Category Archives: CRM Software

Four Ways a CRM can Help Your Sales Team Achieve their Targets

 

Four Ways a CRM can Help Your Sales Team Achieve their Targets

In today’s fast-paced business world, the success of any organisation relies heavily on its sales team’s ability to achieve targets consistently. However, achieving sales targets is challenging, considering the ever-increasing competition and rapidly evolving market trends.

A CRM system is an excellent tool for sales teams to enhance productivity, streamline sales processes, and ultimately achieve their targets. This article will discuss four ways a CRM can help your sales team achieve their targets.

  1. Better Lead Management

The first and foremost benefit of a CRM system for sales teams is that it allows them to manage their leads more effectively. With a CRM, sales reps can track their leads, follow up with them, and prioritise them based on their level of interest and readiness to buy. It helps them focus on the most promising leads, increasing their chances of closing more deals. A CRM system also enables sales teams better to understand their leads’ needs and pain points, allowing them to tailor their sales pitch accordingly.

  1. Improved Sales Forecasting

A CRM system can also help sales teams to forecast their sales more accurately. By capturing data on the sales pipeline, a CRM can provide sales managers with insights into the probability of closing deals at each pipeline stage. It enables sales managers to anticipate sales revenue and adjust their strategies accordingly. It also helps sales reps identify potential bottlenecks in the sales process and take corrective action before they become a problem.

  1. Enhanced Collaboration

A CRM system can also enhance collaboration among sales teams, allowing them to work more efficiently towards achieving their targets. With a CRM, sales reps can share information about leads, prospects, and customers, enabling them to coordinate their efforts effectively. A CRM also provides a central repository for all sales-related information, making it easier for sales reps to access the information they need to close deals. It can save sales teams significant time and effort that would otherwise be spent searching for information across different systems.

  1. Improved Customer Engagement

Finally, a CRM system can help sales teams to engage with their customers more effectively. By capturing data on customer interactions, a CRM can provide insights into customer behaviour and preferences. It lets the sales team personalise customer interactions, making them more meaningful and relevant. A CRM system allows the sales team to track customer interactions across websites, calls, and social media channels. It enables them to respond to customer inquiries promptly, increasing customer satisfaction and loyalty.

Conclusion

A CRM system can be a powerful tool for sales teams to achieve their targets. As we saw earlier, four ways a CRM can help your sales team achieve their targets is by providing better lead management, improved sales forecasting, enhanced collaboration, and improved customer engagement. In the process it helps them work more efficiently and effectively.

However, to realise the full potential of a CRM, it is essential to choose the right CRM system for your organisation and ensure its correct implementation. And that’s where companies like vStacks Software Solutions help. With the right CRM system and a well-trained sales team, your organisation can achieve its sales targets consistently and thrive in today’s competitive business environment.

CRM Software Development Services In Dubai

 

In the fiercely competitive business landscape, maintaining strong relationships with customers is crucial for long-term success. This is where Customer Relationship Management (CRM) software comes into play. Several providers offer businesses tailored solutions to effectively manage customer interactions, enhance sales processes, and improve overall customer satisfaction. By leveraging CRM software, organisations can streamline their operations, boost productivity, and gain a competitive edge.

CRM software development services as offered by vStacks Software Solutions, provide businesses with customised solutions that align with their unique requirements. These services involve designing and building CRM applications tailored to specific industries, such as retail, finance, healthcare, and more. Custom CRM software can be tailored to meet the specific needs of an organisation, including contact management, sales pipeline tracking, customer support, marketing automation, and data analytics. This flexibility ensures that businesses can optimise their CRM processes and workflows, leading to improved efficiency and customer engagement.

