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Android App Development

 

With the rise in smartphones across the world, businesses need to have a mobile-first strategy in place if they want to remain relevant in today’s times. But a mobile-first strategy does not start and end with just a mobile-friendly website. What you also need is a mobile app. Yes, a mobile app is essential these days to foster strong customer relationships. And, to get a feature-rich and functional app, you need a reliable android app development company. However, with so many android app development companies out there in the market, how do you select the best for your business.

To select the best android app development company, you need to carefully weigh your options. Let us, therefore, take you through how to select the best app development company for your organization. But before that, let us first try to understand why your business needs a mobile app.

Why do businesses need mobile apps?

Just as a mobile-friendly website is essential to increase awareness and boost traffic, a mobile app is vital to build customer relationships and develop customer loyalty.

It is a myth that mobile apps only help big businesses like Amazon and Walmart. The fact is it (mobile apps) helps small and midsize businesses in equal measure. Businesses these days, regardless of their size, prefer to have a dedicated mobile app of their own to make their marketing more effective.

As an entrepreneur, it is vital to know why your business needs a mobile app. Some of the reasons why your business needs an Android app are:

  1. A mobile app helps improve your visibility. People spend a lot of time on their mobile phones these days. Though most of us use only some of the apps on our phones, yet all of us have to unlock our device to access those apps. Having your app in between can improve your business visibility.
  2. A mobile app helps create a direct marketing channel. A mobile app is a one-stop solution for all your marketing needs. If you have a mobile app, you can give your customers all the information you ever wanted to share with them. From sharing information, booking form, and accounts to the newsfeed and special sales and promotions, your mobile app is a direct marketing channel for your business.
  3. A mobile app helps improve customer loyalty. When you have a mobile app, you can communicate with your customers directly. It significantly
  4. improves customer engagement. The more you keep your customers engaged, the better are your chances of retaining those customers. You can introduce a reward points system through your app to cultivate customer loyalty.
  5. A mobile app helps improve your profits. The more you improve customer experience, the better are your chances of increasing your sales. And, the more you sell, the more you can earn.
  6. A mobile app helps improve brand recognition. When people look at your app and interact with you, it increases brand recognition.
  7. A mobile app helps improve customer engagement. With a mobile app in place, you can communicate effectively with your customers. And, the more you keep your customers engaged, the better are your chances of making a sale and retaining them.
  8. A mobile app helps improve customer service and support. If you want to improve your customer’s experience, you need to give them the best of services and support. A mobile app is a right channel that can allow you to help you solve your customer’s issues quickly and effectively.
  9. What to look for in an Android app development company?

To get all the benefits of a mobile app, you need to make sure that your mobile app is dependable, feature-rich, powerful, and secure. From visual effectiveness, design, and simplicity to backend coding, stability, and first-class functionality, a lot goes into making a mobile app.

  1. That is why you need a reliable android app development company. Here are some of the points you need to consider when you set out to hire one for your organization:
  2. Know your needs – Before setting out to hire a mobile app developer, it is crucial to first understand what you want. Try to figure out why you need an app and what you want it to do for you. If you know what you want, it will be easy to interact with the company you hire.
  3. Research properly before hiring a company – It is crucial to do your homework properly. Take the help of the internet to find out who can deliver the best app for your business. Check out the websites and reviews of the companies you are planning to hire.
  4. Don’t overlook experience – Hiring a company with adequate experience will help you get the most out of your mobile app. You should never overlook the experience. If the company you are planning to hire has delivered excellent apps in the past, it can very well deliver it for you.
  5. Go through their portfolio – It is a good idea to go through the portfolio of the app development company. Through their portfolio, you can get to know what they have done in the past. It should give you a fair bit of idea about the company.
  6. Do check out the references – It is important to speak to some of the references. It gives you a good enough idea about the company you are planning to hire. You can get to know about the positives and negatives of the company.
  7. Fix a timeframe for completion – You should always hire a company that can deliver on its promises, and this includes the time they need to develop the app. You cannot endlessly wait for your app to go live. And, the company that cannot honour its commitment cannot be trusted.
  8. Communication is the key – Make sure you communicate freely with the company you hire. The company you hire should hear your needs, ideas, and suggestions with an open mind. The company you hire should not try to impose its will on you. During the app development process, there are a lot of issues to address. Communication is not just vital during the process of development, but it also crucial after your app is up and running. Hence, always ensure that there is no flaw in communication from either side.
  9. Never compromise on quality – It is vital not to compromise on quality. After all, you will not invest in app development every two years. Don’t fall for companies that give you heavy discounts on app development. Always remember that good quality comes at a cost. What you need to ensure is this – you need to get value for money.
  10. Don’t overlook quality assurance and maintenance – You need to understand that you will have to stick around with the company you hire for quite some time. Once your app is up and running, it will need regular updates, maintenance, bug fixing, and addition of features and functionalities. Hence, it is crucial to find out the kind of customer support and service the app development company is ready to offer. Always hire a company that has responsive customer care.

If you are looking for an Android app development company in Dubai, you should get in touch with vStacks Software Solutions now. We have the requisite experience, exposure, and expertise that are necessary for delivering top-quality mobile apps. From making your app visually effective and easy to use to its security and features & functionalities, we can make sure that you get the most out of your mobile app.

 

Top Email Marketing Mistakes You Need To Avoid

 

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    If you want to do well in the online arena, you need to find effective and cost-efficient ways to reach out to your target audience. And, without a doubt, email marketing is one of the most effective ways of reaching your target audience, especially for small businesses. It (read email marketing) is also one of the most cost-efficient ways of engaging with your existing and future customers. Hence, if you are a small business, it is imperative to have in place a smart email marketing strategy.

    However, before you get down to formulating an effective email marketing strategy, it is vital to know how to avoid some common email marketing mistakes. To help you understand what you need to avoid, let us take you through seven email marketing mistakes that you need to avoid to get the most out of your email marketing campaign.

    But before getting there, let us try to understand why email marketing is so important to businesses.
    Why is email marketing so important for business?
    There are reasons why email marketing should matter, especially to small businesses. Here are some of the statistics that will prove our point beyond doubt:

    According to the Radicati Group, more than half the world population uses email in 2019.

    Email users worldwide are projected to grow by over 4.3 billion by 2023.

    In 2019, the total number of consumer and business emails sent and received every day is expected to cross 293 billion. And by 2023, the same figure is expected to grow more than 347 billion.

    78% of teenagers use email despite the rise of social messaging apps. 68.62% of business professionals prefer email to communicate for business purposes.

