therefore, what you need to do as a marketer is to make sure that your content marketing strategy is current and without any flaws.

7 content marketing mistakes you need to avoid

Thanks to the technological advancements and the growth of social media, a lot has changed over the years in the content marketing industry. Whether you are a small business house or a big conglomerate, content marketing is the best way of reaching your target audience. Content marketing is not just effective, but it is affordable as well.

But you cannot get good results if your content marketing strategy is flawed. So, if you want to increase user engagement, then you need to make sure that you avoid making common content marketing mistakes.

Here are seven content marketing mistakes you need to avoid:

1. Not having a long-term and definite plan – It is important for every business to have a long-term strategy in place for the success of the organisation. And, when you have a long-term strategy for everything, there is no reason why you should not have one for your content marketing. But on many occasions, it is seen that businesses don’t have a concrete content marketing plan in place. It is a flawed strategy to plan just a few blogs and pages for your website.
You need to have a robust content marketing plan in place which should be on a piece of paper. You need to ensure that your content adds value to your customers. You also need to make sure that you track the responses of your customers so that you can make necessary changes to your content to increase user engagement.

2. Doing inadequate research on the type of content your audience wants – If you don’t know what your audience wants, you are in for trouble. And, when you don’t do adequate research on the kind of content your audience wants, then it is a problem because consumers these days are not just smart, they are also very intelligent. You need to know the pulse of your audience. You should know what your readers would like to read about your business. You need to ensure that your content relates to the business you do.
The best way to find out what your customers like is to do thorough research on what your audience wants. What you should do is start thinking from the consumers perspective and don’t just develop content that you like. For instance, if you specialise in SEO, and you start writing too much on PPC, then it not going to bring in the desired results.
It is wrong to think that irrespective of the kind of content you create, your traffic would keep on increasing. It always pays to find out the interest of your customers first. And, to know more about your customers, you can visit Facebook’s Ads Manager, and then click on Audience Insights. Select the audience type, and then go to the interest section to decipher your customers likes and dislikes.
It becomes easier for businesses to develop quality content when they know about the interests of their customers.

3. .Misquoting facts and figures – If you start misquoting facts and figures in your content, then it is a serious issue. It is difficult to take people for a ride in today’s times, especially when there is no dearth of information. You should always cross-check your facts and figures before publishing your content. Always pick up the facts and figures from reputed sites.
One thing that is difficult to earn is trust. And, once people lose faith in you, then it is very difficult to bring them back. So, if you want to succeed in your content marketing strategy, then you should never misquote facts and figures.

4. Don’t run after quantity, instead focus on quality – Another mistake people tend to make is trying to run after quantity over quality. If you keep on creating content that is not relevant to your audience, it will not work well for your content marketing strategy. Backing up your content with weak references also does not work well for your content marketing strategy. Also, restating what has already been stated in a blog before doesn’t work well for your content marketing strategy.
Hence, make sure that you concentrate on quality instead of quantity. And, one of the best ways of creating quality content is to try and learn more about the behaviour of your audience. You get better results when your readers like and share your content.
Therefore, don’t just run after filling up the pages. Make sure that you concentrate on developing high-quality content for your audience.

5. Not producing content that is evergreen – Content that remains relevant for a long time is referred to as the evergreen content. Try and write content on topics that you think will remain relevant to your readers and drive traffic to your site for years. For example, you can write something on SEO or social media which are evergreen topics.
Don’t keep writing on the trending topics alone, make sure that you write something on topics that are evergreen as well. But ensure that you comprehensively cover the evergreen topics.

6. Using content in only one form – If you think that producing content only in the textual form and adding one image to it makes your content great, then you are wrong. People these days want more than just text and one image. Therefore, make sure that you add videos and infographics to your content wherever you can to make it more engaging.

The video is the new in-thing on the internet. Customers tend to engage more with content that is in the form of video and infographics. The reason why videos and infographics appeal more to the readers is that our brain processes images and visuals faster than content that is in textual form.

