Category Archives: Web Development

Web Development

How To Improve Website User Engagement?

 

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Competition on the internet is growing, and it is growing fast. Everybody who has a website wants it to rank higher (and rightly so) on the search engine rankings. And, one thing that can make or break your online journey is the website user engagement. The success of your website would largely depend on your ranking, and the ranking of your website is hugely dependent on user engagement you provide to your visitors. If you cannot engage with your target audience at an appropriate level, they are likely to desert you for good.

Without a doubt, the user experience is one of the single most important factors that directly impact your conversions. It is difficult for your customers to buy if you provide a poor user experience to your visitors. Only when you engage with your target audience well can you convince them to buy your product or service. Moreover, if visitors come to your site and leave in just a few seconds, it adversely affects your bounce rates.

The average human attention span is gradually on the decline. And, it is most relevant for website user experience. You don’t have too much time to impress your customers, all you have is a few seconds to attract and impress your visitors. And if you don’t provide a good user experience to your customers, they can leave and move on to your competitors.

Why is website user experience important?

An excellent website user experience helps promote familiarity, and it also increases loyalty. As people engage more with your material, they come close to your brand community which makes them more familiar with your brand, and this, in turn, increases loyalty.

Good user experience is also important because it increases your visibility. The more people engage with your content, the more visible it becomes, and you get a wider audience.

As engagement increases, it makes your content more effective.

Therefore, it is imperative that you pay a lot of attention to website user experience, and improve it for your customers so that they start doing business with you.

So, what should you do to improve the website user experience?

Ways to increase the user experience of your website

A lot can be done to increase the user experience of your customers. Here are ways that you can use to increase the user experience of your website:

Ensure your website is easy to navigate – If your visitors start leaving your website because they are unable to find what they want, then it is a serious issue. Websites that are difficult to navigate can increase the bounce rates which, in turn, will lead to poor website user engagement.

Therefore, make sure that the navigation of your website is simple and easy. Your visitors don’t like to waste their time and energy just for searching a page. You need to ensure that your navigation menu is clear so that people can conveniently reach where they want to go. Your navigation bar should be accessible, and your categorization also needs to be clear. You should design your navigation in such a way that your homepage load speed doesn’t suffer.

Make sure that the load speed of your website is lightning fast – People these days don’t have too much patience. And, if your website takes too long to load, your visitors are likely to leave your website and that too for good. Slow site speed is a serious handicap, and you need to resolve it ASAP. If the load speed of your website is slow, website user engagement takes a big hit

You can do a page load speed test to find out the load speed of your website. In case your website is not loading in two seconds, you need to fix the problem. There are tools available on the internet (for free) that will allow you to find the load speed of your website. You need to remove the stuff that is not required on your pages. You should also limit the use of excess images from the posts so that your pages start loading faster. You can download plugins so that the images load later.

Therefore, if you want to improve the user experience of your visitors, ensure that your website loads faster.

Ensure that your website design is responsive – With the rise in smartphone usage, you need to make sure that your website design is responsive. Hence, if you want to improve the user experience of your visitors, you should ensure that your website design is responsive. To make your website responsive, you need to make sure that your mobile and desktop users are easily able to access your website. If your website is meant only for the desktop users, then it results in poor user experience for those who are accessing it on their mobile devices, and this is a big problem in today’s scenario.

If your website is responsive, it engages well with your users, which decreases your bounce rates and increases your viewership. In case you want to improve the user experience of your visitors, you should make sure that your website is mobile-friendly so that you don’t lose customers.

Do make sure that you add a search box at a prominent place – Many websites get this wrong. People at times visit your website with a specific query in mind. When people visit your website, and they don’t find a search box, it frustrates them a lot. It obviously creates a negative user experience if your visitors cannot find a search box. The best way is to add a search box at a prominent place so that your visitors don’t have to waste their time. You can add a search box at the top left side of your website which is where most of the websites have it. A magnifying glass at the search box is the standard practice for most of the websites which you can also adapt to make things simple and easy.

Make sure that you improve your internal linking, and see to it that you display related content – When you improve your internal linking structure, it becomes easier for your users to navigate your website. Right kind of internal linking can also improve your SEO rankings. When your SEO rankings improve, and your website is easy to navigate, it increases your page views and lowers your bounce rates which in turn improves user engagement of your website. Ensure that the links have descriptive anchor text. Also, make sure that they are relevant and specific, and that it reaches a new destination.

You should ensure that at the end of every post some relevant posts are displayed. It gives an opportunity to your users to move to a related post conveniently (in case they want more information on the topic they are reading) which helps improve the user experience of your visitors.

You need to find out what your viewers want – It is important that you try to understand what your customers are interested in and what they want. You need to find out the preferences and values of your audience. If you give your audience what they like, it is sure to improve user engagement. Conducting a survey can help you to find out what they want. With the help of the survey, you can find out the likes and dislikes of your audience, things that interest them, and the information that they need. You can use the info to generate relevant content for your website which is bound to increase user engagement and improve user engagement. This is another way of making your viewers feel important, and it is sure to increase user engagement.