    7 email marketing mistakes businesses should avoid

    If you want your email marketing campaign to be effective, you need to make sure that you avoid these email marketing mistakes:

    1. Don’t try to sell too hard – Email marketing is not just about selling your products or services. It is also about developing a relationship with your customers and prospects. Of course, you want to increase your sales and traffic, but you cannot achieve the desired results without developing a relationship with your customers. If your email revolves around selling your products or services, your customers will stop engaging with you. Hence, what you need is a balance between helpful content and product offers.Therefore, it is important for you to share useful and relevant content with your customers and prospects, which keeps their interests alive. For example, if you have a hardware shop, you can send a weekly newsletter to your customers with tips on how to efficiently complete various projects. In the newsletter, you can intelligently showcase relevant products that you intend to sell. What it does is it enhances your position as an industry expert among your customers and prospects, increases trust, and develops a strong relationship with them. Also, this strategy improves your open rates and boosts your conversions.
      1. Uninteresting subject lines – This is another email marketing mistake that you need to avoid. It is important to craft your subject line carefully. If your subject line is uninteresting, not many people will open your email. And, if your customers and prospects delete your email without opening it, all your efforts go in vain. Therefore, it is important for marketers to create an interesting subject line so that customers and prospects open your email.

      Moreover, in the game of email marketing, your subject line is your first impression. And, it is needless to say that you need to create a good first impression among your customers and prospects.

      Your email subject line should be conversational, personal, and creative.

      1. Not optimizing your email for mobile – Most of the customers use their smartphones to access their emails. It is, therefore, important that you consider mobile optimization when you email your customers.

      Therefore, what you need to do is send yourself a test mail and check it across all devices to see if it is readable without any problem. You have to keep in mind that customer experience is extremely vital these days. Your emails should give your customers a great experience both on the mobile devices as well as on the desktop.

      All it takes is a few minutes to perfect the format of your email, and it is worth the effort.

      1. Not paying attention to customer segmentation – To make your marketing effective, you need to target your audience correctly. Hence, it is important to segment your customers so that you can target them properly. To start with, you can segment your customers according to their age and gender. But it is helpful to go deeper and do behavior segmentation, which is knowing about their purchase history and interests. Behavior segmentation improves your marketing efforts because it can deliver more value to your customers.

      If you cater to the needs of your customers well, you are bound to get better results.

      1. Not using tracking analytics – It is very important for businesses to approach their marketing campaigns scientifically. And, that is where tracking analytics come into play. Hence, for every email campaign, you should use tracking analytics.

      It is, therefore, important for businesses to track delivery rate, open rate, click-through rate, unsubscribe rate, and conversion rate. Once you have all the relevant data in front of you, you can tweak your campaign to make it more effective.

      1. Not including clear calls to action – You need to make your email purposeful. Whether you are interested in selling your product or you want someone to follow you on Facebook, you should always include a clear call to action in your email. You need to be clear about what you want from your customers.

      Hence, it is always advisable to include a clear call to action in your communication. And, make sure it is not complicated. You should never confuse your customers, so keep your CTA simple and uncomplicated.

      1. Never ignore GDPR considerations – Your email campaign should be GDPR compliant. It means that you should have proof that your customers have opted to receive your emails. If you are sending emails to those in the US, you are not required to follow or stick to these regulations, but it is always better to add an opt-in feature to your email list no matter where your recipients live.

      But businesses in the UK and Europe need to be GDPR compliant. Hence, it is important to make your campaign GDPR compliant.

      For an effective and sound email marketing strategy, you should get in touch with vStacks Software Solutions. We are a digital marketing company with hands-on experience of creating a smart and effective email marketing campaign for businesses, both big and small. Contact us now to reach your target audience.

    LMS Services In Dubai

     

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      As the world battles the COVID-19 pandemic, and we actively follow social distancing, it is the cloud-based services that are keeping us sane and connected with the rest of the world. In the times when work from home is becoming the norm, we need to devise ways to keep the work front moving. But if you are in the learning and development landscape, you don’t need to worry much because you can use LMS services to keep your work front going. A reliable LMS services company can make things a lot easier for your L&D team.

      No matter which industry you belong to, employee training is essential to the success of each organization. To attract and retain smart talent, you need to keep your employees satisfied on the professional front. And, employees these days place professional development above most of the things.

      But how do you keep your employees engaged during such troubled times on the work front?

      You can roll out your training and development programs and keep them connected and engaged until the time they return to active work.

      And, if you have a reliable cloud-based LMS services company by your side, your job becomes much easier.

      However, with so many LMS services companies out there in the market, how do you select the best for your business. As a leading LMS vendor in Dubai, UAE, we have a few suggestions that can help you in selecting the best LMS services company for your business. But before getting there, let us find out what is an LMS and the benefits it offers to organizations.

      What is an LMS?

      An LMS is a set of applications that allow learning and development professionals to manage, teach, and learn online. It helps you to organize, implement, assess, and track a specific learning process. An LMS allows you to deliver content, monitor employee participation, and assess their performance, thereby saving you a lot of time and money.

      An LMS can deliver training programs and educational courses to a captive audience. An LMS allows you to create, manage, organize, assess, and track eLearning courses.

      Benefits of an LMS

      E-Learning has changed the way we learn and teach these days. It is no longer essential to be physically present in a classroom to get a certification or degree. Yes, online courses offer several benefits to both learners as well as trainers or teachers. Here are some of the benefits of using an LMS:

      • It reduces your overall training costs.
      • As a learner, you get unlimited access to learning content from the place and time of your choosing.
      • It reduces the time for training and onboarding.
      • As a learner, it allows you to stay on top of the required training.
      • An LMS helps you to maintain the same standards of work among your employees and affiliates.
      • For the learners, it increases knowledge engagement.
      • An LMS helps you to create individual learning paths.
      • It helps improve the performance of your employees.
      • An LMS helps you to measure training effectiveness.
      • It improves knowledge retention.

      How to select the best LMS service provider for your business?

      If you want to get the most out of your LMS, you need to make sure that you select the best LMS service provider. Here are some of the points that you need to focus on while selecting an LMS service provider for your business:

      • Select a cloud-based LMS – While selecting an LMS, make sure that you opt for a cloud-based LMS. When you opt for a cloud-based LMS, you don’t have to worry about hosting issues. You also don’t have to bother about maintenance, upgrade, backups, and updates because everything is taken care of by the service provider. Also, you don’t need software installation and server integration when you opt for a cloud-based LMS. With a cloud-based LMS, you and your employees can access the system from anywhere and at any time.
      • Look for the features and functionalities you want for your organization – It is important to get all the relevant features and functionalities that are important to your organization. You should not expect to get the most out of your LMS if you don’t get the relevant features and functionalities.
      • Make sure that the LMS is easy to use – Another thing you need to focus on is the ease of use. The software you select should be easy to use. If your employees find it difficult to use, the whole purpose of using an LMS can go for a toss. Hence, while selecting the LMS, ensure that it is easy to use.
      • Don’t forget about support and service –Timely support is essential for the smooth functioning of the LMS. When you get timely support, your issues, if any, can be resolved immediately. Any reliable LMS service provider should offer adequate customer support and service. Hence, ensure that the service provider you select offers adequate support and service.
      • Always opt for a scalable solution – With limited needs at the moment, you might not think of scalability now. But your requirements are sure to grow in the times to come. Hence, it is important to opt for a scalable solution so that it factors in your growing needs. After all, there is no point in changing the LMS service provider every two years to meet your growing needs.
      • Ensure that the LMS you select offers robust security controls – Security should also be your concern because you cannot afford to lose your company secrets. It is important to ensure that your eLearning materials and other company information remain safe and secure at all times. The LMS you select should offer excellent privacy controls and robust password settings.
      • The LMS should offer insightful analytics – When it comes to eLearning, analytics plays a very significant role. When you know how your learners are performing, you can take corrective measures to solve the problem and make the course content more effective. If you get the relevant analytics, it will help you fine-tune your content to suit the needs of your learners. Hence, if you want to get the best LMS for your organization, make sure that it offers superb analytics.
      • Also, don’t forget about customization – Make sure you select a service provider that can customize the LMS solution to suit your needs.
      • Check out the pricing as well – Pricing is important, but it should never be a limiting factor. Typically, cloud-based LMS service providers charge on a pay-as-you-go basis, which means you pay for what you use.
        If you are looking for a reliable LMS services company in Dubai, you can get in touch with vStacks Software Solutions now. Our product, eZnet LMS, is a cloud-based LMS rich on the features and functionality front, easy to use, customizable, secure, and scalable. We have been in the software development business for long, and we know what it takes to deliver a reliable LMS solution. Call us today for a free demo.

      Top Mistakes You Need To Avoid When Doing Keyword Research

       

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        If you have an online presence, it is highly unlikely that you don’t know a thing or two about search engine optimization or SEO. Having a website alone on the internet cannot guarantee you all the success. Unless your website ranks well on SERP, it is difficult to climb the success ladder in the online space. To rank well on the search engine results page or SERP, you have to work smartly and diligently on SEO. Yes, it is SEO that makes it possible for websites to break into the top search results page. Hence, if you want to rank high on the search engine results page, you need to have a robust SEO strategy.

        SEO has a lot of aspects – on-page SEO and off-page SEO. Some of the SEO activities include content creation, meta title and meta description, keyword, link building, social media, and online directories.

        If you are a website owner, you need to work hard on all these aspects. But one thing that you need to focus on more is the keyword research. Many website owners make some common keyword research mistakes, which costs them their ranking.

        Here are some keyword research mistakes you need to avoid if you want to climb the search engine ladder.

        But before getting to the mistakes let us take you through the importance of keyword research in the game of SEO.

        What are keywords and why are they so important?

        According to Moz, “Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords”.

        The keyword on your page should be relevant so that people who are searching the net can get to your content among the search results quickly.

        SEO keywords could be singular words or complex phrases that are used in website copy to attract relevant and organic search traffic.

        Why are keywords so important?

        Keywords are important because these are what people use to search the content on the internet. And, if your visitor’s keywords match those that you have used in your content, then they reach your site conveniently. When it comes to ranking on search engines, the keywords you choose for your content is what drives organic traffic to your site. For example, if you have a ‘golf shop’, you would like to rank for ‘new clubs’, but if you do not choose your keywords properly, you might attract traffic for something else.

        Keywords not only pertain to your audience, but they are also about your content because you can describe your offerings in a different way than how some of your visitors search for it. In case you want your content to rank well organically on search engines, you need to understand the psyche of your visitors which means you should know the language they use and the type of content they want. You can speak to your customers, visit forums and community groups, or do keyword research on your own with a tool such as Keyword Explorer to find out the relevant keywords for your offering.

        So, what is keyword research?

        Keyword research is a vital SEO task that helps you identify those words and phrases that are popular among the people which they use to search for the content they want. Keyword research gives you a sense of how high the demand is for a particular keyword and how difficult it would be to compete for them in the organic search results which provide you the insight into your search optimization efforts.

        7 top keyword research mistakes you need to avoid

        Many people make several common mistakes when researching the keywords. Here is how you can avoid these common mistakes and formulate a successful keyword research strategy.

        • Not doing your keyword research properly – Keyword research is a daunting, time-intensive, and exhaustive process. Don’t just go by your gut feel; you need to know what your audience is looking for and that is what you need to provide. So, if you are making this mistake of going by your gut feeling, you need to change your strategy and follow the proper process of keyword research to get the desired results. Try to find out the language of your audience, the terms they use, and the words they are fond of using.
          You should have in place an extensive list of keywords that you want your website to rank, and this should form your keyword research. Update your keyword research list regularly so that you can cater to your new audience.
        • Don’t aim for unrealistic keywords – Realistic keywords are key to successful keyword research. Not all niches are the same, some of them are very competitive, and it is hard to rank high in competitive areas if you have just started your operations. At the start, you should not aim for the competitive head keywords. Try instead to focus on long-tail keywords because they are easier to rank, and you have a better chance of conversions.

          But if you are an old warhorse, and you rank successfully for longer-tail keywords, then you should try to rank for more head terms. Include competitive keywords as your long-term keyword research strategy.

        • Don’t use irrelevant keywords – You should use those keywords which are used by your customers. What you need to do is use the language of your audience. For example, if you are selling dresses for gala events, and you refer them as gala dresses, then you are not hitting your audience the right way because they mostly search for keywords like evening dress or gown.

          that is why you need to use appropriate keywords and never use irrelevant keywords.

        •  Not knowing whether to use singular or plural – You need to know whether you should use singular or plural form of a particular keyword to target your audience. You should know what your target audience is searching for and accordingly use the proper keywords. For example, you need to know whether people search for a holiday home or holiday homes. Or, whether you should use evening gown or evening gowns to rank higher on the search engine. You should check out Google Trends to find out whether you should use singular or plural.

          You also need to know the intent of your audience. People searching for singular keywords are generally looking for information, whereas people searching for the plural version are usually interested in either comparing the product or buying it.

          Hence, it is important that you don’t make the mistake of using one for the other. Think carefully before using the keyword.

        • Don’t aim for those keywords that don’t bring in traffic – It is always a great way to start your keyword strategy with long-tail keywords. Though these words attract less traffic, still you have a better chance of converting them into buyers when they visit your site. Those who use specific terms as search queries for which you are writing about are generally a good match for your business. But, one thing that you need to remember is that if your keyword is too specific and is not generating traffic for your site, then it will not help your SEO efforts.

          Hence, you need to ensure that your long-tail keywords should at least attract some traffic.

        • Not evaluating your results – It is always advisable to check how you are faring on your strategy. Hence, if you target to rank for some terms, you need to evaluate how you are performing on those terms. It is important for you to find out whether people are getting to your site or not. Make sure that you regularly Google your main keywords to find out whether your keyword strategy is working or not. But you should know that the search results could be biased because Google offers personalized search. Hence, you can use a private browser session to check the results.

          If you don’t evaluate, you will never come to know whether you should aim for more competitive keywords or you need to focus on long-tail keywords.