The need for CRM software development services
  • Data centralization:By integrating various data sources into a single CRM platform, businesses can have a comprehensive view of their customers’ interactions, preferences, and purchase history. This centralised data enables organisations to personalise their interactions, deliver targeted marketing campaigns, and provide exceptional customer service. By understanding customer needs and preferences, businesses can build stronger relationships and drive customer loyalty.
  • Sales automation:CRM services facilitate enabling businesses to streamline their sales processes and improve conversion rates. CRM platforms can automate repetitive tasks such as lead capturing, lead nurturing, and follow-ups, allowing sales teams to focus on building relationships and closing deals. With automated workflows and notifications, sales representatives can effectively manage their pipeline, identify upselling opportunities, and track sales performance, resulting in increased productivity and revenue growth.
  • Superior customer support:A well-designed CRM system can track customer inquiries, manage support tickets, and provide a centralised knowledge base for support agents. With access to customer history and preferences, support teams can resolve issues more efficiently, provide personalised support, and ensure a seamless customer experience. Improved customer support leads to higher customer satisfaction, increased retention rates, and positive brand reputation.
  • Better insights:CRM platforms collect and analyse vast amounts of customer data, generating valuable insights for businesses. By leveraging data analytics tools, organisations can identify trends, patterns, and customer behavior, allowing for data-driven decision-making. Analytics capabilities enable businesses to optimise their marketing campaigns, identify cross-selling opportunities, and improve forecasting accuracy, ultimately leading to better business outcomes.
  • Integration with other systems:This integration allows businesses to connect their CRM platform with other essential tools, such as email marketing software, e-commerce platforms, and accounting systems. The seamless flow of information across systems eliminates data silos and enables businesses to have a holistic view of their operations, further enhancing productivity and efficiency.

CRM software development services play a vital role in helping businesses streamline their customer relationship management processes. By implementing CRM software, businesses can optimise their operations, improve customer satisfaction, and gain a competitive advantage in today’s dynamic marketplace. As customer-centricity continues to be a key driver of success, investing in CRM software development services as provided by companies like vStacks Software Solutions, is a strategic move for businesses looking to thrive and grow.

Software development service in Dubai

 

Software development is the process of designing, creating, testing, and maintaining software applications. It involves development of software applications for various trades and verticals. Software development aims at creating efficient and reliable, yet easy-to-use software. The process of software development typically begins with gathering of requirements, from all the stakeholders, and precisely earmarking their expectations from the proposed software. These requirements are then analysed to carve a suitable design for the software to be developed. Software design is then implemented in code, and grilled against the frozen requirements. Finally, the tested and verified code is deployed to the production environment.

Top software development companies in UAE acknowledge the importance of offering outstanding products and services to their clients. vStacks Software Solution, a leading company that offers software development service in Dubai believes in creating a popular brand of its own. For the task, it has accumulated the expertise and experience to deliver the best suiting software at competitive cost, for diverse verticals. Its vision backed by a sound strategy is not only to reach the top in terms of software development service in Dubai but to stay on top, forever.

We supply quality

Apart from supplying quality, popular brands of software companies, all over the world share some common things. They have a unique selling proposition and are dissimilar to their competition. They have a propensity of connecting with their customers and listening to them patiently, to underline the key requirements. They painstakingly take interest in their client’s businesses and could foresee their expectations from the proposed piece of software. These popular brands habitually deliver on their promises, have a flawless sense of purpose, and are excellent communicators.

One company that has these qualities, in abundance and is all set to create a niche for itself in the coming times, especially in the Dubai market, as long as software solutions are considered, is vStacks Software Solutions. Based out of Dubai, it has been successfully serving the UAE market for years. We have offices in the USA, Dubai, and India, and we have global experience of years in developing software products that are known to have been with the right attributes, functioning, and reporting.

Our buffet

We have something to offer, well practically, to industries in all the verticals. From software that improves your customer relationships to helping the leaders in the learning and development industry and providing a tool that allows a 360-degree view of your business, we develop applications that help businesses across most sectors.

Here are some of our best software offerings:

eZnetCRM is a tool that helps you to serve your customers proactively. You can empower your sales team with eZnetCRM so that they can serve your present and future customers systematically. eZnetCRM not just helps you forge a strong relationship with your present customers, it also generates top quality leads for you.

eZnetCRM is a cloud-based CRM software that is intuitive as well as easy to use. Various companies in the USA, India, and Dubai are already using the software and taking advantage of it. We have worked hard and long to make eZnetCRM a successful brand, a claim that can be verified by our customers who are already using the software.

eZnetLMS from the stable of vStacks Software Solutions is a perfect tool that can help you and your organisation realise all your learning and training needs. You can help your learning and development team to deliver effective training content to your employees with an LMS like eZnetLMS. With eZnetLMS in place, you can increase the productivity of your employees, retain them for long, and keep them updated on all the recent developments.