7. Lacking professionalism – It is important that you write your content professionally. It reflects poorly on your business if there are grammatical errors and spelling mistakes in your content. You need to ensure that your content has no grammatical errors, it is credible, engaging, relevant, and interesting. You should, therefore, consider hiring professionals to write your content.

Therefore, if you want to climb the success ladder in the online arena, you should ensure that you don’t make these common content marketing mistakes.

Alternatively, to improve your content marketing strategy, you can get in touch with vStacks Software Solutions now.

vStacks Software Solutions is a digital marketing services company, and we are a one-stop shop for all your online marketing, hosting, and development needs.

Top Tips To Formulate An Effective Email Marketing Strategy


Request a Free Quote

All fields are required

One thing that is essential for the success of every organisation is effective communication. If your communication is not perfect, it becomes difficult for businesses to climb the success ladder. And, in case you don’t communicate well with your customers and prospects, it affects your conversions and sales. Also, if your communication is not up to the mark, you cannot retain your customers for long.

So, what is it that can help you communicate effectively with your customers and prospects?

One of the most effective forms of communication known for a long time now is email. Be it your customers or prospects, business associates or partners, email is just the right medium that can effectively put across your message. Email marketing has remained a useful form of communication for long, and businesses who use it properly can reach out and convey their messages more effectively.

Email users worldwide in 2017, according to Statista were 3.7 billion, which is set to reach 4.1 billion users in 2021.

And, 269 billion is the total number of consumer and business email sent and received every day, according to the Radicati Group which is set to grow at an average annual rate of 4.4% in the next four years to touch 319.6 billion by 2021.

An impressive growth to say the least.

But, if you don’t have a spot-on email marketing strategy in place, it is difficult for you to reap the benefits it has to offer. It is not an uncommon scenario that we send emails to our customers and don’t get any response from them. It is difficult for us to find out whether they opened our email or just deleted it without even opening it.

Not all email marketing campaigns are effective.

So, what is it that is going wrong with your email campaign?

Here are top tips that can make your email marketing campaign effective. But, before getting into the tips, let us try to find out the types of emails.

Types of emails

Broadly, there are three types of emails – marketing emails, transactional emails, and operational emails.

Marketing emails – These are emails that are used to send promotional or informational messages. You send these messages to your prospects, customers, affiliates, vendors, reporters, etc. These messages can be in the form of newsletters, sales promotions, press releases, follow-ups, and announcements.

Transactional emails – Automated emails that are triggered by the activities of your customers are known as transactional emails. Welcome messages, payment received messages, registration confirmation messages, order tracking messages, etc. are all transactional emails. These kinds of messages have a high open rate, and hence they are considered powerful messages. These types of messages offer plenty of opportunities for cross-selling and engagement.

Operational emails – This type of email provides information about your business. For example, changes to your service availability, holiday closure, or routine maintenance plans. Operational emails generate trust, engagement, and thoughtfulness. These kinds of messages are informative, but you can use them to improve your image and boost sales. For instance, if you inform your customers about the kind of update you will perform during a regular maintenance shutdown of your services, it is nice way of letting them know that you provide them value as well.

But, regardless of the type of email you send, you need to formulate an effective email marketing strategy so that it gives you the desired results.

Here are top tips that can make your email marketing campaign effective.

Top tips to formulate an effective email marketing strategy

If you formulate your email marketing campaign effectively, then it can deliver great results. Here is what you should do to formulate an effective email marketing campaign:

Try to understand your goals – Marketing campaigns, irrespective of its nature, should have goals that are attainable and sustainable. So, if you want to formulate an effective email marketing campaign, then try to anticipate what you have set out to achieve. Here are some of the email marketing goals:

  • Welcome your new subscribers by telling them about your business and try to build a relationship.
  • Cultivate your existing subscribers and offer them value.
  • Arrange a webinar to boost engagement.
  • Segment your subscribers and send targeted messages to your audience.
  • Engage with your subscribers who have not been active in the recent past.