        • Only focusing on one keyword in every post – You should aim to rank for more than one search term if you write an average blog post. For example, there can easily be two keyword terms for this blog post namely keyword research mistakes and successful keyword research strategy. Make sure to optimize your post for more than one keyword.

        As mentioned earlier, keyword research is a time-intensive process. What you need to do is invest some of your time to find out the terms you want to rank for so that you can have a successful keyword research strategy.

        If you want to do keyword research the right way or in case you are looking for a smart and successful keyword research strategy, you can get in touch with vStacks Software Solutions now. We are a Dubai based digital marketing company specializing in SEO, and we can help you climb the search engine ladder.

        Why Blogging Is Essential For Your E-commerce Business?

         

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          E-commerce is one vertical that is growing at a steady rate. And, in the years to come, the growth prospects in the e-commerce vertical is set to rise even further. But due to stiff competition in the e-commerce sector, it is not easy to climb the e-commerce success ladder.

          So, what should you do to succeed in the e-commerce business?

          If you want to do well in the e-commerce landscape, you need to have a smart and robust digital marketing strategy in place. Only a robust digital marketing strategy can drive traffic to your e-commerce site.


          Companies use various ways like paid advertising, social media drives, and email marketing campaigns to drive traffic to their site. But these are all paid options.

          So, what else can you do to drive traffic to your site?


          You should start to blog.


          Yes, blogging can help you drive traffic to your website.


          Many companies these days leverage the power of blogging (along with other methods) to drive traffic to their site.


          In case you are not using blogs to further your e-commerce business, then you are missing big time on opportunities. Here are some of the strong reasons why you need to add blogs to your digital marketing strategy which can help you take your e-commerce business to the next level.

          6 reasons why your e-commerce business needs a blog

          If you are not blogging because you think your audience is small, you are making a big mistake. Even if your audience is small, you would like it to grow over time, and blogging is one way that can help you increase your audience. Here are six reasons why you need to blog regularly:

          1. It helps your SEO efforts – Blogging helps your site in terms of SEO, especially if you create relevant content that others like and start linking.So, why does blogging help?Blogging adds more pages to your website which means more internal links point to your homepage.Internal links are desirable, but links from other sites are even better. When your content is shared on social media and other sites link to your site, it can significantly improve your rankings. It is much easier to generate links from relevant content than to generate it from product pages. The more links you generate back to your site, the better are your chances of climbing the search engine rankings.When you keep adding to your blog content, it sends a signal that you regularly update your site. Search engines take note of these changes. Adding a new page to your site is a signal that your site is active, and Google rewards you for this by improving your ranking.

            Also, blogging allows you to rank for more key phrases because you can create content around the keywords you are planning to target. If you link a product page in your blog post, it will benefit you if someone links to your blog.

          2. It helps you to get in touch with your target audience – E-commerce blogging does not mean that you start selling your products and services to your prospects. It is a more subtle form of marketing where you try to explain certain aspects of your products and services to your prospects and win them over by gaining their trust. And, once your prospects develop trust in you, they will surely buy things which you recommend.Once you start writing relevant and useful blogs for your audience, it increases your credibility among your readers. You can write about the products and services you offer and how they can help improve their lives. This helps you to remain in touch with your target audience.
          3. It helps improve customer engagement – If you want to have a successful e-commerce business, you should pay special attention to customer engagement. Your e-commerce business needs blog posts as much as products. If you have an effective blog, it allows you to engage well with your customers.It is difficult to entice people with just the products that are listed on your site. But when you have a blog, you can build a narrative around products and services and gather customer feedback. You can create relevant content that helps them learn more about the products and services. It is the best way to generate customer engagement.You can also use your blogs to make announcements regarding product launches, upcoming discount sales, or even share promotional materials.
          4. You can create a community for your business – E-commerce blogging allows active collaboration because you can create a community for your platform. In case you put out blogs regularly, then you are sure to have visitors who will ask questions and answer other user’s questions. If you start interacting with your visitors here, it can help you create a community among your readers.The more you interact with your audience here, the more you will get to know about them which helps you to understand what they want and the way you should present it to them. This is bound to give you an edge over your competitors in the e-commerce business. You can build a product line that suits the taste of your audience. All this is sure to improve your sales.
          5. It improves your conversions and sales – The more you blog and interact with your prospects, the better are your chances of converting them and finally making a sale. Blogging can increase traffic to your e-commerce site which helps you improve your conversions and sales.If you put out relevant content for your readers, it is sure to increase your credibility in the market. And, the more credible you become for your readers, the better are the chances that they will buy from you.You can use your blogs to bring out interesting stories behind your products and services.
          6. It inculcates brand loyalty – When you provide relevant and useful information in your blog, you can build a brand that people can trust. A pertinent blog allows a brand to impart relevant information and tools to its users which is bound to inculcate brand loyalty. With regular blogging, you can grow a loyal fan base and build a brand.Blogging positions your organization as an expert in your industry. It (blogging) also expands your brand’s dimension because it gives your organization a platform to voice your opinions. And, if you complement good quality products with the useful information you provide to your users, your audience will keep coming back to you for repeat purchases.If you have an e-commerce store, and you want a content marketing strategy, you should get in touch with vStacks Software Solutions now. A full-service digital marketing company, vStacks Software Solutions is a content marketing specialist in the UAE.

          Why You Should Avoid Free Web Hosting?

           

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            If you want to do well these days in the world of business, you need to have an online presence. But your online journey can only start if you have a website in place. And, if you want your website to exist on the internet, you need a hosting service provider. It is, therefore, vital to understand the types of website hosting. There are two types of hosting providers – free web hosting and premium (paid) web hosting.

            If you want your online journey to be successful, you need to know which type of hosting will be good for your business.

            Though the word free is known to attract many, yet you need to understand that it is not always the best. And, that is exactly why you need to avoid free web hosting.

            Just like website design and usability are important for user experience, website hosting is vital for the success of your online journey. If you want to make your online journey successful, you need to know a few things about website hosting. It is possible to save some money initially if you opt for free web hosting, but you need to know its downside.

            Free web hosting providers might offer to get your website online without spending a penny, they may offer you a free domain, and more, but the negatives far outweigh the positives in case of free hosting.

            So, why is it that you should avoid free web hosting? There are several reasons why you need to avoid free web hosting, but before getting into that let us find out what is web hosting.

            What is web hosting?

            According to techopedia.com, web host is a service provider that leases or sells memory space on its servers. Web hosting offers services to clients that allow them to publish websites on the internet. A web host can also offer data centre space and an internet connection for server owned by others. And, the services offered by a web host is called web hosting.

            Why does hosting matter?

            A lot of work and planning are required to make your online journey a success. There are different ways of getting there, but finding a reliable web hosting service provider is extremely important because you cannot compromise on the user experience of your customers. And, this is what free web hosting services don’t offer.

            Once you decide on the design of the website, the process of development begins. And, to deliver your content successfully to your viewers, you need a place to store your files which is where hosting comes into the picture. Your website information is stored in the remote computer servers. Your files are kept safely by your host which can be accessed by your users when they visit your website.

