PPC (Pay-Per-Click) marketing is an essential digital marketing strategy that businesses use to increase their online visibility and drive traffic to their websites. A PPC marketing agency in Dubai, such as vStacks Software Solutions, can help businesses create effective campaigns that generate leads.

Why hire a PPC marketing agency in Dubai?

Let’s discuss the benefits of hiring a PPC marketing agency:

• Expertise in PPC: One of the main benefits of hiring a PPC marketing agency is their expertise in creating effective PPC campaigns. PPC experts have the skills and knowledge required to create campaigns that deliver results. They are familiar with the latest PPC trends, techniques, and strategies that can help businesses achieve their marketing goals.
• Customised Strategies:  A PPC marketing agency can create customised PPC strategies tailored to the specific needs of each business. They take the time to understand the goals, target audience, and budget of the business to develop a strategy that delivers the best possible results. Customised strategies ensure that businesses get the most out of their PPC campaigns.
• Targeted Advertising:  PPC marketing allows businesses to target specific audiences based on demographics, interests, and behaviors. A PPC marketing agency can help businesses target their ideal audience, ensuring that their ads reach the right people. This targeted advertising approach can increase the likelihood of conversion and maximise the return on investment (ROI) of the PPC campaign.
• Cost-Effective: PPC marketing is a cost-effective advertising method that can generate significant ROI. Unlike traditional advertising methods, such as television and print ads, businesses only pay when someone clicks on their ad. This means that businesses are only paying for the traffic that is directed to their website, making it a cost-effective way to generate leads and sales.
• Measurable Results:  A significant benefit of PPC marketing is that businesses can measure the results of their campaigns. A PPC marketing agency can provide businesses with detailed reports on the performance of their campaigns, including the number of clicks, impressions, and conversions. This allows businesses to track their ROI and make informed decisions about their advertising budget.
• Flexibility: PPC marketing allows businesses to be flexible with their advertising budget. Businesses can adjust their budget based on the performance of their campaigns. This flexibility allows businesses to allocate their budget to the best-performing campaigns, ensuring that they get the most out of their advertising spend.
• Ongoing Optimisation: PPC marketing campaigns require ongoing optimisation to ensure that they are performing at their best. A PPC marketing agency can monitor the performance of the campaigns and make necessary adjustments to optimise their performance. Ongoing optimisation can help businesses achieve their goals and maximise the ROI of their campaigns.

As we can see hiring a PPC marketing agency in Dubai can provide businesses with a range of benefits that can help businesses achieve their marketing goals and drive growth and revenue. When choosing a PPC marketing agency, it is important to choose one with experience and a proven track record of success, such as vStacks Software Solutions.

When marketing activities are done over the Internet it is known as digital marketing. While doing marketing digitally, we utilise digital channels, such as search engines, e-mail, websites, and social media in order to connect with and engage existing and potential customers. The novel methods of marketing utilising digital networks, allow you to reach a larger audience from across the globe and target more probable prospects, which successively turns into higher conversion rate. Additionally, it is more cost-effective, compared to the traditional ways of marketing, and it also enables you to measure success and make adaptations in marketing strategies, as you move forward.

Marketing is all about selecting the optimum channel to touch your target audience pleasantly. It is critical for effective digital marketing that you filter in the right audience, and touch at the right time, their digital avatars. As the businesses observe people near them glued to their screens, digital media becomes the preferred channel for them to throw their marketing pitches. They are using digital marketing strategies to optimally reach out to their customers and prospects, ensuring significant commercial benefits.

Why choose Digital Marketing?

It becomes nearly impossible to reach out to select audience globally, viewing humungous costs involved or cumbersome processes of traditional marketing. But, as we move from traditional methods to the digital means, we find it relatively easy to hurl marketing pitches, and much more cost effectively now. Even a small business owner can these days, via online means, reach out to an international audience. This online openness has unlocked countless growth opportunities for businesses to explore, as it gives them a fine blend of global reach and visibility.

Moreover, your global image enhancement does not affect your local appearance. Try searching out a business near you; the Search Engine will produce a relevant list of the business. Local Search Engine Optimisation (SEO) and locally targeted advertisements can be helpful for businesses trying to bring more customers to their doors, but in case, you want global audience should also get your business in their searches, then you need not have to do something from the scratch, rather your local SEO can be extended to give you the desired results. Earlier, it would take you to print out flyers and distribute them around, with newspapers, but not anymore.
Digital marketing allows you to extract data to see which set of audience will work best for you and optimise your campaign around them. SEO, PPC (pay-per-click), or through information, already fed to the social media, you could locate your target audience.

How to select the best digital marketing company in Dubai?

