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Looking For The Best Mobile App Development Company For Your Business? Here Is How To Find One

With competition on the rise and digitisation at its peak, companies need to work out ways to keep their customers engaged. Customers these days are smart, impatient, aware as well as demanding. It is therefore important that businesses put in place a strategy to grab the attention of their customers. And, developing a mobile app for your business is one of the best ways to keep in touch with your customers.

Mobile apps according to Statista are software applications that run on mobile devices like smartphones and tablets. These apps are made available to the customers through the app stores. And, the owners of the mobile operating system operate these app stores.

Mobile apps by 2020 are expected to generate around $189 billion in revenues through app stores and in-app advertising (Statista).

But when it comes to mobile apps, it is vital for businesses to get a user-friendly and effective app. And, you can only get one if you select the best mobile app development company for your business.

Hence, what is it that you need to do to select the best mobile app development company for your business? Let us take you through the points that you need to keep in mind to select the best mobile app development company. But let us first try to understand why do businesses need a mobile app.

Why do you need a mobile app?

The internet is the biggest marketplace on this earth. More than half the world’s population is now using the internet to buy and sell. And, how do we access the internet? We do it from our desktops, laptops, smartphones or tablets. But people these days are glued more to their handheld devices like smartphones and tablets for internet access.

It is a myth that mobile apps are only for big businesses like Walmart and Amazon. World over organisations (big and small) now realise the importance of having an effective mobile strategy in place for their businesses. And, it not just means having a mobile-friendly website, you also need to have mobile apps for your business. From fitness training centres to a coffee shop in your neighbourhood, most businesses these days have a mobile app of their own.

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    Here is why your business needs a mobile app:

    It improves your visibility. And, in today’s competitive environment, it is of utmost importance that you remain visible to all your customers. These days most of us spend a lot of time on our handheld devices. Hence, every time you pick up your smartphone to perform a task, you are bound to be seen if you are present there as a mobile app. It increases your visibility, and that is what is important.

    You need a channel that keeps you in touch with your customers. And, a mobile app is a direct marketing channel between you and your customers. With a mobile app in place, you can keep your customers current on all the recent developments in your organisation. You can inform them about your sales, promotions, products, and services.

    • You can also offer your customers loyalty program if you have a mobile app in place.
    • A mobile app is also known to increase brand awareness.
    • It also improves customer engagement.
    • A mobile app also helps create loyalty among your customers.

    But you can only reap all the benefits of a mobile app if your app is innovative, user-friendly, and easy to use. And, one thing that you need to do to get a mobile app that serves your purpose is to select the best mobile app development company for your business.

    How to choose the best mobile app development company for your business?

    With so many app development companies in the market, it is not so easy to select the best for your business. What you need to do is carefully weigh your options and then select the mobile app development company for your business.

    If you are planning to hire a mobile app development company for your business, this is what you need to do:

    Assess your needs – You first need to know why you need a mobile app and what are your requirements. You need to have the answers to the following questions – what is your target audience, features and functionalities that you want in your mobile app, will it be a hybrid or a native app, and the platforms you plan to start with (Android, iPhone, Windows, or all of them). When you have answers to these questions, it becomes easier for you to select a mobile app company.

    Experience is important – You should never overlook experience. It is vital for you to find out how long the company has been in the market. If you want to get a glitch-free experience, you should always look for an experienced mobile app development company. It is also vital for you to find out about the standing and reputation of the company you are planning to hire. You also need to ensure that the company you are planning to hire should have a good reputation in the market. If you spend some time on the internet, you can find a fair bit about the company you are planning to hire.

    Speak to the existing customers – Any company worth its name in the app development industry would have sufficient satisfied customers in the market. If the company you are planning to hire does not allow you to speak to their existing customers, it should raise alarm bells. Once you speak to their existing customers, you can get to know things which will help you take a decision easily.

    Have a look at their portfolio – Always have a look at the app portfolio of the company you are planning to hire. If the company has developed an app similar to the one you want, then you can rest assured that your app program is in the right hands.

    The app development company should be innovative – The market these days is flooded with mobile apps. You need a mobile app development company that can create something unique for your business to make an impact on your customers. Hence, you need to ensure that the company you are planning to hire has developed and deployed innovative apps in the past.

    Find out about the pricing – It is always better to know in advance how much you are expected to pay for your mobile app/s. Don’t look for the cheapest company in the market because you should never compromise on the quality. But you need to make sure that the company you are planning to hire offers competitive pricing.

    Also, find out about their customer service – There is no point in hiring a company that can not offer adequate customer support. When it comes to mobile apps, customer service is an integral part of the industry because you need support at every stage – development, installation, deployment, and even afterward. Beware of companies that plan only to sell.

    In case you are looking for a professional and experienced mobile app development company in Dubai, UAE, you can get in touch with vStacks Software Solutions now. We can develop and deploy an innovative, user-friendly, and engaging mobile app for your business.

    vStacks Software Solutions has adequate experience and exposure in the mobile app development industry to create an effective mobile app for businesses in every vertical.

    7 Content Marketing Mistakes You Need To Avoid


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      The online revolution has opened up a lot of opportunities for businesses across the world. Now with a website in place, you can add wings to your existing business or start and make it big only on the internet. But with more than a billion websites on the internet, the competition is stiff, and not everyone is doing brisk business. To succeed in the online arena, you need to have in place a smart online strategy for your website. And, one factor that will determine whether you will succeed or not in this competitive environment is the kind of content you create for your website. After all, it is not for nothing that content is considered the king.

      With competition on the rise, you cannot rank higher on the search engines if you don’t have a flawless content marketing strategy in place. So, if you want to avoid committing common content marketing mistakes, then this piece is for you. Read on to find out how you can avoid making common content marketing mistakes.
      But before getting into the content marketing mistakes, let us try to understand what is content marketing.

      What is content marketing?

      Content marketing is a method that focuses on generating and distributing relevant and valuable content to attract and retain a specific audience which helps drive profitable customer action.

      Customers these days have become smarter and intelligent. Slowly and gradually, traditional forms of marketing are becoming less and less effective. Therefore, to remain relevant these days, you need to move on to methods that are more effective and productive. And, content marketing is one of the most effective ways of delivering your message to your target audience.

      In this form of marketing, you don’t need to promote your products directly. What you do is offer relevant and useful content to your customers and prospects which help them solve their problems.