            If you don’t select your web hosting service provider with a lot of caution, it can negatively impact your SEO ranking, you can face potential security issues and malware attacks, and you also run the risk of losing revenue.

            Reasons why you need to avoid free web hosting

            As mentioned earlier, in case you opt for free web hosting you stand to lose far more than you would gain. So, why should you avoid free web hosting – here are some of the reasons:

            • You hardly get things for free – Free web hosting service providers only offer a limited free version of their services. The catch is that they hope that you will ultimately upgrade to their premium paid service. They might only offer a miniscule amount of storage space, bandwidth, no FTP access, and no sure shot way of transferring your content to another service provider.
              You soon need to upgrade to their paid version (which at times is costlier than other premium service providers) because their free version has very limited options. By the time you realize your mistake, you have to upgrade to their premium version because shifting your site and content is not all that easy.
            • You cannot sell your blog – When you carefully go through the terms and conditions of the free hosting providers, you would know that you are not the owner of your website. And, if you want to transfer or sell your site to a new entity, you can’t do it because you don’t own the site. Also, you need to carefully read the terms and conditions because some free hosting providers are known to retain the ownership of your content.
            • You could lose your website at any given time – In case the free web hosting provider you select gets into trouble, they can close down their services. Though you may come to know in advance about the closure (according to their terms and conditions), yet the content safety of your website is not guaranteed. At times, they stop some of their services like signups (though your site remains online). But if they plan to shut shop for good, and if you don’t get a chance to switch your content to another provider, then you might lose all your content. Free hosting providers can also remove sites if you break the terms and conditions of the service.
            • It is difficult to get an attractive website – Free service providers give you very few options to choose from; hence your website might not look as attractive as you want it to be. You only get a few options to choose the basic theme. You don’t have the freedom to make large scale changes in the layout of your website. Moreover, you have to live with the menace of forced ads (which bring revenue to the service provider). Your site can have irrelevant ads which could also be that of your competitors.
            • You don’t have server control – When you go in for free hosting, you don’t get the scalability option. It means your website cannot grow with you even though your business has grown. Free hosting services, in general, cannot handle lots of traffic; hence if your business grows, your website is not equipped to handle an increased traffic influx. The net result is frequent downtimes and slower website load speeds. Slow load speed means your website takes a hit on the search engine results page and offers poor user experience. And, frequent downtime means you stand to lose your visitors and customers. In the end, there is a question mark on your reliability, and your business can suffer big time.
            • The free domain you get is not yours – When you sign up with free hosting providers, they offer you a free domain name. What it looks like is this – yoursitename.freesitename.com – which is not a professional approach. You need to remember that the site address is not your own. Hence, effectively what you get is a subdomain which is not owned by you. And, by any chance, if they stop their services, then your website and free domain name can vanish into thin air.
            • It is not possible for you to improve your site – Free hosting providers don’t give you the option to customize your site. You also don’t have the option of improving your website. If you want to sell or start a mailing list, you need to install plugins. But free hosting services offer you just the basics which do not include plugins. You need to upgrade to premium hosting if you want things other than basic.
            • Shifting to a new provider is a big hassle – Moving to another provider is not all that easy. Mostly, free service providers make it a lot more difficult for people who plan to shift to another provider. Simply put, they don’t want you to leave them; hence they complicate things further for those who want to leave. They make it hard for you to leave because they want you to shift to their paid service (which as we said earlier is more than other paid services).
            • Your SEO ranking can also suffer – You cannot expect to do well on the ranking front if your website loads slowly, looks unprofessional, or is frequently down. Moreover, if your free hosting provider plans to take down your website, all the efforts that you have put in for SEO will go down the drain. These things negatively impact your rankings. Google has set high standards for website ranking, and if you lack on the quality front, then you should not expect to do well. And, when you don’t rank high on the search engines, you cannot have a flourishing online presence.
            • You cannot earn from ad revenue – When you opt for free hosting providers, you should not expect to earn from ad revenue. Free hosting providers, in general, don’t allow you to include ads or affiliate links on your website.
              If you are planning to start your online journey, you should make sure that you opt for a premium hosting service provider instead of free hosting.

              If you are starting your online journey and are looking for a reliable and professional web hosting service provider, you should get in touch with vStacks Software Solutions. We have powerful datacentres all over the world, and that is why we are considered reliable, safe, and secure. vStacks Software Solutions also offers regular customer support. Since we back up your data regularly, your data remains safe with us.

            What Should You Do To Increase Your E-commerce Sales?

             

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              The internet has thrown open a lot of opportunities for businesses, both big and small. And, one of the verticals that have seen tremendous growth in the last few years is the e-commerce business. No doubt, e-commerce is a growing industry, but not everyone with an online store is laughing their way to the bank.

              Starting an e-commerce business is not all that difficult. Anyone can start an e-commerce business. The challenge, however, is to generate the right kind of sales so that you can make your business a successful venture.

              Without a doubt, generating the right amount of sales should always be your priority.

              If you have an e-commerce store, you sure would want to boost your traffic and sales. But how should you go about increasing your traffic and sales?

              If you want to improve your traffic and increase your sales, you need to make sure that you have a smart marketing strategy.

              Here are some of the smart marketing tactics that help increase your e-commerce sales. But before getting there, let us try to understand what is e-commerce marketing.

              What is e-commerce marketing?

              So, what is e-commerce marketing?

              E-commerce marketing is the process of using the right kind of promotional tactics to increase traffic to your online store, converting them into paying customers and retaining them after the purchase.

              To put in place a comprehensive e-commerce marketing strategy, you need to work both on and off your website. When you have a smart marketing strategy for your online store, it helps you build brand awareness, increases customer loyalty, which in turn improve your overall sales.

              An effective e-commerce marketing can be used to propel an online store on the whole, or you can use it to increase sales for specific products.

              9 smart ways that can increase your e-commerce sales

              As the owner of your e-commerce business, it is your responsibility to see to it that your store does well. And, the only way to succeed in this business is to make sure that your products sell and sell more.

              To increase your e-commerce business sales, here is what you need to do:

              1. Concentrate on upselling and cross-selling products – Believe it or not but Amazon’s 35% revenue comes from upselling and cross-selling. When you encourage your customers to buy a comparable or better product than the one in question it is known as upselling. And, when you suggest your customers to buy related or complementary items, it is known as cross-selling. 

                For example, in the case of cross-selling, if your customer is buying a blow dryer, you can suggest a comb. And, if your customer is buying a printer, it would be upselling if you convince them to buy ink as well. The two terms are often used interchangeably. In the e-commerce business, you need to prioritise upselling and cross-selling because it can generate a lot of sales, and hence revenue for your business.

              2. Reduce cart abandonment – Every time a visitor abandons your cart without making a purchase, you miss out on a selling opportunity and lose money. It is a usual phenomenon, people add items to their carts, but abandon it during the checkout process. 