You can also analyse your website data to find out which pages are being viewed more and pages that your visitors are exiting fast. You can then change your content and give your audience what they want.

Make sure that you have a plan in place to collect email addresses – Website user engagement means keeping the visitor engaged for a long time. Your job is not complete by making the visitor come to your site once. Your purpose gets served only if the visitors come to your site on a regular basis. To make this happen, you need to collect as many email addresses as you can so that you can forward them the relevant content time and again.

Using pop-up opt-ins is one way to collect the email addresses of your customers. Another way of collecting email addresses of your customer’s addresses is to use a subscription form on your website’s sidebar. Another way of getting the email addresses is to place an opt-in box at the bottom of the page which your customers can fill after they are through with the content.

You can also let your customers read the first paragraph of your content, and then blur rest of the content and ask them to provide their email addresses first before proceeding further.

If you want to improve your website user experience, you should get in touch with vStacks Software Solutions. For a prosperous online journey, you can get in touch with us, and we will take care of all your digital needs.

From website designing and hosting to link building and content creation, vStacks Software Solutions can set things right for your online business.

Reasons Why You Need To Increase The Load Speed Of Your E-commerce Site

 

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The worldwide e-retail sales, according to Statista in 2017 was 2.3 trillion US dollars and this is expected to touch 4.48 trillion US dollars by the year 2021.

If you are a shopping buff, the go-to place for you is the internet. It is undoubtedly the biggest market place on earth. As ecommerce businesses vie for your attention, you have plenty of options to choose from when you are on the internet. Yes, ecommerce business is a growing market, but not everyone on the internet is doing brisk business.

With competition in the ecommerce business growing thick and fast, just offering exciting deals and variety is not sufficient to move ahead of your rivals. You need to provide a good user experience to your customers if you want to scale new heights and beat the competition in the ecommerce business. And, site reliability, user-friendliness, and speed of your ecommerce site are the three main things that can help improve your customer’s user experience. Of the three, load speed is by far the most significant criteria that affect your conversion rates and subsequently your sales.

Only a one second delay in the load speed of your ecommerce site can cause a 7% dip in your conversion rates.

It is not surprising to note that on an average the load speeds of the sites on the first page of the Google search results are less than 2000 milliseconds.

The significance of the load speeds of your ecommerce site is pretty clear from these statistics.

If you are in the ecommerce business (or planning to start one), you need to understand that your site should load fast enough or else it is difficult to flourish in this business. Also, if you are worried about your conversion rates, then load speed could be one of the reasons.

To find out the reasons why you need to improve the load speed of your ecommerce site, read on.

The significance of page load speed for your ecommerce site

Are you aware, 2018 has been declared as the year of the customer? Customers these days are short on time and patience. If your ecommerce site takes too long to load, your prospective customers are bound to get disillusioned. Therefore, one thing that you need to make sure is that your site loads at a lightning fast speed.

The overall time it takes for the content of your website to load is known as the load time.
There is sufficient proof to suggest that slow load speed of your site adversely affects your conversions, sales, and revenue.

Bad customer experience does not end with one person; it has a rippling effect. It leads to negative word of mouth publicity that can cause a lot of damage to your ecommerce business.
Even a few seconds delay can make a big difference in your conversions and sales.

Here are some of the reasons why you need to increase the load speed of your ecommerce site

In ecommerce business, if you start losing customers due to slow load speed of your site, then it becomes difficult to climb the success ladder. Slow load speed can lead to a dip in the conversion rates causing your sales to drop resulting in a decline in your overall profits. Hence, it is vital that you work towards increasing the load speed of your ecommerce site.

Here is why you need to increase the load speed of your ecommerce site:
Slow load speed creates a negative first impression – On the internet, a positive first impression makes a lot of difference. It does not take long for your customers to form an opinion about you and your business, be it positive or negative. A good first impression can tremendously benefit your ecommerce business. You can never leave a positive first impression on your customers if the load speed of your ecommerce site is slow. A negative first impression creates a poor user experience which is a big irritant among the online shoppers. If your site loads faster, it is considered as professional and reliable. Also, speed is generally associated with confidence, trust, and efficiency. On the contrary, a slow site creates a negative first impression, and people consider your site to be unreliable, unprofessional, and insecure. Moreover, it is not easy to change the first impression of your customers. In the ecommerce business, you generally don’t get a second chance easily; hence you need to make sure that the load speed of your site is fast.

Slow load speed causes poor customer experience – You have to look after your customers well or else they will desert you. If your customers are not happy with the experience, your sales and conversions can go for a toss. You have to give your customers what they want and when they need it. And, without any doubt, fast load speed is known to improve the overall experience of your customers. You should try to give your customers what they want, and give it to them fast. If your ecommerce site takes too long to load, it only frustrates your customers. Hence, if you want to improve your customer’s experience, you need to make sure that the load speed of your ecommerce site is fast.

