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Looking For The Best Mobile App Development Company For Your Business? Here Is How To Find One

 

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With competition on the rise and digitisation at its peak, companies need to work out ways to keep their customers engaged. Customers these days are smart, impatient, aware as well as demanding. It is therefore important that businesses put in place a strategy to grab the attention of their customers. And, developing a mobile app for your business is one of the best ways to keep in touch with your customers.

Mobile apps according to Statista are software applications that run on mobile devices like smartphones and tablets. These apps are made available to the customers through the app stores. And, the owners of the mobile operating system operate these app stores.

Mobile apps by 2020 are expected to generate around $189 billion in revenues through app stores and in-app advertising (Statista).

But when it comes to mobile apps, it is vital for businesses to get a user-friendly and effective app. And, you can only get one if you select the best mobile app development company for your business.

Hence, what is it that you need to do to select the best mobile app development company for your business? Let us take you through the points that you need to keep in mind to select the best mobile app development company. But let us first try to understand why do businesses need a mobile app.

Why do you need a mobile app?

The internet is the biggest marketplace on this earth. More than half the world’s population is now using the internet to buy and sell. And, how do we access the internet? We do it from our desktops, laptops, smartphones or tablets. But people these days are glued more to their handheld devices like smartphones and tablets for internet access.

It is a myth that mobile apps are only for big businesses like Walmart and Amazon. World over organisations (big and small) now realise the importance of having an effective mobile strategy in place for their businesses. And, it not just means having a mobile-friendly website, you also need to have mobile apps for your business. From fitness training centres to a coffee shop in your neighbourhood, most businesses these days have a mobile app of their own.

Here is why your business needs a mobile app:

It improves your visibility. And, in today’s competitive environment, it is of utmost importance that you remain visible to all your customers. These days most of us spend a lot of time on our handheld devices. Hence, every time you pick up your smartphone to perform a task, you are bound to be seen if you are present there as a mobile app. It increases your visibility, and that is what is important.

You need a channel that keeps you in touch with your customers. And, a mobile app is a direct marketing channel between you and your customers. With a mobile app in place, you can keep your customers current on all the recent developments in your organisation. You can inform them about your sales, promotions, products, and services.

  • You can also offer your customers loyalty program if you have a mobile app in place.
  • A mobile app is also known to increase brand awareness.
  • It also improves customer engagement.
  • A mobile app also helps create loyalty among your customers.

But you can only reap all the benefits of a mobile app if your app is innovative, user-friendly, and easy to use. And, one thing that you need to do to get a mobile app that serves your purpose is to select the best mobile app development company for your business.

How to choose the best mobile app development company for your business?

With so many app development companies in the market, it is not so easy to select the best for your business. What you need to do is carefully weigh your options and then select the mobile app development company for your business.

If you are planning to hire a mobile app development company for your business, this is what you need to do:

Assess your needs – You first need to know why you need a mobile app and what are your requirements. You need to have the answers to the following questions – what is your target audience, features and functionalities that you want in your mobile app, will it be a hybrid or a native app, and the platforms you plan to start with (Android, iPhone, Windows, or all of them). When you have answers to these questions, it becomes easier for you to select a mobile app company.

Experience is important – You should never overlook experience. It is vital for you to find out how long the company has been in the market. If you want to get a glitch-free experience, you should always look for an experienced mobile app development company. It is also vital for you to find out about the standing and reputation of the company you are planning to hire. You also need to ensure that the company you are planning to hire should have a good reputation in the market. If you spend some time on the internet, you can find a fair bit about the company you are planning to hire.

Speak to the existing customers – Any company worth its name in the app development industry would have sufficient satisfied customers in the market. If the company you are planning to hire does not allow you to speak to their existing customers, it should raise alarm bells. Once you speak to their existing customers, you can get to know things which will help you take a decision easily.

Have a look at their portfolio – Always have a look at the app portfolio of the company you are planning to hire. If the company has developed an app similar to the one you want, then you can rest assured that your app program is in the right hands.

The app development company should be innovative – The market these days is flooded with mobile apps. You need a mobile app development company that can create something unique for your business to make an impact on your customers. Hence, you need to ensure that the company you are planning to hire has developed and deployed innovative apps in the past.

Find out about the pricing – It is always better to know in advance how much you are expected to pay for your mobile app/s. Don’t look for the cheapest company in the market because you should never compromise on the quality. But you need to make sure that the company you are planning to hire offers competitive pricing.

Also, find out about their customer service – There is no point in hiring a company that can not offer adequate customer support. When it comes to mobile apps, customer service is an integral part of the industry because you need support at every stage – development, installation, deployment, and even afterward. Beware of companies that plan only to sell.