Make sure your subscriber list keeps growing – You need to ensure that your subscriber list keeps growing. Keep adding new customers and prospects to your list. One of the most effective ways of adding customers to your subscriber list is to add a signup feature on your website. You should add subscription forms everywhere – homepage, blog page, etc.

There are traditional ways of adding customers and prospects to your subscriber list as well. As and when you attend a trade fair or industry conference, you can ask people to sign-up before picking up your newsletter.

Inspire your readers to engage and reply – It is all about getting into a meaningful conversation with people who are interested in doing business with you. Just throwing information on your customers won’t do you much good, try doing the following things instead:

Make sure that your subject lines are appealing and enticing – Try to find out what interests your customers and prospects, and then speak to them directly. Offer your readers interesting and unique stuff so that your email stands out in their inbox.

Ensure that your message sounds real – Your customers should get the impression that a human is interacting with them and not a faceless machine.

Get into a habit of sending targeted content – Make sure that you segregate your email users by reader demographics. When you send emails according to the interests and needs of your customers and prospects, the campaign is bound to have a more positive effect.

Make your email personal – Wherever possible, add a personal component to your email. Use email tools that allow you to enter shortcodes which can then be replaced by the recipient’s name before sending out the message. Try to make the subject line creative, personalise the content, and add a name of the person who is sending the message. And, make it a point to reply promptly to those who respond to your email.

When it comes to email marketing in today’s times, one size fits all is an outdated strategy. Segment your messages according to the needs and interests of your customers so that it is relevant to those who receive it.

Make sure that your email messages are crisp and clean – Though we all know about this, still we tend to make this mistake more often than not. Write short paragraphs, and keep the content relevant. The use of pictures and images should be minimal. You cannot and should not replace content with pictures and images. You should also use bullet points to highlight your message. Your readers should be in a position to speed-read the content and absorb its highlight.

Your subscribers should not find it hard to unsubscribe – Give your customers an easy option to unsubscribe. There is not much you can do if someone has decided to opt out from your mailing list. What you need to understand is you cannot and should not annoy your customers and prospects. Those not interested in your mail would anyway either delete it or mark it as spam.

Your emails should always be mobile friendly – People these days are more on their mobile phones, and some even grab it as soon as they wake up in the morning. Therefore, if your customers and prospects cannot see your email on their mobile phones, then it is a big problem. Optimise your email so that your readers can conveniently view it on their mobile devices.

Make sure that you add interesting links and exciting call to action – The purpose of your email campaign is to increase the number of visitors to your site. If people don’t click on the links and calls to action, then it means you are not getting the traffic. The purpose is to create more opportunities for engagement. What you need to do is add exciting calls to action and interesting links so that people engage more with your content. You can add conspicuous buttons like Avail the Discount, Download Now, Find More, etc., to make your content more engaging.

Never overwhelm your customers – Don’t keep sending your customers emails one after the other. The point is not to annoy your customers. What you want from your campaign is positive engagement. Hence, don’t overindulge.

Testing and tracking are important, don’t skip it – You need to ensure that what you send works properly. Before sending your messages to your customers, check it several times. Send it to your employees to test it. You can also test it on the internet. There are various tools available that will test your mail. You need to ensure that your personalisation shortcodes are working properly and that the links are opening as desired.

It is also vital that you track your emails on how they are faring. Check out the email analytics for the click-through rates, open rates, forwards, and unsubscribes (your service provider will help you out on this). The process will help you improve your email campaign and will also give you an idea of how you are faring.

Provide your customers value – Offer your customer’s something that sticks with them for a long time so that they can remember you for long. You can send your customers educational messages (industry related), operational messages (service related), or marketing emails (product related). Always make sure that you provide value to your customers.

If you still find it difficult to devise an effective email marketing strategy, you can get in touch with vStacks Software Solutions now.

vStacks Software Solutions has the necessary experience and expertise to formulate an effective email strategy for you.

vStacks Software Solutions has been in the business of email hosting for years; hence we know what it takes to make your email marketing campaign a success.