Category Archives: Sales and CRM

Understanding The Importance of Blogging in Digital Marketing

CRM Software, CRM Software Company, Sales and CRM
 

Online stores have created a parallel digital shopping avenue. So much so that the number of online users is multiplying by the year. No business wants to miss out on this opportunity of reaching out to a ready and receptive audience. A website is the starting point, but it needs to be optimised well for the search engines so as to reach a wider audience. This is where blogging helps. It can significantly enhance a brand’s visibility, credibility, and engagement with its audience.

That is why understanding the importance of blogging in digital marketing is essential for a growing business.

Blogs boost SEO

To increase the reach of a website, it needs to be optimised. Search engine optimisation (SEO) achieves that. A blog, which is in the form of an article related to the company or the industry in which it operates, is an important element of the SEO process. Search engines like Google thrive on fresh, relevant content. A well-optimised blog attracts the search engines, which means more users are likely to visit the website, enabling companies to build a larger audience over time.

A demonstration of expertise helps build trust

Blogging allows brands to demonstrate expertise and establish authority in their respective fields. By providing valuable product or service insights that connect well with the broader industry, businesses can nurture a user community that trusts the brand for information and advise. As consumers navigate their buying journey, they are more likely to engage with such brands.

Conversation starter between brands and customers

The comment section of the blog serves as a conversation starter. Using the section, companies can get customer feedback and respond to queries and complaints directly. It positively affects customer satisfaction and builds loyalty. Blogs can also be shared from embedded social media outlets or directly as links if users find them useful. It can exponentially increase its reach and visibility.

Content sharing made easy

Since blogs are usually articles with a word count of 500 or more, parts from the same can be easily repurposed for SMM (social media marketing) platforms, creating a cohesive marketing ecosystem. For example, part of a blog post can be shared on Facebook or Instagram, driving traffic back to the website. This is a quick and easy way to amplify the brand’s reach.

Guide prospects to closure

A blog that addresses potential pain areas and queries influences a customer’s buying decision. Blogs providing solutions and insights, on the other hand, can also influence doubtful readers, turning them into interested leads.

Reveals audience behaviour

Blogging aids in knowing your audience better. Post analytics and reader engagement metrics help businesses understand what works best with the users. The knowledge thus obtained is crucial for digital marketing strategies.

So now we understand, blogging is an indispensable component of digital marketing strategies. When used wisely, it can inform, educate, and respond to customer queries and to their satisfaction. Needless to say all this positively influence a prospective customer and reinforced the faith of existing ones.

Why Build Your Own CRM Software?

CRM Software, CRM Software Company, Sales and CRM
 

Summary: Some CRM platforms can be too simple, while others may be overly complicated to the point of confusion on how to use them best, that’s where custom CRM enters. 

One of the best ways to ensure that what you are doing in your business is beneficial to you and your profits is through the use of a CRM system. Strong relationships with customers build loyalty and sales and create a trustworthy image for your brand. However, all CRM software is not made the same.  Out there, one can find some pretty amazing software, but at times you just may need that little bit of customization making us arrive at the question, why build your own CRM software?

Integration with Other Systems

Custom solutions can have any number of other platforms integrated into your CRM software so that everything you need is in one place. It will enable you to create a centralized master information database that can enhance business growth, improve efficiency, and give daily flexibility that you want and need.  It is extremely helpful when you require API integration and want to merge functionality and data.

Track and Manage Customer Data

There are CRM systems designed to track and manage customer data, however, customization facilitates the necessary choice and builds the right solution depending on your business analysis. New customer information can coincide with legacy information or enhancement in scalability can be chosen, which allows all the information to be readily stored and accessed when needed.

Accurate Forecasts

You can get custom CRM software to have a better deployment of the status of the leads being updated as per your own business progression or process. This also helps you manage customer relationships in a better manner and gives you an insight into customer experience.

Enhanced Data Security 

In contrast to pre-built CRM software that keeps your data on the cloud, your custom CRM can be encrypted and stored at a location you choose. This means improved security of your data and peace of mind against the vagaries of hackers.

Better Scalability

Some CRM solutions allow a limited quantity of information to be stored, however, client relationship management should have access to hundreds, or even thousands of individual communications and documentation. You will want a CRM that grows with your growth. Custom CRM software solutions let you enhance scalability without compromising on speed and efficiency.