      It is for this reason that experts believe that this form of marketing is so effective. Therefore, what you need to do as a marketer is to make sure that your content marketing strategy is current and without any flaws.

      7 content marketing mistakes you need to avoid

      Thanks to the technological advancements and the growth of social media, a lot has changed over the years in the content marketing industry. Whether you are a small business house or a big conglomerate, content marketing is the best way of reaching your target audience. Content marketing is not just effective, but it is affordable as well.

      But you cannot get good results if your content marketing strategy is flawed. So, if you want to increase user engagement, then you need to make sure that you avoid making common content marketing mistakes.

      Here are seven content marketing mistakes you need to avoid:

      1. Not having a long-term and definite plan – It is important for every business to have a long-term strategy in place for the success of the organisation. And, when you have a long-term strategy for everything, there is no reason why you should not have one for your content marketing. But on many occasions, it is seen that businesses don’t have a concrete content marketing plan in place. It is a flawed strategy to plan just a few blogs and pages for your website.
      You need to have a robust content marketing plan in place which should be on a piece of paper. You need to ensure that your content adds value to your customers. You also need to make sure that you track the responses of your customers so that you can make necessary changes to your content to increase user engagement.

      2. Doing inadequate research on the type of content your audience wants – If you don’t know what your audience wants, you are in for trouble. And, when you don’t do adequate research on the kind of content your audience wants, then it is a problem because consumers these days are not just smart, they are also very intelligent. You need to know the pulse of your audience. You should know what your readers would like to read about your business. You need to ensure that your content relates to the business you do.
      The best way to find out what your customers like is to do thorough research on what your audience wants. What you should do is start thinking from the consumers perspective and don’t just develop content that you like. For instance, if you specialise in SEO, and you start writing too much on PPC, then it not going to bring in the desired results.
      It is wrong to think that irrespective of the kind of content you create, your traffic would keep on increasing. It always pays to find out the interest of your customers first. And, to know more about your customers, you can visit Facebook’s Ads Manager, and then click on Audience Insights. Select the audience type, and then go to the interest section to decipher your customers likes and dislikes.
      It becomes easier for businesses to develop quality content when they know about the interests of their customers.

      3. .Misquoting facts and figures – If you start misquoting facts and figures in your content, then it is a serious issue. It is difficult to take people for a ride in today’s times, especially when there is no dearth of information. You should always cross-check your facts and figures before publishing your content. Always pick up the facts and figures from reputed sites.
      One thing that is difficult to earn is trust. And, once people lose faith in you, then it is very difficult to bring them back. So, if you want to succeed in your content marketing strategy, then you should never misquote facts and figures.

      4. Don’t run after quantity, instead focus on quality – Another mistake people tend to make is trying to run after quantity over quality. If you keep on creating content that is not relevant to your audience, it will not work well for your content marketing strategy. Backing up your content with weak references also does not work well for your content marketing strategy. Also, restating what has already been stated in a blog before doesn’t work well for your content marketing strategy.
      Hence, make sure that you concentrate on quality instead of quantity. And, one of the best ways of creating quality content is to try and learn more about the behaviour of your audience. You get better results when your readers like and share your content.
      Therefore, don’t just run after filling up the pages. Make sure that you concentrate on developing high-quality content for your audience.

      5. Not producing content that is evergreen – Content that remains relevant for a long time is referred to as the evergreen content. Try and write content on topics that you think will remain relevant to your readers and drive traffic to your site for years. For example, you can write something on SEO or social media which are evergreen topics.
      Don’t keep writing on the trending topics alone, make sure that you write something on topics that are evergreen as well. But ensure that you comprehensively cover the evergreen topics.

      6. Using content in only one form – If you think that producing content only in the textual form and adding one image to it makes your content great, then you are wrong. People these days want more than just text and one image. Therefore, make sure that you add videos and infographics to your content wherever you can to make it more engaging.

      The video is the new in-thing on the internet. Customers tend to engage more with content that is in the form of video and infographics. The reason why videos and infographics appeal more to the readers is that our brain processes images and visuals faster than content that is in textual form.

      7. Lacking professionalism – It is important that you write your content professionally. It reflects poorly on your business if there are grammatical errors and spelling mistakes in your content. You need to ensure that your content has no grammatical errors, it is credible, engaging, relevant, and interesting. You should, therefore, consider hiring professionals to write your content.

      Therefore, if you want to climb the success ladder in the online arena, you should ensure that you don’t make these common content marketing mistakes.

      Alternatively, to improve your content marketing strategy, you can get in touch with vStacks Software Solutions now.

      vStacks Software Solutions is a digital marketing services company, and we are a one-stop shop for all your online marketing, hosting, and development needs.

      Top Tips To Formulate An Effective Email Marketing Strategy


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        One thing that is essential for the success of every organisation is effective communication. If your communication is not perfect, it becomes difficult for businesses to climb the success ladder. And, in case you don’t communicate well with your customers and prospects, it affects your conversions and sales. Also, if your communication is not up to the mark, you cannot retain your customers for long.

        So, what is it that can help you communicate effectively with your customers and prospects?

        One of the most effective forms of communication known for a long time now is email. Be it your customers or prospects, business associates or partners, email is just the right medium that can effectively put across your message. Email marketing has remained a useful form of communication for long, and businesses who use it properly can reach out and convey their messages more effectively.

        Email users worldwide in 2017, according to Statista were 3.7 billion, which is set to reach 4.1 billion users in 2021.

        And, 269 billion is the total number of consumer and business email sent and received every day, according to the Radicati Group which is set to grow at an average annual rate of 4.4% in the next four years to touch 319.6 billion by 2021.

        An impressive growth to say the least.

        But, if you don’t have a spot-on email marketing strategy in place, it is difficult for you to reap the benefits it has to offer. It is not an uncommon scenario that we send emails to our customers and don’t get any response from them. It is difficult for us to find out whether they opened our email or just deleted it without even opening it.

        Not all email marketing campaigns are effective.

        So, what is it that is going wrong with your email campaign?

        Here are top tips that can make your email marketing campaign effective. But, before getting into the tips, let us try to find out the types of emails.

        Types of emails

        Broadly, there are three types of emails – marketing emails, transactional emails, and operational emails.

        Marketing emails – These are emails that are used to send promotional or informational messages. You send these messages to your prospects, customers, affiliates, vendors, reporters, etc. These messages can be in the form of newsletters, sales promotions, press releases, follow-ups, and announcements.