In case you are looking for a professional and experienced mobile app development company in Dubai, UAE, you can get in touch with vStacks Software Solutions now. We can develop and deploy an innovative, user-friendly, and engaging mobile app for your business.

vStacks Software Solutions has adequate experience and exposure in the mobile app development industry to create an effective mobile app for businesses in every vertical.

7 Content Marketing Mistakes You Need To Avoid

 

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The online revolution has opened up a lot of opportunities for businesses across the world. Now with a website in place, you can add wings to your existing business or start and make it big only on the internet. But with more than a billion websites on the internet, the competition is stiff, and not everyone is doing brisk business. To succeed in the online arena, you need to have in place a smart online strategy for your website. And, one factor that will determine whether you will succeed or not in this competitive environment is the kind of content you create for your website. After all, it is not for nothing that content is considered the king.

With competition on the rise, you cannot rank higher on the search engines if you don’t have a flawless content marketing strategy in place. So, if you want to avoid committing common content marketing mistakes, then this piece is for you. Read on to find out how you can avoid making common content marketing mistakes.
But before getting into the content marketing mistakes, let us try to understand what is content marketing.

What is content marketing?

Content marketing is a method that focuses on generating and distributing relevant and valuable content to attract and retain a specific audience which helps drive profitable customer action.

Customers these days have become smarter and intelligent. Slowly and gradually, traditional forms of marketing are becoming less and less effective. Therefore, to remain relevant these days, you need to move on to methods that are more effective and productive. And, content marketing is one of the most effective ways of delivering your message to your target audience.

In this form of marketing, you don’t need to promote your products directly. What you do is offer relevant and useful content to your customers and prospects which help them solve their problems.

It is for this reason that experts believe that this form of marketing is so effective. Therefore, what you need to do as a marketer is to make sure that your content marketing strategy is current and without any flaws.

7 content marketing mistakes you need to avoid

Thanks to the technological advancements and the growth of social media, a lot has changed over the years in the content marketing industry. Whether you are a small business house or a big conglomerate, content marketing is the best way of reaching your target audience. Content marketing is not just effective, but it is affordable as well.

But you cannot get good results if your content marketing strategy is flawed. So, if you want to increase user engagement, then you need to make sure that you avoid making common content marketing mistakes.

Here are seven content marketing mistakes you need to avoid:

1. Not having a long-term and definite plan – It is important for every business to have a long-term strategy in place for the success of the organisation. And, when you have a long-term strategy for everything, there is no reason why you should not have one for your content marketing. But on many occasions, it is seen that businesses don’t have a concrete content marketing plan in place. It is a flawed strategy to plan just a few blogs and pages for your website.
You need to have a robust content marketing plan in place which should be on a piece of paper. You need to ensure that your content adds value to your customers. You also need to make sure that you track the responses of your customers so that you can make necessary changes to your content to increase user engagement.

2. Doing inadequate research on the type of content your audience wants – If you don’t know what your audience wants, you are in for trouble. And, when you don’t do adequate research on the kind of content your audience wants, then it is a problem because consumers these days are not just smart, they are also very intelligent. You need to know the pulse of your audience. You should know what your readers would like to read about your business. You need to ensure that your content relates to the business you do.
The best way to find out what your customers like is to do thorough research on what your audience wants. What you should do is start thinking from the consumers perspective and don’t just develop content that you like. For instance, if you specialise in SEO, and you start writing too much on PPC, then it not going to bring in the desired results.
It is wrong to think that irrespective of the kind of content you create, your traffic would keep on increasing. It always pays to find out the interest of your customers first. And, to know more about your customers, you can visit Facebook’s Ads Manager, and then click on Audience Insights. Select the audience type, and then go to the interest section to decipher your customers likes and dislikes.
It becomes easier for businesses to develop quality content when they know about the interests of their customers.

3. .Misquoting facts and figures – If you start misquoting facts and figures in your content, then it is a serious issue. It is difficult to take people for a ride in today’s times, especially when there is no dearth of information. You should always cross-check your facts and figures before publishing your content. Always pick up the facts and figures from reputed sites.
One thing that is difficult to earn is trust. And, once people lose faith in you, then it is very difficult to bring them back. So, if you want to succeed in your content marketing strategy, then you should never misquote facts and figures.