A cloud-based LMS, eZnetLMS can take care of all your organisation’s training and learning needs. You can upload the course content, create, or develop new content and interact with the learners directly. The brand effectiveness of eZnetLMS can be gauged by the number of satisfied customers we already have in our fold.

eZnetERP from the stable of vStacks Software Solutions is the best available software in its class that helps businesses to utilise their resources properly to maximise profits. It not just streamlines your businesses processes, it also increases the efficiency of your staff thereby improving your productivity. eZnetERP helps you manage your business more systematically. It automates your backend processes like HR, technology, and services which help your organisation to improve its efficiency.

eZnetERP is a cloud-based ERP that gathers and organises all the data within your organisation and assimilates inter-departmental activities, which improves the efficiency of your operations. In the ERP market, eZnetERP is a leading brand that has helped organisations increase their productivity and enhance their overall profits. eZnetERP is not just easy to use, but is also an intuitive ERP solution.

Care for our valued customers

At vStacks Software Solutions, we uncompromisingly keep improving our software offerings with time, and our mounting list of clients is evidence that we have been able to work for their satisfaction and pleasure. If Cloud-based solutions are what you are looking to have, vStacks Software Solutions has a clear edge over its competition.

vStacks Software Solutions has long been in the business to understand that companies are price sensitive, and that is why we have a transparent pricing policy. Our prices are not just competitive, but they are the best in the industry.

In case you are looking for a company that offers the best software development service in Dubai, you should get in touch with vStacks Software Solutions today.

CRM Development Services

 

A CRM system can help companies gather, organise, and analyse their customers’ information and communications to personalise the experience of each customer. This, in turn, helps companies build strong relationships with their customers, and increase the efficiency of their business operations, by using customers’ interactions as feedbacks. A robust CRM solution can help companies to respond to their customers in time, and dishearten their competition easily. There are many off-the-shelf CRM solutions available in the market. However, every business has some unique requirements of its own. To tailor the CRM solution as per your requirements, you need a custom CRM development services company. You may be operating in the MENA region, or could be trading merchandise from the USA, but finding a reliable custom CRM Development Services company is a crucial decision to make. If you want to reap full benefits of CRM implementation at your sites, then you need to find a professional and reliable custom CRM Development Services company. Though there are many companies that offer CRM software, you need to find one that helps customise the solution to suit your set of requirements.

And one company that has created a niche for itself in the MENA region in customising CRM solutions is vStacks Software Solutions. We have offices in the United States, UK, UAE, and India, and we have an international reputation and expertise in providing viable software solutions to companies that operate in diversified market and belong to a number of verticals.

Our CRM product, eZnetCRM, is an intuitive and user-friendly CRM that has been thriving amongst customers of all sizes. What puts us ahead is our agility to customise our flexible offering to suit your requirements. eZnetCRM is a cloud-based, enterprise-wide CRM solution that can help you build strong relationships with your customers, and consequently prosper in your business.

Benefits of using a custom CRM solution

One tool businesses cannot do without these days, is a CRM solution. Marketing and customer relationship management (CRM) should work in tandem to flourish genuine bonds between brand and customer. Our cloud-based eZnetCRM helps you develop and keep a strong working relationship with your customers. Contact vStacks Software Solutions to get a customised CRM, made just for your business. https://vstacks.in/crm-software-development-company/

CRM can also help businesses manage employees, vendors, and partner relationships, relying on a wider connotation of the term ‘customer’. Mostly though, it is used to manage customer data and customer interaction, automate sales, marketing, and improving customer support.

The biggest drawback of using an off-the-shelf CRM solution is its limitation in serving unique requirements of different businesses alike. And unless you customise the solution to suit the peculiar requirements of a particular business, it is tough to reap all the benefits. That is why businesses must pick custom CRM software. A custom CRM solution can incorporate all the features and functionalities you need to prosper as an organisation. Custom CRM development is the optimal select because there is no one-size-fits-all business software.

There are several advantages of using a custom CRM solution, and some of them include:

  1. A custom CRM solution can help your business to get streamlined.
  2. With a custom CRM solution, you get to serve your customers better.
  3. It helps improve customer satisfaction.
  4. It offers better crunching of your customers and prospects data.
  5. Better customer targeting helps increase your sales.