        Transactional emails – Automated emails that are triggered by the activities of your customers are known as transactional emails. Welcome messages, payment received messages, registration confirmation messages, order tracking messages, etc. are all transactional emails. These kinds of messages have a high open rate, and hence they are considered powerful messages. These types of messages offer plenty of opportunities for cross-selling and engagement.

        Operational emails – This type of email provides information about your business. For example, changes to your service availability, holiday closure, or routine maintenance plans. Operational emails generate trust, engagement, and thoughtfulness. These kinds of messages are informative, but you can use them to improve your image and boost sales. For instance, if you inform your customers about the kind of update you will perform during a regular maintenance shutdown of your services, it is nice way of letting them know that you provide them value as well.

        But, regardless of the type of email you send, you need to formulate an effective email marketing strategy so that it gives you the desired results.

        Here are top tips that can make your email marketing campaign effective.

        Top tips to formulate an effective email marketing strategy

        If you formulate your email marketing campaign effectively, then it can deliver great results. Here is what you should do to formulate an effective email marketing campaign:

        Try to understand your goals – Marketing campaigns, irrespective of its nature, should have goals that are attainable and sustainable. So, if you want to formulate an effective email marketing campaign, then try to anticipate what you have set out to achieve. Here are some of the email marketing goals:

        • Welcome your new subscribers by telling them about your business and try to build a relationship.
        • Cultivate your existing subscribers and offer them value.
        • Arrange a webinar to boost engagement.
        • Segment your subscribers and send targeted messages to your audience.
        • Engage with your subscribers who have not been active in the recent past.

        Make sure your subscriber list keeps growing – You need to ensure that your subscriber list keeps growing. Keep adding new customers and prospects to your list. One of the most effective ways of adding customers to your subscriber list is to add a signup feature on your website. You should add subscription forms everywhere – homepage, blog page, etc.

        There are traditional ways of adding customers and prospects to your subscriber list as well. As and when you attend a trade fair or industry conference, you can ask people to sign-up before picking up your newsletter.

        Inspire your readers to engage and reply – It is all about getting into a meaningful conversation with people who are interested in doing business with you. Just throwing information on your customers won’t do you much good, try doing the following things instead:

        Make sure that your subject lines are appealing and enticing – Try to find out what interests your customers and prospects, and then speak to them directly. Offer your readers interesting and unique stuff so that your email stands out in their inbox.

        Ensure that your message sounds real – Your customers should get the impression that a human is interacting with them and not a faceless machine.

        Get into a habit of sending targeted content – Make sure that you segregate your email users by reader demographics. When you send emails according to the interests and needs of your customers and prospects, the campaign is bound to have a more positive effect.

        Make your email personal – Wherever possible, add a personal component to your email. Use email tools that allow you to enter shortcodes which can then be replaced by the recipient’s name before sending out the message. Try to make the subject line creative, personalise the content, and add a name of the person who is sending the message. And, make it a point to reply promptly to those who respond to your email.

        When it comes to email marketing in today’s times, one size fits all is an outdated strategy. Segment your messages according to the needs and interests of your customers so that it is relevant to those who receive it.

        Make sure that your email messages are crisp and clean – Though we all know about this, still we tend to make this mistake more often than not. Write short paragraphs, and keep the content relevant. The use of pictures and images should be minimal. You cannot and should not replace content with pictures and images. You should also use bullet points to highlight your message. Your readers should be in a position to speed-read the content and absorb its highlight.

        Your subscribers should not find it hard to unsubscribe – Give your customers an easy option to unsubscribe. There is not much you can do if someone has decided to opt out from your mailing list. What you need to understand is you cannot and should not annoy your customers and prospects. Those not interested in your mail would anyway either delete it or mark it as spam.

        Your emails should always be mobile friendly – People these days are more on their mobile phones, and some even grab it as soon as they wake up in the morning. Therefore, if your customers and prospects cannot see your email on their mobile phones, then it is a big problem. Optimise your email so that your readers can conveniently view it on their mobile devices.

        Make sure that you add interesting links and exciting call to action – The purpose of your email campaign is to increase the number of visitors to your site. If people don’t click on the links and calls to action, then it means you are not getting the traffic. The purpose is to create more opportunities for engagement. What you need to do is add exciting calls to action and interesting links so that people engage more with your content. You can add conspicuous buttons like Avail the Discount, Download Now, Find More, etc., to make your content more engaging.

        Never overwhelm your customers – Don’t keep sending your customers emails one after the other. The point is not to annoy your customers. What you want from your campaign is positive engagement. Hence, don’t overindulge.

        Testing and tracking are important, don’t skip it – You need to ensure that what you send works properly. Before sending your messages to your customers, check it several times. Send it to your employees to test it. You can also test it on the internet. There are various tools available that will test your mail. You need to ensure that your personalisation shortcodes are working properly and that the links are opening as desired.

        It is also vital that you track your emails on how they are faring. Check out the email analytics for the click-through rates, open rates, forwards, and unsubscribes (your service provider will help you out on this). The process will help you improve your email campaign and will also give you an idea of how you are faring.

        Provide your customers value – Offer your customer’s something that sticks with them for a long time so that they can remember you for long. You can send your customers educational messages (industry related), operational messages (service related), or marketing emails (product related). Always make sure that you provide value to your customers.

        If you still find it difficult to devise an effective email marketing strategy, you can get in touch with vStacks Software Solutions now.

        vStacks Software Solutions has the necessary experience and expertise to formulate an effective email strategy for you.

        vStacks Software Solutions has been in the business of email hosting for years; hence we know what it takes to make your email marketing campaign a success.

        How To Improve Website User Engagement?

        Competition on the internet is growing, and it is growing fast. Everybody who has a website wants it to rank higher (and rightly so) on the search engine rankings. And, one thing that can make or break your online journey is the website user engagement. The success of your website would largely depend on your ranking, and the ranking of your website is hugely dependent on user engagement you provide to your visitors. If you cannot engage with your target audience at an appropriate level, they are likely to desert you for good.

        Without a doubt, the user experience is one of the single most important factors that directly impact your conversions. It is difficult for your customers to buy if you provide a poor user experience to your visitors. Only when you engage with your target audience well can you convince them to buy your product or service. Moreover, if visitors come to your site and leave in just a few seconds, it adversely affects your bounce rates.

