Category Archives: Web Development

Web Development

Website Development Company in Dubai


Looking for a Website Development Company in Dubai? You are at the Right Place

Every business today needs a solid online presence. A well-designed and functional website is the cornerstone of any successful online strategy. As a business owner in Dubai, the potential for success in finding the right website development company to bring your vision to life is immense, filling you with hope and optimism.

Are you looking for a website development company in Dubai? You are at the Right Place! This article will guide you through selecting one, emphasising your crucial role. Your informed decision will align with your business goals, making you an integral part of the website development journey.

Understanding Your Needs

Before searching for a website development company, you must clearly understand your needs and objectives. Do you need a simple informational website, like a blog or a company profile page? Or do you need an e-commerce platform, like an online store? You may require a complex web application, like a customer management system. Understanding your requirements in these terms will help you articulate your needs to potential development firms, enabling them to propose tailored solutions that align with your goals.

Website development companies in Dubai, such as RedSpider, WebCastle, and vStacks Software Solutions, have a proven track record of creating bespoke websites.

Researching Potential Partners

Dubai is home to a plethora of website development companies, each offering its unique set of services and expertise. To make your research more effective, consider the following factors: a strong portfolio of past projects, positive client testimonials, a proven track record of delivering high-quality websites, experience in your industry, technical expertise, and ability to meet deadlines. By ticking off these criteria, you can narrow your options and focus on the most suitable companies.

Setting Clear Budget and Timeline Expectations

Establishing a clear budget and timeline for your website development project is essential. Communicate your financial constraints and desired project timeline to potential development partners upfront. Not doing so can lead to unexpected costs and delays, disrupting your business operations and affecting your bottom line. By setting clear expectations, you can filter out companies that cannot work within your parameters and allow you to focus on firms that can deliver within your constraints.

Requesting Proposal and Project Plan

Once you have identified a shortlist of potential website development companies, it’s time to request detailed proposals and project plans. The proposal should have a complete scope of work, project timeline, cost breakdown, and milestones. Look for a development partner who provides a clear and transparent proposal demonstrating a thorough understanding of your project requirements.

Assessing Technical Expertise and Capabilities

Beyond the aesthetics of a website, its technical functionality is equally crucial. Assess the technical expertise and capabilities of each potential development partner. Inquire about their technologies, including their approach to responsive design. It is a design approach that ensures your website functions smoothly across all devices, from desktops to smartphones. This enhances user experience and can improve your website’s search engine ranking. Also, ask about their best practices in search engine optimisation (SEO) and their ability to integrate third-party systems if needed. A credible website development company should be able to provide insights into these technical aspects to cater to your specific needs.

Considering Ongoing Support and Maintenance

Post-launch support and maintenance are a must for the long-term success of your online presence. Post-launch support refers to the assistance and troubleshooting services the development company provides after your website goes live. Maintenance involves regular updates for a smooth and secure website. Inquire about the post-launch support and maintenance packages each website development company offers. Look for a partner providing all the above to ensure your website remains updated and bug-free.

With many options, selecting the right website development company in Dubai can take time and effort for businesses. Consider the services of companies like vStacks Software Solutions that align with your business’ vision and values.


Web Development Company in Dubai


Web Development Company in Dubai: Crafting Digital Success Stories

A good online presence is a must have requirement for any business looking to succeed in this fast-paced digital age. For companies based in Dubai, an effective website is the cornerstone of their digital strategy. This is where the expertise of a professional web development company, with their in-depth knowledge of the latest trends and technologies, comes into play. These companies are adept at helping businesses reach their target audience digitally, instilling confidence in their capabilities.

In this blog, we will look at how a web development company in Dubai is helping individual businesses and shaping the region’s digital landscape. By understanding this role, businesses can feel part of a larger digital transformation in Dubai.

Understanding the Importance of Web Development

Dubai, known for its thriving business environment and entrepreneurial spirit, is a hub of diverse industries. From e-commerce and hospitality to finance and real estate, businesses in Dubai are constantly vying for attention in the crowded digital space. A well-crafted website is a virtual storefront and a powerful marketing tool driving business growth and customer engagement. Web development companies in Dubai understand businesses in the region and are adept at creating customised solutions that align with their goals.

The Role of a Web Development Company

A professional web development company offers a comprehensive range of services that bring tangible benefits to businesses in Dubai. From initial consultation and conceptualisation to design, development, and maintenance, these companies provide end-to-end solutions, ensuring a seamless online experience for businesses and their customers. Using latest technologies and best practices, web development companies in Dubai create websites that are visually appealing, highly functional, and user-friendly, thereby enhancing customer engagement and driving business growth.