It helps improve the efficiency of your employees (especially the ones on sales front), because the solution is designed to suit the requirements of your employees.

How to evaluate a custom CRM development services company?

To select the best CRM solution for your company, ensure the company you shortlist ticks all these boxes:

  • Experience
  • Ease of use
  • Integration with the existing processes and systems
  • After sales support
  • Return on investment
  • Scalability and mobility

We have the requisite exposure, experience, and expertise to develop innovative software solutions for businesses in diverse verticals, operating in multiple markets. Our developers have worked diligently in developing eZnetCRM from scratch. The product is not just easy to use, but it is intuitive as well. It has a user-friendly interface and people find it extremely easy to navigate.

eZnetCRM can integrate well with most of your existing applications. We offer round-the-clock customer support to all our clients. We have responsive customer care, and our dedicated team is capable of resolving all your issues. When you use eZnetCRM, you can rest assured about your return on your investments. The product will help you generate a lot of revenue. On the other hand, we offer competitive pricing, and our rates are comparable to the best in the industry, so RoI shouldn’t bother you a bit. Conclusively, if you are looking for a reliable custom CRM development services company, you must contact vStacks Software Solutions now.

Software Development Company in UAE

 

Irrespective of the nature of the business, it takes time, and effort, in the right direction to create a popular brand. And, if you are in the software sector and operating out of the UAE, you should know that usual products or services will not fetch you unusual results. Top software development companies in UAE acknowledge the importance of offering outstanding products and services to their clients. But, top software companies in Dubai like Sphinx Solutions, Data EximIT, IPIX Technologies, and, Iflexion etc. also know that creating a popular brand is not a laid-back task. You need to have the know-how, experience, and a sound strategy to reach the top in any vertical and stay on top.

We supply quality

Apart from supplying quality, popular brands of software companies, all over the world share some common things. They have a unique selling proposition and are dissimilar to their competition. They have a propensity of connecting with their customers and listening to them patiently, to underline the key requirements. They painstakingly take interest in their client’s businesses and could foresee their expectations from the proposed piece of software. These popular brands habitually deliver on their promises, have a flawless sense of purpose, and are excellent communicators.

One company that has these qualities, in abundance and is all set to create a niche for itself in the coming times, especially in the Dubai market, as long as software solutions are considered, is vStacks Software Solutions. Based out of Dubai, it has been successfully serving the UAE market for years. We have offices in the USA, Dubai, and India, and we have global experience of years in developing software products that are known to have been with the right attributes, functioning, and reporting.

Our buffet

We provide inclusive, mobile-friendly ERP (Enterprise resource planning) software. ERP refers to a type of software that enterprises use to manage their day-to-day business operations. The major challenge emerges in the Deployment phase. The solution should ideally adapt to all your processes, in any business operation. A lot of customisation and integration has to be done, here, which vStacks has successfully done for its clients, time and again.

eZnetCRM, by vStacks, is a Cloud-powered application providing an all-inclusive solution to manage your customers. The application is easy to use, runs in a secure environment, and flexible enough to integrate with existing systems. Talking of Learning Management Systems, we offer a one-stop solution from vStacks hat. We call it eZnetLMS, a simple easy-to-use tool that provides you with an exciting array of features to suit all your learning management needs. vStacks also presents DocuSKY, which enables its users to share, track, analyse and protect their confidential content in the cloud. Talking of HRMS (Human Resource Management System) software, we bring in a fully integrated, mobile-friendly, Cloud-based HRMS built on a secure and robust architecture. These software solutions are only a few citations, while the list goes on.

Care for our valued customers

At vStacks Software Solutions, we uncompromisingly keep improving our software offerings with time, and our mounting list of clients is evidence that we have been able to work for their satisfaction and pleasure. If Cloud-based solutions are what you are looking to have, vStacks Software Solutions has a clear edge over its competition.