        The average human attention span is gradually on the decline. And, it is most relevant for website user experience. You don’t have too much time to impress your customers, all you have is a few seconds to attract and impress your visitors. And if you don’t provide a good user experience to your customers, they can leave and move on to your competitors.

        Why is website user experience important?

        An excellent website user experience helps promote familiarity, and it also increases loyalty. As people engage more with your material, they come close to your brand community which makes them more familiar with your brand, and this, in turn, increases loyalty.

        Good user experience is also important because it increases your visibility. The more people engage with your content, the more visible it becomes, and you get a wider audience.

        As engagement increases, it makes your content more effective.

        Therefore, it is imperative that you pay a lot of attention to website user experience, and improve it for your customers so that they start doing business with you.

        So, what should you do to improve the website user experience?

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          Ways to increase the user experience of your website

          A lot can be done to increase the user experience of your customers. Here are ways that you can use to increase the user experience of your website:

          Ensure your website is easy to navigate – If your visitors start leaving your website because they are unable to find what they want, then it is a serious issue. Websites that are difficult to navigate can increase the bounce rates which, in turn, will lead to poor website user engagement.

          Therefore, make sure that the navigation of your website is simple and easy. Your visitors don’t like to waste their time and energy just for searching a page. You need to ensure that your navigation menu is clear so that people can conveniently reach where they want to go. Your navigation bar should be accessible, and your categorization also needs to be clear. You should design your navigation in such a way that your homepage load speed doesn’t suffer.

          Make sure that the load speed of your website is lightning fast – People these days don’t have too much patience. And, if your website takes too long to load, your visitors are likely to leave your website and that too for good. Slow site speed is a serious handicap, and you need to resolve it ASAP. If the load speed of your website is slow, website user engagement takes a big hit

          You can do a page load speed test to find out the load speed of your website. In case your website is not loading in two seconds, you need to fix the problem. There are tools available on the internet (for free) that will allow you to find the load speed of your website. You need to remove the stuff that is not required on your pages. You should also limit the use of excess images from the posts so that your pages start loading faster. You can download plugins so that the images load later.

          Therefore, if you want to improve the user experience of your visitors, ensure that your website loads faster.

          Ensure that your website design is responsive – With the rise in smartphone usage, you need to make sure that your website design is responsive. Hence, if you want to improve the user experience of your visitors, you should ensure that your website design is responsive. To make your website responsive, you need to make sure that your mobile and desktop users are easily able to access your website. If your website is meant only for the desktop users, then it results in poor user experience for those who are accessing it on their mobile devices, and this is a big problem in today’s scenario.

          If your website is responsive, it engages well with your users, which decreases your bounce rates and increases your viewership. In case you want to improve the user experience of your visitors, you should make sure that your website is mobile-friendly so that you don’t lose customers.

          Do make sure that you add a search box at a prominent place – Many websites get this wrong. People at times visit your website with a specific query in mind. When people visit your website, and they don’t find a search box, it frustrates them a lot. It obviously creates a negative user experience if your visitors cannot find a search box. The best way is to add a search box at a prominent place so that your visitors don’t have to waste their time. You can add a search box at the top left side of your website which is where most of the websites have it. A magnifying glass at the search box is the standard practice for most of the websites which you can also adapt to make things simple and easy.

          Make sure that you improve your internal linking, and see to it that you display related content – When you improve your internal linking structure, it becomes easier for your users to navigate your website. Right kind of internal linking can also improve your SEO rankings. When your SEO rankings improve, and your website is easy to navigate, it increases your page views and lowers your bounce rates which in turn improves user engagement of your website. Ensure that the links have descriptive anchor text. Also, make sure that they are relevant and specific, and that it reaches a new destination.

          You should ensure that at the end of every post some relevant posts are displayed. It gives an opportunity to your users to move to a related post conveniently (in case they want more information on the topic they are reading) which helps improve the user experience of your visitors.

          You need to find out what your viewers want – It is important that you try to understand what your customers are interested in and what they want. You need to find out the preferences and values of your audience. If you give your audience what they like, it is sure to improve user engagement. Conducting a survey can help you to find out what they want. With the help of the survey, you can find out the likes and dislikes of your audience, things that interest them, and the information that they need. You can use the info to generate relevant content for your website which is bound to increase user engagement and improve user engagement. This is another way of making your viewers feel important, and it is sure to increase user engagement.

          You can also analyse your website data to find out which pages are being viewed more and pages that your visitors are exiting fast. You can then change your content and give your audience what they want.

          Make sure that you have a plan in place to collect email addresses – Website user engagement means keeping the visitor engaged for a long time. Your job is not complete by making the visitor come to your site once. Your purpose gets served only if the visitors come to your site on a regular basis. To make this happen, you need to collect as many email addresses as you can so that you can forward them the relevant content time and again.

          Using pop-up opt-ins is one way to collect the email addresses of your customers. Another way of collecting email addresses of your customer’s addresses is to use a subscription form on your website’s sidebar. Another way of getting the email addresses is to place an opt-in box at the bottom of the page which your customers can fill after they are through with the content.

          You can also let your customers read the first paragraph of your content, and then blur rest of the content and ask them to provide their email addresses first before proceeding further.

          If you want to improve your website user experience, you should get in touch with vStacks Software Solutions. For a prosperous online journey, you can get in touch with us, and we will take care of all your digital needs.

          From website designing and hosting to link building and content creation, vStacks Software Solutions can set things right for your online business.

          Reasons Why You Need To Increase The Load Speed Of Your E-commerce Site


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            The worldwide e-retail sales, according to Statista in 2017 was 2.3 trillion US dollars and this is expected to touch 4.48 trillion US dollars by the year 2021.

            If you are a shopping buff, the go-to place for you is the internet. It is undoubtedly the biggest market place on earth. As ecommerce businesses vie for your attention, you have plenty of options to choose from when you are on the internet. Yes, ecommerce business is a growing market, but not everyone on the internet is doing brisk business.

            With competition in the ecommerce business growing thick and fast, just offering exciting deals and variety is not sufficient to move ahead of your rivals. You need to provide a good user experience to your customers if you want to scale new heights and beat the competition in the ecommerce business. And, site reliability, user-friendliness, and speed of your ecommerce site are the three main things that can help improve your customer’s user experience. Of the three, load speed is by far the most significant criteria that affect your conversion rates and subsequently your sales.

            Only a one second delay in the load speed of your ecommerce site can cause a 7% dip in your conversion rates.