Key Services Offered by Web Development Companies

  1. Custom Website Development: Every business is unique, and a one-size-fits-all approach doesn’t work in the digital world. Web development companies in Dubai, such as RedSpider, WebCastle, and vStacks Software Solutions, have a proven track record of creating bespoke websites that reflect their clients’ brand identity and values.
  2. E-Commerce Solutions: With the e-commerce sector’s rapid growth in Dubai, web development companies are crucial in helping businesses set up robust online stores and seamless payment gateways.
  3. Mobile-Friendly Design: Web development companies ensure that websites are optimised for a seamless mobile experience, catering to the needs of on-the-go users.
  4. Content Management Systems (CMS): To empower businesses to manage their website content effortlessly, web development companies often integrate user-friendly CMS platforms that allow for easy updates and modifications.

Choosing the Right Web Development Company in Dubai

Factors such as the web development company’s portfolio, industry experience, and client testimonials are important, but equally crucial is their ability to deliver within specified timelines and budgets. However, a strong emphasis on clear communication and a collaborative approach to project management is vital for ensuring a successful partnership, as it fosters mutual understanding and ensures that the project meets the client’s expectations.

With many options available, selecting the right web development company in Dubai can be daunting for businesses. You may consider the services of companies like vStacks Software Solutions that may align with your business’ vision and values.


Effective Web Development Tips for a Successful Website


In the ever-evolving digital landscape, a website serves as the virtual front door of a business or individual to the world. A successful website not only attracts visitors but also engages and converts them into loyal customers. To achieve this, effective web development plays a pivotal role. Luckily there are numerous companies that are working in this domain, one such reliable company is vStacks Software Solutions.

It’ll be helpful to look at some key tips that can guide you towards creating a successful website.

  1. User-Centric Design:Putting the user at the center of your design philosophy is paramount. The layout, navigation, and overall design should be intuitive and user-friendly. Prioritise a responsive design that ensures a seamless experience across different devices and screen sizes. The goal is to provide a visually appealing, easy-to-navigate website that keeps visitors engaged.
  1. Performance Optimisation:In a fast-paced online world, users have little patience for slow-loading websites. Page speed optimisation is crucial for retaining visitors. Compress images, minify code, and leverage browser caching to ensure swift loading times. Google’s PageSpeed Insights can be a valuable tool for assessing and improving your website’s performance.
  1. SEO-Friendly Development:Search Engine Optimisation (SEO) is vital for attracting organic traffic. Incorporate proper HTML structure, meta tags, and descriptive URLs. Conduct keyword research to align your content with what your target audience is searching for. A well-optimised website ranks higher in search engine results, increasing its visibility.
  1. Quality Content:Compelling and relevant content is the lifeblood of your website. Regularly update your site with informative articles, engaging videos, or captivating visuals. High-quality content not only keeps visitors coming back but also establishes your credibility and authority in your field.
  1. Mobile-First Approach:With most internet users accessing websites from mobile devices, adopting a mobile-first approach is non-negotiable. Ensure your website is not only responsive but also designed to provide an excellent user experience on smartphones and tablets.
  1. Intuitive Navigation:Simplify navigation by employing a clear menu structure that helps users find what they’re looking for without confusion. A well-organised navigation menu can improve user satisfaction and reduce bounce rates.
  1. Call to Action (CTA):A successful website encourages visitors to act. Whether it’s signing up for a newsletter, making a purchase, or contacting you, strategically place clear and compelling CTAs throughout your site. Use persuasive language and contrasting colors to make them stand out.
  1. Security and Privacy:Website security is paramount, especially if you’re dealing with user data or facilitating transactions. Implement HTTPS encryption to secure data transmission, regularly update your software, and use secure authentication methods to protect your website and its visitors.
  1. Analytics and Monitoring:To continually improve your website’s performance, utilise analytics tools like Google Analytics. Monitor key metrics such as traffic sources, user behavior, and conversion rates. This data provides insights into what’s working and where improvements are needed.
  1. Regular Maintenance:A successful website is not a one-time creation; it requires ongoing maintenance. Regularly update content, check for broken links, and ensure all functionalities are working as intended. Outdated information or broken features can deter visitors and harm your credibility.

