Category Archives: e-commerce

Top Email Marketing Mistakes You Need To Avoid

 

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If you want to do well in the online arena, you need to find effective and cost-efficient ways to reach out to your target audience. And, without a doubt, email marketing is one of the most effective ways of reaching your target audience, especially for small businesses. It (read email marketing) is also one of the most cost-efficient ways of engaging with your existing and future customers. Hence, if you are a small business, it is imperative to have in place a smart email marketing strategy.

However, before you get down to formulating an effective email marketing strategy, it is vital to know how to avoid some common email marketing mistakes. To help you understand what you need to avoid, let us take you through seven email marketing mistakes that you need to avoid to get the most out of your email marketing campaign.

But before getting there, let us try to understand why email marketing is so important to businesses.
Why is email marketing so important for business?
There are reasons why email marketing should matter, especially to small businesses. Here are some of the statistics that will prove our point beyond doubt:

According to the Radicati Group, more than half the world population uses email in 2019.

Email users worldwide are projected to grow by over 4.3 billion by 2023.

In 2019, the total number of consumer and business emails sent and received every day is expected to cross 293 billion. And by 2023, the same figure is expected to grow more than 347 billion.

78% of teenagers use email despite the rise of social messaging apps. 68.62% of business professionals prefer email to communicate for business purposes.

7 email marketing mistakes businesses should avoid

If you want your email marketing campaign to be effective, you need to make sure that you avoid these email marketing mistakes:

  1. Don’t try to sell too hard – Email marketing is not just about selling your products or services. It is also about developing a relationship with your customers and prospects. Of course, you want to increase your sales and traffic, but you cannot achieve the desired results without developing a relationship with your customers. If your email revolves around selling your products or services, your customers will stop engaging with you. Hence, what you need is a balance between helpful content and product offers.Therefore, it is important for you to share useful and relevant content with your customers and prospects, which keeps their interests alive. For example, if you have a hardware shop, you can send a weekly newsletter to your customers with tips on how to efficiently complete various projects. In the newsletter, you can intelligently showcase relevant products that you intend to sell. What it does is it enhances your position as an industry expert among your customers and prospects, increases trust, and develops a strong relationship with them. Also, this strategy improves your open rates and boosts your conversions.
    1. Uninteresting subject lines – This is another email marketing mistake that you need to avoid. It is important to craft your subject line carefully. If your subject line is uninteresting, not many people will open your email. And, if your customers and prospects delete your email without opening it, all your efforts go in vain. Therefore, it is important for marketers to create an interesting subject line so that customers and prospects open your email.

    Moreover, in the game of email marketing, your subject line is your first impression. And, it is needless to say that you need to create a good first impression among your customers and prospects.

    Your email subject line should be conversational, personal, and creative.

    1. Not optimizing your email for mobile – Most of the customers use their smartphones to access their emails. It is, therefore, important that you consider mobile optimization when you email your customers.

    Therefore, what you need to do is send yourself a test mail and check it across all devices to see if it is readable without any problem. You have to keep in mind that customer experience is extremely vital these days. Your emails should give your customers a great experience both on the mobile devices as well as on the desktop.

    All it takes is a few minutes to perfect the format of your email, and it is worth the effort.

    1. Not paying attention to customer segmentation – To make your marketing effective, you need to target your audience correctly. Hence, it is important to segment your customers so that you can target them properly. To start with, you can segment your customers according to their age and gender. But it is helpful to go deeper and do behavior segmentation, which is knowing about their purchase history and interests. Behavior segmentation improves your marketing efforts because it can deliver more value to your customers.

    If you cater to the needs of your customers well, you are bound to get better results.

    1. Not using tracking analytics – It is very important for businesses to approach their marketing campaigns scientifically. And, that is where tracking analytics come into play. Hence, for every email campaign, you should use tracking analytics.

    It is, therefore, important for businesses to track delivery rate, open rate, click-through rate, unsubscribe rate, and conversion rate. Once you have all the relevant data in front of you, you can tweak your campaign to make it more effective.

    1. Not including clear calls to action – You need to make your email purposeful. Whether you are interested in selling your product or you want someone to follow you on Facebook, you should always include a clear call to action in your email. You need to be clear about what you want from your customers.

    Hence, it is always advisable to include a clear call to action in your communication. And, make sure it is not complicated. You should never confuse your customers, so keep your CTA simple and uncomplicated.

