According to a forecast from Gartner, CRM or the customer relationship management market would be worth more than 40 billion US dollars in 2018. The CRM market was just 13.9 billion US dollars eight years back in 2010. A phenomenal growth to say the least
Organizations remain in business because of their customers. If your customers desert you, it is next to impossible to survive as an organization. Hence, the bottom line for businesses in any vertical and everywhere in the world is to keep their customers happy. But, the growing competition and rising customer expectations make it difficult for businesses to fulfil the needs of their clients without the help of technology.
To tackle customer issues effectively, companies big and small all over the world rely on CRM or customer relationship management software. And, if you are in this part of the world namely UAE and still not using a CRM software, then you are missing big time on the technology front. But, you cannot pick any CRM software that is selling out there in the market. Of the top CRM software companies in UAE, you need to select the best for your organization.
But, the biggest question that should trouble you is how you would select the best CRM software for your organization? How should you evaluate a CRM software?
In this blog, we will try to explain the criteria you need to keep in mind for selecting the best CRM software company for your organization. But, before diving into that let us first take you through what is a CRM.
What is a CRM?
CRM is a tool (read software) that helps businesses nurture a strong association with all your prospective as well as existing customers. It helps you to organize, streamline, and automate every facet of customer interaction which includes sales, marketing, service, and support. A CRM software helps you improve the experience of your customers, thereby allowing you to retain them for long.
The criteria for selecting the best CRM for your organization
Customers these days are smart, intelligent, and demanding. You have to meet their expectations if you want to retain them. You cannot be lax in your approach when it comes to serving your customers. That is the reason CRM selection is such an important decision to make. But, there are some ground rules that you need to follow when you set out to buy a CRM software for your organization.
Here is what you need to keep in mind while evaluating a CRM software:
Find out whether it is easy to use or not
The first thing you should consider while evaluating a CRM software is its ease of use. The product should be intuitive and easy to use (user-friendly) so that your employees can adopt the solution without any hassle.
Also, it is important for you to find out whether the CRM provider (read CRM company) has adequate experience in the industry or not. Experienced companies make the implementation process much easier for you and your team members.
Find out about implementation
You also need to check with the vendor how long does it take to implement the system.
Find out customization
Make sure that the CRM software you select is tailored to suit the needs of your organization. Customization is an important criterion, and you should never overlook this aspect.
Find out about mobility
If it is vital for your team members to use a mobile CRM, do find out from the vendor whether they offer mobility or not.
Find out about scalability
Scalability is yet another vital criterion which you should consider while evaluating a CRM software. Make sure you buy a product that is scalable and allows you to grow as and when your operations expand.
Find out about integration
Also, don’t forget to find out whether or not the software you are planning to buy would integrate well with the other tools already in use in your organization.
Find out about support
You also need to find out the kind of support the vendor is ready to provide. You would require customer support even after the implementation is over.
Find out about pricing and ROI
And, last but not the least, you need to consider the kind of return on investment (ROI) the CRM software would generate for your business. You need to analyse how much you have to pay for the services and the returns that you will get from it.
If you are stationed in UAE and looking for a CRM software, get in touch with vStacks Software Solutions now. Our CRM offering namely eZnet CRM has been widely accepted around the world. With offices in the USA, India, and Dubai we have served our customers across continents and verticals. We have adequate experience in the software industry to implement a CRM in any vertical.
eZnet CRM is an intuitive and easy to use software and we provide round the clock customer support to all our customers.
Also, our CRM offering is scalable, customizable, mobile and it can integrate well with the existing tools of your organization.
At vStacks Software Solutions, we believe in complete transparency as far as the pricing is concerned. Our rates are not just competitive; they are comparable to the best in the industry.
If you want the best CRM solution for your organization, then start using eZnet CRM. Get in touch with vStacks Software Solutions now.