Remember, a website is a dynamic entity; it requires constant improvement and maintenance to stay relevant and effective in the fast-paced digital world. You need experts like vStacks Software Solutions who can effectively develop and manage your website.

Web Development Company


The first impression, for most of us, turns out as the last impression. A website is the face of your organization. It is your 24X7 marketing tool that can make or break your online journey. That is the reason why you need a professional, modern, attractive, feature-rich, and functional website. You also need to understand that just having a website on the internet is not sufficient; you need to rank well on search engines to get the desired traffic and business. If you want a website that is complete in all respects and is SEO optimized as well, you need to hire a reliable web development company. A professional web development company can deliver on all the aspects to make your online presence much more effective.

However, some small and mid-sized businesses still think that hiring a web development company might be a waste of time and money. It is a myth that needs to be busted. There are several benefits if you hire a professional agency. Let us, therefore, take you through what you stand to gain when you hire a professional website development company.

Benefits of hiring a professional web design company

There is a lot of competition on the internet. And, if you don’t have the best to offer to your clients, they are likely to move on to your competitors. With customer experience taking precedence over every other thing, it is crucial to offer the best that you can to your consumers. And, you need to understand that the customer experience starts with your website. That is the reason why you need to have a website that is complete and functional in all respects.

Without a reliable and professional web development agency, it is difficult to make a website that does well on the internet. Let us, therefore, list down some of the key benefits of hiring a professional web development company:

  • You get an attractive website, which creates a positive first impression
    As mentioned earlier, your website is the first thing that people see and interact with on the internet. And, if the first impression they get (of your website) is not positive, it is certainly not going to help your business. Hence, it is essential to make your website attractive so that it attracts your customers as well as your prospects. And, when you hire a professional agency, you can rest assured that your website will be attractive, which is sure to create a positive first impression.
  • You are assured of a better website design
    Website design is crucial. If you use regular templates or formats, it is not going to give you the desired results. Your website will be just like any other website on the internet. What you need is this – a customised design and a user-friendly interface. When you hire a professional agency, you are sure to get both things. They will customise your website and make it user-friendly as well.
  • You get a website that has a faster load speed
    You should not expect to do well on the major search engines if your website does not load at a lightning-fast speed. If you have limited technical knowledge, then it is difficult to make a website that loads quickly. However, when you hire a professional website development agency, you can rest assured that your website will load at a lightning-fast speed. Professionals know how to do their job efficiently, and they can develop websites that load at a much faster speed.
  • You get a mobile-friendly website
    A mobile-friendly website is the need of the hour. If your website is mobile-unfriendly, you should not expect to do well in the online landscape these days. Mobile-unfriendly sites cannot rank well on search engines because of the poor user experience they offer to their users. Again, you need to have the requisite technical expertise to make your website responsive. When you hire a professional agency, there is no reason why your website will not be responsive. They have all the technical knowledge and can make your website mobile-friendly.
  • You get a reliable website
    It is important that your website functions properly after it is up and live on the internet. For example, if your website develops a snag every time you make some changes to it, then it is not going to help your business in any way. What you need is a reliable website. It should be up and running after you go live with it. When you hire a website development agency, you are sure to get a reliable website.
  • You get an SEO friendly website
    Every website owner wants to make it to the first page of Google and other search engines. However, if your site is not SEO optimised, it is difficult to do well on any major search engine. When you hire a professional company, they code it (your website) properly and make sure that it becomes SEO friendly.
  • You get a trustworthy website
    If your website can’t instil trust among your consumers, it is difficult for them to spend their money on your site. A professional web development company knows how to piece together content and other things on a website, which makes it look trustworthy and reliable.
  • Professionals can help you save time
    If you hire a novice or try doing it yourself, you may need to spend more time developing a feature-rich and powerful website. But when you hire professionals, you don’t need to worry about these things as they stick to the timeline. Moreover, professionals have the technical skills and knowledge that allow them to complete the same job faster.

If you are looking for a reliable and trustworthy web development company in Dubai, you should get in touch with vStacks Software Solutions now. We have been in the software development business for over two decades, and we know what it takes to design a complete website. From attractive design and making it responsive to fast load speed and more, we can check all the boxes that make up a modern, professional, reliable, and trustworthy website.


8 Sure Shot Ways To Improve The Load Speed Of Your Website


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    It is difficult to beat the competition and climb the success ladder these days if you don’t have a website in place. But just having a website on the internet does not guarantee you success. To do well on the internet, you need to make sure that your website ranks high on the search engine result page and it offers an excellent user experience. And, one factor that can surely impact your website ranking and user experience is the load speed of your site.
    If your website load speed is slow, it can negatively impact your performance on the internet. It (slow load speeds) not just adversely affects your website rankings, but it can also dent your conversions and sales. Therefore, it is vital to ensure that businesses work hard to improve the load speeds of their websites.