            It is not surprising to note that on an average the load speeds of the sites on the first page of the Google search results are less than 2000 milliseconds.

            The significance of the load speeds of your ecommerce site is pretty clear from these statistics.

            If you are in the ecommerce business (or planning to start one), you need to understand that your site should load fast enough or else it is difficult to flourish in this business. Also, if you are worried about your conversion rates, then load speed could be one of the reasons.

            To find out the reasons why you need to improve the load speed of your ecommerce site, read on.

            The significance of page load speed for your ecommerce site

            Are you aware, 2018 has been declared as the year of the customer? Customers these days are short on time and patience. If your ecommerce site takes too long to load, your prospective customers are bound to get disillusioned. Therefore, one thing that you need to make sure is that your site loads at a lightning fast speed.

            The overall time it takes for the content of your website to load is known as the load time.
            There is sufficient proof to suggest that slow load speed of your site adversely affects your conversions, sales, and revenue.

            Bad customer experience does not end with one person; it has a rippling effect. It leads to negative word of mouth publicity that can cause a lot of damage to your ecommerce business.
            Even a few seconds delay can make a big difference in your conversions and sales.

            Here are some of the reasons why you need to increase the load speed of your ecommerce site

            In ecommerce business, if you start losing customers due to slow load speed of your site, then it becomes difficult to climb the success ladder. Slow load speed can lead to a dip in the conversion rates causing your sales to drop resulting in a decline in your overall profits. Hence, it is vital that you work towards increasing the load speed of your ecommerce site.

            Here is why you need to increase the load speed of your ecommerce site:
            Slow load speed creates a negative first impression – On the internet, a positive first impression makes a lot of difference. It does not take long for your customers to form an opinion about you and your business, be it positive or negative. A good first impression can tremendously benefit your ecommerce business. You can never leave a positive first impression on your customers if the load speed of your ecommerce site is slow. A negative first impression creates a poor user experience which is a big irritant among the online shoppers. If your site loads faster, it is considered as professional and reliable. Also, speed is generally associated with confidence, trust, and efficiency. On the contrary, a slow site creates a negative first impression, and people consider your site to be unreliable, unprofessional, and insecure. Moreover, it is not easy to change the first impression of your customers. In the ecommerce business, you generally don’t get a second chance easily; hence you need to make sure that the load speed of your site is fast.

            Slow load speed causes poor customer experience – You have to look after your customers well or else they will desert you. If your customers are not happy with the experience, your sales and conversions can go for a toss. You have to give your customers what they want and when they need it. And, without any doubt, fast load speed is known to improve the overall experience of your customers. You should try to give your customers what they want, and give it to them fast. If your ecommerce site takes too long to load, it only frustrates your customers. Hence, if you want to improve your customer’s experience, you need to make sure that the load speed of your ecommerce site is fast.

            Websites with slow load speeds rank lower on the Google search result – It has been the constant endeavour of Google to make the web user-friendly, useful, and fast. If your ecommerce site does not load faster, you can see a drop in your ranking on the Google search results. It is not in the interest of your ecommerce business to ignore Google. Hence, you need to make sure that your site loads faster.

            Customers expect sites to load faster – It is difficult to survive in the ecommerce business if your site does not load faster. Customers these days are short on patience, they want instant replies and quick answers. In case your site takes too long to load, customers can abandon your site and move on to your competitors and rivals for quick results. Customers these days expect websites to load faster, and if it does not load faster, they quickly move on to the next one. People might wait sometime longer if you are an established name in the market, but they are generally not kind enough if you are a start-up or a small entity.

            Slow site load speed results in lower conversions and sales – This is the worst that can happen to an ecommerce store. You, of course, don’t want your conversions and sales to drop because of the slow load speed of your site. You are in the ecommerce business to make money, and you just cannot let your conversion rate and sales to drop. Hence, if you want your conversion rates and sales to improve, you should make sure that the load speed of your ecommerce store is fast.

            If you want your ecommerce store to flourish, you need to make sure that you design it aesthetically, come up with exciting offers, and increase the load speed of your site.

            In case you are planning to start your ecommerce store and want the load speed of your site to be faster, get in touch with vStacks Software Solutions.

            You can also contact vStacks Software Solutions if you have an existing ecommerce store, and you are facing conversion problem due to slow load speed of your site. From designing your ecommerce site to hosting it, vStacks Software Solutions can help you reach the top in the business quickly and swiftly.

            Top Software Companies In Dubai


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              Regardless of the sector, it takes time, effort, and dedication to create a successful brand. And, if you are in the software industry and based in the UAE, you should know that average products or services will not fetch you great results. Top software companies in Dubai understand the significance of offering excellent products and services to their clients based in the UAE market. But, top software companies in Dubai like Sphinx Solutions, IPIX Technologies, Iflexion, and Data EximIT, etc. also know that creating a successful brand is not an easy task. You need to have experience, exposure, and a sound strategy to reach the top in any vertical.

              Every company big and small wants to make it big in the world of business. Companies, irrespective of their verticals, yearn to create a brand that is successful. But, desire alone cannot make your brand successful. Apart from delivering on quality, successful brands all over the world have few things in common. They (successful brands) are different from their competitors, have a knack of connecting with their customers, regularly deliver on their promises, have a clear sense of purpose, and are great communicators.

              One company that has most of the above qualities and attributes (for creating a successful brand) is vStacks Software Solutions. Based out of Dubai, vStacks Software Solutions has been successfully serving the UAE market for years on end. We have offices in the USA, India, and Dubai, and we have the global exposure and decades of experience in developing software products that are known to have touched and changed the lives of many people across the world.

              We relentlessly keep improving our software offerings, and our growing list of clients is proof that we have successfully achieved our goals.

              If cloud-based solutions are what you are looking at, vStacks Software Solutions has a clear edge over its competitors.

              vStacks Software Solutions – Products at a glance

              We have something to offer, well practically, to industries in all the verticals. From software that improves your customer relationships to helping the leaders in the learning and development industry and providing a tool that allows a 360-degree view of your business, we develop applications (read software) that help businesses across most sectors.

