Category Archives: Cloud Computing

Online Marketing Campaigns That Spark Engagement And Conversions

Online Marketing Campaigns That Spark Engagement And Conversions
Effective online marketing campaigns play a crucial role in the success of any business. With countless competitors vying for consumer attention in the digital space, standing out requires more than just promoting products, it demands engaging and converting audiences.

A successful campaign not only promotes a product or service but also creates a compelling message that resonates with the target audience. The ability to convert this engagement into sales is what makes an online marketing initiative truly effective. 

In this blog post, we will discuss how to create online marketing campaigns that spark engagement and conversions.

What is Online Marketing?

Online marketing, also known as digital marketing, is a strategy businesses use to promote their products or services on the Internet. It includes various tactics such as social media marketing, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. 

In online marketing, businesses can communicate their messages directly to their target audience through various digital platforms like websites, social media channels, and online advertisements. It allows for better targeting and better tracking of campaign performance.

Spark Engagement And Conversions

Creating successful online marketing campaigns involves a strategic approach to spark engagement and drive conversions. Here are the steps to follow:

1. Define your marketing goals

Start by clearly outlining the specific objectives you want to achieve through your online marketing campaign, whether it’s increasing brand awareness, driving website traffic, or boosting sales.

2. Understand your target audience

Conduct detailed research to identify your target demographic, their preferences, behaviors, and the channels they frequent. Tailoring your message to resonate with them will increase engagement and conversions.

3. Develop a compelling content strategy

Create relevant and valuable content that addresses the needs and interests of your audience. It could include blog posts, videos, infographics, or social media posts.

4. Utilize multiple channels

Implement a multi-channel approach by leveraging platforms such as social media, email marketing, search engine optimization (SEO), and pay-per-click advertising to reach a wider audience.

5. Implement a data-driven approach

Analyze key performance metrics regularly to track the success of your campaigns and make data-driven decisions for optimizing performance.

6. Engage with your audience

Foster two-way communication with your audience through interactive content, responding to comments and messages promptly, and running contests or surveys to encourage engagement.

7. Leverage influencers and partnerships

Collaborate with industry influencers or partners who can help promote your message and reach new audiences effectively.

8. Optimize landing pages for conversions

Ensure that the landing pages associated with your campaign are optimized for conversion by having clear calls-to-action (CTAs) and easy navigation.

9. Test and experiment

Continuously test different strategies, messaging variations, and creative elements to see what resonates best with your audience. Use the insights gained from these tests to improve future campaigns for better results.


Online marketing campaigns that target engagement and conversions are essential for businesses looking to succeed in the digital age. By creating compelling content, leveraging social media platforms effectively, and engaging with customers on a personal level, companies can build brand loyalty and drive sales. 

With the right strategies in place, businesses can create online marketing campaigns that spark engagement and conversions. 

vStacks Software Solutions is a full-service digital marketing company that helps businesses grow online. We offer various online marketing services, such as web design and development, SEO, SMM, CRM services, and Digital Marketing services.

What Should You Look For In A Cloud Hosting Provider?


There has been a sudden surge in the cloud computing market due to the onslaught of coronavirus pandemic. With most of us forced to work from home, it is imperative to use a technology that can connect everyone from their homes. And, there is no better technology than cloud computing.

Cloud computing allows individuals to access company data from their homes without any problem. What you need is an internet connection to access the information/ data. If you want to keep the work front ticking during these troubled times, you need to take the help of cloud technology.

However, it is not as if cloud computing has seen growth only this year; it has been a growing vertical for quite some time now. Businesses in many verticals had already moved their operations to the cloud even before the crisis hit us hard. The reason why businesses are shifting their operations to the cloud is quite simple.

Cloud computing offers several benefits.

But when you plan to move your business operations to the cloud, you need to select the cloud hosting provider with a lot of caution. No two cloud hosting providers are the same.

Before getting into what you should look for in a cloud hosting provider, let us try to understand what is cloud computing, and the benefits it has to offer.

What is cloud computing?