    1. Never ignore GDPR considerations – Your email campaign should be GDPR compliant. It means that you should have proof that your customers have opted to receive your emails. If you are sending emails to those in the US, you are not required to follow or stick to these regulations, but it is always better to add an opt-in feature to your email list no matter where your recipients live.

    But businesses in the UK and Europe need to be GDPR compliant. Hence, it is important to make your campaign GDPR compliant.

    For an effective and sound email marketing strategy, you should get in touch with vStacks Software Solutions. We are a digital marketing company with hands-on experience of creating a smart and effective email marketing campaign for businesses, both big and small. Contact us now to reach your target audience.

Why Blogging Is Essential For Your E-commerce Business?

 

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E-commerce is one vertical that is growing at a steady rate. And, in the years to come, the growth prospects in the e-commerce vertical is set to rise even further. But due to stiff competition in the e-commerce sector, it is not easy to climb the e-commerce success ladder.

So, what should you do to succeed in the e-commerce business?

If you want to do well in the e-commerce landscape, you need to have a smart and robust digital marketing strategy in place. Only a robust digital marketing strategy can drive traffic to your e-commerce site.


Companies use various ways like paid advertising, social media drives, and email marketing campaigns to drive traffic to their site. But these are all paid options.

So, what else can you do to drive traffic to your site?


You should start to blog.


Yes, blogging can help you drive traffic to your website.


Many companies these days leverage the power of blogging (along with other methods) to drive traffic to their site.


In case you are not using blogs to further your e-commerce business, then you are missing big time on opportunities. Here are some of the strong reasons why you need to add blogs to your digital marketing strategy which can help you take your e-commerce business to the next level.

6 reasons why your e-commerce business needs a blog

If you are not blogging because you think your audience is small, you are making a big mistake. Even if your audience is small, you would like it to grow over time, and blogging is one way that can help you increase your audience. Here are six reasons why you need to blog regularly:

  1. It helps your SEO efforts – Blogging helps your site in terms of SEO, especially if you create relevant content that others like and start linking.So, why does blogging help?Blogging adds more pages to your website which means more internal links point to your homepage.Internal links are desirable, but links from other sites are even better. When your content is shared on social media and other sites link to your site, it can significantly improve your rankings. It is much easier to generate links from relevant content than to generate it from product pages. The more links you generate back to your site, the better are your chances of climbing the search engine rankings.When you keep adding to your blog content, it sends a signal that you regularly update your site. Search engines take note of these changes. Adding a new page to your site is a signal that your site is active, and Google rewards you for this by improving your ranking.

    Also, blogging allows you to rank for more key phrases because you can create content around the keywords you are planning to target. If you link a product page in your blog post, it will benefit you if someone links to your blog.

  2. It helps you to get in touch with your target audience – E-commerce blogging does not mean that you start selling your products and services to your prospects. It is a more subtle form of marketing where you try to explain certain aspects of your products and services to your prospects and win them over by gaining their trust. And, once your prospects develop trust in you, they will surely buy things which you recommend.Once you start writing relevant and useful blogs for your audience, it increases your credibility among your readers. You can write about the products and services you offer and how they can help improve their lives. This helps you to remain in touch with your target audience.
  3. It helps improve customer engagement – If you want to have a successful e-commerce business, you should pay special attention to customer engagement. Your e-commerce business needs blog posts as much as products. If you have an effective blog, it allows you to engage well with your customers.It is difficult to entice people with just the products that are listed on your site. But when you have a blog, you can build a narrative around products and services and gather customer feedback. You can create relevant content that helps them learn more about the products and services. It is the best way to generate customer engagement.You can also use your blogs to make announcements regarding product launches, upcoming discount sales, or even share promotional materials.
  4. You can create a community for your business – E-commerce blogging allows active collaboration because you can create a community for your platform. In case you put out blogs regularly, then you are sure to have visitors who will ask questions and answer other user’s questions. If you start interacting with your visitors here, it can help you create a community among your readers.The more you interact with your audience here, the more you will get to know about them which helps you to understand what they want and the way you should present it to them. This is bound to give you an edge over your competitors in the e-commerce business. You can build a product line that suits the taste of your audience. All this is sure to improve your sales.
  5. It improves your conversions and sales – The more you blog and interact with your prospects, the better are your chances of converting them and finally making a sale. Blogging can increase traffic to your e-commerce site which helps you improve your conversions and sales.If you put out relevant content for your readers, it is sure to increase your credibility in the market. And, the more credible you become for your readers, the better are the chances that they will buy from you.You can use your blogs to bring out interesting stories behind your products and services.
  6. It inculcates brand loyalty – When you provide relevant and useful information in your blog, you can build a brand that people can trust. A pertinent blog allows a brand to impart relevant information and tools to its users which is bound to inculcate brand loyalty. With regular blogging, you can grow a loyal fan base and build a brand.Blogging positions your organization as an expert in your industry. It (blogging) also expands your brand’s dimension because it gives your organization a platform to voice your opinions. And, if you complement good quality products with the useful information you provide to your users, your audience will keep coming back to you for repeat purchases.If you have an e-commerce store, and you want a content marketing strategy, you should get in touch with vStacks Software Solutions now. A full-service digital marketing company, vStacks Software Solutions is a content marketing specialist in the UAE.