    Here are some load speed statistics that prove our point beyond any doubt.

    Load speed statistics

    According to the 2017 Akamai Technologies State of Online Retail Performance report, a 100-millisecond delay in website load speed can hurt your conversions by as much as 7 percent.

    A 2-second delay in web page load time increases bounce rates by 103%.
    In case your website takes more than 3 seconds to load, 53% of mobile site visitors will leave the page.

    So, what should you do to improve the load speed of your website? But before getting there let us try to understand the importance of website speed optimisation.

    Importance of website speed optimisation

    A web performance metric, page load time shows the time needed for a webpage to load on the screen of the user. And, here is how the website speed optimisation influences the main factors of website success, namely conversions, visibility, and usability.

    1. Conversion – It is important for businesses to bring their visitors to a point where they do what you want them to do. Website conversion is an important metric for the success of your business – be it for buying your product, subscribing to your newsletter, registering for a webinar, or downloading a guide. The more time it takes for your webpage to load, the lower conversion rates it will have. Hence, if you want your conversions to improve, it is vital that your website loads faster.
    2. Visibility – The time it takes for your website to load also determines how easily visitors can locate your website. Load speed of the website is one of the factors that Google takes into account when ranking sites. A website that takes a lot of time to load offers a poor user experience which results in a drop in the rankings. Also, websites that do not load fast and are not responsive do not do well on the search engine results page.
    3. Usability – Just like website page speed, website responsiveness, and website load time, website usability also impacts customer loyalty. If your website loads faster, it makes your users more satisfied. And, when you provide a great user experience, it allows you to build a large customer base and a robust brand.

    What is a good load speed?

    But before you set out to improve the load speed of your website, it is vital for businesses to know what is good load time.

    The best practice according to Google (in 2018) is three seconds, but most sites are not up to the mark when it comes loading time. Google in an analysis of 900, 000 mobile ad landing pages found that 70% of them took about seven seconds for the visual content above the fold to load. In the analysis it was found that it takes about 15 seconds to load a mobile landing page fully.

    Also, as page load time increases from one to ten seconds, the bounce rate possibility goes up by 123%.

    How to assess your website speed?

    It is also vital for businesses to first assess their existing website speed before getting down to how to improve it. Fortunately, there are numerous performance evaluation tools available on the internet to assess the speed of your website. Some of these are:

    1. Google Pagespeed Insights
    2. Pingdom
    3. YSlow
    4. Performance Budget Calculator

    Ways to Improve the load speed of your website

    After testing the speed of your website, you should get down to optimising it. There are various ways of increasing the load speed of your website. Here is the list of 9 most effective ways that can improve the load speed of your website:

    1. Implement a content delivery network or CDN – A CDN is a set of web servers which are distributed across numerous geographical locations, and they provide web content to the end user per their location. When the website is hosted on a single server, all the user requests are sent to the same hardware which increases the processing time of each request. Moreover, when users are physically far from the server, it increases the load time. But when you use a CDN, user requests are redirected to the server that is closet to the user which allows the content to be delivered to the user quickly and the website starts working faster. CDN, therefore, is an effective way of increasing the load speed of your website.
    2. Move to a better host for your website – Make sure that you choose a fast web host so that your site loads faster. Mainly, there are three types of hosting, namely shared hosting, a virtual private server (VPS) hosting, and dedicated server hosting.
      The most popular type of hosting is shared hosting. It is also the most cost-effective way to get your website online. But it is vital that you select your web hosting service provider with a lot of caution. A fast web hosting service provider is what you need to select if you want to ensure better optimisation. Typically, shared hosting is not as fast as VPS or dedicated hosting because in shared hosting you have to share the disk space, RAM, and CPU with other websites.VPS and dedicated servers are faster in comparison to shared hosting. Multiple servers are used in VPS hosting for content distribution. In VPS hosting, you only need to share the server with other users, and your configurations do not influence other websites. VPS hosting is ideally suited for websites that have average traffic with traffic spikes in some periods.And, dedicated hosting is the most expensive hosting option where all the resources belong to you.
    3. Make sure you optimise the images on your website – Images are important for an attractive layout of a website, and it is known to generate better user engagement. Also, images are essential if you have an e-commerce site. But the negative effect of having too many images is that it slows down your website because they are large files. What you need to do to reduce the size of the images is to compress the images. You can search the internet and use the tools that can reduce the size of your images without compromising their quality.
    4. You should also decrease the number of plugins – Plugins are a common component of websites which add specific features suggested by third parties. But more the plugins, more are the resources you need to run a website which slows down your website. The number of plugins grows over time, but not all of them are used all of the time. That is why it is important that you check all the plugins you have installed, and remove those that are not required. To start with, you should run the performance test to find out which plugins are slowing down your website. The website speed depends on the number of plugins as well as their quality. You should avoid deleting plugins that load a lot of scripts or generate a lot of queries. Make sure that you only keep plugins that are necessary, and it is also important to keep them updated.
    5.  You also need to use website catching – When there are many users accessing the page at the same time, servers go slow and need more time to deliver the web page to every user. The process of storing the existing version of your website on the hosting is known as caching, and it presents this version to the users until your website is updated. It means that the web page does not render every time for each user. Since cached web pages store copies of documents; hence it does not need to send database requests every time. The stored document is rendered to the user which increases the load speed of your website.
    6.  It is also important to reduce the number of JavaScript and CCS files – When your website contains too many JavaScript and CCS files, it generates a large number of HTTP requests when your visitors want to access specific files. Due to these requests, which are treated individually by the visitor’s browser, it slows down the website speed. Hence, if you decrease the number of JavaScript and CCS files, it is bound to increase the load speed of your website. You can group all JavaScript into one and do the same for all the CSS files which bring down the overall number of HTTP requests.
    7. Use Gzip compression – You can use Gzip compression to reduce the size of the files which minimises the HTTP requests and cuts the server response time. Gzip compression is used to compress the files before sending them to the browser. A browser unzips the files on the user’s side and presents the content. Gzip compression can work well with all the files on your website.
    8.  Minimise redirects and decrease the use of web fonts – Website redirects negatively impacts the performance of your website because it creates additional HTTP requests. It is, therefore, advisable to either minimise them or eliminate them completely. You can run a site scan to identify all the redirects on your page and barring the critical ones you should eliminate the rest.Web fonts are increasingly becoming popular these days in website designing. But the use of web fonts can have a negative impact on the load speed of your website. Web fonts create additional HTTP requests to external resources. To reduce the size of web font traffic, you can use modern formats for modern browsers, select only the needed styles, and include only those character sets that are used on the site.

      If there is a problem with the load speed of your website, you can get in touch with vStacks Software Solutions now. We will make sure that your site starts loading faster on all the devices. We are a digital marketing services company specialising in web design and hosting.

    How To Improve Website User Engagement?

    Competition on the internet is growing, and it is growing fast. Everybody who has a website wants it to rank higher (and rightly so) on the search engine rankings. And, one thing that can make or break your online journey is the website user engagement. The success of your website would largely depend on your ranking, and the ranking of your website is hugely dependent on user engagement you provide to your visitors. If you cannot engage with your target audience at an appropriate level, they are likely to desert you for good.

    Without a doubt, the user experience is one of the single most important factors that directly impact your conversions. It is difficult for your customers to buy if you provide a poor user experience to your visitors. Only when you engage with your target audience well can you convince them to buy your product or service. Moreover, if visitors come to your site and leave in just a few seconds, it adversely affects your bounce rates.

    The average human attention span is gradually on the decline. And, it is most relevant for website user experience. You don’t have too much time to impress your customers, all you have is a few seconds to attract and impress your visitors. And if you don’t provide a good user experience to your customers, they can leave and move on to your competitors.

    Why is website user experience important?

    An excellent website user experience helps promote familiarity, and it also increases loyalty. As people engage more with your material, they come close to your brand community which makes them more familiar with your brand, and this, in turn, increases loyalty.

    Good user experience is also important because it increases your visibility. The more people engage with your content, the more visible it becomes, and you get a wider audience.

    As engagement increases, it makes your content more effective.

    Therefore, it is imperative that you pay a lot of attention to website user experience, and improve it for your customers so that they start doing business with you.

    So, what should you do to improve the website user experience?

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      Ways to increase the user experience of your website

      A lot can be done to increase the user experience of your customers. Here are ways that you can use to increase the user experience of your website:

      Ensure your website is easy to navigate – If your visitors start leaving your website because they are unable to find what they want, then it is a serious issue. Websites that are difficult to navigate can increase the bounce rates which, in turn, will lead to poor website user engagement.