4. Don’t run after quantity, instead focus on quality – Another mistake people tend to make is trying to run after quantity over quality. If you keep on creating content that is not relevant to your audience, it will not work well for your content marketing strategy. Backing up your content with weak references also does not work well for your content marketing strategy. Also, restating what has already been stated in a blog before doesn’t work well for your content marketing strategy.
Hence, make sure that you concentrate on quality instead of quantity. And, one of the best ways of creating quality content is to try and learn more about the behaviour of your audience. You get better results when your readers like and share your content.
Therefore, don’t just run after filling up the pages. Make sure that you concentrate on developing high-quality content for your audience.

5. Not producing content that is evergreen – Content that remains relevant for a long time is referred to as the evergreen content. Try and write content on topics that you think will remain relevant to your readers and drive traffic to your site for years. For example, you can write something on SEO or social media which are evergreen topics.
Don’t keep writing on the trending topics alone, make sure that you write something on topics that are evergreen as well. But ensure that you comprehensively cover the evergreen topics.

6. Using content in only one form – If you think that producing content only in the textual form and adding one image to it makes your content great, then you are wrong. People these days want more than just text and one image. Therefore, make sure that you add videos and infographics to your content wherever you can to make it more engaging.

The video is the new in-thing on the internet. Customers tend to engage more with content that is in the form of video and infographics. The reason why videos and infographics appeal more to the readers is that our brain processes images and visuals faster than content that is in textual form.

7. Lacking professionalism – It is important that you write your content professionally. It reflects poorly on your business if there are grammatical errors and spelling mistakes in your content. You need to ensure that your content has no grammatical errors, it is credible, engaging, relevant, and interesting. You should, therefore, consider hiring professionals to write your content.

Therefore, if you want to climb the success ladder in the online arena, you should ensure that you don’t make these common content marketing mistakes.

Alternatively, to improve your content marketing strategy, you can get in touch with vStacks Software Solutions now.

vStacks Software Solutions is a digital marketing services company, and we are a one-stop shop for all your online marketing, hosting, and development needs.

Top Tips To Formulate An Effective Email Marketing Strategy

 

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One thing that is essential for the success of every organisation is effective communication. If your communication is not perfect, it becomes difficult for businesses to climb the success ladder. And, in case you don’t communicate well with your customers and prospects, it affects your conversions and sales. Also, if your communication is not up to the mark, you cannot retain your customers for long.

So, what is it that can help you communicate effectively with your customers and prospects?

One of the most effective forms of communication known for a long time now is email. Be it your customers or prospects, business associates or partners, email is just the right medium that can effectively put across your message. Email marketing has remained a useful form of communication for long, and businesses who use it properly can reach out and convey their messages more effectively.

Email users worldwide in 2017, according to Statista were 3.7 billion, which is set to reach 4.1 billion users in 2021.

And, 269 billion is the total number of consumer and business email sent and received every day, according to the Radicati Group which is set to grow at an average annual rate of 4.4% in the next four years to touch 319.6 billion by 2021.

An impressive growth to say the least.

But, if you don’t have a spot-on email marketing strategy in place, it is difficult for you to reap the benefits it has to offer. It is not an uncommon scenario that we send emails to our customers and don’t get any response from them. It is difficult for us to find out whether they opened our email or just deleted it without even opening it.

Not all email marketing campaigns are effective.

So, what is it that is going wrong with your email campaign?

Here are top tips that can make your email marketing campaign effective. But, before getting into the tips, let us try to find out the types of emails.

Types of emails

Broadly, there are three types of emails – marketing emails, transactional emails, and operational emails.

Marketing emails – These are emails that are used to send promotional or informational messages. You send these messages to your prospects, customers, affiliates, vendors, reporters, etc. These messages can be in the form of newsletters, sales promotions, press releases, follow-ups, and announcements.

Transactional emails – Automated emails that are triggered by the activities of your customers are known as transactional emails. Welcome messages, payment received messages, registration confirmation messages, order tracking messages, etc. are all transactional emails. These kinds of messages have a high open rate, and hence they are considered powerful messages. These types of messages offer plenty of opportunities for cross-selling and engagement.

Operational emails – This type of email provides information about your business. For example, changes to your service availability, holiday closure, or routine maintenance plans. Operational emails generate trust, engagement, and thoughtfulness. These kinds of messages are informative, but you can use them to improve your image and boost sales. For instance, if you inform your customers about the kind of update you will perform during a regular maintenance shutdown of your services, it is nice way of letting them know that you provide them value as well.

But, regardless of the type of email you send, you need to formulate an effective email marketing strategy so that it gives you the desired results.

Here are top tips that can make your email marketing campaign effective.