What Should You Do To Increase Your E-commerce Sales?

 

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The internet has thrown open a lot of opportunities for businesses, both big and small. And, one of the verticals that have seen tremendous growth in the last few years is the e-commerce business. No doubt, e-commerce is a growing industry, but not everyone with an online store is laughing their way to the bank.

Starting an e-commerce business is not all that difficult. Anyone can start an e-commerce business. The challenge, however, is to generate the right kind of sales so that you can make your business a successful venture.

Without a doubt, generating the right amount of sales should always be your priority.

If you have an e-commerce store, you sure would want to boost your traffic and sales. But how should you go about increasing your traffic and sales?

If you want to improve your traffic and increase your sales, you need to make sure that you have a smart marketing strategy.

Here are some of the smart marketing tactics that help increase your e-commerce sales. But before getting there, let us try to understand what is e-commerce marketing.

What is e-commerce marketing?

So, what is e-commerce marketing?

E-commerce marketing is the process of using the right kind of promotional tactics to increase traffic to your online store, converting them into paying customers and retaining them after the purchase.

To put in place a comprehensive e-commerce marketing strategy, you need to work both on and off your website. When you have a smart marketing strategy for your online store, it helps you build brand awareness, increases customer loyalty, which in turn improve your overall sales.

An effective e-commerce marketing can be used to propel an online store on the whole, or you can use it to increase sales for specific products.

9 smart ways that can increase your e-commerce sales

As the owner of your e-commerce business, it is your responsibility to see to it that your store does well. And, the only way to succeed in this business is to make sure that your products sell and sell more.

To increase your e-commerce business sales, here is what you need to do:

  1. Concentrate on upselling and cross-selling products – Believe it or not but Amazon’s 35% revenue comes from upselling and cross-selling. When you encourage your customers to buy a comparable or better product than the one in question it is known as upselling. And, when you suggest your customers to buy related or complementary items, it is known as cross-selling. 

    For example, in the case of cross-selling, if your customer is buying a blow dryer, you can suggest a comb. And, if your customer is buying a printer, it would be upselling if you convince them to buy ink as well. The two terms are often used interchangeably. In the e-commerce business, you need to prioritise upselling and cross-selling because it can generate a lot of sales, and hence revenue for your business.

  2. Reduce cart abandonment – Every time a visitor abandons your cart without making a purchase, you miss out on a selling opportunity and lose money. It is a usual phenomenon, people add items to their carts, but abandon it during the checkout process. 

    There are many reasons for cart abandonment, and some of the prominent ones are – price considerations (could be due to shipping, fees, taxes, etc.), asking visitors to first open an account, complicated checkout process, unable to calculate total order cost upfront, visitors not willing to share their credit card details due to lack of trust in a site, website crash, slow delivery, unsatisfactory return policy, few payment method options, and credit card declined. 

    If you want to have a successful e-commerce business, you need to make sure that you address the concerns of your visitors so that you can reduce or eliminate cart abandonment. 

    One of the most effective e-commerce marketing idea to reduce cart abandonment is to send them follow-up emails. You can do the following to optimise the emails:
    You can remind your customers of what was there in their cart.
    Use catchy headlines to grab their attention.
    You can also send them a discount code.You can also hold their items for a while.

  3. Use and spend on social media – You cannot ignore social media these days. If you want to increase your sales, you should start using social media at the earliest. And, when we talk of social media, you cannot ignore Facebook. Other platforms which you should use are Twitter, Instagram, Pinterest, YouTube, Reddit, among others. But it is important that you select social media platforms that suit your business niche.