To start with, make sure you identify your digital marketing goals. Then, list a few probable digital marketing agencies that keep popping up to you, as you browse the Net. Shortlist the agencies that have an organised easy-to-use website, loading quickly and professionally designed. Then you can ask them to share their keywords ranking statistics. If the keyword ranks are encouraging, you can be sure that they are good at SEO.

Digital marketing takes time to deliver the desired results, so you should always be prepared for a long-term relationship, with your agency. But, at any stage, don’t overlook the process they follow. The agency you hire should not have any problem in formulating a custom program of digital marketing strategies to suit your needs and goals. You also need to find out the techniques and methods the agency would use to learn the key processes of your industry, or if they had done a similar marketing campaign in the past. Finally, don’t forget that value is more important than price.

If you are based out of Dubai and are looking for a reliable digital marketing agency in your area, you should get in touch with vStacks Software Solutions now. We are a full-service digital marketing company, which means we do SEO, SEM (Search Engine Marketing), SMM (Social Media Marketing), online reputation management, e-mail marketing, and content marketing, apart from PPC (pay-per-click), mobile-app marketing, web analytics and design launch activities. We know what it takes to make your business more visible online. We have done it already, and keen to do it for you.

If you have a website on the internet, it is difficult if you don’t know the importance of SEO. For most website owners, SEO or search engine optimisation is the most searched and talked about topic. After all, if you want to rank high on search engines, you need to ensure that you have a smart SEO strategy in place.

So, if you want to make a mark on the internet, it is vital to get your SEO strategy right. Formulating a robust SEO strategy is an uphill task (not an impossible one), but what makes things more complicated is the myths that surround the world of SEO.

Yes, there are many SEO myths and misconceptions that are floating around, which makes your job even more difficult. Hence, if you want to formulate an effective SEO strategy, you need to know some of the SEO myths that are floating around.

But before getting into SEO myths and misconceptions, let us try to understand the meaning of SEO.

What is SEO?

According to Neil Patel, “SEO stands for search engine optimisation. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.”

SEO is the process of optimising your website or online content so that the search engines throw it up as the top result when people search for a particular keyword.

Top SEO myths you need to know

In case you want to do well in the online landscape, you have to get your SEO strategy right. And, to do that without a problem, it is important that you steer clear of SEO myths. Here are the top SEO myths that you need to know:

Search engine optimisation or SEO is a scam – It is a myth that SEO is a scam, and that SEO consultants charge astronomical fees for doing absolutely nothing for your web presence.

What you need to be careful about are the dodgy SEO companies that promise you instant success and sure-shot ranking positions. For example, if an SEO company is charging you peanuts and assures you of a top spot on Google, then you need to be wary of it because this certainly is a scam.

There are no easy quick-fix solutions for SEO. It is a long-drawn process, and you need to be patient. If somebody promises you instant success and guaranteed results, it should be a red flag for you.

You need to react quickly to every algorithm update for more success – Another SEO myth that is floating around is that you need to react quickly to algorithm updates, or else it gets difficult for you to stay ahead.

Search engines continuously work to improve their search algorithms. Google approximately alters its search algorithms 500 times every year. But you don’t have to worry about all of them; you should only be concerned about the major algorithm updates.

And, when there is a major update, you don’t need to rush in with changes. You first need to wait and watch how it impacts your website, and then change your SEO strategy if there is a dip in your rankings. If your SEO strategy is right, then it is highly unlikely that an update will have an impact on your website.

You also need to remember that if there is any major algorithm update that is going to impact your rankings, the concerned company will surely announce what you need to do to adhere o those guidelines. Hence, it is prudent to wait for some time and check on reliable sites what and how you need to proceed ahead after an update is announced. You can visit Google Webmaster Central Blog to keep yourself current on all the latest web news.

SEO is a one-time exercise – This is another SEO myth that can have a far-reaching effect on your web presence. SEO is never a one-time exercise; you have to keep working on it to stay at the top of the SEO game. If you want a steady inflow of organic traffic, you need to work on your SEO strategy continuously.

You need to keep working on your SEO strategy because you should keep publishing new pages, work on your outdated content, and keep abreast with the competition and the ever-evolving search algorithms, and link degradation, among others.

There are many things you need to work on to maintain your top ranking in the search results. And, doing it once will not help you stay at the top for long.

Optimising for Google will cover you up for all the sites – It is another myth that has no basis at all. If you optimise for Google, how can you be sure about other search engines? It is true – Google has the major share of the search market, but if you want to target 100% of web traffic, then you need to optimise for at least the top three search engines.

