With competition on the rise and digitisation at its peak, companies need to work out ways to keep their customers engaged. Customers these days are smart, impatient, aware as well as demanding. It is therefore important that businesses put in place a strategy to grab the attention of their customers. And, developing a mobile app for your business is one of the best ways to keep in touch with your customers.
Mobile apps according to Statista are software applications that run on mobile devices like smartphones and tablets. These apps are made available to the customers through the app stores. And, the owners of the mobile operating system operate these app stores.
Mobile apps by 2020 are expected to generate around $189 billion in revenues through app stores and in-app advertising (Statista).
But when it comes to mobile apps, it is vital for businesses to get a user-friendly and effective app. And, you can only get one if you select the best mobile app development company for your business.
Hence, what is it that you need to do to select the best mobile app development company for your business? Let us take you through the points that you need to keep in mind to select the best mobile app development company. But let us first try to understand why do businesses need a mobile app.
Why do you need a mobile app?
The internet is the biggest marketplace on this earth. More than half the world’s population is now using the internet to buy and sell. And, how do we access the internet? We do it from our desktops, laptops, smartphones or tablets. But people these days are glued more to their handheld devices like smartphones and tablets for internet access.
It is a myth that mobile apps are only for big businesses like Walmart and Amazon. World over organisations (big and small) now realise the importance of having an effective mobile strategy in place for their businesses. And, it not just means having a mobile-friendly website, you also need to have mobile apps for your business. From fitness training centres to a coffee shop in your neighbourhood, most businesses these days have a mobile app of their own.
Here is why your business needs a mobile app:
It improves your visibility. And, in today’s competitive environment, it is of utmost importance that you remain visible to all your customers. These days most of us spend a lot of time on our handheld devices. Hence, every time you pick up your smartphone to perform a task, you are bound to be seen if you are present there as a mobile app. It increases your visibility, and that is what is important.
You need a channel that keeps you in touch with your customers. And, a mobile app is a direct marketing channel between you and your customers. With a mobile app in place, you can keep your customers current on all the recent developments in your organisation. You can inform them about your sales, promotions, products, and services.
- You can also offer your customers loyalty program if you have a mobile app in place.
- A mobile app is also known to increase brand awareness.
- It also improves customer engagement.
- A mobile app also helps create loyalty among your customers.
But you can only reap all the benefits of a mobile app if your app is innovative, user-friendly, and easy to use. And, one thing that you need to do to get a mobile app that serves your purpose is to select the best mobile app development company for your business.
How to choose the best mobile app development company for your business?
With so many app development companies in the market, it is not so easy to select the best for your business. What you need to do is carefully weigh your options and then select the mobile app development company for your business.
If you are planning to hire a mobile app development company for your business, this is what you need to do:
Assess your needs – You first need to know why you need a mobile app and what are your requirements. You need to have the answers to the following questions – what is your target audience, features and functionalities that you want in your mobile app, will it be a hybrid or a native app, and the platforms you plan to start with (Android, iPhone, Windows, or all of them). When you have answers to these questions, it becomes easier for you to select a mobile app company.
Experience is important – You should never overlook experience. It is vital for you to find out how long the company has been in the market. If you want to get a glitch-free experience, you should always look for an experienced mobile app development company. It is also vital for you to find out about the standing and reputation of the company you are planning to hire. You also need to ensure that the company you are planning to hire should have a good reputation in the market. If you spend some time on the internet, you can find a fair bit about the company you are planning to hire.
Speak to the existing customers – Any company worth its name in the app development industry would have sufficient satisfied customers in the market. If the company you are planning to hire does not allow you to speak to their existing customers, it should raise alarm bells. Once you speak to their existing customers, you can get to know things which will help you take a decision easily.
Have a look at their portfolio – Always have a look at the app portfolio of the company you are planning to hire. If the company has developed an app similar to the one you want, then you can rest assured that your app program is in the right hands.
The app development company should be innovative – The market these days is flooded with mobile apps. You need a mobile app development company that can create something unique for your business to make an impact on your customers. Hence, you need to ensure that the company you are planning to hire has developed and deployed innovative apps in the past.
Find out about the pricing – It is always better to know in advance how much you are expected to pay for your mobile app/s. Don’t look for the cheapest company in the market because you should never compromise on the quality. But you need to make sure that the company you are planning to hire offers competitive pricing.
Also, find out about their customer service – There is no point in hiring a company that can not offer adequate customer support. When it comes to mobile apps, customer service is an integral part of the industry because you need support at every stage – development, installation, deployment, and even afterward. Beware of companies that plan only to sell.
In case you are looking for a professional and experienced mobile app development company in Dubai, UAE, you can get in touch with vStacks Software Solutions now. We can develop and deploy an innovative, user-friendly, and engaging mobile app for your business.
vStacks Software Solutions has adequate experience and exposure in the mobile app development industry to create an effective mobile app for businesses in every vertical.