    For example, you can set up your Facebook store. Also, you can add products to your Instagram posts and stories which gives your followers a path to buy directly from the social platform.
     

    If you are hesitant of spending on social media, you are making a big mistake. The sooner you jump on the social media bandwagon, the better it will be for the sales of your e-commerce business.

  4. Look for affiliates – Using affiliates to sell your products is yet another way of improving your e-commerce sales. Affiliates work on incentives, and you only have to pay them the commission if they facilitate the selling process. Affiliate marketing is a kind of free marketing for your products and business because you pay only when a sale is made. There are several ways to make your affiliate program a success, and some of these are:Find out whether you will benefit from leveraging an existing network like commission junction or you need to start tracking a system of your own.

    You can leverage the pre-existing networks and find affiliates selling products in your niche.

    Also make sure that you pay your affiliates well. What you end up paying your affiliates would be less than what you have to spend on advertising.

    You should make it easy for your affiliates to sign up with you. Also, you can implement tracking links on their landing page, blog, or website. When you make it easy for your affiliates to work, then they can perform better for your business.

  5. Be more creative – When it comes selling on the internet, you need to make sure that your product description and presentation are up to the mark. Do not use standard descriptions from a database. Create concise, clear, human, and SEO optimised descriptions for your products. Also, ensure that your product photos are professional so that they generate trust and improves the look of your site.
  6. Gather as many email subscribers as you can – Email marketing is undoubtedly the most effective way to reach out to your prospects for making a sale and generating repeat customers. While social media is a cluttered space, email marketing offers a personalised interaction. Generally, people are more responsive to messages that are sent directly into their mailboxes than on their social feeds. Also, when you send an email, you can say things that otherwise would not fit into a social media post.When it comes to email marketing, you should promote your newsletter, blog, and other email gathering avenues to the fullest so that you gather as many subscribers as you can. 

     

  7. You also need to ensure that you improve the standard of your email campaigns – It is not enough to have a subscriber base; you also need to ensure that your email campaign is effective. To make your e-commerce marketing campaign effective, you need to send regular and valuable emails to all your subscribers. 

    Make sure that you send your subscribers email on every occasion. 

    You can send a welcome mail when they first make a purchase. 

    You should send your subscribers newsletters so that they remain current on new discount offers, product tips, and your company news. 

    You can also send your subscribers promo codes and gifts. 

    Keep your high-value customers happy. Send them personalised emails thanking them for their renewed support. 

    It is also important to share the relevant content with your customers. Send them emails so that they can make the most of their purchases. 

    You can also send them an email soliciting their feedback. When people leave your site without making a purchase, you can ask them about their experience, and you can make things better for them. You should also take feedback from your regular customers on how to further improve their experience.

  8. Make sure that you send wishlist reminder emails – You also need to ensure that you add the wishlist reminder email to your scheme of things. The wishlist reminder email and abandoned cart email are closely related to each other. Both serve the purpose of convincing the shoppers of buying the product they had shown interest to buy. 

    Whether it has been a while since your prospect last checked on their wishlist or an item on sale is running out of stock which has been there on your prospects wishlist, you can send them an email informing the status of the product.Wishlist email reminders can provide the thrust to your prospects and customers to finally make the purchase.

  9. You need to have a content marketing program in place – If you have an e-commerce store, you should start blogging to connect with your prospects and customers. Regular blogging also helps you improve your search engine rankings. In case you create content, then make sure that your blog features on your online store. 

    Apart from blogging, you should consider starting a podcast. It helps you build a stronger community and allows you to feature your expertise. 

    You can also start writing guest posts on other websites and blogs which helps you build awareness, backlinks, and improves your SEO efforts. 

    You should ensure that you create long-form content and guides so that it helps your customers in using your product more effectively.

There are various other things which you can do to increase your e-commerce sales. You should generate as many customer reviews as you can. Another thing which you can do is to make sure that your customers get what they want easily. You can also start engaging your visitors with live chat. You should also optimise your site for mobile.

For a smart and comprehensive e-commerce marketing strategy, you can get in touch with vStacks Software Solutions now. We will make sure that your e-commerce sales increases to your satisfaction. Digital marketing is our forte, and we know what it takes to streamline your online operations.