Create Software Solutions Based on Your Business Needs

Having a custom solution means that you decide which features matter, which ones do not, and which will help enhance ease of use and functionality. Custom solutions can always be adjusted in the future by adding the latest features.

Your custom software development would be beneficial only when you have the right software development company working with you. Companies like vStacks Software Solutions can be an ideal match if you want to develop a custom CRM that scales along with your business. Develop a CRM software that not only prioritizes customer relationships but also business scalability.

4 Ways Your Sales Team Can Achieve Their Sales Targets Using A CRM

Sales and CRM
 

    Request a Free Quote

    All fields are required

    sixteen − 16 =

    Spending on information technology or IT in the Middle East and North Africa, or MENA, is expected to touch $155.8 billion in 2017, an increase of 2.4% over 2016, according to Gartner. This digital transformation is mainly being fueled by the cloud, customer relationship management or CRM, analytics, business intelligence and digital business and marketing.
    The CRM, or customer relationship management market in the Middle East is growing at a robust pace and is expected to sustain this growth for a pretty long time to come.
    Forrester Research has called this era as the “age of the customers”. Customers these days are not just smart, they are also more aware, informed, and yet impatient. Retaining your customers in today’s time requires a lot of effort on your part, not a mean task by any standards. Then, what is it that you can do, which would do justice to your clients? The only confirm recipe that significantly increases your customer’s satisfaction is using technology to the fullest, and this comes to you in the form a CRM system.

    Why companies embrace a CRM system?

    The prime reason why organisations adopt a CRM system is to empower their sales team, which needless to say is the backbone of your company. With a CRM system in place your sales team can organise themselves in a better way, which adds further value to your customers. Thus, how does a CRM system help your sales team perform better and save their time?

    4 ways a CRM system can help your sales team

    1. Always stay current and connected with everyone.
      CRM features like email integration, document templates and shared calendars keeps everyone in your team informed and connected. Also, you get to see which selling patterns work best for your line of product or service. Furthermore, it improves communication between your sales team and the management.
    2. You always stand to gain when you know what your clients want.
      Understanding the needs of your customers is always a smart decision, you stand to gain tremendously when you know their needs. When there are several customers to manage, understanding everyone’s need before you call them up is a difficult task. You probably have to waste a lot of your time to dig out the relevant information before making a call to your client? Going through each email and message anyways would take up a lot of your time. This is where a CRM system comes to your aid, it throws up the information you are looking for in seconds.
      A CRM system is the powerhouse of all your customer’s information. Stored in one single space and available for each member of your team, you can get all the details you are looking for without wasting any time. From their purchase history to their preferences, a CRM software provides you up-to-date details without any hassle and saves you sufficient time so that you can concentrate on other customers as well. You are also able to see all the past and present interactions that anybody in your company has ever had with the customer.
      This is how you are able to provide personalised service to your customers and do not be astonished to note that your clients are looking forward to it.
    3. It improves the productivity and efficiency of your sales force.
      There is a difference between slogging hard and working smartly. Relying on spreadsheets, business cards and notepads are things of the past now. With a CRM system in place you get a 360-degree view of all your customers, all the information pertaining to them is available in one single place. You do not have to look for leads anymore, it is there in front of you, and all of them good ones. This leaves you with sufficient time to concentrate on your sales call. No wonder then, it helps achieve your sales target much faster.
      A CRM system helps your sales force to streamline their daily schedule and set the right priorities. Also, none of your customers feel ignored and you are able to contact all your prospects on time, which increases the efficiency and productivity of your team.
    4. It saves you a lot of time.
      You do not have to waste your time searching for client information, as all your customer data is stored in one single location. You do not have to search all your messages and email to dig out one single info. Also, with cloud based CRM, you get the additional benefits of accessing client communication, task management, sales analytics and forecasts from anywhere and at any time, which your sales team can utilise effectively. This saves a lot of their time and they can focus on their primary job of selling. It is myth that sales people would have to waste their time in entering data in the CRM system, it is a misplaced notion at best.

    If you have not as yet started using a CRM system, it is time now to empower your sales team with eZnetCRM, a product from the stable of vStacks Software Solutions.

    Easy to navigate, eZnetCRM is a cost effective proposition, which can solve all the requirements of your sales team.

    eZnetCRM increases the productivity and efficiency of your sales team by providing a complete overview of all your customers and business as well.