Is it Important for Businesses to Have a Blog?


If you want your digital journey to head in the right direction, you must understand that blogging is essential for your business. Blogging helps you on many fronts – it can increase your website traffic, improve your conversions, build your brand, help your SEO efforts, and many more, to name a few positives.

You are missing big time on opportunities if you have a website but you haven’t started blogging. From big businesses to small setups, you stand to gain if you create a blog section for your website. Businesses that create a blog section on their website can clearly see a positive impact on their bottom line.

It is crucial to understand that blogging is an essential aspect of social media marketing.

Hence, the simple answer to the question does your business need a blog is an emphatic yes.

So, how does blogging help your business?

Let us take you through how blogging can build your audience, tell an audience your story, and how to get started with blogging.

Blogs can build your audience

If you are a website owner, you would certainly want people to visit your site in hordes.
When you add a blog section to your website, it can propel your brand’s online presence. Publishing blog posts regularly can increase your online visibility and bring in more traffic to your website.
Businesses that blog regularly can increase their website traffic by as much as 55%, which means if you don’t have a blog section, you stand to lose a lot of traffic. Therefore, it is safe to say that blogs can build your audience.
However, posting relevant content to your target audience alone is not sufficient. If you do SEO the right way, you can optimise your blog content to make your website more visible to your audience. It helps people find your business on the internet. When you offer informative and valuable content, it can increase your search engine rankings because that is what search engines like Google aim to achieve.
Publishing blog posts regularly with the right social media links can drive traffic to your website organically. When your audience gets to know that you publish informative, engaging, and helpful content, it becomes easier for you to introduce and sell your product or service.
A blog can add a lot of value to your business. It can increase your audience, improve conversions, boost your sales, and increase your revenues.
The more informative your blog content is, the more visitors it will attract. And, once these visitors become certain that you offer a reliable and trustworthy solution, they are likely to keep returning to your blogs for more valuable information. It is not rocket science to understand that when you develop trust in someone, you will not hesitate to buy from them, as and when you offer them your products or services.
Blogging not just helps you bring in new customers, but it also allows you to keep your existing customers engaged.
A blog can also boost your brand identity. You can tailor your blog to meet your branding goals.

Tell an audience your story

You can use blogging to tell an audience your story.
Whether you have an automobile business or you run a bakery, it is crucial to prove your mettle to your audience. Regardless of the type of business you do, it is crucial to let your prospects know that you are an industry expert. People tend to listen to your advice once they know that you are a subject matter expert in your field. Also, your prospects will feel more comfortable buying your product or taking your services if they know that you offer expert advice.
And, blogging is one way to establish your authority. If you start writing and offering expert advice in your blogs to your readers, it can create the trust that you need to win over your prospects.
For example, you can write a blog post to discuss the future of your sector. Your blog posts can discuss recent developments in your industry. Also, you can write blog posts that can offer a detailed review of your products. All of this can be helpful to your readers because blogging keeps your prospects engaged and can establish you as a trustworthy, knowledgeable, and reliable brand.
Your business blog is the right medium to share your unique expertise with your readers and prospects. Tell your audience the story they are waiting to hear. Offer them the right advice, and you can win them over for good. Your prospects will keep coming back to you because they know they can trust your knowledge.
When you take up subjects that relate to your business and offer expert opinion and advice, people are bound to listen to you. And, once people develop faith in you, then nothing can stop you. The moment you become a solution provider; your brand identity moves to the next level.

How to get started?

If you haven’t as yet started blogging, then the obvious question that comes to your mind is how to get started.

When you plan to add a blog to your website, there are two things that you should keep in mind – always write about something related to your business and select a topic that attracts a decent amount of online traffic.

If you run a bakery, your blog topics should relate to your business. You can write about cake recipes, tools needed for making cakes, or anything that revolve around cake making. You should not select topics that are not related to your business. When you write blogs about topics related to your business, you will attract those who are searching for the products you offer. It will increase your audience.

It is also crucial to select topics that people frequently search on the internet. You can check out Google Keyword Planner to find out the trending topics in your niche.

When you add a blog section to your website, make sure you do the following:

Research your competition – Check out your competitor’s blog to see what they do and how they manage their blog. Find out the number of words they write in a blog, the keywords they target, and view their traffic. Make sure you offer a better blog to your readers than what your competition is offering.

Identify your target audience – You cannot achieve positive results without knowing your target audience. You need to come up with the content that your audience wants to consume. So, find out your target demographic first, and next decide on the content that relates to them, then start writing your blogs.

Have a domain name of your own – If you already have a website, you don’t have to worry about this. But in case you don’t have a website and you are using a generic name, then it is time to get a custom domain name of your own.

Select a blogging platform – If you already have a website, your website builder might allow you to add a blog. However, in case it doesn’t, you can add a blog with the help of an add-on or extension. If you don’t have a website, then you should look for available blogging platforms (WordPress, Drupal, and Blogger) and website builders. You can set up a blog on any of these platforms.  You can customise the site to suit your business requirements. But you need to understand that you will need a comprehensive website builder like Weebly, Wix, or Duda if you want your website to be more than just a blogging platform.

It is time to start writing – You can start writing once you have created a blog section. Start with some trending keywords, and make sure that your article has plenty of headings and subheadings.

For successful blogging, here are some tips that can help your business:

Set goals – It is crucial to know why you are blogging. You could be blogging to build your credibility, increase your website traffic, or boost your email list. Setting up goals can help benefit your business. After setting the goals, you should add a call to action to accomplish your objectives. For example, you can create a pop-up to let your readers sign up for your newsletters.

Follow a schedule – If you follow a schedule, it can help your business more. You need to know what content you will write and when you will publish them. Make sure you write relevant content and post them regularly.

Pick up the right keywords – Make sure you pick up the right keywords.

Add visuals – If you want to improve your blog’s performance, make sure you add visuals to your post. Use images, screenshots, videos, and infographics to improve your blog’s performance.

Make sure you write articles that have plenty of headings and subheadings. It can improve your SEO efforts.

Finally, don’t forget to monitor your blog’s performance. You can check out your blog’s performance on Google Analytics. You can improve your blog’s performance if you know what works for you and where you need to improve.

If you want your blog to do well, you need to make sure that you target the right keywords, write relevant content, and post them regularly. If you can do it on your own, excellent, but in case you have other engagements, you can contact vStacks Infotech now. From keyword research and writing relevant content (SEO optimised) to content posting, we can do everything that can improve your blog’s performance.