CRM Software App Development Company

 

A business cannot continue to operate without customers. You need customers to climb the success ladder in the business landscape. Customers don’t come in easily. Companies need to work hard to acquire and keep their customers happy and satisfied. With the competitors waiting to pounce on your hard-earned customers, you need to develop strong relationships with them to retain them. However, nurturing strong relationships with customers is not all that easy. You have to use the right tools to keep your flock together, happy, and satisfied. And one tool that has now become indispensable for businesses is a CRM solution. Regardless of where you operate, a robust CRM solution or customer relationship management software is what you need to know and serve your customers better. And things are not any different in the UAE either. But it is crucial to understand that all CRMs are not made equal. To reap the full benefits of a CRM system, you need to find a reliable CRM software app development company in the UAE. However, finding a reliable CRM software app development company is not easy. You need to weigh your options carefully and select the best for your organisation.

But when you have vStacks Software Solutions in Dubai, you should not worry about finding a reliable CRM software app development company in the UAE.

Welcome to the world of vStacks Software Solutions!

We are a software development organisation based out of Dubai. With offices in the US, UAE, and India, we have the international perspective to deliver workable software solutions to our clients.

Our product, eZnetCRM, is a smart and reliable CRM solution, and we offer custom CRM solutions to businesses, both big and small.

What is a CRM application?

CRM is an application that allows businesses to store, organise, and maintain customer information like contact details, leads, accounts, sales opportunities, etc. in one single place so that your sales, marketing, and other verticals can access the vital data as and when they need it.

But it is vital to understand that CRM application development is a complex process. Unless your developers understand your customer’s behaviour, it is tough to deliver a workable and reliable CRM solution. Also, it is important to test the application at various levels to make your solution smart. Two of the other things in the process of CRM application development that developers need to keep in mind are user interface and user experience. The developers need to create a user-friendly interface so that the users can use it without any problems.  After all, you need to provide an excellent user experience to your users. Hence, CRM developers need to focus on research and testing to deliver a smart solution.

Benefits of a robust CRM solution

Businesses, both big and small, need a CRM solution to streamline their business processes. There are several benefits of using a CRM solution, and some of these include:

  1. It stores your customer information in one single space, which your team members can view from wherever they want (provided they have the permission).
  2. It organises your contact data.
  3. With a CRM system, you can understand your customers better.
  4. It allows you to segment your audience.
  5. It keeps your existing customers happy, which means you can retain your customers.
  6. It allows you to up-sell and cross-sell. Since you know the needs of your customers better, you can up-sell and cross-sell wherever required.
  7. It speeds up the communication process, both within and outside the organisation.
  8. It can create all your sales reports.
  9. It can streamline your business processes.
  10. It improves collaboration between your sales and marketing team.

How to evaluate a CRM software application development company?

If you want to select the best for your organisation, make sure the CRM software application development company you choose ticks all these boxes:

  • Experience
  • Ease of use
  • Great feature-set
  • Customisation
  • Integration
  • Support
  • Return on investment
  • Scalability and mobility

Why you should select vStacks Software Solutions as your CRM software application development company in the UAE?

We have the requisite exposure, experience, and expertise to develop innovative software solutions for businesses in diverse verticals. Our developers have worked diligently in developing eZnetCRM from scratch.

The product is not just easy to use, but it is intuitive as well. It has a user-friendly interface and people find it extremely easy to navigate.

eZnetCRM is a feature-rich solution. We have all the features and functionalities that businesses need to strengthen customer relationships.

Every organisation has unique needs. Our professional developers are capable of customising our solution to suit your requirements. We offer a solution that can meet your needs.

eZnetCRM can integrate well with most of your existing applications; hence, you don’t need to worry about integration.

We offer round-the-clock customer support to all our clients. We have responsive customer care, and our dedicated team can resolve all your issues.

When you use eZnetCRM, you can rest assured about your return on your investments. The product will help you generate a lot of revenue.

You also don’t need to worry about scalability and mobility. Our CRM services are scalable, and you don’t need to worry about your growing needs. Also, since your sales team can use the CRM solution on the go, they can serve their customers better.

We offer competitive pricing, and our rates are comparable to the best in the industry.

If you are looking for a reliable CRM software application development company in the UAE, you must contact vStacks Software Solutions now.