      Therefore, make sure that the navigation of your website is simple and easy. Your visitors don’t like to waste their time and energy just for searching a page. You need to ensure that your navigation menu is clear so that people can conveniently reach where they want to go. Your navigation bar should be accessible, and your categorization also needs to be clear. You should design your navigation in such a way that your homepage load speed doesn’t suffer.

      Make sure that the load speed of your website is lightning fast – People these days don’t have too much patience. And, if your website takes too long to load, your visitors are likely to leave your website and that too for good. Slow site speed is a serious handicap, and you need to resolve it ASAP. If the load speed of your website is slow, website user engagement takes a big hit

      You can do a page load speed test to find out the load speed of your website. In case your website is not loading in two seconds, you need to fix the problem. There are tools available on the internet (for free) that will allow you to find the load speed of your website. You need to remove the stuff that is not required on your pages. You should also limit the use of excess images from the posts so that your pages start loading faster. You can download plugins so that the images load later.

      Therefore, if you want to improve the user experience of your visitors, ensure that your website loads faster.

      Ensure that your website design is responsive – With the rise in smartphone usage, you need to make sure that your website design is responsive. Hence, if you want to improve the user experience of your visitors, you should ensure that your website design is responsive. To make your website responsive, you need to make sure that your mobile and desktop users are easily able to access your website. If your website is meant only for the desktop users, then it results in poor user experience for those who are accessing it on their mobile devices, and this is a big problem in today’s scenario.

      If your website is responsive, it engages well with your users, which decreases your bounce rates and increases your viewership. In case you want to improve the user experience of your visitors, you should make sure that your website is mobile-friendly so that you don’t lose customers.

      Do make sure that you add a search box at a prominent place – Many websites get this wrong. People at times visit your website with a specific query in mind. When people visit your website, and they don’t find a search box, it frustrates them a lot. It obviously creates a negative user experience if your visitors cannot find a search box. The best way is to add a search box at a prominent place so that your visitors don’t have to waste their time. You can add a search box at the top left side of your website which is where most of the websites have it. A magnifying glass at the search box is the standard practice for most of the websites which you can also adapt to make things simple and easy.

      Make sure that you improve your internal linking, and see to it that you display related content – When you improve your internal linking structure, it becomes easier for your users to navigate your website. Right kind of internal linking can also improve your SEO rankings. When your SEO rankings improve, and your website is easy to navigate, it increases your page views and lowers your bounce rates which in turn improves user engagement of your website. Ensure that the links have descriptive anchor text. Also, make sure that they are relevant and specific, and that it reaches a new destination.

      You should ensure that at the end of every post some relevant posts are displayed. It gives an opportunity to your users to move to a related post conveniently (in case they want more information on the topic they are reading) which helps improve the user experience of your visitors.

      You need to find out what your viewers want – It is important that you try to understand what your customers are interested in and what they want. You need to find out the preferences and values of your audience. If you give your audience what they like, it is sure to improve user engagement. Conducting a survey can help you to find out what they want. With the help of the survey, you can find out the likes and dislikes of your audience, things that interest them, and the information that they need. You can use the info to generate relevant content for your website which is bound to increase user engagement and improve user engagement. This is another way of making your viewers feel important, and it is sure to increase user engagement.

      You can also analyse your website data to find out which pages are being viewed more and pages that your visitors are exiting fast. You can then change your content and give your audience what they want.

      Make sure that you have a plan in place to collect email addresses – Website user engagement means keeping the visitor engaged for a long time. Your job is not complete by making the visitor come to your site once. Your purpose gets served only if the visitors come to your site on a regular basis. To make this happen, you need to collect as many email addresses as you can so that you can forward them the relevant content time and again.

      Using pop-up opt-ins is one way to collect the email addresses of your customers. Another way of collecting email addresses of your customer’s addresses is to use a subscription form on your website’s sidebar. Another way of getting the email addresses is to place an opt-in box at the bottom of the page which your customers can fill after they are through with the content.

      You can also let your customers read the first paragraph of your content, and then blur rest of the content and ask them to provide their email addresses first before proceeding further.

      If you want to improve your website user experience, you should get in touch with vStacks Software Solutions. For a prosperous online journey, you can get in touch with us, and we will take care of all your digital needs.

      From website designing and hosting to link building and content creation, vStacks Software Solutions can set things right for your online business.

