With competition increasing by the day, it is difficult to survive if you don’t look after the interests of your customers properly. Customer management is the single most important thing that you should focus on with a lot of care and precision. Managing customers is not an easy task, and doing it the traditional way can complicate things further if you have a demanding client base. So, what should you do to keep your customers happy and satisfied? You should take the help of technology to streamline the customer management process. That is where CRM comes into the picture. CRM not just helps you manage your customers smartly, but it also streamlines your workflow making things easy and simpler for your workforce. However, all CRMs are not made equal. You, therefore, need to ensure that you get the best CRM for your business. And, to get the best for your business, you need a reliable CRM software development services company. With so many CRM software development services company out there in the market, how do you select the best for your organization? You need to evaluate the CRM services company carefully.

CRM or customer relationship management is a tool that helps you manage all your organization’s relationships and interactions with your existing and potential customers. It helps you to stay connected to your customers, streamlines your business processes, and increases your profitability. Form contact management and sales management to productivity and much more, a CRM solution can help you on a lot of fronts.

But you can only reap all the benefits of a CRM system if you get the right solution for your business. That is why it is crucial to know how to evaluate CRM software development services company.

Let us, therefore, walk you through how to select the best CRM company for your business. But before getting there, let us try to understand the benefits of using a CRM system.

Benefits of using a CRM system

CRM software is an extremely useful tool, and if you get the right one for your business, it can help you in many ways. Some of the major benefits of using a CRM solution include:

1. It helps you understand what your customers want.
2. It helps you optimize your marketing strategies.
3. It helps you improve your workflow efficiency.
4. It helps improve your relationship with your customer.
5. It enhances customer data analysis.
6. It facilitates customer data access.
7. It helps improve cross-selling and upselling.
8. It simplifies agent performance tracking.
9. It streamlines your invoicing process.
10. It streamlines your social media management.
11. It helps you manage your time like a pro.

How to select the best CRM software development services company for your business?

As mentioned earlier, it is essential to get the right CRM for your business. You need to weigh your options carefully and select the best for your organization. Here is what you should do to evaluate a CRM:

1. Assess your business needs – To start the process of CRM evaluation, the first thing you should do is assess your business needs. What are the features and functionalities you want? Ensure that the CRM you choose has all the features and functionalities that you want. Make sure you deliberate with all the stakeholders so that there is no problem in embracing the new solution.
2. Do a bit of research – It is crucial to do your homework. Spend some time on the internet and find out what you can about the CRM companies you are planning to shortlist. Speak to them, visit their websites, and read reviews online to know more about them.
3. Choose CRM deployment – cloud or on-premise – Another thing that you need to look at upfront is the type of CRM you want for your organization. Do you want a cloud-based CRM, or are you looking for an on-premise solution? Both have their pros and cons, but during these troubled times when social distancing is becoming the new normal, cloud-based CRMs might be a better choice.
4. Don’t overlook user experience – This is one of the most crucial things to consider. The CRM you select should be user friendly, intuitive, and easy to use. What is the point in buying a CRM if your employees are unable to use it?
5. Think about integration issues – The CRM you select for your business should integrate well with your existing applications. It is difficult to change
6. all your applications because of your new CRM solution. There are CRM solutions in the market that can integrate well with most of your applications.
7. Find out about customization and training – It is crucial to find out from the vendor whether the solution is customizable or not. Every organization has its own unique needs. If you are unable to customize, it becomes difficult to reap all the benefits of the solution. Another vital aspect is training. If you want the CRM adoption to be complete, you need to train your employees. The training aspect is critical for CRM adoption, and if the CRM vendor is not ready to help you out in this, then you need to consider another one.
8. Think about scalability – Another thing that you need to consider is scalability. Your needs are limited initially, but it will certainly grow in due course. And, if your CRM is not scalable, then what will you do. Hence, it is vital to select a scalable CRM.
9. Customer support – This is another vital consideration. Make sure you select a CRM vendor that has responsive customer care. You would need support in many places. And, if the CRM company you select is not ready to provide the necessary support, things can become difficult for you. Hence, make sure that the CRM vendor you select should offer the necessary customer support.
10. Don’t forget about demo and trial run – Before you ink the deal, make sure you have seen the demo and used the trial version. Any CRM company worth its name in the market will allow you to take a trial run. It is during the demo and trial run that you will get to know the system well, and you can also understand paint points if there are any.