CRM Software Development Services

 

With competition increasing by the day, it is difficult to survive if you don’t look after the interests of your customers properly. Customer management is the single most important thing that you should focus on with a lot of care and precision. Managing customers is not an easy task, and doing it the traditional way can complicate things further if you have a demanding client base. So, what should you do to keep your customers happy and satisfied? You should take the help of technology to streamline the customer management process. That is where CRM comes into the picture. CRM not just helps you manage your customers smartly, but it also streamlines your workflow making things easy and simpler for your workforce. However, all CRMs are not made equal. You, therefore, need to ensure that you get the best CRM for your business. And, to get the best for your business, you need a reliable CRM software development services company. With so many CRM software development services company out there in the market, how do you select the best for your organization? You need to evaluate the CRM services company carefully.

CRM or customer relationship management is a tool that helps you manage all your organization’s relationships and interactions with your existing and potential customers. It helps you to stay connected to your customers, streamlines your business processes, and increases your profitability. Form contact management and sales management to productivity and much more, a CRM solution can help you on a lot of fronts.

But you can only reap all the benefits of a CRM system if you get the right solution for your business. That is why it is crucial to know how to evaluate CRM software development services company.

Let us, therefore, walk you through how to select the best CRM company for your business. But before getting there, let us try to understand the benefits of using a CRM system.

Benefits of using a CRM system

CRM software is an extremely useful tool, and if you get the right one for your business, it can help you in many ways. Some of the major benefits of using a CRM solution include:

  1. It helps you understand what your customers want.
  2. It helps you optimize your marketing strategies.
  3. It helps you improve your workflow efficiency.
  4. It helps improve your relationship with your customer.
  5. It enhances customer data analysis.
  6. It facilitates customer data access.
  7. It helps improve cross-selling and upselling.
  8. It simplifies agent performance tracking.
  9. It streamlines your invoicing process.
  10. It streamlines your social media management.
  11. It helps you manage your time like a pro.

How to select the best CRM software development services company for your business?

As mentioned earlier, it is essential to get the right CRM for your business. You need to weigh your options carefully and select the best for your organization. Here is what you should do to evaluate a CRM:

  1. Assess your business needs – To start the process of CRM evaluation, the first thing you should do is assess your business needs. What are the features and functionalities you want? Ensure that the CRM you choose has all the features and functionalities that you want. Make sure you deliberate with all the stakeholders so that there is no problem in embracing the new solution.
  2. Do a bit of research – It is crucial to do your homework. Spend some time on the internet and find out what you can about the CRM companies you are planning to shortlist. Speak to them, visit their websites, and read reviews online to know more about them.
  3. Choose CRM deployment – cloud or on-premise – Another thing that you need to look at upfront is the type of CRM you want for your organization. Do you want a cloud-based CRM, or are you looking for an on-premise solution? Both have their pros and cons, but during these troubled times when social distancing is becoming the new normal, cloud-based CRMs might be a better choice.
  4. Don’t overlook user experience – This is one of the most crucial things to consider. The CRM you select should be user friendly, intuitive, and easy to use. What is the point in buying a CRM if your employees are unable to use it?
  5. Think about integration issues – The CRM you select for your business should integrate well with your existing applications. It is difficult to change
  6. all your applications because of your new CRM solution. There are CRM solutions in the market that can integrate well with most of your applications.
  7. Find out about customization and training – It is crucial to find out from the vendor whether the solution is customizable or not. Every organization has its own unique needs. If you are unable to customize, it becomes difficult to reap all the benefits of the solution. Another vital aspect is training. If you want the CRM adoption to be complete, you need to train your employees. The training aspect is critical for CRM adoption, and if the CRM vendor is not ready to help you out in this, then you need to consider another one.
  8. Think about scalability – Another thing that you need to consider is scalability. Your needs are limited initially, but it will certainly grow in due course. And, if your CRM is not scalable, then what will you do. Hence, it is vital to select a scalable CRM.
  9. Customer support – This is another vital consideration. Make sure you select a CRM vendor that has responsive customer care. You would need support in many places. And, if the CRM company you select is not ready to provide the necessary support, things can become difficult for you. Hence, make sure that the CRM vendor you select should offer the necessary customer support.
  10. Don’t forget about demo and trial run – Before you ink the deal, make sure you have seen the demo and used the trial version. Any CRM company worth its name in the market will allow you to take a trial run. It is during the demo and trial run that you will get to know the system well, and you can also understand paint points if there are any.

If you are looking for a reliable CRM software development services company, you can get in touch with vStacks Software Solutions now. Our product, eZnetCRM, is a cloud-based CRM that is user-friendly, intuitive, and easy to use with wide acceptability in the market. Our solution is scalable, and we offer all the necessary support to our clients. eZnetCRM is customizable, and it can integrate well with most of your existing applications.