              Here are some of our best software offerings:
              eZnet CRM– Today’s customers are smart, informed, aware, and impatient. It is difficult these days to manage customers without a structured program. With cut-throat competition in every industry, you can lose your customers in a jiffy if you don’t look after their interests well. To serve your customers well, you need a customer relationship management or CRM software that keeps you covered on all the fronts.

              vStacks Software Solution’s eZnet CRM is a tool that helps you to serve your customers proactively. You can empower your sales team with eZnet CRM so that they can serve your present and future customers systematically. eZnet CRM not just helps you forge a strong relationship with your present customers, it also generates top quality leads for you.

              eZnet CRM is a cloud-based CRM software that is intuitive as well as easy to use. Various companies in the USA, India, and Dubai are already using the software and taking advantage of it. We have worked hard and long to make eZnet CRM a successful brand, a claim that can be verified by our customers who are already using the software.

              If you haven’t started using a CRM, it is time now that you get in touch with vStacks Software Solutions and start using eZnet CRM to retain your customers for long.

              eZnet LMS– Growth in the learning and development sector has changed the way people learn, teach, and train these days. Learning and training are essential for the growth and development of every organisation. Also, if as an organisation you are unable to take care of the learning, training, and developmental needs of your employees, then retaining them for long is difficult. And, you need a learning management system or an LMS software to fulfil the learning, training, and development needs of your employees. People worldwide are shifting to LMS to deliver course materials to their respective audience.

              eZnet LMS from the stable of vStacks Software Solutions is a perfect tool that can help you and your organisation realise all your learning and training needs. You can help your learning and development team to deliver effective training content to your employees with an LMS like eZnet LMS. With eZnet LMS in place, you can increase the productivity of your employees, retain them for long, and keep them updated on all the recent developments.

              A cloud-based LMS, eZnet LMS can take care of all your organisation’s training and learning needs. You can upload the course content, create, or develop new content and interact with the learners directly. The brand effectiveness of eZnet LMS can be gauged by the number of satisfied customers we already have in our fold.

              If you haven’t as yet started using an LMS, you can get in touch with vStacks Software Solutions and start using eZnet LMS.

              eZnet ERP– Businesses these days are extremely competitive, and if you don’t streamline your operations, it is difficult to survive the onslaught. Due to intense competition, organisations now are operating on a very small profit margin. Hence, it all boils down to utilising your resources properly to maximise profits. World over, organisations are adopting enterprise resource planning or ERP solutions to improve the productivity of their employees, streamline business processes, and increase the efficiency of their staff.

              eZnet ERP from the stable of vStacks Software Solutions is the best available software in its class that helps businesses to utilise their resources properly to maximise profits. It not just streamlines your businesses processes, it also increases the efficiency of your staff thereby improving your productivity. eZnet ERP helps you manage your business more systematically. It automates your backend processes like HR, technology, and services which help your organisation to improve its efficiency.

              eZnet ERP is a cloud-based ERP that gathers and organises all the data within your organization and assimilates inter-departmental activities, which improves the efficiency of your operations. In the ERP market, eZnet ERP is a leading brand that has helped organisations increase their productivity and enhance their overall profits.

              If you haven’t as yet started using an ERP solution or in case you are not getting the desired results with your present ERP, you can get in touch with vStacks Software Solutions and start using eZnet ERP.

              eZnet ERP is not just easy to use, but is also an intuitive ERP solution.

              Why you should select vStacks Software Solutions as your software company in Dubai

              With the right kind of experience, exposure, and the technical expertise, we have the knack to customise our software offerings to suit the needs of our customers.

              We ensure that our software offerings are user-friendly and that your employees don’t have any problem while using the application.

              We believe in providing proactive customer service to all our clients. We also provide technical assistance to customers who need it.

              We have an illustrious past, which gives us the confidence to scale new heights.

              We also have an experienced and trained team of software developers who are ready to resolve all your technical issues.

              vStacks Software Solutions has long been in the business to understand that companies are price sensitive, and that is why we have a transparent pricing policy. Our prices are not just competitive, but they are the best in the industry.

              In case you are looking for the best software company in Dubai, you should get in touch with vStacks Software Solutions now.

              How to select the best CRM Software Company In UAE

              According to a forecast from Gartner, CRM or the customer relationship management market would be worth more than 40 billion US dollars in 2018. The CRM market was just 13.9 billion US dollars eight years back in 2010. A phenomenal growth to say the least

              Organizations remain in business because of their customers. If your customers desert you, it is next to impossible to survive as an organization. Hence, the bottom line for businesses in any vertical and everywhere in the world is to keep their customers happy. But, the growing competition and rising customer expectations make it difficult for businesses to fulfil the needs of their clients without the help of technology.

              To tackle customer issues effectively, companies big and small all over the world rely on CRM or customer relationship management software. And, if you are in this part of the world namely UAE and still not using a CRM software, then you are missing big time on the technology front. But, you cannot pick any CRM software that is selling out there in the market. Of the top CRM software companies in UAE, you need to select the best for your organization.

              But, the biggest question that should trouble you is how you would select the best CRM software for your organization? How should you evaluate a CRM software?

              In this blog, we will try to explain the criteria you need to keep in mind for selecting the best CRM software company for your organization. But, before diving into that let us first take you through what is a CRM.

              What is a CRM?

              CRM is a tool (read software) that helps businesses nurture a strong association with all your prospective as well as existing customers. It helps you to organize, streamline, and automate every facet of customer interaction which includes sales, marketing, service, and support. A CRM software helps you improve the experience of your customers, thereby allowing you to retain them for long.

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                The criteria for selecting the best CRM for your organization

                Customers these days are smart, intelligent, and demanding. You have to meet their expectations if you want to retain them. You cannot be lax in your approach when it comes to serving your customers. That is the reason CRM selection is such an important decision to make. But, there are some ground rules that you need to follow when you set out to buy a CRM software for your organization.

                Here is what you need to keep in mind while evaluating a CRM software:
                Find out whether it is easy to use or not
                The first thing you should consider while evaluating a CRM software is its ease of use. The product should be intuitive and easy to use (user-friendly) so that your employees can adopt the solution without any hassle.

                Vendor experience
                Also, it is important for you to find out whether the CRM provider (read CRM company) has adequate experience in the industry or not. Experienced companies make the implementation process much easier for you and your team members.

                Find out about implementation
                You also need to check with the vendor how long does it take to implement the system.

                Find out customization
                Make sure that the CRM software you select is tailored to suit the needs of your organization. Customization is an important criterion, and you should never overlook this aspect.

                Find out about mobility
                If it is vital for your team members to use a mobile CRM, do find out from the vendor whether they offer mobility or not.