      Reasons Why You Need To Increase The Load Speed Of Your E-commerce Site


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        The worldwide e-retail sales, according to Statista in 2017 was 2.3 trillion US dollars and this is expected to touch 4.48 trillion US dollars by the year 2021.

        If you are a shopping buff, the go-to place for you is the internet. It is undoubtedly the biggest market place on earth. As ecommerce businesses vie for your attention, you have plenty of options to choose from when you are on the internet. Yes, ecommerce business is a growing market, but not everyone on the internet is doing brisk business.

        With competition in the ecommerce business growing thick and fast, just offering exciting deals and variety is not sufficient to move ahead of your rivals. You need to provide a good user experience to your customers if you want to scale new heights and beat the competition in the ecommerce business. And, site reliability, user-friendliness, and speed of your ecommerce site are the three main things that can help improve your customer’s user experience. Of the three, load speed is by far the most significant criteria that affect your conversion rates and subsequently your sales.

        Only a one second delay in the load speed of your ecommerce site can cause a 7% dip in your conversion rates.

        It is not surprising to note that on an average the load speeds of the sites on the first page of the Google search results are less than 2000 milliseconds.

        The significance of the load speeds of your ecommerce site is pretty clear from these statistics.

        If you are in the ecommerce business (or planning to start one), you need to understand that your site should load fast enough or else it is difficult to flourish in this business. Also, if you are worried about your conversion rates, then load speed could be one of the reasons.

        To find out the reasons why you need to improve the load speed of your ecommerce site, read on.

        The significance of page load speed for your ecommerce site

        Are you aware, 2018 has been declared as the year of the customer? Customers these days are short on time and patience. If your ecommerce site takes too long to load, your prospective customers are bound to get disillusioned. Therefore, one thing that you need to make sure is that your site loads at a lightning fast speed.

        The overall time it takes for the content of your website to load is known as the load time.
        There is sufficient proof to suggest that slow load speed of your site adversely affects your conversions, sales, and revenue.

        Bad customer experience does not end with one person; it has a rippling effect. It leads to negative word of mouth publicity that can cause a lot of damage to your ecommerce business.
        Even a few seconds delay can make a big difference in your conversions and sales.

        Here are some of the reasons why you need to increase the load speed of your ecommerce site

        In ecommerce business, if you start losing customers due to slow load speed of your site, then it becomes difficult to climb the success ladder. Slow load speed can lead to a dip in the conversion rates causing your sales to drop resulting in a decline in your overall profits. Hence, it is vital that you work towards increasing the load speed of your ecommerce site.

        Here is why you need to increase the load speed of your ecommerce site:
        Slow load speed creates a negative first impression – On the internet, a positive first impression makes a lot of difference. It does not take long for your customers to form an opinion about you and your business, be it positive or negative. A good first impression can tremendously benefit your ecommerce business. You can never leave a positive first impression on your customers if the load speed of your ecommerce site is slow. A negative first impression creates a poor user experience which is a big irritant among the online shoppers. If your site loads faster, it is considered as professional and reliable. Also, speed is generally associated with confidence, trust, and efficiency. On the contrary, a slow site creates a negative first impression, and people consider your site to be unreliable, unprofessional, and insecure. Moreover, it is not easy to change the first impression of your customers. In the ecommerce business, you generally don’t get a second chance easily; hence you need to make sure that the load speed of your site is fast.

        Slow load speed causes poor customer experience – You have to look after your customers well or else they will desert you. If your customers are not happy with the experience, your sales and conversions can go for a toss. You have to give your customers what they want and when they need it. And, without any doubt, fast load speed is known to improve the overall experience of your customers. You should try to give your customers what they want, and give it to them fast. If your ecommerce site takes too long to load, it only frustrates your customers. Hence, if you want to improve your customer’s experience, you need to make sure that the load speed of your ecommerce site is fast.

        Websites with slow load speeds rank lower on the Google search result – It has been the constant endeavour of Google to make the web user-friendly, useful, and fast. If your ecommerce site does not load faster, you can see a drop in your ranking on the Google search results. It is not in the interest of your ecommerce business to ignore Google. Hence, you need to make sure that your site loads faster.

        Customers expect sites to load faster – It is difficult to survive in the ecommerce business if your site does not load faster. Customers these days are short on patience, they want instant replies and quick answers. In case your site takes too long to load, customers can abandon your site and move on to your competitors and rivals for quick results. Customers these days expect websites to load faster, and if it does not load faster, they quickly move on to the next one. People might wait sometime longer if you are an established name in the market, but they are generally not kind enough if you are a start-up or a small entity.