CRM Software Service

 

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    With customers becoming intelligent and smarter by the day, businesses need to do everything they can to keep them happy and satisfied. If you don’t provide excellent customer experience, it is difficult for you to survive in this fiercely competitive business environment.

    So, what should businesses do to improve customer experience?

    You need to take the help of technology. And, when we talk of technology, one tool that helps businesses tide over most of their customer’s woes is the CRM system.

    Yes, it is vital these days for businesses to use CRM software. If you want to look after the interests of your customers and do well in the world of business, you need to use a CRM system.

    But to get the best out of your CRM system, you need to choose the right CRM software for your business.

    So, how do you select the best CRM software service for your business?

    Let us take you through what you should consider when choosing a CRM vendor. But before getting there, let us find out what CRM software can do for your business.

    Why do businesses need CRM software?

    CRM software is known to build and maintain strong relationships with current and future customers. But CRM software is much more than just a simple contact management system. It helps businesses manage sales, marketing, point-of-sale transactions, business partners, and other operational data.

    • A CRM system helps you keep track of all your customer interactions.
    • CRM software helps fine-tune your sales and marketing efforts.
    • It allows you to sell more products and services.
    • It helps you find and keep new customers.

    How to choose the right CRM for your business – what to consider?

    Before you get down to shortlisting CRM software service providers, it is important to evaluate your own needs. Think about who all will use the CRM, what is your budget, and other applications that you need to integrate with your CRM system. You need to have your goals and priorities well in place before you set out to buy a CRM system.

    Some of the things that you should take into account when choosing a CRM system are:

    • Choose the CRM deployment option – cloud vs. on-premise – The first thing you need to consider is the CRM deployment option. What do you want – cloud CRM or on-premise CRM. If you opt for a cloud-based CRM, you don’t need to buy a server. You also don’t need to have an IT infrastructure or team to manage your system. What you need is an internet connection, and all your data reside in the cloud. 

      When you opt for an on-premise CRM system, you need to buy the software. The server is physically hosted at your premises, and you need people to manage the system. The data in on-premise CRM is stored internally.While on-premise CRM requires a high upfront investment, cloud-based CRM is a much cheaper option.

    • Assess your features and functionality needs – Every business has its own set of unique needs. That is why you need to assess your needs carefully in terms of features and functionalities you want for your business. You don’t need to get fancy features just for the heck of it. It is always advisable to consider a scalable solution. Your CRM needs will grow as your business grows. That is why scalability is such an important parameter.
    • Don’t forget about user experience – Without a doubt, this is one of the most important aspects that you need to consider. Make sure that the CRM system you buy is an intuitive one and is easy to use. If the CRM solution you buy is difficult to use, you will not be able to achieve much out of it. Ensure that the CRM system you buy has a friendly user interface so that your employees don’t run away from the system.
    • Think about integration – Integration is an important aspect; hence consider it carefully. You buy a CRM system so that it streamlines your business operations. But if it doesn’t integrate well with your existing applications, how will you streamline your business operations. Hence, always make sure that you buy a CRM system that integrates well with your existing applications like ERP solution, HR software, billing & e-commerce platforms to register transactions, your website, and your other marketing solutions.
    • It is always good to select an industry-specific vendor – If the vendor you select has worked with other companies in your vertical, it means they can better understand your requirements. Hence, it is important to select an industry-specific vendor.
    • Always request for a demo and take a free trial – Most reputed vendors will give you a live demonstration and subsequent free trial without any problem. It is important to take a free trial so that you know what is in store for you. During the demo, the vendor will take you through the important and salient features of the CRM. You can also clear all your doubts during the demo so that you are sure that you are buying the right system. When you use the trial version of the CRM, you can look at things like ease of use, functionality, and other specific features related to your business.
    • Don’t overlook customization and training – You should ensure that you buy a CRM solution that is customised to suit your business needs. If the CRM system is not customised to suit your business needs, it will not help you achieve much. 

      Training is also an extremely important aspect to consider. If you want your employees to use the CRM solution properly, you need to make sure that they get the proper training.Hence, it is always vital to select a CRM vendor who can customise the product to suit your needs and offer adequate training so that your employees can use the solution properly.