                Find out about scalability
                Scalability is yet another vital criterion which you should consider while evaluating a CRM software. Make sure you buy a product that is scalable and allows you to grow as and when your operations expand.

                Find out about integration
                Also, don’t forget to find out whether or not the software you are planning to buy would integrate well with the other tools already in use in your organization.

                Find out about support
                You also need to find out the kind of support the vendor is ready to provide. You would require customer support even after the implementation is over.

                Find out about pricing and ROI
                And, last but not the least, you need to consider the kind of return on investment (ROI) the CRM software would generate for your business. You need to analyse how much you have to pay for the services and the returns that you will get from it.
                If you are stationed in UAE and looking for a CRM software, get in touch with vStacks Software Solutions now. Our CRM offering namely eZnet CRM has been widely accepted around the world. With offices in the USA, India, and Dubai we have served our customers across continents and verticals. We have adequate experience in the software industry to implement a CRM in any vertical.

                eZnet CRM is an intuitive and easy to use software and we provide round the clock customer support to all our customers.
                Also, our CRM offering is scalable, customizable, mobile and it can integrate well with the existing tools of your organization.
                At vStacks Software Solutions, we believe in complete transparency as far as the pricing is concerned. Our rates are not just competitive; they are comparable to the best in the industry.
                If you want the best CRM solution for your organization, then start using eZnet CRM. Get in touch with vStacks Software Solutions now.

                Why Is It Essential For You To Hire A Reputed Web Development Company


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                  The technological advancements have not just changed the way businesses function these days; it has also altered our lives by bringing the shops to our doorsteps and more specifically into our hands. From services to products, you can now shop and order anything and everything from the cool confines of your home or office. All you need is a desktop, a laptop or a smartphone. But, have you ever given it a second thought how all of this happens? This is made possible by the presence of numerous websites, which are hosted on the internet. However, to succeed in the online market, you need to have a great website to look at and a sound web management strategy, which inevitably ensures that you make a sale. And, in order to get a beautiful website and a fool proof web management plan, it is a must for you to hire a reputed web development company in Dubai.
                  59% of customers worldwide prefer engaging with a website that is attractively designed rather than the ones that are designed simply This clearly proves our point that in order to succeed in the digital space you need a website that is beautifully and exquisitely designed, (Adobe).

                  What is web development?

                  Broadly, web development refers to as the work undertaken to develop websites for hosting on the internet or intranet. The process of web development includes web designing, content development, front-end/ back-end scripting, configuring network security and a few other tasks.
                  More importantly, web development is the programming of a website that allows it to function as per the requirement of the owner. It primarily pertains to the non-designing processes of a website that comprises of programming and writing markup.
                  From developing pages that have plain texts and intricate web based applications to electronic business and social network applications, web development caters to all of this and more.

                  Why is it essential for you to hire a professional web development company?

                  When you want to reach out to a wider audience, internet is the perfect medium. But, your success in the digital space requires a website that is great to look at, and a strategy that can propel your business to new heights. And, in order to get both of them right, you need to hire a professional web development company.
                  This is what you stand to gain when you hire a web development company:

                  They devise an effective web strategy for your business – These days what you need is a holistic approach to make your presence felt in the digital world. A professional web development company provides you a scalable and futuristic web development plan, which gives your project the thrust that is required to take your business to the next level.

                  A professional web development company would aesthetically design your website with perfect coding –Web development is a process that consumes a lot of time. Even if you know a thing or two about website development, you probably would not have enough time to develop it on your own, as there are many pressing matters that need your attention. Whereas, when you hire a reputed web development company, you get the services of experienced and trained web development professionals who are skilled at developing websites. You can get a high quality website, both in terms of aesthetics and programming.

                  They manage and develop your website content uniquely – With a professional web development Company, you can be sure that they will develop and manage your website content in a way, which gives you the best results. You just cannot replace good content with anything. In order to make your online presence successful, you need content that is relevant, concise and to the point. Content writing is an art, and developing and managing quality content requires experience. That is another reason why you need the services of a professional web development company.

                  They deploy the use of up-to-date tools – When you hire a professional web developing company you can rest assure that they will use all the current tools that make your website user-friendly and responsive.

                  They ensure that the safety of your website is never compromised – Security is an integral part of hosting a website. A web development company will make sure that all the security considerations are duly met. With data theft on the rise, it is imperative that proper security measures are in place if you are doing business online.

                  They make your website visible – The job of an expert web developing company does not end with just creating a website. You can only succeed on the internet if your website ranks high on the search engine/s. And, a reputed web development company ensures that your website’s search engine optimisation techniques are up-to-date.

                  If you are based in the UAE region, then get in touch with vStacks Software Solutions – a web development company, for all your website and web management needs.
                  With over two decades of web development experience, vStacks Software Solutions knows what it takes to make your online business a success.
                  vStacks Software Solutions has trained, experienced and professional web designers and developers who cannot just make your website look beautiful, but can also help your online business to rock.

                  Why Is It Essential For Businesses To Hire Mobile Application Services Company In Dubai


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                    There is no doubt that the internet has opened up a plethora of opportunities for businesses across the globe. But, the actual revolution that has changed our lives is the advent of smartphones. It gives you the power to connect from wherever you are, and at whatever time you want. All over the world businesses are adopting mobile technology for a simple reason that it quickly and conveniently connects with their audiences. But, you need a reputed mobile application services company to get an appropriate app which serves your purpose.
                    According to Statista, the total revenue for the mobile app market worldwide in 2016 was 88.3 billion USD, which is expected to touch 188.9 billion USD by 2020. These figures and their growth pattern have a story to tell, and the fact of the matter is that you just cannot avoid mobile apps if you have to remain relevant in business.
                    And, things are not any different in Dubai as well. After all, the mobile app industry, according to experts in the GCC region is projected to grow at a CAGR of 10.1%, which is expected to generate revenue of 741 million US dollars in 2017, (Statista).

                    What is a mobile app?

                    A software application, which is designed to run on mobile devices like smartphones and tablets are known as mobile apps. They are normally made available to you through the app stores, which are run by the mobile operating system of different companies.

                    Why businesses need a mobile app?

                    The online revolution has changed the rules of the game for businesses, and smartphones and mobile apps have taken it a step further. You can now access, shop and order anything and everything from your phone. Whether you are in your bed, eating out at a restaurant, or moving in a train or a bus, you now have the power to shoot from your hand at your own sweet will.
                    No doubt, it has become more difficult and competitive than ever before to improve your customer’s experience and their levels of satisfaction. And, businesses are quick to realise this, and have taken to mobile apps to reach out to their consumers and improve their experience.