        Slow site load speed results in lower conversions and sales – This is the worst that can happen to an ecommerce store. You, of course, don’t want your conversions and sales to drop because of the slow load speed of your site. You are in the ecommerce business to make money, and you just cannot let your conversion rate and sales to drop. Hence, if you want your conversion rates and sales to improve, you should make sure that the load speed of your ecommerce store is fast.

        If you want your ecommerce store to flourish, you need to make sure that you design it aesthetically, come up with exciting offers, and increase the load speed of your site.

        In case you are planning to start your ecommerce store and want the load speed of your site to be faster, get in touch with vStacks Software Solutions.

        You can also contact vStacks Software Solutions if you have an existing ecommerce store, and you are facing conversion problem due to slow load speed of your site. From designing your ecommerce site to hosting it, vStacks Software Solutions can help you reach the top in the business quickly and swiftly.

        Why Is It Essential For You To Hire A Reputed Web Development Company


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          The technological advancements have not just changed the way businesses function these days; it has also altered our lives by bringing the shops to our doorsteps and more specifically into our hands. From services to products, you can now shop and order anything and everything from the cool confines of your home or office. All you need is a desktop, a laptop or a smartphone. But, have you ever given it a second thought how all of this happens? This is made possible by the presence of numerous websites, which are hosted on the internet. However, to succeed in the online market, you need to have a great website to look at and a sound web management strategy, which inevitably ensures that you make a sale. And, in order to get a beautiful website and a fool proof web management plan, it is a must for you to hire a reputed web development company in Dubai.
          59% of customers worldwide prefer engaging with a website that is attractively designed rather than the ones that are designed simply This clearly proves our point that in order to succeed in the digital space you need a website that is beautifully and exquisitely designed, (Adobe).

          What is web development?

          Broadly, web development refers to as the work undertaken to develop websites for hosting on the internet or intranet. The process of web development includes web designing, content development, front-end/ back-end scripting, configuring network security and a few other tasks.
          More importantly, web development is the programming of a website that allows it to function as per the requirement of the owner. It primarily pertains to the non-designing processes of a website that comprises of programming and writing markup.
          From developing pages that have plain texts and intricate web based applications to electronic business and social network applications, web development caters to all of this and more.

          Why is it essential for you to hire a professional web development company?

          When you want to reach out to a wider audience, internet is the perfect medium. But, your success in the digital space requires a website that is great to look at, and a strategy that can propel your business to new heights. And, in order to get both of them right, you need to hire a professional web development company.
          This is what you stand to gain when you hire a web development company:

          They devise an effective web strategy for your business – These days what you need is a holistic approach to make your presence felt in the digital world. A professional web development company provides you a scalable and futuristic web development plan, which gives your project the thrust that is required to take your business to the next level.

          A professional web development company would aesthetically design your website with perfect coding –Web development is a process that consumes a lot of time. Even if you know a thing or two about website development, you probably would not have enough time to develop it on your own, as there are many pressing matters that need your attention. Whereas, when you hire a reputed web development company, you get the services of experienced and trained web development professionals who are skilled at developing websites. You can get a high quality website, both in terms of aesthetics and programming.

          They manage and develop your website content uniquely – With a professional web development Company, you can be sure that they will develop and manage your website content in a way, which gives you the best results. You just cannot replace good content with anything. In order to make your online presence successful, you need content that is relevant, concise and to the point. Content writing is an art, and developing and managing quality content requires experience. That is another reason why you need the services of a professional web development company.

          They deploy the use of up-to-date tools – When you hire a professional web developing company you can rest assure that they will use all the current tools that make your website user-friendly and responsive.

          They ensure that the safety of your website is never compromised – Security is an integral part of hosting a website. A web development company will make sure that all the security considerations are duly met. With data theft on the rise, it is imperative that proper security measures are in place if you are doing business online.

          They make your website visible – The job of an expert web developing company does not end with just creating a website. You can only succeed on the internet if your website ranks high on the search engine/s. And, a reputed web development company ensures that your website’s search engine optimisation techniques are up-to-date.

          If you are based in the UAE region, then get in touch with vStacks Software Solutions – a web development company, for all your website and web management needs.
          With over two decades of web development experience, vStacks Software Solutions knows what it takes to make your online business a success.
          vStacks Software Solutions has trained, experienced and professional web designers and developers who cannot just make your website look beautiful, but can also help your online business to rock.