According to Wikipedia, “cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The term is generally used to describe data centres available to many users over the Internet. Large clouds, predominant today, often have functions distributed over multiple locations from central servers.”

Broadly, cloud computing services are divided into three categories:

  1. Infrastructure-as-a-service or IaaS
  2. Platform-as-a-service or PaaS
  3. Software-as-a-service or SaaS

Benefits of cloud computing

Cloud computing offers several benefits to businesses. According to Gartner, “the worldwide public cloud services market is projected to grow 17.3 percent in 2019 to total $206.2 billion, up from $175.8 billion in 2018.”

  1. Here are some benefits of cloud computing:
  2. It is cost-efficient, and reduces your IT costs.
  3. The cloud services are scalable.
  4. It offers reliable security.
  5. It offers collaboration efficiency.
  6. It offers flexibility.
  7. You get automatic updates.

Things to look for in a cloud hosting service provider

But if you want to avail the benefits of cloud computing, you need to make sure that you get a reliable cloud hosting service provider for your business. When selecting a cloud service provider for your business, ensure that you consider the following points:

You should have well-defined business objectives – If you want to build a house, you need to have a blueprint in place. Similarly, before you move your business operations to the cloud, you need to make sure that your business objectives are clear and well-defined. It is not just important for you to have well-defined business objectives, but it is also vital that the cloud service provider you select understands those goals properly so that it gets translated to the core.

Find out where does the cloud service provider host their datacentres – It is important for you to know where does your service provider host their datacentres? Your information may be at risk if your cloud service provider uses low-cost, foreign sites for some of their datacentres. And, if these datacentres are located in countries that may become unstable, then the problem can aggravate further.

Look for security certifications – The cloud service provider can elect to participate in a cloud certification process where they get certified by a third-party for their security infrastructure. For example, ISO 27001 and the government’s Cyber Essentials Scheme are organisations that certify cloud service providers. Alternatively, you can ask for the internal audit report of the cloud service provider and view their track record of how they handle various issues.

You also need to check references – It is important for those shifting their operations to the cloud to check references provided by the service provider. Make sure you speak to two or three existing customers and try to clear all your doubts. Request your service provider to provide you references of customers who belong to your vertical so that you know what to expect in the future. The aim is to find out how their customer support model works.

Data security is important – You, of course, don’t want your company information and customer’s details to be mishandled by the cloud service provider. You cannot compromise on the security front. Hence, it is important that you check out the cloud service provider’s privacy, security, and data-handling policies. You need to know who will have access to your data. You also need to find out the kind of security precautions they take for their customers to ensure confidentiality. And, don’t forget to check out their backup and recovery plans. Also, find out where your data is being stored, by whom, and how.

Plan your exit earlier – It is important for you to discuss your exit strategy before you sign the deal with your cloud service provider. Negotiate terms favorable to you in case you plan to exit your service provider. You need to know about the penalties and what will happen to your data in case of an exit. It is vital for you to know how you will retrieve your data in case you plan to exit. Hence, you need to negotiate your exit strategy before you sign the deal with your cloud service provider.

Also, find out about their disaster recovery plan – It is important for you to know what happens if your cloud service provider vanishes in thin air. After all, you cannot shut your shop for an indefinite period. It is, therefore, vital for you to check out their disaster recovery plan. You need to know how this critical service is covered. You can also buy additional risk insurance to cover the potential losses.

Cost is important, but should never be a limiting factor – Price is vital for businesses both big and small, but it should never be the only criterion for selecting a cloud service provider. Vendors who charge exorbitantly should, of course, be eliminated in the first round. You should select a cloud service provider that offers competitive pricing. But other than pricing, you also need to consider various other factors like disaster recovery, data security, exit plan, data security, etc.

If you are looking for a reliable and trustworthy cloud service provider, you should get in touch with vStacks Software Solutions now. We have fast cloud servers and offer the bandwidth that you need. We backup your data, provide regular updates, and ensure that your data remains safe and secure.

We have strong datacentres and offer completely adaptive disaster recovery. We also offer competitive pricing.