If you are looking for a reliable CRM software development services company, you can get in touch with vStacks Software Solutions now. Our product, eZnetCRM, is a cloud-based CRM that is user-friendly, intuitive, and easy to use with wide acceptability in the market. Our solution is scalable, and we offer all the necessary support to our clients. eZnetCRM is customizable, and it can integrate well with most of your existing applications.

With customers becoming intelligent and smarter by the day, businesses need to do everything they can to keep them happy and satisfied. If you don’t provide excellent customer experience, it is difficult for you to survive in this fiercely competitive business environment.

So, what should businesses do to improve customer experience?

You need to take the help of technology. And, when we talk of technology, one tool that helps businesses tide over most of their customer’s woes is the CRM system.

Yes, it is vital these days for businesses to use CRM software. If you want to look after the interests of your customers and do well in the world of business, you need to use a CRM system.

But to get the best out of your CRM system, you need to choose the right CRM software for your business.

So, how do you select the best CRM software service for your business?

Let us take you through what you should consider when choosing a CRM vendor. But before getting there, let us find out what CRM software can do for your business.

How to choose the right CRM for your business – what to consider?

Before you get down to shortlisting CRM software service providers, it is important to evaluate your own needs. Think about who all will use the CRM, what is your budget, and other applications that you need to integrate with your CRM system. You need to have your goals and priorities well in place before you set out to buy a CRM system.

Some of the things that you should take into account when choosing a CRM system are:

• Choose the CRM deployment option – cloud vs. on-premise – The first thing you need to consider is the CRM deployment option. What do you want – cloud CRM or on-premise CRM. If you opt for a cloud-based CRM, you don’t need to buy a server. You also don’t need to have an IT infrastructure or team to manage your system. What you need is an internet connection, and all your data reside in the cloud. 

  When you opt for an on-premise CRM system, you need to buy the software. The server is physically hosted at your premises, and you need people to manage the system. The data in on-premise CRM is stored internally.While on-premise CRM requires a high upfront investment, cloud-based CRM is a much cheaper option.

• Assess your features and functionality needs – Every business has its own set of unique needs. That is why you need to assess your needs carefully in terms of features and functionalities you want for your business. You don’t need to get fancy features just for the heck of it. It is always advisable to consider a scalable solution. Your CRM needs will grow as your business grows. That is why scalability is such an important parameter.
• Don’t forget about user experience – Without a doubt, this is one of the most important aspects that you need to consider. Make sure that the CRM system you buy is an intuitive one and is easy to use. If the CRM solution you buy is difficult to use, you will not be able to achieve much out of it. Ensure that the CRM system you buy has a friendly user interface so that your employees don’t run away from the system.
• Think about integration – Integration is an important aspect; hence consider it carefully. You buy a CRM system so that it streamlines your business operations. But if it doesn’t integrate well with your existing applications, how will you streamline your business operations. Hence, always make sure that you buy a CRM system that integrates well with your existing applications like ERP solution, HR software, billing & e-commerce platforms to register transactions, your website, and your other marketing solutions.
• It is always good to select an industry-specific vendor – If the vendor you select has worked with other companies in your vertical, it means they can better understand your requirements. Hence, it is important to select an industry-specific vendor.
• Always request for a demo and take a free trial – Most reputed vendors will give you a live demonstration and subsequent free trial without any problem. It is important to take a free trial so that you know what is in store for you. During the demo, the vendor will take you through the important and salient features of the CRM. You can also clear all your doubts during the demo so that you are sure that you are buying the right system. When you use the trial version of the CRM, you can look at things like ease of use, functionality, and other specific features related to your business.
• Don’t overlook customization and training – You should ensure that you buy a CRM solution that is customised to suit your business needs. If the CRM system is not customised to suit your business needs, it will not help you achieve much. 

  Training is also an extremely important aspect to consider. If you want your employees to use the CRM solution properly, you need to make sure that they get the proper training.Hence, it is always vital to select a CRM vendor who can customise the product to suit your needs and offer adequate training so that your employees can use the solution properly.