      If you are looking for a reliable CRM software service provider, you can get in touch with vStacks Software Solutions now. Our CRM offering, eZnetCRM, is an intuitive and user-friendly CRM that can be customised to suit business requirements in most of the verticals. Our solution is scalable and can integrate well with most of your existing applications. You can contact us for a demo and a free trial today.

    Is Price The Only Benchmark While Evaluating A CRM Software Purchase

     

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      As per Gartner, the governments in the MENA (Middle East and North Africa) region are expected to spend $11.6 billion in 2017 on information technology (IT) products and services.

      Impressing customers is an age old tradition, and businesses try everything that is there in the book to make them happy. But, keeping all your customers in good humour can be a difficult task to accomplish, given their awareness and demands. However, with technology taking centre stage, businesses now have the option of keeping all their customers contented if they adopt a customer relationship management (CRM) solution.

      Don’t forget that a CRM system increases the productivity of your sales team by 27 percent. But, deciding on which CRM to buy still remains a billion dollar question, as there are several vendors out there in the market trying to sell their product claiming it to be the best.

      So, what is it that you should look for when you start evaluating a CRM purchase? What are the criteria which you ought to consider, and how do you zero in on the best CRM software for your business? But, before that let’s explore what a CRM system can do to your business.

      This is what a CRM system does to your business

      Choosing a perfect tool for your company requires a lot of deliberation on various fronts, more so when you know that it is going to be the backbone of your sales and marketing teams. Yes, a CRM software empowers you and your team members through which you can look after all your customers really well, and make them loyal to your brand or service. Moreover, it helps you convert your prospective leads into your customers, giving you a chance to make them your permanent patrons.

      Is price the only benchmark while evaluating a CRM software purchase?

      There are various considerations when it comes to selecting the right kind of a CRM software for your establishment. Of course, CRM software price are one of the most important consideration, but it should never become a hindering factor. As a company you need to plan your investments and do that judiciously as well.

      Usually, CRM vendors these days charge their customers a fixed monthly or yearly price on a per user basis. Also, most of them have plans that suit the needs of businesses of all sizes. The amount of money you finally have to pay would depend on the number of users you sign up for and the functionalities you need. As it is, with the introduction of cloud based CRM systems, the prices have become more competitive and affordable making it possible for small companies also to avail these services. On the other hand, if you opt for an in house CRM system you will have to pay more for a single user license.

      But, when negotiating on prices, do keep in mind what you are going to get in return for the amount you pay. From upfront cost to the long term implications of the amount you would have to pay in the longer run, research every bit of it. Also, remember that the CRM system you are purchasing integrates well with the existing IT infrastructure of your company.

      Also, do keep in mind the ROI a CRM system would generate for your organisation.

      Apart from the CRM software price, here are some of the other factors you should consider before finally going ahead and purchasing the system.

      Make sure the CRM system you are purchasing is Easy to use – You need to buy an intuitive and user friendly CRM system for your organisation, one which is easy to use for your employees. A complicated CRM system is difficult to give you good results. Take your team members into confidence prior to making the final decision on its purchase. This would ensure that implementation of the software is smooth in your company.

      Ensure that the vendor you select has sufficient experience in the software industry – An experienced vendor would make the process of implementing the CRM easy. Find out about the vendor from wherever you can, social media, your friends in the industry or both.

      Also, find out how much support you would get from the vendor – Another important consideration is vendor support. How much support your vendor is ready to extend to you. During the implementation stages it is always better to have good customer care and support from the vendor because it eases the nerves of your staff. Though, it is always helpful if you get support after the implementation phase is over, either through phone, chat or email.

      Scalability is another important criterion – You would not want to invest in a CRM system every few years, hence make sure that the software you select has the capacity to grow with you. Scalability is an important consideration because you should not expect your workforce to embrace change every few years. Also, it is not financially viable to buy a CRM software that would not allow you to grow in future.

      In case you want a CRM software that is cost effective and easy to use, you should consider using eZnetCRM, a product from the repertoire of vStacks Software Solutions.

      eZnetCRM
      is scalable, which provides all its customers 24X7 technical support. It also manages your sales process, and all your customer needs pretty effectively.