                There are many reasons for cart abandonment, and some of the prominent ones are – price considerations (could be due to shipping, fees, taxes, etc.), asking visitors to first open an account, complicated checkout process, unable to calculate total order cost upfront, visitors not willing to share their credit card details due to lack of trust in a site, website crash, slow delivery, unsatisfactory return policy, few payment method options, and credit card declined. 

                If you want to have a successful e-commerce business, you need to make sure that you address the concerns of your visitors so that you can reduce or eliminate cart abandonment. 

                One of the most effective e-commerce marketing idea to reduce cart abandonment is to send them follow-up emails. You can do the following to optimise the emails:
                You can remind your customers of what was there in their cart.
                Use catchy headlines to grab their attention.
                You can also send them a discount code.You can also hold their items for a while.

              3. Use and spend on social media – You cannot ignore social media these days. If you want to increase your sales, you should start using social media at the earliest. And, when we talk of social media, you cannot ignore Facebook. Other platforms which you should use are Twitter, Instagram, Pinterest, YouTube, Reddit, among others. But it is important that you select social media platforms that suit your business niche.

                For example, you can set up your Facebook store. Also, you can add products to your Instagram posts and stories which gives your followers a path to buy directly from the social platform.
                 

                If you are hesitant of spending on social media, you are making a big mistake. The sooner you jump on the social media bandwagon, the better it will be for the sales of your e-commerce business.

              4. Look for affiliates – Using affiliates to sell your products is yet another way of improving your e-commerce sales. Affiliates work on incentives, and you only have to pay them the commission if they facilitate the selling process. Affiliate marketing is a kind of free marketing for your products and business because you pay only when a sale is made. There are several ways to make your affiliate program a success, and some of these are:Find out whether you will benefit from leveraging an existing network like commission junction or you need to start tracking a system of your own.

                You can leverage the pre-existing networks and find affiliates selling products in your niche.

                Also make sure that you pay your affiliates well. What you end up paying your affiliates would be less than what you have to spend on advertising.

                You should make it easy for your affiliates to sign up with you. Also, you can implement tracking links on their landing page, blog, or website. When you make it easy for your affiliates to work, then they can perform better for your business.

              5. Be more creative – When it comes selling on the internet, you need to make sure that your product description and presentation are up to the mark. Do not use standard descriptions from a database. Create concise, clear, human, and SEO optimised descriptions for your products. Also, ensure that your product photos are professional so that they generate trust and improves the look of your site.
              6. Gather as many email subscribers as you can – Email marketing is undoubtedly the most effective way to reach out to your prospects for making a sale and generating repeat customers. While social media is a cluttered space, email marketing offers a personalised interaction. Generally, people are more responsive to messages that are sent directly into their mailboxes than on their social feeds. Also, when you send an email, you can say things that otherwise would not fit into a social media post.When it comes to email marketing, you should promote your newsletter, blog, and other email gathering avenues to the fullest so that you gather as many subscribers as you can. 

                 

              7. You also need to ensure that you improve the standard of your email campaigns – It is not enough to have a subscriber base; you also need to ensure that your email campaign is effective. To make your e-commerce marketing campaign effective, you need to send regular and valuable emails to all your subscribers. 

                Make sure that you send your subscribers email on every occasion. 

                You can send a welcome mail when they first make a purchase. 

                You should send your subscribers newsletters so that they remain current on new discount offers, product tips, and your company news. 

                You can also send your subscribers promo codes and gifts. 

                Keep your high-value customers happy. Send them personalised emails thanking them for their renewed support. 

                It is also important to share the relevant content with your customers. Send them emails so that they can make the most of their purchases. 

                You can also send them an email soliciting their feedback. When people leave your site without making a purchase, you can ask them about their experience, and you can make things better for them. You should also take feedback from your regular customers on how to further improve their experience.

              8. Make sure that you send wishlist reminder emails – You also need to ensure that you add the wishlist reminder email to your scheme of things. The wishlist reminder email and abandoned cart email are closely related to each other. Both serve the purpose of convincing the shoppers of buying the product they had shown interest to buy. 

                Whether it has been a while since your prospect last checked on their wishlist or an item on sale is running out of stock which has been there on your prospects wishlist, you can send them an email informing the status of the product.Wishlist email reminders can provide the thrust to your prospects and customers to finally make the purchase.

              9. You need to have a content marketing program in place – If you have an e-commerce store, you should start blogging to connect with your prospects and customers. Regular blogging also helps you improve your search engine rankings. In case you create content, then make sure that your blog features on your online store. 

                Apart from blogging, you should consider starting a podcast. It helps you build a stronger community and allows you to feature your expertise. 

                You can also start writing guest posts on other websites and blogs which helps you build awareness, backlinks, and improves your SEO efforts. 

                You should ensure that you create long-form content and guides so that it helps your customers in using your product more effectively.

              There are various other things which you can do to increase your e-commerce sales. You should generate as many customer reviews as you can. Another thing which you can do is to make sure that your customers get what they want easily. You can also start engaging your visitors with live chat. You should also optimise your site for mobile.

              For a smart and comprehensive e-commerce marketing strategy, you can get in touch with vStacks Software Solutions now. We will make sure that your e-commerce sales increases to your satisfaction. Digital marketing is our forte, and we know what it takes to streamline your online operations.

              ERP Software Solution

               

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                With competition on the rise, businesses need to utilize their resources properly to maximise their profits and stay relevant. To achieve this, you need to make sure that you efficiently manage your business processes. It is not all that easy to physically and manually manage your resources to streamline your business processes.

                But how do you ensure that your business processes are run efficiently?

                You need smart business management tools to make this happen. And, one of the tools that help you run your business processes efficiently is ERP software.

                Yes, you need an ERP software solution to manage your business processes efficiently. Regardless of the size of your business operations, you stand to gain a lot if you use an efficient ERP solution. An ERP solution facilitates the flow of information between all your departments, assimilates the information in one place, and helps you make an informed decision so that you run your processes efficiently and improve your profits.

                However, to get the most out of your ERP system, you need to make sure that you choose the right ERP software solution.

                Let us take you through what you need to consider so that you select the best ERP solution for your business. But before getting there, let us try to understand what is an ERP solution and the benefits of an ERP solution.

                What is an ERP solution?

                An ERP software solution is a set of applications that helps businesses organise and streamline their business operations. It automates your back-end processes like HR, production, customer support & services, technology, etc., thereby improving the functioning and efficiency of your organisation.

                An ERP software solution helps integrate your day to day activities by sharing and coordinating data from different verticals within your organisation in real-time. It improves the functioning of your organisation because it brings all the relevant data on one single platform, which allows you to make an informed decision in real-time.

                It allows you to make decisions on facts and figures because you have hard facts in front of your eyes.