Websites with slow load speeds rank lower on the Google search result – It has been the constant endeavour of Google to make the web user-friendly, useful, and fast. If your ecommerce site does not load faster, you can see a drop in your ranking on the Google search results. It is not in the interest of your ecommerce business to ignore Google. Hence, you need to make sure that your site loads faster.

Customers expect sites to load faster – It is difficult to survive in the ecommerce business if your site does not load faster. Customers these days are short on patience, they want instant replies and quick answers. In case your site takes too long to load, customers can abandon your site and move on to your competitors and rivals for quick results. Customers these days expect websites to load faster, and if it does not load faster, they quickly move on to the next one. People might wait sometime longer if you are an established name in the market, but they are generally not kind enough if you are a start-up or a small entity.

Slow site load speed results in lower conversions and sales – This is the worst that can happen to an ecommerce store. You, of course, don’t want your conversions and sales to drop because of the slow load speed of your site. You are in the ecommerce business to make money, and you just cannot let your conversion rate and sales to drop. Hence, if you want your conversion rates and sales to improve, you should make sure that the load speed of your ecommerce store is fast.

If you want your ecommerce store to flourish, you need to make sure that you design it aesthetically, come up with exciting offers, and increase the load speed of your site.

In case you are planning to start your ecommerce store and want the load speed of your site to be faster, get in touch with vStacks Software Solutions.

You can also contact vStacks Software Solutions if you have an existing ecommerce store, and you are facing conversion problem due to slow load speed of your site. From designing your ecommerce site to hosting it, vStacks Software Solutions can help you reach the top in the business quickly and swiftly.

Why Is It Essential For You To Hire A Reputed Web Development Company

 

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The technological advancements have not just changed the way businesses function these days; it has also altered our lives by bringing the shops to our doorsteps and more specifically into our hands. From services to products, you can now shop and order anything and everything from the cool confines of your home or office. All you need is a desktop, a laptop or a smartphone. But, have you ever given it a second thought how all of this happens? This is made possible by the presence of numerous websites, which are hosted on the internet. However, to succeed in the online market, you need to have a great website to look at and a sound web management strategy, which inevitably ensures that you make a sale. And, in order to get a beautiful website and a fool proof web management plan, it is a must for you to hire a reputed web development company in Dubai.
59% of customers worldwide prefer engaging with a website that is attractively designed rather than the ones that are designed simply This clearly proves our point that in order to succeed in the digital space you need a website that is beautifully and exquisitely designed, (Adobe).

What is web development?

Broadly, web development refers to as the work undertaken to develop websites for hosting on the internet or intranet. The process of web development includes web designing, content development, front-end/ back-end scripting, configuring network security and a few other tasks.
More importantly, web development is the programming of a website that allows it to function as per the requirement of the owner. It primarily pertains to the non-designing processes of a website that comprises of programming and writing markup.
From developing pages that have plain texts and intricate web based applications to electronic business and social network applications, web development caters to all of this and more.

Why is it essential for you to hire a professional web development company?

When you want to reach out to a wider audience, internet is the perfect medium. But, your success in the digital space requires a website that is great to look at, and a strategy that can propel your business to new heights. And, in order to get both of them right, you need to hire a professional web development company.
This is what you stand to gain when you hire a web development company:

They devise an effective web strategy for your business – These days what you need is a holistic approach to make your presence felt in the digital world. A professional web development company provides you a scalable and futuristic web development plan, which gives your project the thrust that is required to take your business to the next level.

A professional web development company would aesthetically design your website with perfect coding –Web development is a process that consumes a lot of time. Even if you know a thing or two about website development, you probably would not have enough time to develop it on your own, as there are many pressing matters that need your attention. Whereas, when you hire a reputed web development company, you get the services of experienced and trained web development professionals who are skilled at developing websites. You can get a high quality website, both in terms of aesthetics and programming.

They manage and develop your website content uniquely – With a professional web development Company, you can be sure that they will develop and manage your website content in a way, which gives you the best results. You just cannot replace good content with anything. In order to make your online presence successful, you need content that is relevant, concise and to the point. Content writing is an art, and developing and managing quality content requires experience. That is another reason why you need the services of a professional web development company.

They deploy the use of up-to-date tools – When you hire a professional web developing company you can rest assure that they will use all the current tools that make your website user-friendly and responsive.

They ensure that the safety of your website is never compromised – Security is an integral part of hosting a website. A web development company will make sure that all the security considerations are duly met. With data theft on the rise, it is imperative that proper security measures are in place if you are doing business online.

They make your website visible – The job of an expert web developing company does not end with just creating a website. You can only succeed on the internet if your website ranks high on the search engine/s. And, a reputed web development company ensures that your website’s search engine optimisation techniques are up-to-date.

If you are based in the UAE region, then get in touch with vStacks Software Solutions – a web development company, for all your website and web management needs.
With over two decades of web development experience, vStacks Software Solutions knows what it takes to make your online business a success.
vStacks Software Solutions has trained, experienced and professional web designers and developers who cannot just make your website look beautiful, but can also help your online business to rock.