Do you know what people think when they visit your website for the first time?
In case the look and feel of your website are not up-to-the-mark, your customers can leave your site in search of an interesting one. Look and feel here refers to the design and user experience of your website which are extremely vital from your customer’s perspective. Most of the visitors who form a negative first impression are unlikely to return to your site ever again.
It is for this reason that you need to have a professional website.
You miss big time on opportunities if you are unable to generate the required interest at first glance.
It is all about creating a good first impression.
What you have is a few seconds to impress your visitors. And, you risk losing your prospects to your competitors if you are unable to impress them in that short span.
Website designing is an important function, and you need to be careful of what you present. You should make sure that you deliver your message loud and clear. Also, it should be easy for the user to navigate your site and the call-to-action or CTAs need to be distinct. That is the reason why you need a professional website.
When you emphasize on making your website professional, it not just looks great, but it also performs well. A professional website is easy to navigate, engaging, and has helpful links that help improve the user experience of your visitors.
Content alone cannot make your website tick, you need to make sure that the design and layout of your website attract your visitors and when they reach your site, they don’t have difficulty in navigating your site.
Hence, if you don’t have a professional website, you stand to lose a lot of business opportunities to your competitors.
Thus, what should you do to make your website more professional? Here is what can help you make your website more professional.
7 ways that can help you make your website look professional
You can either make a website on your own or hire a professional agency to develop it for you. But, one thing that you should bear in mind is that your website needs to be professional so that you don’t lose out on opportunities for the lack of it. Make sure that you follow these ground rules to make your website look and feel professional.
7 ways that can make your website look professional:
Keep it simple – People don’t like clutter. It is not just difficult to look at a cluttered website; it is also hard to navigate such sites. To make your website look professional, you need a clutter-free, well organized, and clean website which should be easy to navigate for your users. A simple website is great to look at and is also easy to navigate. Users have a preconceived notion of how a professional website should look like and when you are unable to deliver that experience they get disappointed. Make sure to arrange the content and buttons neatly and lay a lot of emphases while choosing the fonts and images. A professional website should be clean and clear, and it needs to deliver your brand’s message explicitly.
Select the fonts and colors carefully – To make your website look professional, you need to select the fonts that are easy to read and colors that are neither too bright nor too bland. If your website has fonts that make it difficult for your visitors to read, then it is hard for them to stay on your site. Also, if you are using too many colors or selecting colors that too flashy or too dull, then it can put off the users. You should use interesting, eye-catching and easy to read fonts so that it does not give your visitors a headache. With over 43,000 fonts to choose from, you have plenty of option to select the right one for your website. You should select a font that matches your company’s culture and style, but make sure that it gives a comfortable reading experience to your visitors. As for the color of your website, a white background is a classic option that will remain in fashion for the years to come. Also, use colors that complement each other and make sure to use them at the right places.
Use eye catching images – Visual learning is far superior to other forms of learning like hearing or reading. People learn faster from the images as compared to what they read or hear. You need to keep this information in mind when you start designing your website, especially the homepage design. You can use an eye-catching image that leaves an indelible impression on your visitors. But, make sure to use images that are in line with the purpose and character of your business. Hence, to make your website professional, make sure that you use eye-catching and bold images that leave a long-lasting impression on your visitors.
Don’t forget to add video to your website – Video is the latest favorite of those who frequent the online arena. 85 percent of the American internet audience watches video online. More and more online marketers are adding videos to promote their products and services. If you are not adding video to your website, chances are you are missing out a lot. Also, for many, watching a video is much easier and simpler than reading the text. Hence, it is always important to add videos to your website to engage with your customers.
Make sure your website loads faster – People these days don’t have the patience to wait endlessly for your website to load. An average user will abandon your website if it takes long to load. Hence, if you want to make your website professional, you need to ensure that it loads faster. Websites that take long to load are more often than not abandoned. As the load time increases, the rate of abandonment also increases. Moreover, if your website takes longer to load, your search ranking on the Google also takes a hit. Page design and programming has a significant impact on the load speed of your website. There is a lot that can be done to improve the load speed of your website. To name a few, you can optimize the code, reduce the number of redirects, and optimize the images.
Make your website responsive – Your website is considered unprofessional if it does not offer a seamless experience on all devices. More and more people now access the net through their mobile devices, namely their smartphones and tablets. To make your website professional, make sure that it not only looks good on the desktops and laptops, but it also appears the same on smartphones and tablets. If the users don’t find your website responsive, they will leave it. You need to make sure that the layout of your website should fit the small screen devices the way it fits on the desktops and laptops. You also need to ensure that your website looks good on all the browsers. It is important that your visitors have a seamless as well as the same experience on all the devices.
Don’t just think about the design, also consider SEO – What is the point of creating a professional website if people are unable to find it during a search. As and when you plan to create a professional website, you should also make sure that you have SEO plan ready so that your site can rank higher on the search engines. A well thought out SEO strategy will have a direct bearing on the content and layout of your website, hence do factor it in before you start the process.
If a professional website is what you want for your business, you should get in touch with vStacks Software Solutions now. Whether it is making your website responsive or helping it load faster, we make sure that your website looks and feels professional on all the fronts.
vStacks Software Solutions is a professional web designing and development company. We can not only design a professional website for your business, but we can also formulate an effective SEO strategy. Also, we can help you out with your content marketing strategy.