                Benefits of an ERP solution

                • An ERP software solution offers several benefits to businesses, both big and small. Some of the major benefits of an ERP solution includes:
                • An ERP solution provides real-time data and information.
                • It improves collaboration.
                • It gives you a 360-degree view of your business operations.
                • It helps improve productivity.
                • It simplifies reporting and allows you to send quotes instantly.
                • It improves your customer service.
                • It offers seamless integration.
                • It improves your overall efficiency, reduces your operational costs, thereby helps improve your profits.

                How to select the best ERP solution for your business?

                If you want to get the most out of ERP solution, you need to make sure that you select the ERP software solution carefully. Some of the important things to consider when selecting an ERP solution for your business include:

                • Assess your needs and evaluate the ERP options carefully – It is vital to assess your needs first. You need to know what you want your ERP solution to deliver. For that to happen, you have to assess your needs properly. Make a list of your requirements. After assessing your needs, you need to do a bit of research. With so many options available in the market, it is your research that will help you pick the right solution for your business. With a list of requirements in hand, you can easily shortlist some ERP options for consideration.
                • Consider the deployment type – on-premise or cloud – Another important consideration is the type of deployment option you want for your business. You can opt for an on-premise ERP system or take a cloud ERP solution. Both have their pros and cons. But a vital consideration for most of the businesses is the price, and cloud ERP solutions are much cheaper than on-premise ERP systems. On-premise ERP systems require huge initial investments.
                • Consider mobility – It is important to consider mobility in today’s time. Whether your organisation has adopted BYOD or not, it is vital to select an ERP solution that offers mobility. While it is crucial to select an ERP that is mobile-ready, it is also important to consider that the ERP solution you select offers robust security features. You need to make sure that all your sensitive data is encrypted and secure.
                • Think about integration and customisation – You, of course, cannot forget about integration and customisation. Make sure you buy an ERP system that integrates well with most of your existing applications. It is not a feasible option to change all your applications just to accommodate one application. Hence, always look for an ERP system that integrates well with your existing applications. Also, you need to ensure that the solution you select can be customed to suit your needs and requirements. Your needs and requirements can change with time. Therefore, you also need to ensure that you select a system that can be customised to suit your changing needs.
                • Don’t forget your budget – It is also vital to consider your budget. Money is an important consideration for organisations, both big and small. You need to consider the return on investment your ERP solution will bring for your organisation. You need to consider the implementation, installation, and maintenance costs that you have to pay for the solution.
                • Select the right implementation partner – It is crucial to select the right implementation partner. If you don’t select the right implementation partner, it is difficult to roll out and adopt the solution seamlessly. A right implementation partner can provide you with a skilled resource set to smoothen your transition. 

                  If you want a reliable ERP solution for your business, you should get in touch with vStacks Software Solutions now. Our ERP offering, eZnetERP, is a cloud-based ERP solution that is easy to use and mobile-ready. eZnetERP can be customised to suit your needs. Also, eZnetERP can integrate well with most of your existing applications. Our solution is scalable and competitively priced. You can contact us for a free demo and a free trial today.

                 

                CRM Software Service

                 

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                  With customers becoming intelligent and smarter by the day, businesses need to do everything they can to keep them happy and satisfied. If you don’t provide excellent customer experience, it is difficult for you to survive in this fiercely competitive business environment.

                  So, what should businesses do to improve customer experience?

                  You need to take the help of technology. And, when we talk of technology, one tool that helps businesses tide over most of their customer’s woes is the CRM system.

                  Yes, it is vital these days for businesses to use CRM software. If you want to look after the interests of your customers and do well in the world of business, you need to use a CRM system.

                  But to get the best out of your CRM system, you need to choose the right CRM software for your business.

                  So, how do you select the best CRM software service for your business?

                  Let us take you through what you should consider when choosing a CRM vendor. But before getting there, let us find out what CRM software can do for your business.

                  Why do businesses need CRM software?

                  CRM software is known to build and maintain strong relationships with current and future customers. But CRM software is much more than just a simple contact management system. It helps businesses manage sales, marketing, point-of-sale transactions, business partners, and other operational data.

                  • A CRM system helps you keep track of all your customer interactions.
                  • CRM software helps fine-tune your sales and marketing efforts.
                  • It allows you to sell more products and services.
                  • It helps you find and keep new customers.

                  How to choose the right CRM for your business – what to consider?

                  Before you get down to shortlisting CRM software service providers, it is important to evaluate your own needs. Think about who all will use the CRM, what is your budget, and other applications that you need to integrate with your CRM system. You need to have your goals and priorities well in place before you set out to buy a CRM system.

                  Some of the things that you should take into account when choosing a CRM system are:

                  • Choose the CRM deployment option – cloud vs. on-premise – The first thing you need to consider is the CRM deployment option. What do you want – cloud CRM or on-premise CRM. If you opt for a cloud-based CRM, you don’t need to buy a server. You also don’t need to have an IT infrastructure or team to manage your system. What you need is an internet connection, and all your data reside in the cloud. 

                    When you opt for an on-premise CRM system, you need to buy the software. The server is physically hosted at your premises, and you need people to manage the system. The data in on-premise CRM is stored internally.While on-premise CRM requires a high upfront investment, cloud-based CRM is a much cheaper option.

                  • Assess your features and functionality needs – Every business has its own set of unique needs. That is why you need to assess your needs carefully in terms of features and functionalities you want for your business. You don’t need to get fancy features just for the heck of it. It is always advisable to consider a scalable solution. Your CRM needs will grow as your business grows. That is why scalability is such an important parameter.
                  • Don’t forget about user experience – Without a doubt, this is one of the most important aspects that you need to consider. Make sure that the CRM system you buy is an intuitive one and is easy to use. If the CRM solution you buy is difficult to use, you will not be able to achieve much out of it. Ensure that the CRM system you buy has a friendly user interface so that your employees don’t run away from the system.
                  • Think about integration – Integration is an important aspect; hence consider it carefully. You buy a CRM system so that it streamlines your business operations. But if it doesn’t integrate well with your existing applications, how will you streamline your business operations. Hence, always make sure that you buy a CRM system that integrates well with your existing applications like ERP solution, HR software, billing & e-commerce platforms to register transactions, your website, and your other marketing solutions.
                  • It is always good to select an industry-specific vendor – If the vendor you select has worked with other companies in your vertical, it means they can better understand your requirements. Hence, it is important to select an industry-specific vendor.
                  • Always request for a demo and take a free trial – Most reputed vendors will give you a live demonstration and subsequent free trial without any problem. It is important to take a free trial so that you know what is in store for you. During the demo, the vendor will take you through the important and salient features of the CRM. You can also clear all your doubts during the demo so that you are sure that you are buying the right system. When you use the trial version of the CRM, you can look at things like ease of use, functionality, and other specific features related to your business.
                  • Don’t overlook customization and training – You should ensure that you buy a CRM solution that is customised to suit your business needs. If the CRM system is not customised to suit your business needs, it will not help you achieve much. 

                    Training is also an extremely important aspect to consider. If you want your employees to use the CRM solution properly, you need to make sure that they get the proper training.Hence, it is always vital to select a CRM vendor who can customise the product to suit your needs and offer adequate training so that your employees can use the solution properly.