Top tips to formulate an effective email marketing strategy

If you formulate your email marketing campaign effectively, then it can deliver great results. Here is what you should do to formulate an effective email marketing campaign:

Try to understand your goals – Marketing campaigns, irrespective of its nature, should have goals that are attainable and sustainable. So, if you want to formulate an effective email marketing campaign, then try to anticipate what you have set out to achieve. Here are some of the email marketing goals:

  • Welcome your new subscribers by telling them about your business and try to build a relationship.
  • Cultivate your existing subscribers and offer them value.
  • Arrange a webinar to boost engagement.
  • Segment your subscribers and send targeted messages to your audience.
  • Engage with your subscribers who have not been active in the recent past.

Make sure your subscriber list keeps growing – You need to ensure that your subscriber list keeps growing. Keep adding new customers and prospects to your list. One of the most effective ways of adding customers to your subscriber list is to add a signup feature on your website. You should add subscription forms everywhere – homepage, blog page, etc.

There are traditional ways of adding customers and prospects to your subscriber list as well. As and when you attend a trade fair or industry conference, you can ask people to sign-up before picking up your newsletter.

Inspire your readers to engage and reply – It is all about getting into a meaningful conversation with people who are interested in doing business with you. Just throwing information on your customers won’t do you much good, try doing the following things instead:

Make sure that your subject lines are appealing and enticing – Try to find out what interests your customers and prospects, and then speak to them directly. Offer your readers interesting and unique stuff so that your email stands out in their inbox.

Ensure that your message sounds real – Your customers should get the impression that a human is interacting with them and not a faceless machine.

Get into a habit of sending targeted content – Make sure that you segregate your email users by reader demographics. When you send emails according to the interests and needs of your customers and prospects, the campaign is bound to have a more positive effect.

Make your email personal – Wherever possible, add a personal component to your email. Use email tools that allow you to enter shortcodes which can then be replaced by the recipient’s name before sending out the message. Try to make the subject line creative, personalise the content, and add a name of the person who is sending the message. And, make it a point to reply promptly to those who respond to your email.

When it comes to email marketing in today’s times, one size fits all is an outdated strategy. Segment your messages according to the needs and interests of your customers so that it is relevant to those who receive it.

Make sure that your email messages are crisp and clean – Though we all know about this, still we tend to make this mistake more often than not. Write short paragraphs, and keep the content relevant. The use of pictures and images should be minimal. You cannot and should not replace content with pictures and images. You should also use bullet points to highlight your message. Your readers should be in a position to speed-read the content and absorb its highlight.

Your subscribers should not find it hard to unsubscribe – Give your customers an easy option to unsubscribe. There is not much you can do if someone has decided to opt out from your mailing list. What you need to understand is you cannot and should not annoy your customers and prospects. Those not interested in your mail would anyway either delete it or mark it as spam.

Your emails should always be mobile friendly – People these days are more on their mobile phones, and some even grab it as soon as they wake up in the morning. Therefore, if your customers and prospects cannot see your email on their mobile phones, then it is a big problem. Optimise your email so that your readers can conveniently view it on their mobile devices.

Make sure that you add interesting links and exciting call to action – The purpose of your email campaign is to increase the number of visitors to your site. If people don’t click on the links and calls to action, then it means you are not getting the traffic. The purpose is to create more opportunities for engagement. What you need to do is add exciting calls to action and interesting links so that people engage more with your content. You can add conspicuous buttons like Avail the Discount, Download Now, Find More, etc., to make your content more engaging.

Never overwhelm your customers – Don’t keep sending your customers emails one after the other. The point is not to annoy your customers. What you want from your campaign is positive engagement. Hence, don’t overindulge.

Testing and tracking are important, don’t skip it – You need to ensure that what you send works properly. Before sending your messages to your customers, check it several times. Send it to your employees to test it. You can also test it on the internet. There are various tools available that will test your mail. You need to ensure that your personalisation shortcodes are working properly and that the links are opening as desired.

It is also vital that you track your emails on how they are faring. Check out the email analytics for the click-through rates, open rates, forwards, and unsubscribes (your service provider will help you out on this). The process will help you improve your email campaign and will also give you an idea of how you are faring.

Provide your customers value – Offer your customer’s something that sticks with them for a long time so that they can remember you for long. You can send your customers educational messages (industry related), operational messages (service related), or marketing emails (product related). Always make sure that you provide value to your customers.

If you still find it difficult to devise an effective email marketing strategy, you can get in touch with vStacks Software Solutions now.

vStacks Software Solutions has the necessary experience and expertise to formulate an effective email strategy for you.

vStacks Software Solutions has been in the business of email hosting for years; hence we know what it takes to make your email marketing campaign a success.