  If you are looking for a reliable CRM software service provider, you can get in touch with vStacks Software Solutions now. Our CRM offering, eZnetCRM, is an intuitive and user-friendly CRM that can be customised to suit business requirements in most of the verticals. Our solution is scalable and can integrate well with most of your existing applications. You can contact us for a demo and a free trial today.

As per Gartner, the governments in the MENA (Middle East and North Africa) region are expected to spend $11.6 billion in 2017 on information technology (IT) products and services.

Impressing customers is an age old tradition, and businesses try everything that is there in the book to make them happy. But, keeping all your customers in good humour can be a difficult task to accomplish, given their awareness and demands. However, with technology taking centre stage, businesses now have the option of keeping all their customers contented if they adopt a customer relationship management (CRM) solution.

Don’t forget that a CRM system increases the productivity of your sales team by 27 percent. But, deciding on which CRM to buy still remains a billion dollar question, as there are several vendors out there in the market trying to sell their product claiming it to be the best.

So, what is it that you should look for when you start evaluating a CRM purchase? What are the criteria which you ought to consider, and how do you zero in on the best CRM software for your business? But, before that let’s explore what a CRM system can do to your business.

This is what a CRM system does to your business

Choosing a perfect tool for your company requires a lot of deliberation on various fronts, more so when you know that it is going to be the backbone of your sales and marketing teams. Yes, a CRM software empowers you and your team members through which you can look after all your customers really well, and make them loyal to your brand or service. Moreover, it helps you convert your prospective leads into your customers, giving you a chance to make them your permanent patrons.

Is price the only benchmark while evaluating a CRM software purchase?

There are various considerations when it comes to selecting the right kind of a CRM software for your establishment. Of course, CRM software price are one of the most important consideration, but it should never become a hindering factor. As a company you need to plan your investments and do that judiciously as well.

Usually, CRM vendors these days charge their customers a fixed monthly or yearly price on a per user basis. Also, most of them have plans that suit the needs of businesses of all sizes. The amount of money you finally have to pay would depend on the number of users you sign up for and the functionalities you need. As it is, with the introduction of cloud based CRM systems, the prices have become more competitive and affordable making it possible for small companies also to avail these services. On the other hand, if you opt for an in house CRM system you will have to pay more for a single user license.

But, when negotiating on prices, do keep in mind what you are going to get in return for the amount you pay. From upfront cost to the long term implications of the amount you would have to pay in the longer run, research every bit of it. Also, remember that the CRM system you are purchasing integrates well with the existing IT infrastructure of your company.

Also, do keep in mind the ROI a CRM system would generate for your organisation.

Apart from the CRM software price, here are some of the other factors you should consider before finally going ahead and purchasing the system.

Make sure the CRM system you are purchasing is Easy to use – You need to buy an intuitive and user friendly CRM system for your organisation, one which is easy to use for your employees. A complicated CRM system is difficult to give you good results. Take your team members into confidence prior to making the final decision on its purchase. This would ensure that implementation of the software is smooth in your company.

Ensure that the vendor you select has sufficient experience in the software industry – An experienced vendor would make the process of implementing the CRM easy. Find out about the vendor from wherever you can, social media, your friends in the industry or both.

Also, find out how much support you would get from the vendor – Another important consideration is vendor support. How much support your vendor is ready to extend to you. During the implementation stages it is always better to have good customer care and support from the vendor because it eases the nerves of your staff. Though, it is always helpful if you get support after the implementation phase is over, either through phone, chat or email.

Scalability is another important criterion – You would not want to invest in a CRM system every few years, hence make sure that the software you select has the capacity to grow with you. Scalability is an important consideration because you should not expect your workforce to embrace change every few years. Also, it is not financially viable to buy a CRM software that would not allow you to grow in future.

In case you want a CRM software that is cost effective and easy to use, you should consider using eZnetCRM, a product from the repertoire of vStacks Software Solutions.

eZnetCRM is scalable, which provides all its customers 24X7 technical support. It also manages your sales process, and all your customer needs pretty effectively.