Why Does Your Business Require Cloud Computing Services


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    A reality, cloud computing is not an inflated balloon which is going to burst any time soon, it is a convenience for businesses across the globe, and this is here to stay. Offering several benefits like increased productivity, flexibility, and cost efficiency, cloud computing has given businesses the power to scale new heights compelling them to shift their operations to the cloud.

    According to Gartner, the public cloud services market is expected to reach $1.2 billion in 2017 in the Middle East and North Africa region, an interesting upward swing, to say the least.

    In one form or the other, cloud is already a part of our daily lives. From receiving and sending emails, listening to music, or online banking, you are part of the cloud revolution that has changed the landscape of information technology in the last one decade.

    Cloud computing is no more a security concern for the corporates now, as several checks and balances are in place to safeguard your company information.

    Types of cloud computing

    The delivery of information technology services, or providing services like software, servers, analytics, storage, networking and databases, etc. via the internet is known as cloud computing. The companies that offer these services are referred to as cloud service providers, and the best part is you need to pay only for what you use.

    Cloud computing allows you to run all your programs or applications via the internet, without the need of investing in the costly IT infrastructure. A boon for organisations starting off their operations, and also for those who are concerned about liquid funds.

    There are three common types of cloud computing and these are:
    Software as a service or SaaS
    Platform as a service or PaaS
    Infrastructure as a service, or IaaS

    This is why your business requires cloud computing services

    There was a time when cloud services were only patronised by big corporate houses and small businesses thought that there was nothing much in store for them. But, things have changed since then and even small companies are now benefitting from the cloud services in equal measure.

    Some of the main reasons why your business need cloud computing are:

    You stand to save a lot of money – Businesses, especially small and medium enterprises can do a lot more if they have liquid funds available with them during the initial stages of their operations. And, cloud computing gives them just that, the option to save huge amount of money. You do not need to buy costly machines or invest in hiring and managing a big IT team, or arrange for space to keep all those servers in your premises. With cloud computing you just pay for what you use, the services are on rent, you do not have to purchase it.

    Also, there is minimum or no upfront cost involved when you shift your business to the cloud. It is therefore a cost effective option.

    It allows you to keep your focus on your business – Managing an in house IT department takes away your precious time and attention. If you invest this time in your core competency, you can definitely take your business to a higher level, and that too at a faster pace. Cloud computing gives you the liberty to stay focussed on the development of your business. You have time to channelize your abilities in the right direction.

    It is more reliable – Your customer data and company information needs to be protected at all costs. Even the best of systems and servers can crash if you do not invest in costly redundant systems. With completely adaptive disaster recovery, regular data backup and powerful machines/ servers, you can rest assure that your data is totally safe and secure. This also means that your business is continuously up and running without any significant downtime. You get all this and more with cloud computing, which is cost effective as well as reliable.

    Cloud computing improves the productivity of your staff – Maintaining on premise datacenters requires constant attention of your in house IT team. But, when you move your operations to the cloud, it is the responsibility of the service provider to do all the regular maintenance work like software patching and setting up of the hardware. This gives your team sufficient time to accomplish other important business targets, which adds further value to your organisation.

    Also, cloud computing is scalable – Many organisations start small, but grow as they move on, and their IT requirements also increase along the way. But, this does not mean that you invest in the hardware and software when you do not need them. Cloud computing is scalable, you only need to pay for what you use. Hence, as you grow your software and hardware requirements are well taken care of by the cloud.

    Security is no more a concern – Losing tablets and laptops are a big issue, not because of the machine, but more due to the information you lose with them. But, with cloud computing you never lose any of your data, since all the information is in the cloud.

    Cloud computing now offers strong password and multiple step verification so that your data remains completely safe.

    If you have not moved your business to the cloud yet, get in touch with vStacks Software Solutions, a cloud computing Services Company that can take care of all your IT needs, effectively and efficiently.

    With over two decades of experience in the software industry, vStacks Software Solutions is capable of handling all your cloud requirements.