Bing is another search engine that you can target because its share is improving steadily. For example, backlinks for Bing are not all as important as is the case with Google. Bing ranks your site on the parameters like user engagement, click-through rates, social signals, keyword domains, and page authority. Things are slightly different for Bing than what it is for Google.

Hence, if you are interested in targeting 100% of web traffic, you need to target the top three search engines, which means you cannot avoid Google.

Don’t bother about link building as it is a thing of the past – Another myth that has no basis. Link building is certainly not dead, and you need to do it naturally to do well on the search results.

Don’t forget that search engines use link authority and anchor text signals in their search engine algorithms. Also, you need to remember that white hat link-building is not a thing of the past and is considered a safe and time-tested practice.

What you need to avoid is unfair means of getting the links. Every natural link is sure to add more value to your SEO efforts.

Content is the only king – There is no doubt that content is the king, but it is certainly not the only thing that can assure you of a top spot in the search engine rankings. Creating high-quality content is essential if you want to improve your search engine rankings, but there are other parameters as well.

It is important to publish timely, relevant, original, and well-researched content to rank high on the search engines, but you also need to ensure that other website factors like quality backlinks, responsive web design, and excellent user experience are some other factors that also contribute to your ranking.

Hence, it is vital to create high-quality content, but also make sure that your website as a whole is optimised for better results.

Google dislikes SEO – It is another myth that has no basis. On the contrary, Google states that SEO can “potentially improve your site and save time”, SEO agencies “provide useful services”, and Google advises “if you’re thinking about hiring an SEO, the earlier the better.”

There is no doubt that Google seems to encourage SEO, but what it dislikes is the manipulative SEO practices, which you need to avoid to climb the search engine rankings. If your SEO efforts are only aimed at tricking the search engine, it is sure to penalise your site. White hat SEO practices can surely improve your search engine rankings and Google does not dislike them.

H1 tags improve your search rankings – When it comes to SEO practice, using H1 tags is a must. It is another myth that has no basis. H1 tags do not contribute to SEO rankings directly.

H1 tags are important because they make your content more organised for the viewers and help web developers to design your website, but it does not contribute to SEO rankings directly.

According to experts, it does not matter whether you use H1 or H2 tags. What is significant is whether your page contains useful and relevant information for your viewers or not.

H1 tags were an important SEO factor a few years back, but today they are part of the basic best practices that do not influence your search engine rankings.

SEO is nothing but all tricks – It is another falsely propagated myth. SEO is all tricks only for those who try to manipulate it. But if you do SEO legitimately, then there is more to it than just tricks. If you follow SEO best practices, you are sure to improve the browsing experience and content organisation.

If you follow SEO best practices, it can make your content more discoverable, improves accessibility, structure your data, optimises social sharing standards, improves website performance like page speed, helps search engines to categorise and serve your content to the right audience, and share content with the right audience, among others.

All these actions are important for page ranking. When you follow SEO best practices, you optimise your web content, which can improve your search engine rankings significantly.

Social activity has no impact on SEO – It is true that Google does not use metrics like Facebook shares or Twitter followers for ranking purposes directly.

But you need to understand that successful social activity can have major secondary effects on your overall SEO efforts. Social activity helps you on two SEO fronts – search engine discovery and indexation and content distribution that leads to links and shares.

With successful social activity, you can reach your target audience easily, improve user engagement, increase visits, and improve traffic. Also, the more your content is shared and linked, the better it is for your SEO efforts. These are the secondary effects that can improve your search engine rankings. Hence, never overlook social activity.

If your SEO efforts are not giving you the desired results, you can get in touch with vStacks Software Solutions now. We have been in the business of SEO for a long time, and we know what it takes to improve your site’s search engine rankings.

With the internet connecting people like never before, companies must think seriously about their online reputation. It is not wise for any business to compromise on its reputation.

Online reputation was always crucial for businesses of all sizes and makes. However, after the pandemic, online connectivity has increased manifold. Things are no more the same as they were before the pandemic.

Most people these days rely on online reviews to gauge a business. It is only after going through several reviews that people make up their minds to buy a product or service.

That is why reputation management is more important than ever before. Whether you manage your online reputation yourself or hire a review management services company, you need to manage your reputation smartly to tide over the competition.

So, what should you do?

Let us walk you through why reputation management is important – the effect of COVID-19 on online reputation, why you should not get emotional, and how to find if a bad review is fake.