                    If you are looking for a reliable CRM software service provider, you can get in touch with vStacks Software Solutions now. Our CRM offering, eZnetCRM, is an intuitive and user-friendly CRM that can be customised to suit business requirements in most of the verticals. Our solution is scalable and can integrate well with most of your existing applications. You can contact us for a demo and a free trial today.

                  On Page SEO – What You Need To Understand?

                   

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                    There is a lot of competition on the internet. If you don’t make a concerted efforted, it is difficult to do well in the online landscape. So, what should website owners do to make themselves more visible on the internet? In case you want to get on top of the competition on the internet, you need to make sure that you have a sound SEO strategy in place. And, a sound SEO strategy typically starts with on-page SEO.

                    The process of increasing the quantity and quality of traffic to your website through organic search engine results is known as SEO or search engine optimisation. SEO is divided into two main parts – on-page SEO and off-page SEO. And, if you want to get the best results for your website in terms of traffic, you need to work on both aspects.

                    So, what is on-page SEO, and how to make sure that your on-page SEO strategy works perfectly for your website?

                    So, what is on page SEO?

                    According to Moz, the process of optimising your web pages to rank higher and earn relevant traffic in search engines is known as on page SEO. As opposed to off page SEO which is all about link building and other external signals, on page SEO deals with both the content and HTML source code of a page which can be optimised.

                    On page SEO is an evolving phenomenon; hence it is important that website owners keep up with the latest practices. Search engines especially Google are getting smarter by the day; hence you need to keep pace with the changing times.

                    How to make sure that your on-page SEO strategy works?

                    Being the owner of the website, you would surely like to rank on the first page of the search engine results. But with the kind of competition that is there on the internet, not every website can make it to the first page. Search engine algorithms are complex, but they are certainly not rocket science. There are ways you can adopt which will help the search engines take note of your website.

                    What you need is a smart SEO strategy to improve your rankings on the search engines. And, on page SEO is the building block of your SEO strategy.

                    To make your on-page SEO strategy a hit, here is what you need to do:

                    • Your URLs should be SEO friendly – According to Google, the first 3 – 5 words in a URL are given more importance. Also, a Backlinko study reveals that short URLs can have an advantage in the search results. Therefore, to make your URLs SEO friendly, they should be short and crisp. Also, make it a practice to include the target keyword in your URL. What you need to do is avoid unsightly and long URLs.
                    • Your title should start with keyword – Another important SEO strategy is to make sure that your title starts with your chosen keyword. It helps you on two fronts – it helps the search engines to learn quickly about the content of your page, and it also allows the users to pick up the content they are specifically searching for on the internet.
                    • Make sure that your post title is wrapped in <H1> tag – Another vital on page SEO strategy is to ensure that your title tag is put in <H1> tag. The process allows the search engines to understand better what your is content is about as it helps to highlight some text on your webpage. But what you need to keep in mind is that there should only be one H1 tag per page and that it should contain your target keyword.
                    • You also need to ensure that you include modifiers in your title – You need to understand the importance of putting in modifiers in the post’s title. A modifier is a word that makes your keyword more precise. For example, using words like best, 2019, checklist, guide, cheap, review, and fast can help you rank higher on the search engines. Modifiers help your target audience know what your post is specifically about as it makes the heading clearer.
                    • Also, you need to wrap your subheadings in <H2> tags – There are several header tags that can be included in a post. You should include your target keyword in one of the subheadings and ensure that you wrap it in a <H2> tag. The <H2> tags are reserved for subheadings, and it should support your main <h1> tag. When you wrap your keywords in header tags, your post becomes more structured, and the search engines, as well as your readers, can understand it more easily.
                    • Use multimedia as much as you can – Text alone cannot take your website too far. If you want to decrease your bounce rates and increase your users time on your site (two important user interaction ranking factors), you should add engaging images, infographics, videos, and diagrams to your webpage. Doing this makes the quality of your content better. And, as your content becomes more valuable people most often like to link to such websites.
                    • Make sure that you include your keyword in the first 100 words – This again is an important one. You should ensure that you include your keyword in the first few lines, more specifically in the first 100 words. So, if you love to write meandering intros before getting down to the subject, then you should cut the practice and make sure that you include your keyword in the first 100 words.
                    • It is also important that you use responsive design – You should be aware that if your website is not mobile friendly, then search engines like Google penalise your site. What you need is a mobile optimised site if you want to climb the search engine rankings. Hence, what you need to do is make your website responsive. To improve the user experience of your visitors, you need to make your website responsive.
                    • It is also vital to use internal links – If you want to do well on the search engine rankings ladder, you should start using internal links in your post. Internal links are hyperlinks that your users can click and reach elsewhere from your post on the same page or to some other of your webpage. What you need to do is add 2 or 3 internal links in your post.
                    • You also need to link to other sites – As it is important for you to link internally, you also need to link to other sites that are in your niche. Outbound links are hyperlinks that your visitors can click and visit a different website. Linking to other websites helps the search engines to understand better which niche your site belongs to, and this, in turn, can improve your search engine rankings.
                    • Make a habit of writing lengthy posts – Another vital on page SEO strategy is to write lengthy content. Content length is an important ranking factor, and it can improve your search engine rankings. A SEMRush study of ranking factors reveals that the length of the content is among the top nine most important ranking factors.You, of course, do not want your visitors to leave your site in a hurry. When you post long, lengthy, and meaningful content, you give your visitors the reason to engage more with your content.
                    • Make sure that the load speed of your site is optimised – In case your page takes too long to load, your visitors will leave your site. Also, sites that take too long to load do not fare well on the search engine results. Hence, you need to make sure that your website loads faster. You need to work towards improving the user experience of your visitors.
                    • Ensure that you include the keyword in the image file name – By now you must be aware of including images in your post. You also need to make sure that you include your keyword in the file names of the images and the alt text. Ensure that one of the images you use has a file name that accommodates your keyword. Also, you should include the keyword in the image alt text.
                    • You also need to use LSI keywords – Acronym for latent semantic indexing, LSI keywords are words that are related to the keyword you choose. Search engines especially Google uses LSI keywords to determine the relevance of your page. To find the LSI keywords, you should search your keyword on Google and then head to the bottom of the page. When you reach the bottom of the page, you will find “searches related to” section and those are the related keywords.
                    • Using social sharing buttons also helps – Though it does not affect your ranking directly, but social sharing is bound to generate more eyeballs. And, when your content generates more eyeballs, people are more likely to link to it which increases the value of your content. Hence, it is important that you use social sharing buttons. Place them prominently on your website so that more and more people can share the content.

                    If you think there is a problem with your on-page SEO, you can get in touch with vStacks Software Solutions now. We are a digital marketing company, and we know what it takes to formulate an effective SEO strategy. From on-page SEO strategy to off-page SEO activities and more, we can help make your website more visible in the online circuit.