                    Why your business requires a mobile application services company?

                    There are several mobile application development companies in GCC region. But, it is not all that easy to get a mobile application services company in UAE, which offers total mobility solution to your business. You have to be careful when it comes to selecting a mobile application services company in Dubai.
                    After all, there is no point in hiring two or three individuals/ companies for one job – one for business analysis, other for developing the app, and the third for quality assurance and/ or maintenance support. But, when you hire a mobile application services company, you get end-to-end mobile solution, which means you get all the amenities under one roof.
                    These are the reasons why your business needs a mobile application services company:

                    They assess your business requirements and create an app strategy for your company –A successful mobile app solution primarily rests on the following – understanding your business needs, app development tools, support services and app portfolio. In order to make your app business financially viable, you need to first have a clear cut app strategy.

                    They have experienced and talented app designers – For your app strategy to be successful, you also need to have experienced and technically sound app designers, so that the app they develop are innovative and user friendly. Different mobile operating platforms have varied set of design requirements, and in order to make it work across platforms, you need experienced designers who are able to successfully reach out to your target audience.

                    They also have professional and trained app developers – You also need skilled and professional app developers who can develop customised mobile app for your business. Whether you need a native app, or a hybrid app, they would develop it according to your requirement. Even if your requirement is cross platform mobile app development, it is not an issue with mobile application Services Company. When you hire a reputed mobile application services company, you can expect to get developers who develop ingenious mobile app for your business.

                    They are the ones who would be responsible for marketing your app – Without a sound app marketing plan, your mobile app business would not serve you much purpose. When you invest so much in the development of an app, then you would also want a good ROI on the amount you spend. For this to happen you need to market your app properly and a mobile application Services Company would do this efficiently for you.

                    They are also responsible for the maintenance and support of your app – The job of a mobile application services company would not end after the development of the app. After all, you would need constant support once the app is deployed. For a glitch free experience for you and your customers, you require regular support and maintenance from the company who is developing the app.
                    If you are planning to hire a mobile application services company in Dubai, just get in touch withvStacks Software Solutions who have been in the business of app development since the time of its inception, which is 2008.
                    From strategic planning, providing mobile consultancy, UX/UI mobile designing and development of the mobile app to testing of the app, its launch, marketing and technical support, vStacks Software Solutions is one company that provides end-to-end mobile solution for your business.
                    vStacks Software Solutions has trained and professional designers and developers who can develop customised mobile app for your business giving you the required edge over your competitors.

                    Is Price The Only Benchmark While Evaluating A CRM Software Purchase


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                      As per Gartner, the governments in the MENA (Middle East and North Africa) region are expected to spend $11.6 billion in 2017 on information technology (IT) products and services.

                      Impressing customers is an age old tradition, and businesses try everything that is there in the book to make them happy. But, keeping all your customers in good humour can be a difficult task to accomplish, given their awareness and demands. However, with technology taking centre stage, businesses now have the option of keeping all their customers contented if they adopt a customer relationship management (CRM) solution.

                      Don’t forget that a CRM system increases the productivity of your sales team by 27 percent. But, deciding on which CRM to buy still remains a billion dollar question, as there are several vendors out there in the market trying to sell their product claiming it to be the best.

                      So, what is it that you should look for when you start evaluating a CRM purchase? What are the criteria which you ought to consider, and how do you zero in on the best CRM software for your business? But, before that let’s explore what a CRM system can do to your business.

                      This is what a CRM system does to your business

                      Choosing a perfect tool for your company requires a lot of deliberation on various fronts, more so when you know that it is going to be the backbone of your sales and marketing teams. Yes, a CRM software empowers you and your team members through which you can look after all your customers really well, and make them loyal to your brand or service. Moreover, it helps you convert your prospective leads into your customers, giving you a chance to make them your permanent patrons.

                      Is price the only benchmark while evaluating a CRM software purchase?

                      There are various considerations when it comes to selecting the right kind of a CRM software for your establishment. Of course, CRM software price are one of the most important consideration, but it should never become a hindering factor. As a company you need to plan your investments and do that judiciously as well.

                      Usually, CRM vendors these days charge their customers a fixed monthly or yearly price on a per user basis. Also, most of them have plans that suit the needs of businesses of all sizes. The amount of money you finally have to pay would depend on the number of users you sign up for and the functionalities you need. As it is, with the introduction of cloud based CRM systems, the prices have become more competitive and affordable making it possible for small companies also to avail these services. On the other hand, if you opt for an in house CRM system you will have to pay more for a single user license.

                      But, when negotiating on prices, do keep in mind what you are going to get in return for the amount you pay. From upfront cost to the long term implications of the amount you would have to pay in the longer run, research every bit of it. Also, remember that the CRM system you are purchasing integrates well with the existing IT infrastructure of your company.

                      Also, do keep in mind the ROI a CRM system would generate for your organisation.

                      Apart from the CRM software price, here are some of the other factors you should consider before finally going ahead and purchasing the system.

                      Make sure the CRM system you are purchasing is Easy to use – You need to buy an intuitive and user friendly CRM system for your organisation, one which is easy to use for your employees. A complicated CRM system is difficult to give you good results. Take your team members into confidence prior to making the final decision on its purchase. This would ensure that implementation of the software is smooth in your company.

                      Ensure that the vendor you select has sufficient experience in the software industry – An experienced vendor would make the process of implementing the CRM easy. Find out about the vendor from wherever you can, social media, your friends in the industry or both.

                      Also, find out how much support you would get from the vendor – Another important consideration is vendor support. How much support your vendor is ready to extend to you. During the implementation stages it is always better to have good customer care and support from the vendor because it eases the nerves of your staff. Though, it is always helpful if you get support after the implementation phase is over, either through phone, chat or email.

                      Scalability is another important criterion – You would not want to invest in a CRM system every few years, hence make sure that the software you select has the capacity to grow with you. Scalability is an important consideration because you should not expect your workforce to embrace change every few years. Also, it is not financially viable to buy a CRM software that would not allow you to grow in future.

                      In case you want a CRM software that is cost effective and easy to use, you should consider using eZnetCRM, a product from the repertoire of vStacks Software Solutions.

                      is scalable, which provides all its customers 24X7 technical support. It also manages your sales process, and all your customer needs pretty effectively.