The effect of COVID-19 on online reputation

The pandemic has changed many things. During the time when people were forced to stay indoors, most of us relied on what we read on the internet. That is what has made all the difference. Now most of us have got into a habit of reading online reviews before making a purchase.
A Trustpilot survey found that 33.6 percent of consumers increased checking online reviews of products and services during the lockdown. According to Giles Robertson, lecturer in digital marketing at the University of Bedfordshire, the reputation you build online for your company during the pandemic will have a lasting impact on consumers.
“People will remember the good actions, as they did for brands who advertised through the wars, like Watermans, Bovril, and Sunlight Soap. Even if your activities make a loss and you don’t have products to sell, supporting and entertaining your customers can ensure the brand comes out of the crisis stronger and more loved,” says Giles Robertson.
According to research by BrightLocal, 84% of customers these days trust online reviews and treat them at par with a personal recommendation.
Even in the case of negative feedback, it’s about how effectively a company reacts. You need to respond to the negative comments quickly so as to settle the issue. When you quickly address the issue, it helps pacify your customers.

Don’t get emotional

It is no secret that getting positive reviews can increase your sales substantially, while negative online comments may have the opposite effect. Every business, big and small can get negative reviews, but it is crucial to deal with them properly to keep your reputation intact.

However, it is crucial to know that all negative reviews might not come from genuine customers. With competition increasing by the day, you can get fake reviews from your competitors. Also, there are occasions when customers irresponsibly and unjustly post a negative review to harm a business.

If you are getting such reviews, don’t get emotional. Tackle the problem maturely.

It is not unusual to feel annoyed when someone is trying to dent your reputation. But you need to understand that if you respond emotionally, it can complicate the situation further, which is not in your interest. However, not reacting emotionally does not mean that you should sit on the negative review and do nothing about it. If a negative review stays on the internet for long, it can cause a lot of damage. Remember, the longer it stays there, the more people view it, and the more it can damage your reputation.

It is vital to note that over 86% of the netizens have a habit of reading reviews. If you don’t take remedial action promptly, most of your consumers and prospects might read the review and form an adverse opinion about your brand and business.

So, what should you do about it?

The perfect remedial action, of course, would be to get the comment removed. However, if you cannot get it removed, the best thing is to respond to it promptly and positively. Responding to it quickly and positively can have a positive effect on your potential customers.

It is crucial to respond to reviews appropriately because that is the only way you can let your customers and prospects know your side of the story. That is how you can defend your brand. It is also the right way to identify and tackle fake reviews for your potential customers.

If you receive too many negative reviews all of a sudden, don’t get bogged down. It might be difficult to respond to each one of them separately. Hence, you can draft a polite response, without sounding accusatory, and seek suggestions on how to get things right.

Could a bad review be fake?

You need to manage your reputation properly, especially on Google. Make it a habit to respond to reviews, both positive as well as negative. It is crucial to understand that reviews not just help your local SEO rankings, but are also potential leads.

But unjust comments like fake reviews can perturb anyone. For example, if you get a review from a person who has never done business with you, then it is a fake negative review. But all bad reviews are not fake.

So, the important thing is to ask yourself this question – could a bad review be fake?

As mentioned above, no need to get emotional about a negative review because there are ways to remove it. If a review violates Google’s policies for leaving reviews, and you flag the issue, then it can be promptly removed.

However, if you get a genuine negative review, you should tackle the issue maturely. If your legitimate customers had a poor experience, you need to address their concerns. What you should do is – respond to their review on Google. You can also call up the customer and try to listen to his or her concern, and assure prompt remedial action.

But if you come across a review that you think is fake, then here is how you can check its authenticity:

If they are your customers, they should be present somewhere in your CRM or point of sale software. But if they are not there, then chances are that they are not your customers.

Check if you have any record of them contacting your customer service. If they haven’t contacted as yet, suggest contacting customer service politely by giving them the contact details.

Are there specific details like the name of the employee who interacted with them? People can forget the name of the employee, but it is unlikely that you would not remember the name of the person who annoyed you so much.

If you start getting too many negative reviews all of a sudden, someone (competitor or spammer) might be after you.

In case someone suggests your competitor in his or her review, then it is a clear indication that your competitor is behind the review.

It is possible to get rid of fake negative reviews, here is how you can do it:

In case you get a fake negative review, you can go to the review on Google Maps and flag it as inappropriate. But before flagging a review as inappropriate, ensure that it is fake. Don’t make it a habit to flag all negative reviews because Google can penalise you for frequent inappropriate referrals.

If your competitor is behind your negative reviews, you can speak to them to stop the activity or take them to the local Chamber of Commerce.

However, there is another way of tackling negative reviews, and that is to get positive reviews in hordes. Make sure to ask your customers to leave positive reviews. It can help you in more ways than one.

If you want a reliable review management services company that can effectively manage your online reputation, then you should get in touch with vStacks Software Solutions, Dubai. We are a digital marketing company, and we know how to manage your online reputation positively.